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Jay R. Brooks on Beer

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Beer In Ads #802: Miller Makes It Right!

February 12, 2013 By Jay Brooks


Tuesday’s ad is for Miller High Life, from what looks to me to be the 1960s. At least that’s my guess based on the look of the ad and the size of the lapels and the tie. What cracks me up is what makes up “A man’s world.” That includes “Shiny wood, smoke, pretzels and good conversation.” Oh, and Miller High Life. Not so sure about that last one. But shiny wood? Oh, yeah.

Miller-makes-it-right

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

More Evidence of the Myth of the Beer Belly

February 12, 2013 By Jay Brooks

binge-barney
I’ve been saying this for years, that the beer belly is a myth and that drinking low-calorie diet light beer is a foolish decision, especially since it’s a sacrifice of too much flavor for too little discernible positives for your health or your waistline. Here’s the nutshell overview, the first paragraph from the UK Telegraph’s coverage — sure to make the head of the average neo-prohibitionist uncontrollably spin with rage — “The ‘beer belly’ is a myth as there is no scientific evidence to suggest that the beverage causes weight gain, a new report has claimed.”

In fact beer, the country’s national drink, has nutritional and wellbeing benefits similar to wine when consumed in moderation, it is claimed.

Nutritionist Dr Kathryn O’Sullivan, who carried out the review of the scientific review, believes that swapping beverages for beer may actually be a sensible way to diet.

Although the industry-sponsored research may seem incredible to some it in fact adds to an emerging body of thought that the beer belly is a myth.

Beer has fewer calories per 100ml than wine, spirits, and even orange juice, it is claimed.

“Unfortunately beer has this image as a high-calorie, high-fat drink,” Dr O’Sullivan told The Times. “It is very unfair.”

The study itself is called “Beer & calories; a scientific review” and I’d love to read the whole thing, but so far it doesn’t appear to be available online.

And an Irish report, “Study: ‘Beer belly’ is a myth” adds the following:

The study does note that if you drink vast amounts of beer (or pretty much anything for that matter) you will gain weight, and Dr O’Sullivan also does not dispute the evidence that drinking too much can lead to an early death.

However, Dr O’Sullivan said that swapping two large glasses of wine a day with two bottles of lager could save 58,240 calories a year (that equates to roughly 106 Big Mac’s a year).

“Beer drinking has become regarded by many as a vice and not a component of a healthy balanced lifestyle. But this is contrary to the latest scientific evidence,” she said.

“Enjoyed in moderation, beer, like wine, can provide many essential vitamins and minerals and moderate consumption may also protect against many conditions such as heart disease, osteoporosis and diabetes.”

This new study also is consistent with an earlier study in Denmark, where Professor Arne Astrup, who’s at the Department of Human Nutrition at The University of Copenhagen, found “that there is no concrete scientific evidence to support the idea of the ‘beer belly.'”

Filed Under: Beers, Editorial, News Tagged With: Science, Statistics

The Home Brewing Calendar

February 12, 2013 By Jay Brooks

calendar-1
Today’s infographic is a Home Brewing Calendar listing the best months to brew certain types of beer. It was created and may be purchased or downloaded at HomeBrewing.com.
home-brewing-calendar
Click here to see the calendar full size.

Filed Under: Beers, Just For Fun Tagged With: Homebrewing, Infographics

Beer In Ads #801: Celebrate the Year of the Snake

February 11, 2013 By Jay Brooks


Monday’s ad is for Tsingtao, but it’s not an old one, but instead is from this year, as the Chinese New Year began yesterday. This year is the Year of the Snake, and that’s what this ad is all about. Happy New Year.

TsingtaoNewYear-2013

Filed Under: Art & Beer, Beers Tagged With: Advertising, China, Holidays

US News & World Report on the Hopslam Between Big & Small Breweries

February 11, 2013 By Jay Brooks

hopslam
If you haven’t seen it yet, U.S. News & World Reports had an interesting read entitled Hopslam: How Big Beer Is Trying to Stop a Craft Beer Revolution, and subtitled “The blocked merger between Modelo and Anheuser-Busch shines a light on the long-brewing fight between big beer and craft brewers.” It’s a long piece, but worth it for pulling together a number of threads that have been pulling together lately.

Another kind of Hopslam.
bells-hopslam

Filed Under: Breweries, News Tagged With: Big Brewers, Mainstream Coverage

SF Beer Week Opening Event 2013 Video

February 11, 2013 By Jay Brooks

sf-beer-week-2013
Each year, videographer Steve Atkinson has done a video of the opening celebration for SF Beer Week. There’s a lot of fun interviews, though I confess I’m slurring my words a bit in my short ramble about the beer scene 25 years ago. Enjoy.

Filed Under: Breweries, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, California, San Francisco, Video

Weyermann Specialty Malts

February 11, 2013 By Jay Brooks

barley
Today’s infographic is from Weyermann Specialty Malt, which is located in Bamberg, Germany. If you get a chance to visit them, jump at the chance. This poster shows the production steps for malting and the spectrum of colors in malted grains.

Weyermann-specialty-malt
Click here to see the poster full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: barley, Germany, Infographics, Malt

Home Brewer’s Formulary

February 10, 2013 By Jay Brooks

home-brewing-graphic
Today’s infographic is a Home Brewer’s Formulary, showing many of the calculations and formulas used in homebrewing. It was apparently created by a homebrewer, but was unabale for a time. It now appears to be back and can be purchased at the Home Brewer’s Formulary website.

brewers-formulary-11x172
Here you can get a very large version of the poster, of this even larger huge version.

Filed Under: Beers, Just For Fun Tagged With: Homebrewing, Infographics, Science of Brewing

Bistro Double IPA Winners 2013

February 9, 2013 By Jay Brooks

bistro
Societe‘s The Roustabout was chosen best in show at the 13th annual Double IPA Festival today at the Bistro in Hayward, California. The full winner’s list is below.

  • 1st Place: The Roustabout, Societe Brewing
  • 2nd Place: Double Jack, Firestone Walker Brewing
  • 3rd Place: Pliny the Elder, Russian River Brewing

And for the second year, Triple IPAs were judged this year.

  • 1st Place: Pliny the Younger, Russian River Brewing
  • 2nd Place: Notorious Triple IPA, The Boneyard
  • 3rd Place: Simtra Triple IPA, Knee Deep Brewing

And for the third straight year:

  • People’s Choice Award: Kern River Citra Double IPA

Congratulations to all the winners.

Filed Under: Beers, Events, News, SF Beer Week Tagged With: Awards, Bay Area, California

The Very, Very Many Varieties Of Beer

February 9, 2013 By Jay Brooks

bubble-connect-chart
Today’s infographic shows the Very, Very Many Varieties of Beer, created by Pop Chart Lab. For $32, you can buy yourself a copy of this infographic.

Beer_final_1028
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

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