This is pretty cool, despite the Corona bottles. According to the musician who made the video, BoTLpLayA, “[he] play[s] Carol of the Bells on perfectly tuned corona bottles (they make the best sound), by “plucking” them with [his] finger.” Hmm, not sure that makes sense, but who am I to argue with the results. Enjoy!
Beer In Ads #504: Stag’s Treasured Traditions
Thursday’s holiday ad is for Stag Beer, from 1958. Maybe it’s just me, but a treasured stag traditions doesn’t sound too wholesome to me, especially when the ad shows a comely lass standing under the mistletoe holding a beer in her hand. So if I understand this scene correctly, a beautiful woman is offering me a beer, and by taking it I’ll be under the mistletoe, so I’ll also have to kiss her, as well. Okay, I take it all back; now that is a treasured tradition.
Mother’s Brewing Spoofs Laverne & Shirley
Ha, this is funny spoof, especially if you remember the Happy Days spin-off Laverne & Shirley, who worked at the fictional Shotz Brewery, which was located in Milwaukee, Wisconsin. Mother’s Brewing is not to far away (just a few states and not quite 600 miles) in Springfield, Missouri, and they’ve created their own version of the opening sequence from the television show. Enjoy.
Beerstrology Sign: Capricorn
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.
Capricorn, the goat, is from December 22-January 20. To learn more, see:
- Astrology Online
- Universal Psychic Guild
- Wikipedia
- Zodiac Signs
Beer In Ads #503: Merry Christmas From Falstaff
Pearls Before Swine On A-B InBev
Today’s comic strip Pearls Before Swine, written by former San Francisco attorney Stephan Pastis, took a funny swipe at Anheuser-Busch InBev. [Thanks to Motor for sending me the strip.]
New Belgium & The Battle Of The Microbrews
Business Week had an interesting article in the beginning of the month on New Belgium Brewing entitled New Belgium and the Battle of the Microbrews. It’s lengthy — at four online pages — and features an in depth interview with Kim Jordan and the future of her brewery and the craft beer industry as a whole. [And thanks to Michael O. for sending me the link.]
Beer In Ads #502: Look What They’ve Left For Me!
Tuesday’s holiday ad is for the Canadian beer Dow Ale, which until around 1966, was the most popular beer in Quebec. This ad looks to be a little earlier, probably in the 1950s. Given that red is he only color (apart from black, of course) in the ad, it’s curious that they didn’t make Santa’s suit red, too, but I suppose they wanted to keep the focus on the beer. “Look what they’ve left me me!” I hope every home didn’t leave Santa a case. He’d never get to all the houses in one night, or he’d probably get pulled over by the air force for flying erratically.
David vs. Goliath: Jester King Wins Partial Victory
You may recall that in late October Jester King Sued Texas Over Antiquated Beer Regulations. I just got a press release from Jester King Craft Brewery that the judge in the case has ruled in their favor on their first amendment claims, though he did reject their claims under the Equal Protection Clause and the Commerce Clause. Here’s the news:
Yesterday afternoon, Judge Sam Sparks of the United States District Court for the Western District of Texas issued his final judgment on the case that Jester King Brewery and our two co-plaintiffs, Authentic Beverage Company and Zax Restaurant & Bar, filed against the Texas Alcoholic Beverage Commission. With respect to all of the First Amendment challenges to the current state law, he ruled in our favor, declaring the statutes and TABC rules in question unconstitutional and therefore invalid. Congratulations and many thanks to our attorneys, Jim Houchins of Houchins Law and Pete Kennedy of Graves Dougherty Hearon & Moody for taking on this case and for all of the hard work that they put in. Thanks also to Pete’s firm for supporting his efforts and to Jim’s associate, Rachel Fisher, for all of her hard work and diligent research.
As of result of yesterday’s ruling, beer in Texas may now be labeled as “beer” and ale may now be labeled as “ale”, regardless of alcohol content. Breweries and distributors are also no longer prohibited from independently telling consumers where their products may be purchased, or from communicating truthful and accurate information about their alcohol content. That means Jester King will now be able to add a “Where to Buy” section to our website, as will all other breweries selling beer in Texas.
