Saturday’s ad is for Schaefer, from 1959. Schaefer did a number of ads with the round theme, often showing the top of a beer can, emphasizing the round shape of them. This one shows a round plate full of snacks, including some not-terribly-appetizing potato chips (they’ve got brown edges indicating they were burned or the oil used was old).
Kinetic‘s After Burner was chosen best in show at the 14th annual Double IPA Festival today at the Bistro in Hayward, California. A total of 46 Double IPAs and 26 Triple IPAs were judged. The full winner’s list is below.
Congratulations to all the winners.
The scene at today’s Double IPA Festival at The Bistro.
Today’s beer video is a short film about this year’s collaboration beer made by the San Francisco Brewers Guild for SF Beer Week, Griz’s Lawnmower Ale. The beer was made to honor Greg “Griz” Miller, longtime owner of SF Brewcraft, who passed away in September of last year. The beer debuted last night at the Opening Galas for SF Beer Week.
Friday’s ad is for Ballantine Ale, from 1959. Showing a winter scene, with a giant glass of Ballantine Light Lager Beer showing some exquisite lace. And I guess it must be pretty cold, too.
Today’s beer video is a short documentary on Russian River’s seasonal release of their triple IPA Pliny the Younger, which is released today in Santa Rosa, as it has been every first Friday in February for the past ten years.
Thursday’s ad is for Ballantine Ale, from 1946. Part of a series of historical ads Ballantine did in the forties. This one shows an early iron horse stopping by the tavern as the barkeep brings a few tankards of beer to the thirsty travelers.
Here’s an interesting review of a marketing book, Jab, Jab, Jab, Right Hook, but with decidely beer-themed examples, by WaveTrain Intermedia, an integrated marketing group.
Today’s beer video is an episode of Food Tech, which used to be aired on the History Channel, focusing on Ballpark food and beverages, specially beer. This was the last episode of ten total shows, and although it was called “Ball park,” it featured segments about “Kegs, Hops, Beer, Hot dogs, Casings (sausage), Mustard, Cracker Jack and Drumsticks,” the ice cream. Who’s hungry now?
There was an interesting article recently on Craft Beer Business detailing how changes to the FDA regulations regarding spent grain might effect breweries. Under a proposed new “definition, craft breweries would be labeled animal feed manufacturers and be regulated as such by the FDA.” Given that most breweries have to find something to do with their spent grain, whether selling it or donating it, if the proposed rules take effect, it will undoubtedly alter the way breweries dispose of their grain. Check out the article, FDA rule regulates spent grain sold as animal feed, to see the rule changes.
Spent grain at Russian River’s production brewery after brewing a batch of Pliny the Elder in May 2009.
Wednesday’s ad is for Schlitz, from 1965. The Teddy in the title “What Was Schlitz Doing With Teddy In Africa?” is Theodore Roosevelt, our 26th president. According to the ad, shortly after he left office, he went on a hunting expedition to Arica, and took along with him quite a lot of bottles of Schlitz.
