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Session #48: Bottle, Can, Keg or Cask?

February 4, 2011 By Jay Brooks

beer-bottle-brown beer-can-beer keg cask-firkin
Our 48th Session is hosted by Simon Johnson of the Reluctant Scooper. He’s chosen as his topic the age-old question about which package is best: “Cask, Keg, Can, Bottle?.”

The method of beer dispense often raises the hackles of even the most seasoned beer drinker. Some evangilise about living, breathing cask as being the one true way. Others heartily support the pressurised keg. The humble tinny has its fans. Lovers of bottled beer, either conditioned or pasturised, can be equally voiciferous.

Perhaps you think that one method magnifiies a beer’s impact. Perhaps you won’t try a beer if it’s dispensed in a way you don’t agree with. Perhaps you’ve tried one beer that’s been dispensed every which way.

The question is simple but your answer may not be: Cask, Keg, Can, Bottle: Does dispense matter

session_logo_all_text_200

I’m not necessarily a champion of any one beer delivery system over the rest. It seems to me that each contributes something to the final product, the beer. And while I applaud CAMRA’s efforts, especially early on, they seem to be stuck in the past these days continuing to promote the idea that cask beer is the only beer, whereas many forward-thinking British brewers are making great beer that’s kegged and bottled. I personally feel they should embrace any beer that tastes good and lose their preoccupation with one delivery system. (I have been a member of CAMRA, but my membership is currently lapsed.) I should also say that’s only how CAMRA seems to me from 5,000 miles away, it’s just my perception. I could be totally off base on that.

keg-wooden That being said, I must confess a weakness for cask beer, and generally order a beer on cask or in a firkin if a bar offers one. But that has more to do with wanting to encourage every bar, or at least all the good ones, to keep at least some cask or firkin beer on their menu. That, and cask beer in the U.S. is still uncommon enough that I still get excited when I discover that a new place has some. I suspect if I lived in England where it is far more common, that my choices might be different. Certainly whenever I visit the UK I rarely order beer that’s not on cask, unless it’s something special that’s not available on cask, as is increasingly the case from small artisanal British and Scottish brewers.

I really do love cask beer, especially when comparing the same beer on cask and on keg or bottled. While many people complain about cask beer seeming flat, I think the lack of carbonation allows you to taste more of the flavors of the beer that are often masked by the CO2 in non-cask beer.

keg Which brings us to kegs, which for many, many beers work just fine, as far as I’m confirmed. Certainly nitrogen kegs have a smooth taste as a generality and many regular CO2 kegs have that bubbly carbonation that for some beers works quite well, many lager styles for example seem to me to be improved by the carbonation, which give them a cleanliness of sorts — scrubbing bubbles is how I often think of them.

beer-bottle-brown Bottles, of course, allow us to be able to drink many more beers from around the country and the world because they make it possible for the beer to travel farther and last longer. Of course, clear bottles and green bottles pervert those advantages with new problems, but brown seems to do a pretty good job. I once read that red bottles would actually offer the most UV light protection, but apparently they’re prohibitively expensive for some reason (or perhaps it’s just a matter of little or no demand?). I’ve actually only seen one red bottle, which was a specialty beer I picked up at the Trumer Brauerei in Salzburg, Austria. I’ve also seen white and blue bottles, too, but have no idea how they compare.

Then, of course, there’s bottle-conditioned beers, with live yeast in them that continue to ferment in the bottle. For me, they’re the preferred bottle for many, if not, most styles of beer. Interestingly, the Sierra Nevada Pale Ale in bottles — which is bottle-conditioned — uses a slightly different recipe for their kegged pale ale, and have been experimenting with essentially a keg-conditioned version that they’re hoping will more closely approximate the bottled version.

growler-2 Of course, the question also leaves out the hybrid package: growlers. Growlers are essentially a hand-bottled keg or cask beer that you can take home with you, but you have only a day or two in which to drink it. So it’s not exactly the best of both worlds, but it is a great way to try a draft-only beer in another setting.

beer-can-beer Cans are the wild card, I think. For so long, they were dismissed as a package. Back in the early days, brewers and other beer folk (myself included) hailed the brown beer bottle as the package for craft beer. So convincing was the argument at the time that I think it’s actually slowed the acceptance of craft beer in cans. Because the issues of beer in cans — specifically metal turbidity, which is metal leeching into the beer — have been largely solved. And beyond that, cans have many advantages over bottles. I’ve been involved in several side-by-side tastings of canned vs. kegged beer and the consensus in every case has been that no discernible difference can be detected. Is anyone yet doing a can-conditioned beer?

