Saturday’s ad is another one for Budweiser, this time from 1936. While the ad is shortly after the end of prohibition, and I can only imagine beer lovers were pretty excited to once more be able to legally buy beer, I’m still not convinced Bud’s success had anything to with “age-old taste.” Also, as the ad suggests, when did Anheuser-Busch employ monks?
Today in 2001, US Patent 1070116 A1 was issued, an invention of Matthew L. Tripp, assigned to the Green Bay Beer Company, for his “Beer Flavor Concentrate.” Here’s the short Abstract. “A beer flavor concentrate and a method for making and using the beer flavor concentrate to produce a final beer product through the addition of carbonated water and alcohol.”
While I’m not sure if this was ever marketed as, or as part of, a product, more recently concentrated beer has become available on the market. For example, Pat’s Backcountry Beverages was made primarily for camping. Over the last couple of years, both Popular Science and Gizmodo have been taken a look at how it works and if the reconstituted beer is any good.
Today in 1961, US Patent 2969161 A was issued, an invention of Robert Givens Mcculloch, for his “Bung for Beer Barrels and the Like.” There’s no Abstract, but the application describes it an “invention has been devised to provide a bung (generally called a shive) for beer barrels and like containers for liquids which will enable a tap fitting or pipe to be connected to the barrel without spilling the contents of the barrel during the connecting operation.”
Friday’s ad is for Budweiser, from 1943. This World War 2 ad, while people were rationing, wants to ensure you get all of your B vitamins so you can keep on working or fighting. The imagery is fairly surreal, with a planet-sized clock with a ramp of working people lined up around it, creating a Saturn-like appearance. At the end of the line is a soldier, sailor, a construction worker who brings his own sledgehammer with him, a female member of the military, a farmer, another soldier with a pack on his back, a businessman, and so on ad infinitum. And the ad isn’t even about beer, but the brewer’s yeast which they supply to pharmaceutical companies who in turn use it to make Vitamin B pills. Yay yeast!
Today in 2003, US Patent 3712820 A was issued, an invention of Joe Owades, for his “Mediating the Effects of Alcohol Consumption by Orally Administering Active Dry Yeast.” Here’s the short Abstract. “A process for lowering blood alcohol levels in humans after they imbibe alcoholic beverages by administering active dry yeast before or concomitantly with the imbibing of the beverages.”
This is most likely the origin of the hangover prevention that Jim Koch, from the Boston Beer Co., has popularized over the years, but especially after Esquire magazine ran an article about it last April, How to Drink All Night Without Getting Drunk.
The story got picked up by NPR, Serious Eats and even Snopes took a look at it.
But I’d actually heard Jim tell the story a couple of times at various events, most recently at a beer dinner last year at the Jamaica Plain brewery in Boston celebrating the 30th anniversary of Samuel Adams.
In telling the story, Jim did, of course, mention that the idea came from Joe Owades, who had worked as a consultant with the Boston Beer Co. since the very beginning, and off and on thereafter. But I don’t think I’d realized before now that Joe had actually patented the idea.
The claim in the patent application describes it in a nutshell. “A method of mediating the effect of alcohol consumption by a person which comprises orally administering active dry yeast containing alcohol dehydrogenase to said person prior to or simultaneously with consumption of an alcohol-containing beverage, whereby to oxidize a portion of the alcohol while still in the stomach of said person.” His own testing of the method, shown in the figures below, found that “blood alcohol level-min. was reduced by 38% by the yeast.”
Here’s an interesting look at the history of hops in Oregon’s Willamette Valley, the second-largest growing area for hops in America. Although the production values remind me of an elementary school slideshow presentation, complete with monotone narrator, there’s a lot of good information nonetheless. Based on some of the information presented, I’d guess it was made in the pre-craft era before 1980, but when exactly is anybody’s guess. All told, the three parts of the documentary run a little less than 30 minutes. Thus endeth the lesson for today.
