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Beer In Ads #1034: Caroling For Rheingold

December 4, 2013 By Jay Brooks


Wednesday’s ad is another for Rheingold Beer, this one from 1955, and features Miss Rheingold from that year, Nancy Woodruff. In this ad, she’s out caroling and brought a buddy along to hold the lamp so she could read the music in the cold winter night. He looks like he’s paying attention to the music, but she appears to be looking at us, while ignoring the book of Christmas carols she’s holding. Maybe she has them all memorized?

Rheingold-1955-seasons-greetings

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Self-Fulfilling Prophecy Propaganda

December 4, 2013 By Jay Brooks

ouroboros-dragon
Here’s another great example of the circle jerk nature of prohibitionist groups. This is, I’m finding, the standard operating procedure for most, if not all, of them. They decide what they’re opposed to, in this case alcohol, and then they commission — that is pay for — research that they claim proves their point. Tobacco companies are the classic example, insofar as they funded lots of studies showing how safe smoking was despite independent research revealing just the opposite. How the “study” is framed is one of the many troubling aspects of how they do this. Assumptions are made that all alcohol is bad and that people who consume it will abuse it and be a burden on society, causing innumerable harms to themselves and others. That’s a persistent theme that permeates much of the so-called scientific literature, there’s hardly a whiff of impartiality if you look deeply enough into it.

A pointed example I recall, outside the alcohol world, is the Meese Commission Report which was directed by then-President Ronald Reagan to find a link between pornography and criminal or anti-social behavior. The important difference between this, and the earlier commission by Johnson/Nixon which resulted in the 1970 Commission on Obscenity and Pornography, is that from an impartial starting point that report found no such link. In fact, the 1970 commission “recommended against any restrictions for adults” and overall “the report found that obscenity and pornography were not important social problems, that there was no evidence that exposure to such material was harmful to individuals, and that current legal and policy initiatives were more likely to create problems than solve them.” Regardless of your feelings about pornography, what’s significant is that Reagan’s mandate to Meese was not to see if there was causation between pornography and violence, but was instead he was tasked with finding one. That was the goal of the report, to find a link to please Reagan’s base on the religious right who weren’t happy with the results of the 1970 report. And that’s how I feel about GAPA and the countless quasi-scientific prohibitionist organizations and their “studies.” They are, by design, looking for trouble, and so naturally they find it everywhere they look.

So once they’ve manufactured and/or exaggerated the problem, the next step is to get the research published in quasi-scientific journals, in some cases one owned or funded by the same organizations. Then they send out press releases claiming their position has been scientifically proven. They usually neglect to mention that they themselves created the “science” they’re touting because it’s more effective if it appears to be objective. Unfortunately, it rarely is, but such is the state of journalism today that press releases are more often reprinted verbatim without any fact-checking or even questioning the content. It’s apparently enough if it simply has a credible-sounding “scientific” journal name attached to it. Once you’ve got enough of these “studies” you can then hold a conference of like-minded individuals where you can present your findings.

So in October of this year, the “Global Alcohol Policy Conference” was held in South Korea. It was hosted by a group I wasn’t familiar with; the Global Alcohol Policy Alliance (GAPA), but which appears to be more of a loose organization of national prohibitionist groups that was formed in 2000 to share information and hold annual conferences. Although I don’t know many of the international groups, the people from the U.S. make it clear who’s invited to the party. GAPA board members include George Hacker, who runs the notorious prohibitionist Center for Science in the Public Interest (CSPI); Thomas F. Babor, the author of Alcohol: No Ordinary Commodity: Research and Public Policy (an anti-alcohol handbook) and David Jernigan, who’s the Director of the also notoriously anti-alcohol Center on Alcohol Marketing and Youth (CAMY), funded by the Centers for Disease Control and Prevention Behavior and Society at the Johns Hopkins Bloomberg School of Public Health. Jerigan was also the author of this travesty: Bud Blamed In Absurd E.R. Visit Study.

Here’s where the circle gets tighter and more insular. There are sixteen board members for GAPA. At the recent Global Alcohol Policy Conference, there were eight speakers on the program. Of those eight, six are also board members of GAPA. Similarly, GAPA is divided into regions. The North American region includes four member organizations: CSPI (Centre for Science in the Public Interest), The Marin Institute (now known as Alcohol Justice), The Center on Alcohol Marketing and Youth and the Office of Alcohol and Other Drug Abuse, created by the collaboration of the AMA and the Robert Wood Johnson Foundation. If you’re a regular reader here you’ll no doubt recognize those groups as being prohibitionist to their core.

