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Jay R. Brooks on Beer

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Beer In Ads #700: Reinheitsgebot Replica

September 24, 2012 By Jay Brooks


Monday’s ad is the 700th ad in this series! So I wanted to make it something special. This is a replica poster of the original 1516 Reinheitsgebot, one of history’s best marketing gimmicks. I’m not sure who it was created to promote, but it’s still a pretty cool piece of breweriana. Happy 700th.

reinheitsgebot-replica

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bavaria, Germany, History

How To Win The Battle For The Last Beer

September 24, 2012 By Jay Brooks

tiger-new
San Diego Brewing tweeted this cool ad for Tiger Beer, which they called a “funny commercial for crappy beer.” I don’t think of Tiger as a great beer certainly, more a middle-of-the-road industrial lager. But I may be biased since they had the good sense to make custom View-Master reels a few years ago. At any rate, the commercial is pretty clever, even if it may not make you rush out for some of the beer.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Asia, Video

Guinea-Bissau Beer

September 24, 2012 By Jay Brooks

guinea_bissau
Today in 1973, Guinea-Bissau declared their Independence from Portugal.

Guinea-Bissau
Guinea-Bissau-color

Guinea-Bissau Breweries

  • ABC New Cicer / Companhia Industrial de Cervejas e Refrigerantes

Guinea-Bissau Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Guinea-Bissau

  • Full Name: Republic of Guinea-Bissau
  • Location: Western Africa, bordering the North Atlantic Ocean, between Guinea and Senegal
  • Government Type: Republic
  • Language: Portuguese (official), Crioulo, African languages
  • Religion(s): Muslim 50%, indigenous beliefs 40%, Christian 10%
  • Capital: Bissau
  • Population: 1,628,603; 152nd
  • Area: 36,125 sq km, 138th
  • Comparative Area: Slightly less than three times the size of Connecticut
  • National Food: Jollof Rice
  • National Symbols: Black Star of Africa; Seashell
  • Affiliations: UN, African Union
  • Independence: Declared from Portugal, September 24, 1973 / Recognized, September 10, 1974

Guinea-Bissau-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: None
  • BAC: 0.05%
  • Number of Breweries: 1

Guinea-Bissau-money

  • How to Say “Beer”: cerveja
  • How to Order a Beer: Uma cerveja, por favor
  • How to Say “Cheers”: A sua saúde / Saúde (“to your health”)
  • Toasting Etiquette: N/A

Guinea-Bissau-map

Alcohol Consumption By Type:

  • Beer: 7%
  • Wine: 21%
  • Spirits: 14%
  • Other: 55%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 2.58
  • Unrecorded: 1.10
  • Total: 3.68
  • Beer: 0.24

WHO Alcohol Data:

  • Per Capita Consumption: 2.6 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: Yes
  • Minimum Age: None
  • Sales Restrictions: No
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: N/A

Prohibition: None

Guinea-Bissau-africa

Filed Under: Beers, Breweries Tagged With: Africa, Guinea-Bissau

Bulgaria Beer

September 22, 2012 By Jay Brooks

bulgaria
Today in 1908, Bulgaria gained their Independence from the Ottoman Empire.

Bulgaria
bulgaria-color

Bulgaria Breweries

  • Ariana Brewery
  • Boliarka-VT Brewery
  • Boljarka Veliko Turnovo Birarija
  • Haskovo (StarBev)
  • Hotel Ventura
  • Lomsko Pivo AD
  • Lucs Microbrewery (Birariya Tryavna)
  • Pirinsko Pivo OOD
  • Pivovaren Zagora
  • Pivovaren Zavod Astika
  • Pivovaren Zavod Kamenitza (StarBev)
  • Pivovaren Zavod Zagora Ariana
  • Plevensko Pivo
  • Pivovaren Zavod Kamenitza
  • Pri Kmeta
  • Shumensko Pivo

Bulgaria Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: Union Of Brewers In Bulgaria

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Label requirements: Producer (importer), ingredients, abv, volume, date of expiration/producer and text “Consume responsibly, enjoy with pleasure.”