“In a remarkable (though logically dubious) demonstration of circular reasoning” Judge Sparks writes in his ruling, “TABC attempts to defend the constitutional legitimacy of the Code through an appeal to the statutory authority of the Code itself.” Referring to the required use of the terms “beer”, “ale”, and “malt liquor”, he writes “TABC’s argument, combined with artful legislative drafting, could be used to justify any restrictions on commercial speech. For instance, Texas would likely face no (legal) obstacle if it wished to pass a law defining the word ‘milk’ to mean ‘a nocturnal flying mammal that eats insects and employs echolocation.’ Under TABC’s logic, Texas would then be authorized to prohibit use of the word ‘milk’ by producers of a certain liquid dairy product, but also to require Austin promoters to advertise the famous annual ‘Milk Festival’ on the Congress Avenue Bridge.’”
We were disappointed, but not too surprised, that Judge Sparks ruled against our claims that Texas’s disparate treatment of breweries and brewpubs violated the Equal Protection Clause and that its treatment of foreign breweries violated both the Equal Protection Clause and the Commerce Clause. The TABC never gave any reason why Texas should be able to prohibit craft brewers from selling beer to customers on-site, while allowing wineries to do so, or why Texas should be able to favor foreign wineries over foreign breweries, and Judge Sparks did not speculate on why that might be. But the legal standards are different and more demanding for challenges brought under the Equal Protection Clause than the First Amendment, and we were unable to persuade Judge Sparks to strike down these discriminatory laws. We were encouraged, however, by Judge Sparks’s observation that “The State of Texas is lucky the burden of proof was on [the Plaintiffs] for many of its claims, or else the Alcoholic Beverage Code might have fared even worse than it has.”
We’re pleased to have helped to bring about at least a few long overdue changes in the antiquated and often inconsistent Texas Alcoholic Beverage Code, but small brewers still face many unjust and unnecessary obstacles that need to be removed before we can stand on equal footing with Texas winemakers and brewers in other states. Measurable progress was made with yesterday’s decision, but much more is still needed. We don’t yet know what, if anything, will happen next on the legal front. That’s something that we’ll need to discuss with our attorneys. In the meantime, though, it’s not too early to start thinking about the 2013 legislative session, with the hope that this case will help to bring some momentum for further change. For the first time, Texas consumers finally have a well-organized grassroots organization that’s working to modernize the Beverage Code. We, at Jester King Craft Brewery, will continue to do everything we can to support the efforts of Open the Taps and we encourage everyone who is reading this to do the same.
It’s a start. Congratulations to Jester King.
SF Beer Week Opening Event Announced
The opening celebration to kick-off SF Beer Week for 2012 has been announced. Having outgrown our space last year, this year it’s been moved to a new, larger location at the Concourse pavilion at the Concourse Exhibition Center in SOMA. Here are the details:
On February 10, 2012, over 50 Northern California breweries will converge on the Concourse in San Francisco for the Opening Celebration of SF Beer Week, which kicks off a ten day marathon of beer tastings, small festivals and food pairing dinners across the Bay Area. From 6-10pm, beer lovers will discover newly minted nanobrewers pouring alongside legendary craft brewing pioneers.
Early bird tickets are now available for $55. Each attendee will receive a commemorative glass and enjoy unlimited samples of new, rare and classic beers. Tickets are expected to go quickly. The event is one of the largest and most anticipated gatherings of the region’s beer community. A complete list of attending breweries will be published in mid January.
This year the Opening Celebration has moved to a larger venue in San Francisco’s SOMA district. The Concourse pavilion will provide a more spacious experience, easier access to the breweries and more food options will be available. Artisan producers from around the Bay will serve up a range of delicious choices for purchase, while live music fills the air.
Tickets are available online, the early bird price is $55. See you there.