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Beer In Ads #990: Beyond Words

October 3, 2013 By Jay Brooks


Thursday’s ad is for Budweiser, from 1946. The ad shows a happy bride cutting her wedding cake, and is “Beyond Words.” This, despite there being words all over the ad. I especially like the ones at the bottom of the ad. “Every sip tell you what words can’t.”

Bud-wedding-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

On Geeks & Nerds & Snobs

October 3, 2013 By Jay Brooks

beer-geek
The definitions of how we follow our passions seems to be a popular topic of discussion lately. Are we geeks, nerds, snobs, enthusiasts, connoisseurs or aficionados, or just annoying? I tackled this question in my first article for Beer Advocate magazine, way back in 2007, in “Freaks and Beer Geeks.” In that piece, I defined a geek as “an obsessive enthusiast, often single-mindedly accomplished, yet with a lingering social awkwardness, at least outside the cocoon of their chosen form of geekdom.” I’m still pretty happy with that definition, it seems to fit most of the geeks I know. And as I’m one myself — something I gleefully admitted in Living in the Silver Age for All About Beer — I tend to prefer being around other geeks. In my experience, we tend to run in packs. We’re tribal.
beergeek
Here’s what I said in early 2007.

Beer Geeks. You probably know one of us. Hell, if you’re reading this magazine you may be one, too. And even if you don’t or you aren’t, you probably know what we’re talking about. We’re the Trekkies — excuse me — Trekkers of the beer world. You can find us at our countless conventions — a.k.a. beer festivals — wearing the uniform: beer t-shirt (occasionally tie-dyed), denim, baseball cap with brewery logo and in winter a hoodie, ditto logo. We’ll go anywhere in the world to find great beer.

We are also known by other names: snob, fanatic and hophead, among others. But fanatic never quite caught on, hophead is generally reserved for fans of IPAs and other hoppy beers, and snob never crossed over, retaining its mostly derogatory meaning. Originally, a snob was someone who made shoes, a cobbler, before migrating to a person of the lower classes who wants to move up and then on to its present meaning of a person who places too much emphasis on status or “a person who believes that their tastes in a particular area are superior to others.”

Occasionally kinder, gentler terms are employed like enthusiast or aficionado, but they never seem to strike the right chord for some reason. Most of us prefer to be known simply as beer geeks though, oddly enough, the word geek meant originally a fool and later referred to the lowest rung of circus performer, one who may even have bitten the heads off of live chickens, as popularized in a 1946 novel, “Nightmare Alley,” by William Gresham, about the seedy world of traveling carnivals. In that book, to be a “geek” was to be so down and out that you’d do virtually anything to get by, no matter how distasteful or vile.

Like many old words that were primarily derogatory, its meaning has now been turned on its head. Beginning probably with the original new nerd, the computer geek, it was taken back as a source of pride. So today there are band geeks, computer geeks, science geeks, film geeks, comics geeks, history geeks and Star Wars geeks, to name only a few, all of them proud to call themselves geek, because of the shared passion that is so central to its modern meaning. Today a geek is an obsessive enthusiast, often single-mindedly accomplished, yet with a lingering social awkwardness, at least outside the cocoon of their chosen form of geekdom.

But then there’s the on-going debate about whether we, or anybody really, is a geek, a nerd, a dork, a snob, or whatever. Not that these labels matter, but they must at least a little bit, since people keep talking about them.
simpons-geek-vs-nerd
Beer Geek Speak last year asked Snob, Geek or Nerd…Which are you??, Anti-Hero Brewing also tackled Beer Geek vs. Beer Snob and Modern Drunkard has the Subtle Art of Beer Snobbery. The point is, do a Google search for geek vs. nerd or geek vs. snob and you’ll get a lot of hits, and most of the top ones, particularly comparing geeks and snobs, are about beer drinkers. Clearly, this is on our minds.

I think a lot of this is coming from the fact that beer is trying to climb out of the muck and ooze that has kept it down for decades, kept it a drink of of the hoi polloi, with many manufacturers more worried about quantity than quality. Changing that has been a struggle, for a variety of reasons, but the notion that beer is every bit as sophisticated and worthy of respect as any other beverage has been difficult to achieve. Why that is would make for an entire book, a very thick book even, but this endless debate over labels is just one manifestation of that, I believe. And so we see the endless comparisons to wine, which annoys many of us to no end. I’ve written extensively about my own frustration with this, and earlier today Jen Muehlbauer had a terrific piece on that very subject: Fancy beer: pinkies out or middle fingers up?

Earlier this morning, a UK colleague, Phil Mellows, shared an interesting article from Slackpropagation entitled On “Geek” Versus “Nerd”, first published this June. A more general discussion, in it author Burr Settles defines a geek as an “enthusiast of a particular topic or field,” saying “Geeks are ‘collection’ oriented, gathering facts and mementos related to their subject of interest. They are obsessed with the newest, coolest, trendiest things that their subject has to offer,” whereas a nerd he defines as a “studious intellectual, although again of a particular topic or field. Nerds are ‘achievement’ oriented, and focus their efforts on acquiring knowledge and skill over trivia and memorabilia.” He later draws a further distinction, saying this. “Both are dedicated to their subjects, and sometimes socially awkward. The distinction is that geeks are fans of their subjects, and nerds are practitioners of them.”

