Today in 1902, US Patent 694584 A was issued, an invention of Otto Selg and Carl Guntrum, for their “Process Of Converting Wort Into Beer.” There’s no Abstract, but the description begins by explaining that in their new invention the “body of the yeast has been withdrawn [and] it is impregnated with carbonic-acid gas and simultaneously clarified. Thus the separate processes heretofore carried on in the fermenting-tub, the storage-tub, and the chipcask are all combined and the latter two processes are carried on simultaneously.”
Beer In Ads #1483: Green Tree Bock
Tuesday’s ad is for the Green Tree Brewery of St. Louis, and specifically their Buck Beer — apparently a bock — from 1906. Weird that they called it “buck” but then again perhaps they were thinking ahead and believed it was be easier to own or trademark the name which I confess I didn’t even notice was buck when I first looked at this ad.
Patent No. 4253878A: Light Protective Bottle Glass
Today in 1981, US Patent 4253878 A was issued, an invention of Robert L. Weaver and Alastair M. Jamieson, assigned to The Molson Companies Limited, for their “Light Protective Bottle Glass.” Here’s the Abstract:
A light protective bottle glass for use in beer bottles to prevent or reduce flavor deterioration by exposure to light is prepared by adding 0.065 percent by weight of nickel oxide to the Ultraviolet Absorbing Green glass usually used in green beer bottles.
Beer Birthday, Part 56: Jay Brooks
Today is my 56th birthday, and even though it’s still early in the day, as in previous years I’ve again been overwhelmed by an embarrassment of friends and colleagues wishing me a happy day via e-mail, Twitter and Facebook. My sincere thanks to one and all. Since it’s usually me posting embarrassing photos of friends and colleagues, for the sixth year in almost a row (I think I skipped a year), here’s some more priceless artifacts of me from over the years.
Striking a pose for my two grandmothers in 1961.
When I was five, my Mom remarried. The reason I look so happy in this photo, or so the story goes, is that she just told me I wouldn’t be accompanying them on the honeymoon, and apparently I was not thrilled at this news.
Another birthday, this one a mere 45 years ago, when I turned 11.
Visiting Cooperstown, in front of the display for Lou Gehrig, my favorite old-time player, and rocking my Orioles windbreaker (big fan of Brooks Robinson and the Birds as a kid) and some super spiffy stripey slacks.
The playboy of the western world (at least in the mind of my 14-year old self).
In my room circa 1976, with our dog Devie wearing my headphones. I’m not sure what she was listening to.
Channeling Jay Gatsby.
High school graduation day with my Mom.
During our escape from the Bike Museum during a press trip to Belgium a couple of years ago. The photo was taken with my camera by Derek Buono from the Beer Magazine.
There’s many more where these came from, for a good laugh just check out the photos from the last five or so years at Beer Birthday Redux: Jay Brooks, Beer Birthday Again: Jay Brooks, Beer Birthday: Jay Brooks, Beer Birthday: J (Yes, Embarrasing Myself This Time) and Beer Birthday Overkill, from 2009, when I posted a bunch encompassing my first 50 years on planet beer. Oh, and thanks once again to everybody for the generous birthday wishes.
Patent No. 3123476A: Production Of Hopped Wort
Today in 1964, US Patent 3123476 A was issued, an invention of Michael Edward Ash, assigned to Arthur Guinness Son and Company for his “Production of Hopped Wort.” Here’s the Abstract:
The invention relates to the hopping of wort, a stage in the brewing process which takes place prior to fermentation. The object of the hopping process is to extract from the hops and transfer to the Wort certain desirable flavouring substances particularly humulone, or substances derived therefrom, which are generally considered to provide the bitter flavour in finished beer, and which in some cases may exercise a preservative function.
Patent No. 3498313A: Beer Keg Tap
Today in 1970, US Patent 3498313 A was issued, an invention of Daniel E. Belich, for his “Beer Keg Tap.” Here’s the Abstract:
This application discloses a tap in which the portion of the tap from the head to the bottom of the keg may remain in place during merchandising. The user needs only a small coaxial outlet unit attached to tap beer and gas pressure lines. The outlet unit is small and easily cleaned, and represents only a modest investment for the tavern keeper. The portion of the device which is retained in the barrel contains valving arrangements which prevent the escape of beer or gas pressure from a partially used keg when the outlet is withdrawn, and provide improved Valve arrangements which rely on elastic valve members for admission of air under pressure.
Beer In Ads #1482: When You Make A Great Beer, You Don’t Have To Make A Great Fuss
Monday’s ad is for Heineken, from, I think, the early 1990s. I confess I don’t remember this ad campaign from Heineken, but I recently discovered that they had a reasonably long-running series of ads with the tagline “When You make a great beer, you don’t have to make a great fuss.” They’re all minimalist in design with witty text and that fussy tagline. I haven’t been able to find a lot of specifics about the campaign, apart from a few suggestions that it may not have run in the United States. But it’s pretty funny in the context of the ABI Super Bowl ad that accused craft beer drinkers of being to fussy about their beer.
Patent No. 2290089A2: Barley For Production Of Flavor-Stable Beverage
Today in 2011, US Patent 2290089 A2 was issued, an invention of Søren Knudsen, Lene Mølskov Bech, Klaus Breddam, Finn Lok, Ole Olsen, and Birgitte Skadhauge, assigned to Carlsberg A/S, for their “Barley for Production of Flavor-Stable Beverage.” Here’s the Abstract:
According to the invention, there is provided null-LOX-1 barley and plant products produced thereof, such as malt manufactured by using barley kernels defective in synthesis of the fatty acid-converting enzyme lipoxygenase-1. Said enzyme accounts for the principal activity related to conversion of linoleic acid into 9-hydroperoxy octadecadienoic acid, a lipoxygenase pathway metabolite, which – through further enzymatic or spontaneous reactions – may lead to the appearance of trans-2-nonenal. The invention enables brewers to produce a beer devoid of detectable trans-2-nonenal-specific off-flavors, even after prolonged storage of the beverage.
Patent No. 3171746A: Production Of Brewers’ Wort
Today in 1965, US Patent 3171746 A was issued, an invention of David Teignmouth Shore, for his “Production of Brewers’ Wort.” There’s no Abstract, but in the description Shore explains that his “invention relates to the production of brewers wort at the mashing stage in which a reaction is created between water and goods, i.e., ground solids or grist to obtain as a product of the stage a wort which is known as sweet wort: the sweet Wort is passed on for further treatment including heating, hopping and fermentation treatment to produce beer of one grade or style or another.”
Beer In Ads #1481: March, The Month For Sowing Barley
Sunday’s ad is for the British ad campaign “Beer is Best,” from 1938. Part of “A Calendar of British Beer” from that year, March features a wonderful illustration of a farmer sowing his field with barley, and the text explains that this is the month for it, with some statistics of how much of the grain it takes each year to create all of England’s beer. “All the year round. Beer is Best.” Happy March.