In the end, yes, I think the package does matter, but not to the point where I’d ever pass on a beer on that basis alone. Ultimately, it’s what the beer tastes like that’s most important. The package may determine that to some extent, and some do a better job with certain beers, but enough certainly seem suited to their primary package for it not to matter. As long as it ends up in my glass, I’m going to drink it, and I’ll probably enjoy it, too.

Filed Under: Beers, Editorial, The Session Tagged With: Bottles, Cans, Cask, Kegs

Beer In Ads #303: Miss Rheingold Goes Sailing

February 3, 2011 By Jay Brooks

ad-billboard
Thursday’s ad features Miss Rheingold for 1948, Pat Quinlan, on a sailboat. Man, can she wear a smile. I’m no fashionista, but doesn’t that hip skirt look more 1960s than 1948?

Rheingold-1948-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Thoughts On The New Dietary Guidelines From Beer Business Daily

February 3, 2011 By Jay Brooks

spirits-wine-beer
You most likely hard that the USDA released the quinquennial Dietary Guidelines for Americans at the end of last month. The 2010 version made a number of small, but significant changes with regard to food, such as “make half your plate fruits and vegetables” and “drink water instead of sugary drinks.”

In Chapter 3, they also made one small change to how they define an “alcoholic drink.”

alcohol-defined

Harry Schuhmacher commented on the guidelines in today’s Beer Business Daily newsletter. With Harry’s permission, below I’ve reprinted his thoughts on the Dietary Guidelines and specifically the changes to the alcohol portion of them:

Earlier this week the USDA issued its 2010 Dietary Guidelines as it does every 5 years. It states: “One drink is defined as 12 fluid ounces of regular beer (5% alcohol), 5 fluid ounces of wine (12% alcohol), or 1.5 fluid ounces of 80 proof (40% alcohol) distilled spirits. One drink contains 0.6 fluid ounces of alcohol.”

Now, you’d think this maybe isn’t a big deal. Well, you’d be wrong on that. It is.

Here’s why: The previous USDA Dietary Guidelines five years ago had very similar language, although it was fought tooth and nail by the beer and wine lobbies. However, this time the feds added the crucial last sentence: “One drink contains 0.6 fluid ounces of alcohol.” [Emphasis added.]

This further puts the Feds on record as saying, basically, a drink is a drink is a drink, even though we all know in reality that’s not the case. You can be sure that Diageo and DISCUS — the spirits lobby — worked with a laser focus to get this sentence added. It’s the next step toward alcohol equivalency (for excise tax, labeling, and consumer access issues), even though Diageo and DISCUS have previously said this is not what they’re after.

LABELING: First let’s consider labeling. As we know, the federal TTB is considering (since 2003) allowing alcohol producers to include voluntarily display serving facts (which includes standard alcohol content for servings) on labels. This is an issue that large distillers support, but brewers and wineries typically oppose because some believe the push for serving facts is a stalking horse for equivalency.

INDUSTRY SPLIT ON STANDARD DRINK: The Wine Institute and DISCUS are on the same side of most issues, such as opposing the CARE Act, but standard drink isn’t one of them.

DISCUS followed the release of the Guidelines with a statement. “The Government today emphasized the scientific fact that a standard drink of beer, wine and distilled spirits each contains the same amount of alcohol,” said Dr. Monica Gourovitch, Distilled Spirits Council’s svp of scientific affairs. “Alcohol is alcohol and it all should be treated equally, as a matter of public health and public policy.”

Monica told our sister publication, WSD, that the updated definition is “very clear” and shows that “each standard drink contains the same amount of alcohol.” When looking at the science involved, each serving has the “same effect on the body — potential benefits and potential risks.” She also noted that the National Institute on Alcohol Abuse and Alcoholism (NIAAA) already defines a standard alcoholic drink as anything containing 0.6 fluid ounces.

Wait ….. 0.6 fluid ounces of alcohol? Not 0.5 fluid ounces? There are plenty of public health folks who defined drinks as having 0.5 fluid ounces of alcohol as a standard drink. Who, I wonder, lobbied the USDA to add that extra 0.1 fluid ounce to the definition?