Looking over the program for the conference, the topics all revolve around the negative aspects of alcohol, the harms, the addicts, the too-low taxation and regulation. Reading over the titles, it’s hard not to leave with the impression that it’s about how to bring down alcohol completely. I couldn’t find one positive word about drinking, which seems incongruous to my life experience and literally just about every person I know. Surely, they could find some balance to their efforts, but instead it feels punitive, divisive and almost mean-spirited. Some of the speeches given during the conference are available for download, while others — most, really — give you an error message when trying to download: “Applicants sponsored by alcohol manufacturers are not allowed.” How did they know? What don’t they want people in the alcohol industry to know about regarding what they’re saying or doing?

Another glimpse into prohibitionists worldwide comes from GAPA’s internal magazine, The Globe. In the latest issue, Issue 3 2013 they tackle such horrible behavior by alcohol companies as donating water to disaster relief with the overall theme of “Beware of the Alcohol Industry Bearing Gifts.”
thirst-aid
I recall the Marin Institute similarly whining when Anheuser-Busch canned water and sent it to Haiti after the devastating earthquake there, a story I detailed in Let No Good Deed Go Unpunished.

So how was the conference portrayed in the news online? Upstreaming Alcohol Policy reported that an “important theme running through the conference was the role of the global alcohol industry in maintaining and intensifying alcohol-related harm through its tactics and practices.” In other words, we’re all evil and wish your family harm, a persistent theme in all prohibitionist propaganda. Corporations & Health Watch agreed and went even further, reporting that “Dr. Thomas Babor of the University of Connecticut, for example, stressed reasons to doubt the sincerity of the global alcohol industry in its insistence to be part of the solution to alcohol problems.” Yes, we want everybody binge-drinking all the time, every day. There’s nothing better for the alcohol industry than drunk people killing themselves and others, especially when we all have families and want them in harm’s way, too. I’m so sick of this one, where alcohol is criticized for advertising or wanting to sell more products because that, they claim, is “clearly to increase overall consumption — a strategy which is inimical to public health and public safety.” Every alcohol corporation, at least under U.S. law, is like every corporation, beholden to shareholders and must do what they can to increase the share price, in other words increase the business. It’s the law. There’s plenty of corporate behavior I’m not wild about, but at least I understand it. If you want corporations to act differently, change their charters; change the law governing them. But stop making it sound like they’d kill their mothers for a dime. Stop painting them, and all of us in the alcohol industry, as evil. We’re just not.

Their conclusion was that “reducing the global burden of alcohol-related harm will require advocates to effectively counter that industry influence – through reliance on the best science, savvy media advocacy, and robust grassroots organization.” The black humor and irony in that is that the science they’re referring to is anything but the “best” — or evidence-based, as they often phrase it. “Savvy media advocacy” means propaganda which I find usually contains falsehoods and exaggerations, at best. And “robust grassroots organization” means, more often than not, groups funded by large, wealthy prohibitionist groups like the Robert Wood Johnson Foundation or others.

The overall impression I have from watching these groups for over twenty years is that they’re so shamelessly dishonest in their actions and their rhetoric that I can’t really understand how they can claim the high moral ground that’s so inherent in their position. They set up the argument as a David vs. Goliath situation which is laughably wrong. Does “big alcohol” have a lot of money. Sure, but so does the Robert Wood Johnson Foundation and most of the others. They’ve been spending their money influencing politicians, spreading their message and trying to persuade others to their way of thinking. Does that sound like the same thing that they accuse alcohol manufacturers of doing? It should, because they’re doing exactly the same thing, and have been since at least 1933, when Prohibition ended. The only real difference is they claim to be doing it for righteous reasons and believe those of us who enjoy drinking a beer or even making or selling it, are the spawn of satan. The problem with that is that we’re not. We’re ordinary people, often with many of the same set of beliefs as the prohibitionists. Contrary to the propaganda, we beerists love our friends and families, have our own faith, are civic-minded and contribute to our community and society at large. We’re regular people who also enjoy drinking beer. Period. It’s only through the lens of prohibitionists that we appear any different. And until that cycle is broken and prohibitionists stop creating self-fulfilling propaganda, we’ll never solve any of the real problems that some individuals have with alcohol.

