Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #1037: In America’s Tradition-Rich East

December 9, 2013 By Jay Brooks


Monday’s ad is for Miller High Life, from the 1950s. Even though I grew up in the “tradition-rich East” Commonwealth of Pennsylvania, having been in California for almost thirty years I’m a tad offended at Miller’s implication that there’s no traditions out West. But given that odd holiday spread that the lady in red is putting out, I’m not so sure about her having a “special touch of gracious elegance.”

Miller-1950s-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

The Lady Eve: What’s The Difference Between Beer & Ale?

December 9, 2013 By Jay Brooks

film
My good friend Pete Slosberg sent me this gem, from the classic film The Lady Eve, written and directed by Preston Sturges. The 1941 screwball comedy starred Henry Fonda and Barbara Stanwyck. I remember seeing it when I was a kid (I watched a lot of old movies late at night when I was young) but I certainly don’t remember this beery exchange. One of the main characters is Charles Pike, played by Henry Fonda, and in the story he’s the heir to the Pike Brewing Co. fortune, maker’s of Pike’s Pale, “The Ale That Won For Yale.”

Pikes-Pale

The clip below is about four minutes long, but the conversation doesn’t steer to beer until around the 2:00 minute mark, and lasts for just over a minute.

I’ve also transcribed their beery dialogue from The Lady Eve below. Enjoy.

Stanwyck: “I thought you were in the beer business.”

Fonda: “Beer? … Ale!”

Stanwyck: “What’s the difference?”

Fonda: “Between beer and ale?”

Stanwyck: “Yes.”

Fonda: “My father’d burst a blood vessel if he heard you say that. There’s a big difference. Ale’s sort of fermented on the top or something, and beer’s fermented on the bottom; or maybe it’s the other way around. There’s no similarity at all. [pauses] See the trouble with being descended from a brewer, no matter how long ago he brewed it, or whatever you call it, you’re supposed to know all about something you don’t give a hoot about. [pauses again] It’s funny to be here kneeling at your feet, talking about beer. You see, I don’t like beer. Bock beer, lager beer or steam beer.”

Stanwyck: “Don’t you?”

Fonda: “I do not, and I don’t like pale ale, brown ale, nut brown ale, porter or stout, which makes me ill just to think about it. [hiccups] Excuse me. [pauses again] It was enough so that everybody called me ‘Hopsy’ ever since I was six-years old … Hopsy Pike.”

Stanwyck: “Hello, Hopsy.”

Fonda: “Make it Charlie, will you?”

Stanwyck: [laughs] “Alright, but there’s something kinda cute about Hopsy. And when you got older I could call you Popsy. Hopsy Popsy.”

Fonda: “That’s all I’d need.”

LadyEveLobby2

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Film, History, Humor, Movies, Video

Beer Birthday: Arlan Arnsten

December 9, 2013 By Jay Brooks

stone
Today is the 48th birthday of Arlan Arnsten, who until very recently was the Vice-President of Sales for Stone Brewing. He was born in 1965, the same year Fritz Maytag bought the Anchor Brewery, with whom he also shares a birthday. Coincidence? Maybe, but he doesn’t think so. Arlan’s been with Stone since 1997, and has been a huge part of their success. He’s a terrific person to share a beer with and an indefatigable poster boy for craft beer, although he’s now looking into other pursuits. Join me in wishing Arlan a very happy birthday.

gabf06-thu-13
Arlan at GABF in 2006.

cbc08-35
Arlan with Stone co-owners Steve Wagner and Greg Koch at the Craft Brewers Conference in San Diego in 2008.

Arlan-1999
Arlan manning the Stone booth in Las Vegas in 1999 (photo purloined from the Stone Brewing website).

Filed Under: Birthdays Tagged With: California, Southern California

Raise A Tax

December 9, 2013 By Jay Brooks

stpatrick
Today’s infographic, in honor of today being Green Monday, is entitled Raise a Tax, or “It’s all about the green, baby!” Not surprisingly, it was created by H&R Block.

alcohol-taxes-in-the-us-and-around-the-world
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Infographics, Taxes

What’s In A Pipe?