The Wine Institute, for one, is livid. For once they are on the other side of DISCUS on an issue. The WI issued a statement on Tuesday, saying there is no such thing as a standard drink: “We agree with the time-tested definition of a serving as being 12 fl. oz. of regular beer, 5 fl. oz. of wine, or 1.5 fl. oz. of 80-proof distilled spirits but are concerned about the additional statement that each of the drinks contains the same amount of alcohol. A precise fluid-ounces-of-alcohol statement implies that the alcohol content is the same for every drink of wine, beer or distilled spirits when, in reality, alcohol content varies widely from drink to drink. Consumers should not be misled into believing there is such a thing as a ‘standard drink.’ In fact, the term ‘standard drink’ does not appear in the Dietary Guidelines.” This is true. But it doesn’t dull the fact that a federal agency has swallowed the equivalency argument hook, line and sinker while the rest of the industry sleeps.

The Beer Institute and the NBWA have remained mute on this issue, so far. But clearly it is important: As one alcohol politico told me: “Once the language is in a federal government guideline, it’s in the bloodstream.” What he meant by that is that, since the USDA has defined a drink as 0.6 ounces of alcohol, it gives the TTB cover to move forward with their “serving facts” labeling, and maybe it gives the states the argument to increase taxes on beer and wine and offer it at more times and in more channels, and maybe it gives the feds something to point to when considering an excise tax increase. It’s a slippery slope, my friends, toward equalization of taxes and access among the beverages, which works against beer and wine and is probably just bad public policy. In fact, if alcohol excise taxes were suddenly equivalent, it would virtually kill the wine and beer industries, and we’d be a nation of vodka swillers like Russia, wiping away 200+ years of cultural and policy differences between the beverages. It was Thomas Jefferson who logically first put forward the notion that moderation should be nurtured by the government by encouraging the consumption of beer and wine over spirits.

As usual, a distributor put it most succinctly: “So a Four Loko is the same as Jack Daniels is same as Coors Light is same as Mad Dog 20/20 is same as a hot 17% abv California cab is the same as an 11% abv Italian white? Really?”

It brings to mind the old story where August Busch III went to Capitol Hill and demonstrated to a Congressman considering equivalency that a drink is not a drink. He reportedly said, “I’ll drink these three Budweisers, and you drink these three dry martinis, and at the end we’ll see who is more intoxicated.” It’s a shame our beer industry leaders don’t pull more stunts like that.

Ethanol is ethanol, to be sure. But different types of bev-alc are consumed by the majority of Americans in different ways. Ethanol is ethanol, but a drink is not a drink.

Thanks Harry. If you don’t know about his Beer Business Daily, especially if you’re in the beer business, I highly recommend it. You really should subscribe to Harry’s newsletter.

Filed Under: Beers, Editorial, Food & Beer, Politics & Law, Related Pleasures Tagged With: Government, Guest Posts, Science

Stephen Colbert Tastes Walgreen’s New Private Label Beer “Big Flats”

February 3, 2011 By Jay Brooks

colbert-report
Last month, you may recall, the drug store chain Walgreen’s debuted a private label beer brewed by Genesee, which they call Big Flats 1901. On last night’s Colbert Show, during his regular Tip of the Hat/Wag of My Finger segment, Stephen talked about the new Walgreen’s beer, and even tried a can of the beer. Wait through the British Superman story for the hilarious Big Flats piece.

The Colbert ReportMon – Thurs 11:30pm / 10:30c
Tip/Wag – British Superman & Big Flats Beer
www.colbertnation.com
Colbert Report Full EpisodesPolitical Humor & Satire BlogVideo Archive

Filed Under: Beers, Just For Fun Tagged With: Humor, Television, Video

Beer In Ads #302: Schlitz, How To Pamper A Husband

February 2, 2011 By Jay Brooks

ad-billboard
Wednesday’s ad is for Schlitz, from 1951. The title of it is “How to pamper a husband,” in this case one who mowed his way to the hammock, where he proceeded to take a nap. I’d like to think my wife would carry a tray holding a bottle of beer poured into a glass, smiling all the way, but I just can’t see it happening. I think it would be something more along the lines of WTF isn’t the lawn done?

Schlitz-1951-pamper

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Barley’s Angels Goes Worldwide

February 2, 2011 By Jay Brooks

pink-boots-society
If you haven’t heard of the Pink Boots Society, it’s an organization by and for women in the brewing industry. It’s open not just to brewers, but to women in any position throughout the industry, whether owners, salespeople, servers or writers. Founded by Oregon brewer Teri Fahrendorf in 2008, today there are over 500 members of the society.

Last week, Portland beer writer Lisa Morrison — a.k.a. the Beer Goddess — started a consumer division of the society known as “Barley’s Angels.” The idea is inspire chapters all over the country and the world, and the first chapter in Portland met for the first time January 23. The worldwide launch is now scheduled for February 20. There will be a meeting in the Pacific Northwest, at Fort George Brewing in Astoria, Oregon. (Sunday, Feb. 20, 2-5 p.m.; $35 per person.) At the “Beer O’Clock Chapter” meeting, founder Lisa Morrison will lead a tasting comparing “at least six beers, pairing them with some fantastic snacks, learning a bit about recent developments regarding beer as a healthy addition to your diet.”

