Today’s infographic comes from SlyFox Brewing in Pennsylvania. The poster, Respect the Cans, spells out the advantages of cans over bottles.
Click here to see the chart full size.
Beer In Ads #804: That Extra Delicacy of Flavor
Friday’s ad is for Schlitz, from 1952. Showing an illustration of three different scenes, a mountain lake, a picnic and a beach, it features a bottle of Schlitz being poured into a glass. It shows that all too common mistake of showing the glass full, but the bottle still has about its contents. My favorite bit of text is below the picnic: “That extra delicacy of flavor that delights the true beer lover.” You can also see the modesty of the fifties in the way the bikini-clad woman is partially hidden by the glass of beer, but it sets up a cool effect, seeing her through a beer-colored lens.
Beer Style International Bittering Units
Today’s infographic is a chart of the IBU ranges of beer styles listed by the BJCP. The Beer Styles – IBU Chart Graph (Bitterness Range) was created by Brewer’s Friend, a homebrewing website.
KegWorks Amazing Bottle Cap Wall
Here’s a pretty amazing time lapse video of KegWorks decorating the wall in their new office with 60,000 crowns. Thanks to Charlie Papazian for tweeting this video. It looks like a great way to use the space. KegWorks reached out to customers and fans on their blog, asking people to send in their beer bottle crowns, which they then put up on one large wall. The details are below, but watch the video to get the true scope of the project.
- Approximately 60,000 bottle caps
- 459 square feet of wall space
- Many rolls of 30 mil thick magnetic sheeting adhered to the wall
- 43 KegWorks employees putting up caps
- Started: Tuesday, November 27th @ 3:47pm (Dogfish Head)
- Last cap: Wednesday, January 23rd @ 2:31pm (Harpoon)
Another New Oakland Brewer
Just got some more great news. Steve McDaniel, co-founder of the hopefully soon to be open Oakland Brewing, and his lovely wife Justine Nguyen, had their second child last week. Justine gave birth to Chabot just after 3:00 p.m. on February 6. They also had another son, Merritt, in late 2010. I had heard rumblings about the new baby at the Double IPA Festival, but just got confirmation and the details this morning. Justine and Chabot are home and both doing great, with Merritt adjusting to having a brother. Join me in wishing the happy couple all the best on their birth of their new son. Congratulations Steve and Justine!
Particulars:
Original Gravity: 7 pounds, 9 ounces
IBUs: 20 in.
Style: Boy
Release Date: February 6, 2013
Label: Chabot Yggdrasil Duong McDaniel
Steve McDaniel and Justine Nguyen’s new son Chabot.
A sleeping Chabot Yggdrasil Duong McDaniel.
Beer In Ads #803: Vigorous Health
Thursday’s ad is another one for Rainier Pale Beer, made by the Seattle Brewing & Malting Co. The ad is from 1907, and also features a lovely woman holding up a glass of beer. ALso using the “vigor” theme, there’s another priceless tagline at the end: “Bubbling with life and sparkling with snappy zest.”
Hops Chart
Today’s infographic is a wonderful Hop Chart, created by Zeke Shore. You can get a large size poster for $30 at the Hop Chart website. I’ve posted about it before. I have one hanging in my office, it’s pretty cool.
Click here to see the chart full size, or here.
Russian River Brewing Honored By California State Legislature
California State Senator Noreen Evans, from District 2, honored Russian River Brewing Co. with a Resolution from the California Legislature. The resolution was also signed by Assemblyman Wesley Chesbro, who joined me and the crew from the Celebrator Beer News, at Beer Camp #93 at Sierra Nevada. Evans was also joined on stage by State Senator Alex Padilla, from District 20 (the San Fernando Valley) so that both the southern and northern parts of the state were represented.
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Senator Padilla, Natalie and Vinnie Cilurzo and Senator Evans presenting a joint legislative resolution from the State of California yesterday.
The joint legislative resolution “recognizes RRBC’s outstanding community and customer service, exemplary business ethics and liquid craftsmanship that have provided the county with huge local economic benefits through jobs, sales and distinction.”
Senators Alex Padilla and Noreen Evans, Tom McCormick, Executive Director of the CCBA, and Natalie and Vinnie Cilurzo yesterday at the Russian River brewpub.
Congratulations to Vinnie and Natalie, and all of the Russian River Brewing employees, for this great honor.
Below is a short video I shot of the ceremony (using Sean Paxton‘s camera because mine was unwell, and who also shot the above photos for me — thanks Sean).
UPDATE: Here’s the actual resolution:
Beer In Ads #802: There’s New Vigor & Strength In Every Drop
Wednesday’s ad is for Rainier Beer, made by the Seattle Brewing & Malting Co. The ad is from around 1900, and features a lovely woman holding up a glass of beer to the sky. I particularly love that tagline at the bottom: “There’s New Vigor and Strength in Every Drop.”
Eat, Drink (Moerlein’s Beer) & Be Merry
Yesterday, searching for some information about the phrase “Eat, Drink and be Merry” — it’s from the Bible BTW, Luke 12:19 — when I discovered this historial gem, a booklet put out by the Christian Moerlein Brewing Co. in 1890. It was published in their hometown of Cincinnati, Ohio, by The Henderson-Achert-Krebbs Lithographic Company. The advertising booklet for Moerlein’s Beer is part of the John and Jane Adams Trade Card Collection, which is in the San Diego State University Library’s digital collection. A few of the poems are from children’s literature, which would undoubtedly drive the anti-alcohol winguts even nuttier if it was published today. I’m not sure who this advertising piece was targeting, but it sure looks like it was for children.
The cover.
Page 1:
No wonder Rip would go away,
And in the mountains roam,
For without Moerlein’s Lager Beer
There is no joy at home.
Page 2:
Mary had a little lamb,
It’s fleece was white as snow,
And every where that Mary went
Why Moerlein’s Beer did flow.
Page 3:
This is a happy little crowd,
As they drink, and laugh, and eat
‘Tis Moerlein’s Beer they praise aloud,
For they know it can’t be beat.
Page 4:
On and on we go, over hill and dale,
Bless me, ’tis pleasant riding on the rail,
Moerlein’s Lager Beer, always kept on ice,
Oh, it’s quite refreshing, and it’s awful nice.
Page 5:
Who steals my purse, steals trash,
But he who robs me of my bottle of Moerlein’s,
Robs of that which not only enriches him,
But makes me poor indeed.
Page 6:
Now to every story some moral you’ll find
And the moral to these is the very best kind
“If long would you live and ill health never fear
Drink plenty of
Pure Moerlein’s Lager Beer”
Back cover.
Moerlein’s was originally founded in 1853, and was reintroduced in 1981, and then again in 2004 as Moerlein Lagers & Ales.
