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Leffe IPA?

March 19, 2015 By Jay Brooks

leffe
Here’s an odd bit of news. The Belgian brand Leffe, owned by Anheuser-Busch InBev, has traditionally made abbey beers (though that’s certainly been changing since being acquired by ABI) and the current lineup from Leffe includes a “Blond, Brown, Ruby, Tripel, Radieuse or Vieille Cuvée,” and a few others, as listed on their website.

But according to an item on Totally Beer, a source in the French-speaking part of Belgium, La Libre, is reporting that ABI is planning on launching a new IPA under the Leffe brand, to be known as “Leffe IPA.” At least one Belgian beer source doesn’t think it’s a good idea, calling it a big mistake. It certainly seems like an odd fit to launch a hoppy beer under a label known for brewing abbey-style beers, not hop forward ones, no matter how popular IPAs might be.

Leffe-IPA
I made this up, but it doesn’t look right, does it?

UPDATE: It appears that ABI will not be calling the beer Leffe IPA after all. Much like the famous scene in “Pulp Fiction” about McDonald’s “Quarter-Pounder with cheese” being called the “Royale with cheese” in France, the Leffe IPA will also apparently be called the Leffe Royale. And take a look at the graphic below, taken from Beertime (though it appears it originally was printed in a catalog of some type), there will actually be three different Royales.

Leffe-royale

The graphic announcement says that the beer will have “subtle aromas” and “3 different varieties of hops” (despite listing four) but I think that’s just the first beer in the series. Curiously, it also appears to say that the Cascade hops are exclusive to Leffe, which unless I’m reading that wrong is an odd statement given that Cascade hops are the most popular hop variety used by smaller brewers. Of course, they could just be saying the beer is using Cascade hops exclusively, simply meaning it’s a single hop beer.

And this is a pretty interesting claim: “New brewing process: dry hopping.” I’m sure Britain’s brewers are howling with laughter at that one. Descriptors mentioned for the beers include “red fruits, peach, apricot, spices,” a “pronounced bitterness” and “very fruity.” So I guess the first beer is using the four listed varieties (Whitbread Golding, Cascade, Challenger and Tomahawk the second is brewed with the “Mapuche” hop variety from Argentina, and the last one Cascades. It’s possible that only the Cascade IPA is the IPA of the three, and that the others aren’t meant to be, just all more hop forward beers under the umbrella of the “Royale” series. H/T to The Beer Nut for sending me the link.

Filed Under: Beers, News Tagged With: Anheuser-Busch InBev, Announcements, Belgium, Business, IPA, new release, Rumors

Patent No. 1020877A: Combination Beer-Cock

March 19, 2015 By Jay Brooks

patent-logo
Today in 1912, US Patent 1020877 A was issued, an invention of Herbert Bell, for his “Combination Beer-Cock.” There’s no Abstract, but the description makes a valiant attempt, although the OCR did a pretty lousy job on this one, but the “invention relates to ‘liquid dispensing devices’ and has special reference to a form of beer cock designed to dispense beer to improve the general construction of cocks of this improved construction to provide it with a novel gormoffplu(?) valve. “The invention consists of certain novel details of construction as hereinafter fully described.”
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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 4505941A: Lauter Tun For The Filtration Of Wort During Brewing

March 19, 2015 By Jay Brooks

patent-logo
Today in 1985, US Patent 4505941 A was issued, an invention of David W. Raines, for his “Lauter Tun For The Filtration Of Wort During Brewing.” Here’s the Abstract:

Lauter tuns are used for the filtration of wort during brewing. In use the wort runs off through a filter bed and has to be collected. Hitherto the bottom of such tuns have been flat having a number of holes through which the wort runs. If the bottom is ostensibly flat, problems can arise in that puddles accumulate in any undulations leading to possible spoilation of the wort. The bottom of a tun in accordance with the invention is formed with a series of straight parallel valleys extending across the tun and having spaced wort collection points for connection to straight wort mains or manifolds located beneath the tun.

