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Jay R. Brooks on Beer

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Secrets Of Nature: Brewster’s Magic

June 2, 2012 By Jay Brooks

pathe
Here’s an interesting old video from 1933. It’s from the British Pathe Archives, from the “Secrets of Nature” series entitled Brewster’s Magic. It was a British Instructional Film, photographed by F. Percy Smith, with Editing and Commentary by Mary Field and “Musical setting” by W. Hodgson.

bm-01

The 8-minute black and white film shows time lapse photography of hops and barley growing plus microscopic images, as well. Here’s how they describe the film:

Hand pump being pulled in a pub. Hop root. The eyes are pointed out with a pencil. Time lapse photography of a hop shoot growing. C/U of the claws on the stem of the plant. Plant grows. The claws help the hop plant to twist its way around a smooth surface. Hop flowers growing on a male hop plant. Female hop plant produces flowers. We see them grow through time lapse. Comment on the voiceover about flowers being disappointed spinsters as they will not be fertilised. The flowers continue to grow. C/U of the sticky substance that grows on the petals. Lupelin (sp?) highly magnified. This is the substance that gives flavour and aroma to beer.

Hop garden. Barley ripening in the fields. C/U of barley submerged in water. Time lapse of the barley absorbing water. Barley puts out shoots in time lapse. The maltster turns them upside down to stop them from growing too quickly. Water supply is cut off and the barley withers. Graphic representation of the barley shoot. Animation. Maltster kills the barley grain when it has produced digestive fluid but not had time to use it. Grains are mashed up in hot water to make malt. Men roll barrels along in courtyard of brewery. C/U of yeast cells under a microscope beside a human hair. Moving yeast cells. Cells separate. Fermentation. Diagram of a molecule of sugar. Animated letters. Solution under the microscope. Bubbles are formed.

A pint of beer is pulled in a pub. Shot of man in flat cap drinking beer from a pewter tankard.

bm-02

It’s a cool time capsule and definitely worth checking out.

bm-03

My only quibble is that despite it being almost 80 years old, Pathe still asserts copyright on it. Which is fine, in and of itself, even if I generally disagree with how long copyrights now tend to run. But for some reason, they think it’s reasonable to charge you a whopping £50 ($77) to buy the 8-minute video, and that’s just for a download of it — no DVD or case or artwork, though they graciously will allow you to burn it to your own DVD. How thoughtful. Anyway, as a result, it can’t be embedded and viewed here. Fortunately, you can at least watch it at the Pathe website. Enjoy.

Also, there appear to be a wealth additional historic videos on both beer and hops that look like you could lose an entire day exploring.

Filed Under: Beers, Just For Fun Tagged With: barley, History, Hops, UK, Video

Beer In Ads #620: The Brew’s On View

June 1, 2012 By Jay Brooks


Friday’s ad is for British Columbia’s O’Keefe’s Brewery, from 1960, when they apparently opened their new “plant.” I know it shouldn’t, but I’m always suspect of any company that refers to its brewery as a “plant.” To me, it suggests a lack of passion for the beer itself, instead placing more emphasis on the business aspects of the endeavor. I do, however, love the shiny illustration of the new brewery and the sign for their Old Vienna Lager Beer.

OKeefes-1960-BC

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Samoa Beer

June 1, 2012 By Jay Brooks

samoa
Today, each year, Samoa celebrates it independence from New Zealand, though it actually took place five months earlier on January 1, 1962.

Samoa
samoa-color

Samoa Breweries

  • Samoa Breweries (Vailima)

Samoa Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC N/A

Samoa

  • Full Name: Independent State of Samoa
  • Location: Oceania, group of islands in the South Pacific Ocean, about half way between Hawaii and New Zealand
  • Government Type: Parliamentary democracy
  • Language: Samoan (Polynesian) (official), English
  • Religion(s): Protestant 59.9% (Congregationalist 34.8%, Methodist 15%, Assembly of God 6.6%, Seventh-Day Adventist 3.5%), Roman Catholic 19.6%, Mormon 12.7%, Worship Centre 1.3%, other Christian 4.5%, other 1.9%, unspecified 0.1%
  • Capital: Apia
  • Population: 194,320; 184th
  • Area: 2,831 sq km, 178th
  • Comparative Area: Slightly smaller than Rhode Island
  • National Food: Umu (which is the style of cooking)
  • National Symbol: Southern Cross
  • Affiliations: UN, Commonwealth, Pacific Community
  • Independence: Independence Day Celebration, June 1 (1962); Note: January 1, 1962 is the date of independence from the New Zealand-administered UN trusteeship; but it is observed in June (Until 1997 it was known as Western Samoa)

samoa-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • Label Requirements: N/A
  • Number of Breweries: 1

samoa-west-money

  • How to Say “Beer”: pia
  • How to Order a Beer: N/A
  • How to Say “Cheers”: N/A
  • Toasting Etiquette: N/A

samoa-map

Alcohol Consumption By Type:

  • Beer: 91%
  • Wine: 2%
  • Spirits: 7%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 3.80
  • Unrecorded: 1.00
  • Total: 4.80
  • Beer: 3.31

WHO Alcohol Data:

  • Per Capita Consumption: 3.8 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: N/A
  • Advertising Restrictions: N/A
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 3

Prohibition: None

samoa-oceania

Filed Under: Beers, Breweries Tagged With: Oceana, Pacific, Samoa

Beer In Ads #619: Nothing So Good … For Good Company!