December 8, 2013 By Jay Brooks

pipe-2
Here’s a curious artifact from the 1842 Temperance Almanac, and a great example of why the prohibitionists were as nutty then was they are today. They saw, and see, evil and vice everywhere, with any single one not unto itself, but instead having to lead to more ruin and debauchery. While today we know that smoking isn’t the best choice you can make, in the mid-1800s it was considered a fairly benign pursuit, and in fact remained so well into my lifetime. I recall staying up with my psychotic stepfather, a chain-smoker, to watch the last television commercial air before midnight on New Year’s Day when they became forbidden on January 2, 1971. I’ve never been a cigarette smoker, though I used to enjoy the occasional cigar from time to time. The one thing I dislike more than smoking is obnoxious non-smokers, especially ex-smokers. But even the most ardent anti-tobacco advocate would have to admit that puffing on a pipe will not with absolute certainty lead to drinking alcohol. There’s no causation. That some people do both is, at best, a coincidence brought upon by the obvious fact that many people smoke (especially in 1842) and many people drink. But there are surely enough examples in everyone’s own experience to render such a blanket statement untenable. But for prohibitionists, it gets even weirder.
whats-in-a-pipe
So, as Sigmund Freud would later say, “sometimes a pipe is just a pipe.” Just don’t expect a prohibitionist to believe it. Instead, if you smoke a pipe, you won’t be able to help yourself, it will cause you to drink and get drunk. According to 1842 prohibitionist logic, “smoking induces intoxication” — meaning it will actually “bring about, produce, or cause” you to drink. But that’s not where it ends, get drunk and that in turn “induces bile,” which is “a bitter, alkaline, yellow or greenish liquid, secreted by the liver, that aids in absorption and digestion, especially of fats.” That, in turn, “induces jaundice” — “yellow discoloration of the skin, whites of the eyes, etc., due to an increase of bile pigments in the blood, often symptomatic of certain diseases, as hepatitis” followed inevitably and inexplicably by “dropsy,” which is “an infectious disease of fishes, characterized by a swollen, spongelike body and protruding scales, caused by a variety of the bacterium Pseudomonas punctata.” Yeah, that seems likely. But wait, it gets even worse. That fish disease you can’t help but contract “terminates in death.” So definitely enjoy that tobacco. Or as they conclude. “Put that in your pipe and smoke it.” I’m willing to bet you can find modern prohibitionists who still believe it’s true, or that at least once you take a drink your life is over and can only fall into abject ruin.

Filed Under: Beers, Editorial, Just For Fun, Politics & Law Tagged With: History, Prohibitionists

The Business Of Beer Infographic

December 8, 2013 By Jay Brooks

beer-money
Today’s infographic is about The Business Of Beer, and provides “a look into today’s beer industry,” and includes some interesting factoids. It was created by SteadyServ, which is “a mobile, SaaS-based inventory and order management system for the beer industry.”

SteadyServ-Infographic

Filed Under: Just For Fun Tagged With: Business, Infographics, Statistics

Your Brain On Beer Vs. Coffee

December 7, 2013 By Jay Brooks

coffee-cup
Today’s infographic, Your Brain On Beer vs. Coffee, was created by I ♥ Coffee after reading about the study that looked into which was better for creativity. It’s also available as a poster you can buy.

beer-vs-coffee
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Infographics, Science, Statistics

Beer In Ads #1036: Season’s Cheer … From Arrow Beer

December 6, 2013 By Jay Brooks


Friday’s ad is for Arrow Beer, from 1946. A holiday billboard ad for the Baltimore brewer, the original Globe Brewing Co., whose tagline was “It Hits the Spot.”

arrow-1946-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

A Glance At St. Patrick’s Day Libations

December 6, 2013 By Jay Brooks

ireland
Today’s infographic is entitled A Glance At St. Patrick’s Day Libations, and while it’s not Saint Patrick’s Day, it is the day in 1922 when Irish independence was recognized (having been declared April 24, 1916). Hey, cut me some slack, I’m filling in holes. It was created by Patrick DePuy for the holiday earlier this year for Prime Social Marketing.

St.-Patricks-day-beer-infographic2
Click here to see the infographic full size.

Filed Under: Just For Fun Tagged With: Holidays, Infographics, Ireland

Beer In Ads #1035: Santa For Nippon Beer

December 5, 2013 By Jay Brooks


Thursday’s ad is for Japanese beer, possibly Nippon Beer, and is from around the 1950s, give or take. It’s always great seeing Santa Claus holding an armful of beer bottles, but what on earth is that unholy orange soda doing there?

nipponbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Historic Beer Birthday: Michael Edward Ash December 17, 2025
  • Historic Beer Birthday: Balthas Jetter December 17, 2025
  • Historic Beer Birthday: George Frey December 17, 2025
  • Beer In Ads #5142: It’s Bock Beer Time! December 16, 2025
  • Beer Birthday: Bryan Selders December 16, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.