Part 1:
Part 2:
Part 3:
Today in 1973, US Patent 3712820 A was issued, an invention of Martin F. Walmsley and John Valentine Cross, and assigned to John Labatt Ltd., for their “Process for Making a Brewers’ Wort Beer.” There’s no Abstract, but in the description they explain that the “invention provides a process for producing a brewers wort in which an aqueous slurry of a raw starch containing material, preferably a cereal grain such as barley, is heated to 40 55 C. at which temperature it is subjected to the action of a discrete proteolytic enzyme and, optionally, a discrete ot-amylase enzyme, then heated to 65-90 C. at which temperature it is subjected to the action of a discrete a-amylase enzyme to solubilise the starch, after which it is cooled to 40-65 C. at which temperature it is subjected to the action of a discrete amylase enzyme or source thereof to produce fermentable sugars.”
Anheuser-Busch InBev and Elysian Brewing of Seattle, Washington announced today that they had reached agreement for ABI to buy the small Elysian brewpub chain.
From the press release:
“For two decades, we’ve welcomed guests into our brewpubs and served them creative and impeccably crafted beers,” said Joe Bisacca, Elysian CEO and co-founder, who will continue with Elysian along with his partners, Dick Cantwell and David Buhler. “After a lot of hard work, we’ve grown from one Seattle brewpub to four pub locations and a production brewery. With the support of Anheuser-Busch, we will build on past successes and share our beers with more beer lovers moving forward.”
Dick Cantwell, Elysian co-founder and Head Brewer added, “Throughout our journey we’ve been focused on brewing a portfolio of both classic and groundbreaking beers and supporting innovation and camaraderie in the beer industry through collaboration and experimentation. By joining with Anheuser-Busch we’ll be able to take the next steps to bring that energy and commitment to a larger audience.”
Elysian sold more than 50,000 barrels of beer in 2014, with Immortal IPA accounting for more than a quarter of the company’s total volume.
“Elysian’s story includes everything we look for in a partner,” said Andy Goeler, CEO, Craft, Anheuser-Busch. “The team has spent their careers brewing distinctive beers in the thriving West Coast beer community and building unique venues that celebrate beer. As the fastest growing brewer in Washington, their recipe is working. Elysian’s brands are an important addition to our high-end beer portfolio, and we look forward to working together.”
In addition to the Seattle Airport Way brewery, the acquisition includes the company’s four Seattle brewpubs, Elysian Capitol Hill, Elysian Tangletown, Elysian Fields and Elysian BAR.
Anheuser-Busch’s purchase of Elysian is expected to close by the end of the first quarter of 2015. Terms of the agreement were not disclosed.
Not sure what to make of the news yet, all I know is what’s in the press release. So far, there’s been no statement from anyone at Elysian, though I suspect we’ll learn more throughout the day.
Today in 1912, US Patent 1015443 A was issued, an invention of Robert Hoffmann, for his “Apparatus for Macerating Wort.” There’s no Abstract, but in the description he explains the problem and his solution:
In macerating they wort in making beer the sparging water has hitherto been poured on to the wort by means of a rotary sprayer spraying over or sparging the wort. As the sparging water falls from a certain height on to the surface of the wort it is not only impossible to avoid unintentionally mixing the wort with the sparging water,’but the latter is also undesirably cooled. Both disadvantages thus involve a loss of yield from the grain and thus mean an incomplete’ working.
Now as compared with the ordinary apparatus for maceration this invention consists in the sparging water not being, allowed to fall from a height on to the surface of the wort but being introduced in layers on to the surface of the wort, so that the grain during maceration is slowly compressed by the sparging water and does not mix therewith.
This improved apparatus consists in other’ words in the sparging water being allowed to flow on to the wort in a continuous stream without first having to fall through the air — on to the surface of the wort.
Thursday’s ad is another one for Guinness, from 1968. This as ran in Sierra Leone, and the ad copy is hilarious. Besides giving you power, “you can feel your glass of Guinness doing you good.” I wonder what that feels like?
