
Thursday’s ad is for the Japanese beer Sapporo, from 1927. I don’t know if the woman really is a geisha, but it made for a snappier title. Plus, it’s a cut above the usual ad in artistry.

By Jay Brooks
By Jay Brooks

Wednesday’s ad is for Artois, when the brewed more than just Stella. I don’t the ad’s age, but it certainly looks retro and highly stylized. Anybody know when they used the slogan “Pass on something good?” But the ad isn’t even about the beer, but the glass, which apparently is “A Glass Crafted To Keep Beer Colder” with an arctic setting to drive home the point.

By Jay Brooks

The November 2011 standings have just been released for Wikio’s Beer Blogs. Beervana increased his streak at the top to three consecutive months, with the rest of the Top 10 shuffling around. Here’s what happened to the Top 20 over last month:
| 1 | Beervana (=) |
| 2 | Brookston Beer Bulletin (+2) |
| 3 | Brewpublic (+4) |
| 4 | A Good Beer Blog (+10) |
| 5 | Appellation Beer: Beer From a Good Home (-2) |
| 6 | The New School (-4) |
| 7 | Drink With The Wench (-1) |
| 8 | It’s Pub Night (+4) |
| 9 | Washington Beer Blog (-4) |
| 10 | Top Fermented (Not in Top 20 in October) |
| 11 | Hoosier Beer Geek (-3) |
| 12 | Seattle Beer News (Not in Top 20 in October) |
| 13 | Yours For Good Fermentables (Not in Top 20 in October) |
| 14 | Oakshire Brewing (Not in Top 20 in October) |
| 15 | KC Beer Blog (+4) |
| 16 | San Diego Beer Blog (+4) |
| 17 | Road Trips for Beer (-6) |
| 18 | Seen Through a Glass (=) |
| 19 | The Brew Site (-4) |
| 20 | Beer PHXation (-4) |
Ranking made by Wikio
As usual, I included the relative movements of each blog from last month. Four new blogs emerged in the Top 20 that weren’t there last month, which is exactly what happened last month. Otherwise, there were a number of moderate swings, with movement 4 or 6 places being the most common. As always, I continue to stress that this is just a bit of fun and that we shouldn’t take it too seriously. Until the final month of 2011 ….
By Jay Brooks

Tuesday’s ad is an another old classic, by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the second of his I’ve featured, the first being Biere au Diable. This one, Biere Du Lion, I think was a Wallonian brand, from Brasserie Vervifontaine? I love the expression on the drinking fat man.

By Jay Brooks
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Today in 1889, Montana became the 41st state.
Montana

Montana Breweries
Montana Brewery Guides
Guild: Montana Brewers Association
State Agency: Montana Department of Revenue Liquor Control



Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
By Jay Brooks
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Apparently there’s yet another misguided attempt to reach women with the aim of tempting them to try beer by making the color of the beer pink. This time it’s a group of young South African women attending Durban University of Technology who came up with the idea for the beer, which they’re calling Pink Fantasy, according to a post yesterday on Beer Universe. Needless to say, all of the women I know who love craft beer drink it because of how it tastes, not because it matches their shoes. Are there really women in the world who, when pressed, would actually say, “well, I’d try beer if only it wasn’t that unpleasant orange … or golden … or brown … or black? But if it was pink, like Barbie, maybe I would actually get over my ignorant phobia that beer is bitter and how I just know I won’t like it. Maybe I’ll finally give this kicky new pink beverage a try.” Sheesh. I could keep ranting, but I think Ginger Johnson from Women Enjoying Beer said it best in these two posts: Still Not “Getting It” and Marketing Beer to Women, Part 4: No Pink.
By Jay Brooks

This is a bit of a head scratcher. Though it’s been rumored for a while now, apparently it is coming, as AdAge is reporting that the TTB has given label approval for Bud Light Platinum. Though thought to be somewhere between 6% and 8% a.b.v., AdAge indicated the new low-calorie beer will weigh in at 6% and have 137 calories. Regular Bud Light is 4.2% a.b.v. and has 110 calories. And as regular Budweiser is 5% and 145 calories, it’s hard to see the point. Apparently, the idea is “to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol.” Sure, just throw in some alcohol, that should fool people. Apparently they’re missing the point that craft beer drinkers want flavor, not just higher octane. But given how successful the big brewers have been at convincing people to drink low-calorie light beers, I have little doubt this couldn’t work, too, however illogical I find the very notion of light beer.
ABI has also apparently registered the domain name budlightplatinum.com, but it’s not yet an active website. There’s not even a placeholder there so it may be some time before we see the actual beer. ABI has also not yet made an official announcement or sent out a press release.

By Jay Brooks

Monday’s ad is an interesting ad by famed Swiss illustrator Herbert Leupin. I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. I love the simplicity, though, and the cartoonish hand holding up the umbrella.

By Jay Brooks
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I was really hoping to avoid writing about the Occupy Oakland horrors currently going on in the city I used to call home. But last Thursday, Oakland Police apparently injured yet another war veteran — two tours, one each in Iraq and Afghanistan — simply trying to walk to his home, rupturing his spleen in the process and refusing him medical attention for eighteen hours! It turns out the man, Kayvan Sabeghi, is a co-founder of Elevation 66 Brewing, a new Bay Area brewpub which opened in nearby El Cerrito this past September. As a result of his beating, Sabeghi ended up in intensive care fighting for his life, but nobody knew about it until Friday, because the police that beat him bad enough to give him a lacerated spleen and a few broken ribs ignored his pleas for help, instead hurling insults at him and calling him a heroin addict, an alcoholic and a diabetic, none of which were true.
So that means the police injured not only another war veteran, but also a small business owner — in right wing parlance a “job-creator” — who according to what I’ve read posed no real threat to the peace at all. What’s perhaps most disturbing of all is the comments on news websites where many are suggesting his story is not true, or he deserved it or simply applauding the police for hurting him. That people can be so cruel is not exactly news to me, but it’s still pretty hard to stomach.
The Daily Kos posted a story, now updated three times, on Friday, which includes an interview with the victim’s sister. There are also reports on the UK’s Guardian, Reuters and the Huffington Post.
The El Cerrito Patch also covered the incident, as they’d previously written about his brewpub, Elevation 66, in Made-In-El Cerrito Beer: Elevation 66 Brewer Describes New Pub’s Approach. In addition to the brewpub’s website, their Facebook page also has updates about Sabeghi’s progress. Let’s all wish him a speedy recovery. And if you’re hankering for a beer, perhaps a trip to El Cerrito is in order.
By Jay Brooks

The Denver Post has breaking news about a 2-alarm fire at the New Belgium Brewery “in what appears to be a grain silo.” Apparently some of the employees have been evacuated and hopefully no one has been injured. More details will be posted here as they emerge.
UPDATE: Dave Butler, a.k.a. Chipper Dave, is reporting that the “fire is put out” and that it was “empty grain silo caught fire as worker was dismantling it. No affect to other brewing operations.”
UPDATE #2: ABC Channel 7 has an update on the story, and posted the photo below on their website, taken by Major King.