He then mined the data from several million tweets to create a statistical model showing geeks and nerds plotted on an x/y axis showing their relative geekiness and nerdiness. Here’s how he described the results:

The PMI statistic measures a kind of correlation: a positive PMI score for two words means they ”keep great company,” a negative score means they tend to keep their distance, and a score close to zero means they bump into each other more or less at random.

With that in mind, here is a scatterplot of various words according to their PMI scores for both “geek” and “nerd” on different axes (ignoring words with negative PMI, and treating #hashtags as distinct):

And here is the plotted chart, though I added beer since his data didn’t include beer geeks or beer nerds. And frankly, I just picked a hole where I thought beer might fit, but I really can’t say where beer would properly fit along the continuum. Where do you think it belongs?

geek-vs-nerd
Click here to see the original chart full size.

To me, this is interesting stuff, even though in the grand scheme of things none of it really matters. As long as you’re comfortable in your own skin and know who you are, what people call you you or even how you label yourself means almost nothing. But where we fit into the world does matter, at least to each of us, so I think that’s probably why I find this fascinating. We may not be able to pick our family, but our friends, our passions and the tribes we join do matter deeply and on a very personal level. They form a part of the architecture by which we define ourselves. I identify myself as a beer drinker, and that means something to my self-image, as I imagine such labels do to most of us. It’s how we see ourselves and present ourselves to the world. It only seems to go wrong when other people choose the labels for us. For example, I’m fine with geek, and nerd doesn’t bother me, but I don’t care for snob, even though I can think of plenty of instances when I have been a snob. In part, it’s a perception of the words as labels themselves. They’re not static, but in constant flux, their meaning changing subtly all the time.

And here’s one final bit of interest. In the comments, there’s one from a Hannah Fry, who’s the host of Number Hub, part of a British YouTube channel started by James May called Head Squeeze. After this post was initially published, she entertainingly devoted one of her weekly videos to the question of what distinguishes geeks and nerds. Enjoy.

Filed Under: Editorial, Just For Fun, Related Pleasures Tagged With: Humor, Language, Science, Statistics

Here’s To Beer! Infographic

October 3, 2013 By Jay Brooks

beer-graphic
Today’s infographic is called Here’s to Beer!, and celebrates American beer with a quinary of charts, based on data from the BreweryDB. It was created by the Wiki P.R. firm Beutler Ink.

Beutler_CMWBeer_v5
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Statistics

Jaime Jurado Moving To Abita

October 3, 2013 By Jay Brooks

abita
One of my favorite people in the industry, veteran brewer Jaime Jurado, who recently left Susquehanna Brewing, is moving back to the south. Abita Brewing announced Tuesday that Jurado would be joining them as Director of Brewing Operations, beginning this November. Prior to the Pennsylvania gig with Susquehanna, Jurado was Director of Brewing Operations for The Gambrinus Company breweries, which included Spoetzl Brewery, BridgePort Brewing, and Trumer Brauerei. His earlier experience includes having been the International Brewing Development Manager for The Stroh Brewery, manager at Courage Brewing’s Berkshire Brewery in England and five years at the Lion Brewery in Wilkes-Barre. He’s also a past president of the Master Brewers Association of the Americas. He recently sent me some malt flour that Sean Paxton, the Homebrew Chef, and I are working on using in a fun food project. Full details of his move to Abita can be found in their press release. Congratulations to both Abita and Jaime.

cbn18-13
Jaime Jurado with Lars Larson from Trumer Brauerei at the Celebrator’s 18th Anniversary Party.

Filed Under: Breweries, News Tagged With: Announcements, Louisiana

Beer In Ads #989: Picnic Down At The Docks

October 2, 2013 By Jay Brooks


Wednesday’s ad is for Miller High Life, from 1957. The ad is from their minimalist period, with a few props suggesting a maritime setting; a picnic down by the docks, perhaps? For some reason, I’m not buying it. They’re all too neat and tidy.

Miller-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Walmart’s New Beer Focus

October 2, 2013 By Jay Brooks

walmart
You probably saw the news over the past year that Walmart was going to be focusing to a greater degree on the sale of beer in their stores. Advertising Age had an interest glimpse into their plans, entitled How Walmart Plans to Double Beer Sales In Three Years . At the recent NBWA annual convention in Las vegas last week, Walmart’s Chief Merchandising and Marketing Officer, Duncan MacNaughton, said he was “pleased but not satisfied” with their progress so far, adding that he feels Walmart is “still ‘under-shared’ in beer sales compared with competitors.”

Walmart-Tank-2
Does this Walmart beer display give some indication of their strategy to sell beer?