Drunk Driving Laws: BAC 0.05%

bulgaria

  • Full Name: Republic of Bulgaria
  • Location: Southeastern Europe, bordering the Black Sea, between Romania and Turkey
  • Government Type: Parliamentary democracy
  • Language: Bulgarian (official) 76.8%, Turkish 8.2%, Roma 3.8%, other 0.7%, other (unknown) 10.5%
  • Religion(s): Eastern Orthodox 59.4%, Muslim (Sunni) 7.4%, Muslim (Shia) 0.4%, other (including Catholic, Protestant, Armenian Apostolic Orthodox, and Judaism) 1.7%, other (unknown) 27.4%, none 3.7%
  • Capital: Sofia
  • Population: 7,037,935; 100th
  • Area: 110,879 sq km, 105th
  • Comparative Area: Slightly larger than Tennessee
  • National Food: Bulgarian cuisine
  • National Symbols: Lion; Rose
  • Affiliations: UN, EU, NATO
  • Independence: Complete independence from the Ottoman Empire, September 22, 1908 / Became an autonomous principality within the Ottoman Empire, March 3, 1878

bulgaria-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: None (to drink); 18 (to buy) [Note: The Health Act prohibits the sale of alcoholic beverages to persons under 18 years of age, but not their consumption.]
  • BAC: 0.05%
  • Number of Breweries: 12

bulgaria-money-1

  • How to Say “Beer”: bira / Бира / бира / пиво
  • How to Order a Beer: Edna beerra, molya
  • How to Say “Cheers”: Nazdrave / наздраве
  • Toasting Etiquette: See in the eyes when say cheers (наздраве)

bulgaria-map

Alcohol Consumption By Type:

  • Beer: 32%
  • Wine: 22%
  • Spirits: 45%
  • Other: <1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 11.24
  • Unrecorded: 1.20
  • Total: 12.44
  • Beer: 3.53

WHO Alcohol Data:

  • Per Capita Consumption: 11.2 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Places, specific events, intoxicated persons
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Yes

Patterns of Drinking Score: 2

Prohibition: None

bulgaria-eu

Filed Under: Beers, Breweries Tagged With: Bulgaria, Europe

Oktoberfest 2012 Begins Today

September 22, 2012 By Jay Brooks

oktoberfest-band
Today at noon the mayor of Munich tapped the ceremonial keg to kick off Oktoberfest. The My Destination travel blog has created an interesting infographic (I confess I love these type of things) with the statistics of just how much food and drink was consumed at last year’s folk festival.

oktoberfest-infographic-2012

Filed Under: Beers, Events, Food & Beer, Just For Fun Tagged With: Germany, Statistics

Mali Beer

September 22, 2012 By Jay Brooks

mali
Today in 1960, Mali gained their Independence from France.

Mali
mali-color

Mali Breweries

  • Bramali (BGI)
  • Somalibo

Mali Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

mali

  • Full Name: Republic of Mali
  • Location: Interior Western Africa, southwest of Algeria, north of Guinea, Cote d’Ivoire, and Burkina Faso, west of Niger
  • Government Type: Republic
  • Language: French (official), Bambara 80%, numerous African languages
  • Religion(s): Muslim 90%, Christian 1%, indigenous beliefs 9%
  • Capital: Bamako
  • Population: 15,494,466; 66th
  • Area: 1,240,192 sq km, 24th
  • Comparative Area: Slightly less than twice the size of Texas
  • National Food: nsaamè or riz au gras
  • National Symbols: Vulture; the Mosque of Djenné
  • Affiliations: UN, African Union
  • Independence: From France, September 22, 1960 / f.k.a. French Sudan and the Sudanese Republic

mali-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: None
  • BAC: 0.08%
  • Number of Breweries: 2

mali-money

  • How to Say “Beer”: bière
  • How to Order a Beer: Une bière, s’il vous plait
  • How to Say “Cheers”: Santé
  • Toasting Etiquette: N/A

mali-map

Alcohol Consumption By Type:

  • Beer: 13%
  • Wine: <1%
  • Spirits: 2%
  • Other: 85%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 0.54
  • Unrecorded: 0.50
  • Total: 1.04
  • Beer: 0.07

WHO Alcohol Data:

  • Per Capita Consumption: 0.5 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: None
  • Sales Restrictions: No
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 2

Prohibition: None

mali-africa

Filed Under: Beers, Breweries Tagged With: Africa, Mali

Beer In Ads #699: Still More Flavor, Less Filling, More Fun!

September 21, 2012 By Jay Brooks


Friday’s ad is again from perhaps the 1950s, a third one for the Indiana brewery Drewerys. It uses the slogan “more flavor, less filling, more fun!” THis one has a third different model making faces to express each idea. Hilarious, that’s Big D. Yet again.

Drewrys-Big-D-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Malta Beer

September 21, 2012 By Jay Brooks

malta
Today in 1964, Malta gained their Independence from the United Kingdom.

Malta
malta-color

Malta Breweries

  • Cisk Lager
  • LBM Breweries Malta Ltd.
  • Simonds Farsons Cisk Ltd.