ouroboros-dragon

Filed Under: Beers, Editorial, Events, Politics & Law Tagged With: Anti-Alcohol, International, Prohibitionists, Propaganda

Handy Drinking Laws

December 4, 2013 By Jay Brooks

scales
Today’s infographic is an overview of drinking laws in the United States created by Medical Insurance.org, although the website no longer seems to work. To be fair, it appears to be from around 2007, and shows an interesting quartet of U.S. maps illustrating different aspects of alcohol laws followed by a list of control state info and sale hours by state.

handy-drinking-laws
Click here to see the infographic full size.

Filed Under: Beers, Politics & Law Tagged With: Infographics, Law, United States

Beer In Ads #1033: Seasons Greetings From Rheingold

December 3, 2013 By Jay Brooks


Tuesday’s ad is for Rheingold Beer, from 1944, and features Miss Rheingold from that year, Jane House. It looks like she’s wearing a tree skirt for a dress and best I can figure she’d essentially holding up a sign (or perhaps a calendar?) saying “Seasons Greetings,” which is also the tagline for the ad. Seasons Greetings? Isn’t this ad over fifty years before the wingnuts started claiming there was a war on Christmas if you didn’t say Merry Christmas? Where was Bill O’Reilly when this was going down? Seasons Greetings everybody.

Rheingold-1944-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Craft Beer In Michigan

December 3, 2013 By Jay Brooks

michigan
Today’s infographic is entitled Craft Beer in Michigan, and was created by the Frankenmuth Brewery. Believe it or not, today in 1997, Michigan legalized homebrewing.

Print
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Michigan

Beer In Ads #1032: Holiday Time

December 2, 2013 By Jay Brooks


Monday’s ad is for Budweiser, from 1958, and begins Holiday Time, when we’ll feature holiday ads throughout the month. This one is from Bud’s “Where There’s Life” series and shows a happy woman whose face is bright and aglow (light from the yule log perhaps?) holding an open jewelry box. Was the necklace she’s wearing possibly what had been in the box only moments before? An unseen is pouring her a fresh beer, while a large ornament just behind her is shaped like a watch and reads “Holiday Time.” What do you think Bud was trying to say in this ad? Subtle.

Bud-1958-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

The Legend Behind Beer-y Christmas

December 2, 2013 By Jay Brooks

beery-xmas
I thought this was a fun little video, created by Heather Arment of Seattle, Washington, for an advent calendar of beer bottles. Her animated video is entitled The Legend Behind Beer-y Christmas. And since Advent just started on Sunday, this would be a very cool way to celebrate it.

Unfortunately, I couldn’t tell if it ever actually was a real product or not. The website, BeeryChristmas.com is down for the count. But they obviously spent a lot on the design of the packaging, which was done by Dustin Wallace, and Arment did another video on who the beer advent box works.

beery_xmas_lg

Of course, in the end, they were trying to sell a cardboard box, which gives it something of a pet rock vibe.

beery-xmas-3

Perhaps if they had sold them full, but it might be cool to fill one yourself. Although that is a tough commitment for a gift. It requires that the person giving it knows what to fill it with, then has to find the beer to put in it. I think that’s why the pre-packed gift boxes sell so well. All the hard work is already done. All you have to do it buy it.

beery-xmas-1

But I have to confess getting one like this would be a great gift.

beery-xmas-2

Hmm, I wonder if in fall of 2011 this ever saw the light of day? It looks like it didn’t but I subsequently discovered that Heather Arment was also the inventor, and she’s still trying to get them produced through Quirky, which is a website for inventors and their … ahem … quirky inventions. People submit their ideas, and get them posted on the quirky site, and people vote on them. Ideas which get enough votes go to the manufacturing stage and are created and sold, also through the Quirky website, but also at select retailers, too. It looks like her idea for the beer advent box may actually become a reality, though probably not in time for this year’s holidays, because the web page currently says that the “idea has been placed under Expert Review,” which suggests it’s passed one hurdle is on to the next step in their process. So now you know what to get me for the holidays next year.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Animation, Cartoons, Christmas, Holidays, Video

America’s Beer Distributors: Economic Impact

December 2, 2013 By Jay Brooks

nbwa
Today’s infographics was created by the National Beer Wholesalers Association and shows the economic impact of beer wholesalers, which is over and above the contribution to the economy of beer itself or even the retailers who sell it.