Apparently there’s currently an uneasy relationship with Walmart and beer wholesalers, which should surprise no one. Walmart is so big they’re used to getting their way and dictating whatever they want — some might say bullying — even if what they’re asking for is unreasonable or even not entirely on the same terms as everybody else enjoys.

Because they use “just-in-time” ordering systems, “their backrooms have no storage,” David Black, CEO of Northeast Sales Distributing, said in an interview. His company’s territory includes some 50 Walmarts in portions of Georgia and North Carolina. “They refuse the order or they make you sit there for three hours while they take something else.”

That’s something most, if not all, of the big chains do, of course, but Walmart has supposedly raised it to a fine art. Walmart also told the assembled beer distributors that they’re not considering a private label beer, which from their point of view is good news.

Walmart-Battleship
A battleship of Walmart beer sales.

Curiously, MacNaughton also said this. “We don’t want cute displays. We want ‘shoppable’ displays: item and price and can I get a case off the top. Sometimes we kid ourselves with pretty. Pretty is fun, but I want sales.”

walmart-tank
A tank of Walmart beer.

A couple of months ago, Bloomberg covered this in Wal-Mart Stacking Beer in Aisles to Double Alcohol Sales, detailing more of their overall plans. For example, only about 3,700 of their nearly 11,000 stores currently stock beer, which is roughly one-third. In the short term they’ll be increasing that to around 5,000 stores (45%) and hope to eventually sell beer in as many as 6,600 locations, or 60% of their stores.

The Bloomberg report also included a video in which one of the talking heads mentions that while beer sales are relatively flat overall, it’s craft beer that’s selling well. Apparently they’ve also hired more buyers who will be focusing on more local beers, and “craft is playing into that in a big way,” apparently. But as the video later points out, the biggest customers by far are still the big players, and although the Boston Beer Co. is there, it’s dollar amount is far less than ABI, MolsconCoors or Heineken. Samuel Adams sells less than 4% of the beer that Budweiser does and 3.4% of the other three combined. So while they speculate that craft is the key to increasing sales, it doesn’t seem like that’s what they’re actually doing, though to be fair images of Walmart shelves do show a bit more diversity. I confess I don’t really shop our local Walmart, so I may have to check out the beer section from time to time to see if they really are changing their approach.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Beer Stores, Business, Video

How Millennials Are Changing Everything About Beer

October 2, 2013 By Jay Brooks

millennials
Today’s infographic takes a look at How Millennials Are Changing Everything, at least with regard to beer. Part of a series of trend infographics by Trendgraphic, this one examines what their refer to as “young beer drinkers…in revolt.”

how-millennials-are-changing-everything
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Infographics, Statistics

Beer In Ads #988: As Smooth As A Waltz

October 1, 2013 By Jay Brooks


Tuesday’s ad is for Schlitz Beer, from 1943. That makes it a wartime ad, but it shows a fancy dress dance party, which seems a bit incongruous. But presumably they’re dancing a waltz, which makes the tagline — “As Smooth as a Waltz” — work.

Schlitz-1943-waltz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Nature vs. Nurture As A Cause of Alcoholism

October 1, 2013 By Jay Brooks

dna-2
Since I’ve been featuring a new infographic on the Bulletin every day this year, I’ve started getting a number of e-mails from people and companies trying to promote their own sites using infographics, offering them up as potential ones for me to use. I got one today created by Clarity Way, a recovery center in Hanover, Pennsylvania. In reality, this one is a video that uses graphics similar to those found in infographics to tell its story. Perhaps I’m being overly strict, but I think an “infographic” should be a static image, or at a minimum interactive, but starting with a graphic, with info. It’s right there in the name. Still, there’s some interesting info here, though since they’re trying to sell rehab, I think they’ve inflated some of the data. For example, they claim “7 million children live in a household where at least one parent is dependent on or has abused alcohol.” [emphasis added.] Dependent is one thing, but given the modern definition of binge drinking, almost anyone could be said to have “abused alcohol” at least once in their life. Frankly, none of the statistics seem that terrible to me. There’s an equal chance that alcoholism comes from heredity or from your environment, but only 8.3% of people “suffer from alcohol abuse or dependence.” That wording is also odd. You can certainly suffer from alcohol dependence, but how can you be said to suffer from abuse? Have five drinks in a row, and you’ve abused alcohol, according to most health agencies and neo-prohibitionist groups. Remove those people who have ever “abused” alcohol once, or even occasionally but are not dependent on it, and that number, I suspect, would drop precipitously.

Filed Under: Beers, Editorial, Just For Fun, Politics & Law, Related Pleasures Tagged With: Infographics, Statistics, Video

Beer Serving Temperature Poster

October 1, 2013 By Jay Brooks

temperature
Today’s infographic is a clever poster showing Beer Serving Temperatures using five different colors for the temperature ranges and then creating a pictographic image of a glass of beer. It was created by the design firm Flipo, and they do have the poster for sale in five different size.

beer-serving-temp-poster

Filed Under: Beers, Just For Fun Tagged With: Infographics, Temperature

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