Malta Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

malta

  • Full Name: Republic of Malta
  • Location: Southern Europe, islands in the Mediterranean Sea, south of Sicily (Italy)
  • Government Type: Republic
  • Language: Maltese (official) 90.2%, English (official) 6%, multilingual 3%, other 0.8%
  • Religion(s): Roman Catholic (official) 98%
  • Capital: Valletta
  • Population: 409,836; 174th
  • Area: 316 sq km, 207th
  • Comparative Area: Slightly less than twice the size of Washington, DC
  • National Food: Pastizzi
  • National Symbols: Blue Rock Thrush (bird), Pharaoh Hound; Maltese Centaury; Għargħar; George Cross, Maltese Cross
  • Affiliations: UN, EU, Commonwealth
  • Independence: From the UK, September 21, 1964

malta-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 17
  • BAC: 0.08%
  • Number of Breweries: 1

malta-money

  • How to Say “Beer”: birra
  • How to Order a Beer: wiehed birra, jekk jogħġbok
  • How to Say “Cheers”: evviva / saħħa
  • Toasting Etiquette: N/A

malta-map

Alcohol Consumption By Type:

  • Beer: 34%
  • Wine: 28%
  • Spirits: 35%
  • Other: 5%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 3.85
  • Unrecorded: 0.42
  • Total: 4.27
  • Beer: 1.79

WHO Alcohol Data:

  • Per Capita Consumption: 3.9 litres
  • Alcohol Consumption Trend: Decrease
  • Excise Taxes: Yes
  • Minimum Age: 17
  • Sales Restrictions: Specific events, intoxicated persons
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Sponsorship

Patterns of Drinking Score: 1

Prohibition: None

malta-eu

Filed Under: Beers, Breweries Tagged With: Europe, Malta

Belize Beer

September 21, 2012 By Jay Brooks

belize
Today in 1981, Belize gained their Independence from the United Kingdom.

Belize
belize-color

Belize Breweries

  • Belikan
  • Belize Brewing

Belize Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: Belize Agricultural Health Authority

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of food or beverage; Name and address of themanufacturer; Net contents and weight/volume; Country of origin; Batch/lot identification number; Date marketing; Storage instructions; and List of ingredients in descending order.

Drunk Driving Laws: BAC 0.08%

belize

  • Full Name: Belize
  • Location: Central America, bordering the Caribbean Sea, between Guatemala and Mexico
  • Government Type: Parliamentary democracy and a Commonwealth realm
  • Language: Spanish 46%, Creole 32.9%, Mayan dialects 8.9%, English 3.9% (official), Garifuna 3.4% (Carib), German 3.3%, other 1.4%, unknown 0.2%
  • Religion(s): Roman Catholic 39.3%, Pentacostal 8.3%, Seventh Day Adventist 5.3%, Anglican 4.5%, Mennonite 3.7%, Baptist 3.5%, Methodist 2.8%, Nazarene 2.8%, Jehovah’s Witnesses 1.6%, other 9.9% (includes Bahai Faith, Buddhism, Hinduism, Islam, and Mormon), other (unknown) 3.1%, none 15.2%
  • Capital: Belmopan
  • Population: 327,719; 177th
  • Area: 22,966 sq km, 152nd
  • Comparative Area: Slightly smaller than Massachusetts
  • National Food: Boil Up; recipe
  • National Symbols: Baird’s Tapir; Black Orchid; Honduras Mahogany (Swietenia macrophylla); Ħaġar Qim, Mnajdra, Azure Window;
  • Affiliations: UN, Commonwealth, OAS
  • Independence: From the UK, September 21, 1981 / f.k.a. British Honduras

belize-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.08%
  • Number of Breweries: 1

belize-money

  • How to Say “Beer”: cerveza
  • How to Order a Beer: Una cerveza, por favor
  • How to Say “Cheers”: Salud
  • Toasting Etiquette: N/A

belize-map

Alcohol Consumption By Type:

  • Beer: 67%
  • Wine: 2%
  • Spirits: 31%
  • Other: <1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 5.07
  • Unrecorded: 1.00
  • Total: 6.07
  • Beer: 3.89

WHO Alcohol Data:

  • Per Capita Consumption: 5.1 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: N/A
  • Advertising Restrictions: N/A
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 4

Prohibition: None

belize-na

Filed Under: Beers, Breweries Tagged With: Belize, Central America

Heineken James Bond Ad

September 21, 2012 By Jay Brooks

007-2 heineken
I know I should be complaining that the Ian Fleming character James Bond would never drink Heineken — and I have in the past — but this new commercial for Heineken, which debuted today, is too much fun. I’ve been a huge Bond fan since my dad took me to see Thunderball in the theater when I was six. So this is an especially fun ad since it features items, and people, from previous Bond films. How many can you spot?

Filed Under: Beers, Just For Fun Tagged With: Advertising, Film, Video

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