nbwa-Economic-Report-Infographic
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Beer Distributors, Business, Infographics

Scotland Finds That Banning Multiple Purchases Doesn’t Stop Consumption

December 1, 2013 By Jay Brooks

scotland
In order to stop people from overindulging, Scotland passed the Alcohol Act 2010 and it took effect in October 2011. One of the things it did was to ban “promotional tactics such as buy-one-get-one-free (BOGOFs)” along with other similar measures “because it was believed by some in the Scottish government that multi-buy promotions encouraged a greater consumption of alcohol.” Not surprisingly, the alcohol industry warned that such measure wouldn’t work.

Despite warnings by the drinks trade that legislating against certain retailing techniques would fail to address the root causes of alcohol misuse, Scotland went ahead with the multi-buy ban, requiring retailers with outlets across the UK to employ different selling techniques for alcohol in shops north of the Scottish border.

So the Department of Health Policy Research Programme (Policy Research Unit in Behaviour and Health) conducted a study to determine the effectiveness of the ban. The main findings were that they didn’t work — shock, surprise. “Controlling for general time trends and household heterogeneity, there was no significant effect of the multi-buy ban in Scotland on volume of alcohol purchased either for the whole population or for individual socio-economic groups.” In addition, there “was also no significant effect on those who were large pre-ban purchasers of alcohol.” Since “[m]ost multi-buys were for beer and cider or for wine,” people were simply forced to shop with greater frequency. “The frequency of shopping trips involving beer and cider purchases increased by 9.2% following the ban, while the number of products purchased on each trip decreased by 8.1%. For wine, however, these effects were not significant.”

Their conclusion was that “[b]anning multi-buy promotions for alcohol in Scotland did not reduce alcohol purchasing in the short term.” You’d think at this point that policymakers would realize that trying to stop people from buying as much alcohol at one time as they want would do nothing except inconvenience adult purchasers of products they’re legally entitled to buy and consume. As they discovered, what any person with common sense could have told them, prohibitions of almost any kind will not work. Responsible people will remain responsible no matter the situation they’re faced with and people predisposed to overindulge or abuse themselves with alcohol will find a way to do so. Didn’t thirteen years of Prohibition make that abundantly clear? Yet all this type of regulation accomplishes is to punish the law-abiding, responsible adults who want to enjoy a legal adult beverage. Prohibitionists keep placing hurdles in front of them in misguided belief that they’re helping society, when all they’re really doing is making life a little more difficult for everybody without actually solving the problem they’re claiming to be tackling.

Which is why even the folks who conducted this study can’t help themselves, when one of their conclusions is to suggest what’s needed is not a new or different approach. Instead, they fall back on the same old things that aren’t working. “Wider regulation of price promotion and price may be needed to achieve this.” Sure, keep throwing gasoline on the fire. That should fix it. As far as I can tell, it’s an institutional failure to be able to see the perceived problem in anything but the same old tropes. Because they sound good on paper, one presumes, they keep trying the same policies and keep arguing for the same old policy changes even though it’s demonstrated time and time again that they not only don’t work, but actually make life a little worse for a majority of people. Maybe it’s time we stopped listening to the prohibitionists? They obviously think nothing of punishing all of society in the mistaken belief that people will then drink less, even though it’s perfectly legal for adults to enjoy alcohol. They don’t care that a majority of people drink alcohol in moderation and responsibly, they’re all about throwing out the baby with the bathwater. It’s their modus operandi. But it’s not working.

scottish-beer-circle

Filed Under: Beers, Politics & Law Tagged With: Anti-Alcohol

Around the World In 80 Drinks

December 1, 2013 By Jay Brooks

earth-2
Today’s infographic is named after one of my favorite books — Around the World in 80 Drinks. Although the name is a bit of a cheat, because while there are flags from 80 nations on the poster, there are only 75 drinks shown, as some are double up. Of those 75, only 10 are beers, which seems low to me. Also, the Czech Republic is represented by Becherovka, an herbal digestive, rather than a beer. Given that the Czechs drink more beer than any other country, that’s surprising. Curiously, it was created by Wine Investment, and there’s very few wines, too. But visually, it’s pretty cool looking.

Around-the-world-in-80-drinks-infographic
Click here to see the poster full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Infographics, International

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