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Jay R. Brooks on Beer

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Sorting Cases Of Beer … Fast

January 17, 2013 By Jay Brooks

romania
In case you didn’t see this, it’s been up since last November, but it’s pretty funny, and mesmerizing to watch, especially from the laziness of your own couch or office chair. The video is simply workers at a beer distributor in Romania sorting the cases on mixed pallets as the come into the warehouse. I”m not quite sure why it’s called “Sorting Cases of Beer Like a Boss,” I think I’d call it “Sorting Cases Like It’s Friday Afternoon Minutes Before Quitting Time.” Or maybe happy hour was about to start?

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Humor, Romania, Video

How To Make Beer

January 17, 2013 By Jay Brooks

homebrewing
Today’s infographic is about homebrewing, or really brewing anywhere. How to Make Beer at Home appeared in the OC Weekly blog in 2011.

how-to-make-beer

Filed Under: Beers, Breweries, Just For Fun Tagged With: Homebrewing, Infographics

Breweries By The Numbers 2012

January 17, 2013 By Jay Brooks

brewhouse
The Brewers Association just released the number of breweries in the U.S. as of the end of last year. As of December 31, 2012, there were 2,336, which represents an increase of 387 over the previous year, meaning just over one new brewery opened every single day. Just as staggering; the total number of breweries-in-planning stood at 1,254.

And here’s the breakdown:

  • 24: A-B or MillerCoors owned
  • 109: Regional Breweries
  • 1,084: Microbreweries
  • 1,119: Brewpubs

Filed Under: Breweries, Just For Fun, News Tagged With: Statistics, United States

Beer In Ads #783: What We Want Is Watneys

January 16, 2013 By Jay Brooks


Wednesday’s ad is for Watney’s Dairymaid Stout, from what looks to be the 1970s, plus or minus. The first time I ever heard of Watney’s, probably like most Americans, was watching Monty Python, and their reference to “Bleedin’ Watney’s Red Barrel.” One interesting thing from the ad copy. It’s “the perfect mixer with most other beers.” I didn’t realize that was something people looked for in a beer. I also love the line at the bottom, mentioning another one of their stouts. “Watney’s Hammerton Stout: Brewed with Oatmeal & Glucose for Zest.” Yum, glucose. When was that a marketable ingredient?

Watneys-dairymaid-stout

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

The Process of Brewing Beer

January 16, 2013 By Jay Brooks

copper-kettle
Today’s infographic shows the stages of the brewing process graphically. It’s called simply The Process of Brewing Beer.

The Process of Brewing Beer infographic by ellohdesign.

Filed Under: Breweries, Just For Fun Tagged With: Brewing Equipment, Infographics, Science of Brewing

Beer In Ads #782: Die Drei Von St. Pauli

January 15, 2013 By Jay Brooks


Tuesday’s ad is for, I think, St. Pauli Girl. The ad’s text, “Die Drei Von St. Pauli,” translates roughly as “Three of the St. Pauli,” at least according to Google Translate. I’m not sure, but it appears to be three different beers from the Bavaria St. Pauli Brauerei. But at the bottom of each label, it also reads Brauerei Abzug, so who knows. I don’t much history of the St. Pauli brand before they introduced the eponymous girl in 1977, though it was 1982 when they started choosing a model each year to represent the brand. More importantly, who the hell are those three character standing in front of each bottle?

Die-Drei-von-St-Pauli

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Anchor Zymaster Series #3 Is Flying Cloud San Francisco Stout

January 15, 2013 By Jay Brooks

anchor-new
Anchor Brewing announced today the release of the third beer in their Zymaster Series, a stout to be called Flying Cloud San Francisco Stout.

From the press release:

Named after a San Francisco sailing legend from a time when stouts were first exported to the West Coast, Zymaster® No. 3: Flying Cloud San Francisco Stout will be released in selected Anchor markets in January 2013.

Our Zymaster® Series No. 3 (7.4% ABV) is a dry, Irish-style export stout akin to those brewed in the 1800s for the long voyage to San Francisco. Black as night, this high-gravity, malty brew offers intense but well-balanced flavors and aroma, with hints of dark chocolate and roasted coffee.

The arrival of a clipper ship in gold-rush San Francisco brought mail and news of “the States,” would-be miners and entrepreneurs, boots, shovels, pickaxes, butter from New York, cigars from Havana, and stout from as far away as London and Dublin.
The stouts that San Franciscans imbibed in those days were no ordinary ales. They were export stouts—dark, intense, high-gravity brews created especially to survive a long voyage like those around Cape Horn.

It took the average clipper three to four months to sail from New York to San Francisco. But not the Flying Cloud, which, in 1851, made the trip in 89 days and 21 hours anchor to anchor. With the exception of its own 89 day and 8 hour voyage three years later, its record remained unbroken until 1989. Thanks to this clipper’s “extreme” design and the savvy of its captain, Josiah Creesy, and his wife and navigator Eleanor, the Flying Cloud quickly became a San Francisco sailing legend. We celebrate it and a legendary brewing tradition with our Zymaster® No. 3: Flying Cloud San Francisco Stout.

That sounds tasty, I can’t wait to give their new stout a try.

zymaster-3-stout

The beer will be in stores and select bars any minute now. Here’s where it will be available.

Zymaster® Series No. 3: Flying Cloud San Francisco Stout will be available in California, Oregon, Washington, Alaska, Nevada, Arizona, Colorado, Illinois, Texas, Massachusetts, Pennsylvania, Ohio, New York, New Jersey, Connecticut, District of Columbia, Virginia, Maryland, North Carolina, South Carolina, Missouri, Indiana, Minnesota, Georgia and Florida.

Filed Under: Beers, Breweries, News Tagged With: Anchor Brewery, new release, Press Release, Seasonal Release

Where Do Beer Nuts Come From?

January 15, 2013 By Jay Brooks

paperclip
These are pretty funny. Terry Border runs a website called Bent Objects, where he creates funny dioramas using everyday objects and bent paperclips. In these two, apparently St. Pauli Girl isn’t the wholesome gal everybody thinks she is. Instead she’s terrorizing some colleagues for their nuts … beer nuts, that is.

The first is from 2008, and is titled Yeah, This is Where Those Come From.

Beer-Nuts_bent-objects

The first one also includes these puns.

It’s also how light beers are made here in the U.S., but personally, I only like a full bodied beer.

She had often been described as a little bitter.

She was cold one, that’s for sure.

And this one’s from Valentine’s Day, 2011.

beer-nuts-for-blog

If you want to see a selection of other ones, check out Bent Objects, the Return of Bent Objects or the official Bent Objects website.

Filed Under: Art & Beer, Just For Fun Tagged With: Food, Humor

World’s Strongest & Strangest Beers

January 15, 2013 By Jay Brooks

strongman
Today’s infographic showcases the World’s Strongest & Strangest Beers, at least as of last year. Who knows what stronger or stranger beers have been released since then.

The Most Bizarre and Strongest Beers Ever infographic

Filed Under: Beers, Just For Fun Tagged With: Infographics, Statistics

Beer In Ads #781: A Harvest Of Rich, Ripe Oats

January 14, 2013 By Jay Brooks


Monday’s ad is for the Australian beer Tooheys Oatmeal Stout. It looks to be an older ad, pre-WWII possibly, but I’m not sure. Since it refers to the Oatmeal Stout as building “radiant health,” I suspect that it’s from a time before the age of television. It seems to me that such health claims tend to be in ads from before the 1940s.

Tooheys Oatmeal Stout

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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