May 31, 2012 By Jay Brooks


Thursday’s ad is for Carling Black Label, from 1956, during their “Hey Mabel” period. Showing a golf motif with a face made of a hat, golf balls and tees, with the eyes glancing at the bottle of Black Label. Apparently that’s all you need, even if “the putts won’t drop.”

Carling-1956-golf

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

South Africa Beer

May 31, 2012 By Jay Brooks

south-africa
Today in 1910, the Union of South Africa was formed from four British colonies; and on the same day in 1961, South Africa declared themselves a republic.

South Africa
so-africa-color

South Africa Breweries

  • Alrode Brewery
  • Birkenhead Brewery
  • Boston Breweries
  • Drayman’s Brewery
  • Gilroy Brewery, Restaurant and Bar
  • Luyt Brewery
  • Mitchell’s Knysna Brewery
  • Nottingham Road Brewing
  • Paulaner Brauhaus and Restaurant
  • SABMiller: Alrode, Durban, Johannesburg, Port Elizabeth, Roodepoort, Rosslyn, Sandton
  • Shongweni Brewery
  • Zululand Brewing

South Africa Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05% and 0.02% for professional drivers (trucks over 3.5 tonnes, and vehicles carrying passengers for reward) National Road Traffic Act, 1996

south-africa

  • Full Name: Republic of South Africa
  • Location: Southern Africa, at the southern tip of the continent of Africa
  • Government Type: Republic
  • Language: IsiZulu (official) 23.82%, IsiXhosa (official) 17.64%, Afrikaans (official) 13.35%, Sepedi (offcial) 9.39%, English (official) 8.2%, Setswana (official) 8.2%, Sesotho (official) 7.93%, Xitsonga (official) 4.44%, siSwati (official) 2.66%, Tshivenda (official) 2.28%, isiNdebele (official) 1.59%, other 0.5%
  • Religion(s): Protestant 36.6% (Zionist Christian 11.1%, Pentecostal/Charismatic 8.2%, Methodist 6.8%, Dutch Reformed 6.7%, Anglican 3.8%), Catholic 7.1%, Muslim 1.5%, other Christian 36%, other 2.3%, unspecified 1.4%, none 15.1%
  • Capital: Pretoria (administrative capital); Cape Town (legislative capital); Bloemfontein (judicial capital)
  • Population: 48,810,427; 26th
  • Area: 1,219,090 sq km, 25th
  • Comparative Area: Slightly less than twice the size of Texas
  • National Food: Bobotie
  • National Symbols: Springbok Antelope, Elephant (mammals), Blue Crane (bird); King Protea; Real yellowwood; Table Mountain
  • Affiliations: UN, African Union, Commonwealth
  • Independence: May 31, 1910 (Union of South Africa formed from four British colonies: Cape Colony, Natal, Transvaal, and Orange Free State); May 31, 1961 (republic declared)

south-africa-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 30

so-africa-money

  • How to Say “Beer”: bier
  • How to Order a Beer: A beer, ah-suh-bleef
  • How to Say “Cheers”: Amandla / Gezondheid (Afrikaans)
  • Toasting Etiquette: For a toast, South Africans raise their glasses and say “Cheers!” On less formal occasions, they sometimes clink their glasses together and say “Chin Chin.”

so-africa-map

Alcohol Consumption By Type:

  • Beer: 56%
  • Wine: 17%
  • Spirits: 16%
  • Other: 11%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 6.96
  • Unrecorded: 2.50
  • Total: 9.46
  • Beer: 3.93

WHO Alcohol Data:

  • Per Capita Consumption: 7 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 21
  • Sales Restrictions: Some for time, location
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 4

Prohibition: None

so-africa-africa

Filed Under: Breweries Tagged With: Africa, South Africa

Beer In Ads #618: Refreshingly Different

May 30, 2012 By Jay Brooks


Wednesday’s ad is for Washington’s Olympia Beer, from 1959. Showing a fishing scene in the great outdoors, with fish rilling on the fire and a six-pack of Olympia cans ready to wash it all down.

Olympia-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #617: Don’t Cry Over Spilled Beer

May 29, 2012 By Jay Brooks


Tuesday’s ad is for Franz Falk Brewing Co., a Wisconsin brewery which was only around for a short time, from 1856 to 1892 — 36 years. I don’t know for sure, but it looks to me to be from the latter half of the 19th century. I’m not sure why anyone would entrust a couple of beer bottles and glasses on a tray to a young girl, but she certainly knows she’s not supposed to drop them. I can’t tell if she’s so upset because one of them is about to break or she knows she’s going to get a whoopin’ when her father finds out.