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Filed Under: Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing, Wort

Beer In Ads #1498: Pick A Pair In Purple

March 18, 2015 By Jay Brooks


Wednesday’s ad is for Budweiser, from the 1960s. Part of their “Pick a Pair” ad campaign, showing that even a dainty woman can lift a six-pack, two even. This simple ad shows a woman in a purple dress holding up two six-packs of Bud cans. She’s looking at us with an expression that seems to say. “Yeah, I can lift these.”

budweiser-6

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Patent No. D6506S: Design For A Beer-Mug

March 18, 2015 By Jay Brooks

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Today in 1873, US Patent D6506 S was issued, an invention of J. Ernest Miller, for his “Design For a Beer-Mug.” There’s no Abstract, and even less information aprt from the following, that the “nature of my design is fully represented in the accompanying drawing, to which reference is made,” which is the same as saying just look at the damn drawing, will you?
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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Glassware, History, Law, Patent

Patent No. PP18602P3: Hop Plant Named ‘Bravo’

March 18, 2015 By Jay Brooks

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Today in 2008, US Patent PP18602 P3 was issued, an invention of Roger D. Jeske and Joe Brulotte, assigned to S.S. Steiner, Inc., for their “Hop Plant Named ‘Bravo.'” Here’s the Abstract:

A new and distinct variety of hop, Humulus lupulus L., named “01046” is characterized by its exceptional cone yield, high percentage of alpha acids, and resistance to hop powdery mildew strains found in Washington. The new variety was cultivated as a result of a cross in 2000 at Golden Gate Roza Hop Ranches in Prosser, Wash., United States and has been asexually reproduced in Prosser, Wash., United States.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Hops, Law, Patent

Patent No. 423833A: Metallic Keg

March 18, 2015 By Jay Brooks

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Today in 1890, US Patent 423833 A was issued, an invention of Anthony and Michael A. Stiveson, for their “Metallic Keg.” There’s no Abstract, but in the description it states that their “invention has for its object to provide a metallic keg, barrel, or similar article which can be expeditiously and economically manufactured, which shall be extremely light.”

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1497: Guinness Time Cried The Oysters

March 17, 2015 By Jay Brooks


Tuesday’s ad is for Guinness, from the 1930s. I’m not sure exactly when “Guinness Time Cried The Oysters,” was done, but in the 1930s Guinness, and John Gilroy, worked on several Alice in Wonderland-themed projects, including “The Guinness Alice” (1933), “Jaberwocky Re-Versed and Other Guinness Versions” (1935), “Alice Aforethought,” and “Guinness Carrolls for 1938” (1938). Surely, this illustration from The Walrus and the Carpenter was part of of one of those. Anyway, it seemed like a good ad for St. Patrick’s Day. Sláinte.

Guinness-oysters-cried

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Every Country’s Most Popular Beer

March 17, 2015 By Jay Brooks

world-map-3
Here’s an interesting map. Vinepair has created a global chart of “The Most Popular Beer in Every Country,” based on “market share for each country” from “the most recent year available.” If they couldn’t find the data, or if there wasn’t a clear winner, they left them off the map, which is why there are some countries with no beer listed. That’s especially true in Africa and parts of Asia but, curiously, for Scotland, Wales, and Northern Ireland, too.

beer-world-map-3000-full-web
Click here to see the map full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Business, Infographics, International, Statistics

Patent No. 2631393A: Illuminated Tap

March 17, 2015 By Jay Brooks

patent-logo
Today in 1953, US Patent 2631393 A was issued, an invention of Lionel S Hetherington, for his “Illuminated Tap.” There’s no Abstract, but in the description it states that the “invention relates to illuminated taps and more particularly to an electrically illuminated tap adapted to be used as an advertising device..” In addition, “one object of this invention is to advertise the beverage available on draught at the tap” and “Another object is to visibly indicate the specific beverage to be drawn from a specific tap.”

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Bars, History, Kegs, Law, Patent, Pubs

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