Falk-BeerGirl

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Wisconsin

Beer In Ads #616: The Beer With The Friendly Flavor

May 28, 2012 By Jay Brooks


Monday’s ad is another one from the 1950s, again for the Canadian beer Dow Ale. I love how in the fifties everybody dressed up to watch television, lounging at home in a suit and tie or party dress. What is it about the 50s where so many products claimed to be “friendly” in their advertising? For this one, it’s “the beer with the Friendly Flavor.” I love that.

Dow-1950s-friendly

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Azerbaijan Beer

May 28, 2012 By Jay Brooks

azerbaijan
Today in 1918, Azerbaijan gained their Independence from the Russian Empire.

Azerbaijan
azerbaijan-color

Azerbaijan Breweries

  • Baku-Castel

Azerbaijan Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.00%

Azerbaijan

  • Full Name: Republic of Azerbaijan
  • Location: Southwestern Asia, bordering the Caspian Sea, between Iran and Russia, with a small European portion north of the Caucasus range
  • Government Type: Republic
  • Language: Azerbaijani (Azeri) (official) 90.3%, Lezgi 2.2%, Russian 1.8%, Armenian 1.5%, other 3.3%, unspecified 1%
  • Religion(s): Muslim 93.4%, Russian Orthodox 2.5%, Armenian Orthodox 2.3%, other 1.8%
  • Capital: Baku
  • Population: 9,493,600; 91st
  • Area: 86,600 sq km, 113th
  • Comparative Area: Slightly smaller than Maine
  • National Food: Yaprak Dolma
  • National Symbols: Fire; Star and crescent, Star and Flame
  • Affiliations: UN, CIS
  • Independence: From the Russian Empire, May 28, 1918 / From the Soviet Union, August 30, 1991 / Adopted by the Supreme Council of Azerbaijan, October 18, 1991

Coat_of_arms_of_Azerbaijan_by_Sirab

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 16
  • BAC: 0.00%
  • Label Requirements: N/A
  • Number of Breweries: 8

azerbajin-money

  • How to Say “Beer”: pivo / pivə
  • How to Order a Beer: N/A
  • How to Say “Cheers”: Afiyæt oslun
  • Toasting Etiquette: N/A

azerbaijan-map

Alcohol Consumption By Type:

  • Beer: 87%
  • Wine: 12%
  • Spirits: 1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 7.30
  • Unrecorded: 3.30
  • Total: 10.60
  • Beer: 7.00

WHO Alcohol Data:

  • Per Capita Consumption: 7.3 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: Yes
  • Minimum Age: None
  • Sales Restrictions: N/A
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 3

Prohibition: None

azerbaijan-eu

Filed Under: Beers, Breweries Tagged With: Asia, Azerbaijan

Armenia Beer

May 28, 2012 By Jay Brooks

armenia
Today in 1918, Armenia gained their Independence from the Ottoman Empire.

Armenia
armenia-color

Armenia Breweries

  • Beer of Yerevan, CJSC
  • Pivzavod Abovyan (Kotayk Brewery)

Armenia Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.04%

Armenia

  • Full Name: Republic of Armenia
  • Location: Southwestern Asia, between Turkey (to the west) and Azerbaijan
  • Government Type: Republic
  • Language: Armenian (official) 97.7%, Yezidi 1%, Russian 0.9%, other 0.4%
  • Religion(s): Armenian Apostolic 94.7%, other Christian 4%, Yezidi (monotheist with elements of nature worship) 1.3%
  • Capital: Yerevan
  • Population: 2,970,495; 138th
  • Area: 29,743 sq km, 143rd
  • Comparative Area: Slightly smaller than Maryland
  • National Food: Harissa
  • National Symbols: Eagle and Lion; Mount Ararat; Mayr Hayastan (Mother Armenia)
  • Affiliations: UN, CIS
  • Independence: From the Ottoman Empire, May 28, 1918 / From the Soviet Union, September 21, 1991

Coat_of_arms_of_Armenia

  • Alcohol Legal: Yes
  • Minimum Drinking Age: None
  • BAC: 0.04%
  • Label Requirements: N/A
  • Number of Breweries: 14

armenia-money

  • How to Say “Beer”: garejure, kara choor / գարեջուր
  • How to Order a Beer: N/A
  • How to Say “Cheers”: Genatzt or Genatset or Genatsoot (“life”)
  • Toasting Etiquette: N/A

armenia-map

Alcohol Consumption By Type:

  • Beer: 9%
  • Wine: 3%
  • Spirits: 6%
  • Other: 82%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 10.05
  • Unrecorded: 1.30
  • Total: 11.35
  • Beer: 1.05

WHO Alcohol Data:

  • Per Capita Consumption: 10.1 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: Yes
  • Minimum Age: None
  • Sales Restrictions: Places
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 2

Prohibition: None

armenia-eu

Filed Under: Beers, Breweries Tagged With: Armenia, Asia

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