At the same time, new chapters will hold meetings in London, England; Toronto, Canada and Sydney, Australia. And if you want to start a chapter in your town, now’s the time. Information about how to start your own chapter can be found at the Barley’s Angels website.

barleys-angels

My only question is who gets to be Bosley … and is there a Barley?

The Barley’s Angels website also has information about the aims of the group and the answer to the question you know were asking, why Barley’s Angels?

Here’s the basics from the homepage:

What we are:

Mission Statement: As the consumer leg of the Pink Boots Society, Barley’s Angels is committed to involving women in the enjoyment of craft beer by creating environments where women can learn more about beer in a friendly, educational and supportive atmosphere, thus creating more women beer enthusiasts, and, ultimately, involving more women in beer- and brewery-related careers.

Purpose: Barley’s Angels is a growing collection of individual chapters around the world that work with craft-beer focused breweries, brewpubs, restaurants, alehouses and other public beer establishments to advance the female consumer craft beer enthusiast, resulting in increased patronage and revenue from women, while encouraging education and interest in beer among this often under-recognized demographic group.

What we are not:

Barley’s Angels is not just a social, beer-drinking club for women. Barley’s Angels respect beer and brewing, have a thirst for education, enjoy beer responsibly and act appropriately at all times.

Filed Under: Beers, Just For Fun, News Tagged With: Announcements, International, Women

Casting Call: Homebrewing Meets Reality TV

February 2, 2011 By Jay Brooks

bn
It was bound to happen, but at least it’s being done by someone we know and trust to treat beer and homebrewing with the proper respect. The Brewing Network has partnered with KOFY Channel 20 to create a new reality TV show about … homebrewing. The show, to be called Brew Your Own Beer TV, will take the form of a “game show-reality style program pitting teams of homebrewers and craft beer lovers against one another for some really great prizes. It will be shot all across the greater Bay Area in parking lots and bars and breweries.”

Here’s what they’re looking for:

We are looking for beer lovers of all types, men and women, couples, teams, bikini models — as long as they have a general understanding of how beer is made and a flexible schedule, they will be considered for the show.

Do you love beer? Are you a home brewer or craft beer enthusiast? Are you interested in learning more about the brewing process while competing with other brewers for great prizes?

We are casting for a reality show that centers around home brewers and craft beer lovers in the greater San Fransisco Bay Area.

Applicants must have a LOVE for beer, a desire to learn more about the brewing process, and a flexible schedule between February 20th and June 15th. A basic knowledge of how beer is made is required but home brewing experience is not a must — we want beer lovers of all knowledge levels.

21 and older only!

To apply: e-mail your name, recent photo, brewing experience (if any), an explanation or example of your passion for beer, and a reason why you should be a part of this TV show. If possible, you may also submit a link to a short video that further explains why we should select you and to help us get to know you better.

Deadline for submissions is February 15th!

The casting call is also on Craigslist and that’s where the e-mail address to use for applying can be found. Or you can simply e-mail the Brewing Network.

My understanding is that there will be ten teams of homebrewers competing, so not every team has to consist entirely of expert homebrewers. You’d need at least one, of course, but enthusiastic assistants that work well together would most likely make for the best team, rather than all homebrewers who might have trouble agreeing on how to proceed. There will be contests and competitions along the way to eliminate teams until one emerges victorious. Sounds like it could be great fun.

Good luck to everybody, and good brewing. But hurry up and apply, there’s less than two weeks to go.

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Announcements, California, Homebrewing, Northern California, Television

Rumors Of An Anheuser-Busch InBev & SABMiller Merger?

February 2, 2011 By Jay Brooks

abib sabmiller
Wow. This rumor is just mind-boggling. It makes the hairs on the back of my neck stand up. But could it be true? According to Harry Schuhmacher at Beer Business Daily, it’s not only being discussed but is considered “likely and lucrative.” Harry’s quoting analysts at Credit Suisse who believe “‘SABMiller selling to ABI would provide SAB management and shareholders an obvious and desirable exit strategy for all involved. The idea of a merger we believe could be sold to both sets of shareholders’ even though ‘this would be a large deal with many moving parts.'” Apparently there’s not much overlap between the two behemoths globally, but in the U.S. it would be more of an issue, with the two companies combining for around 80% of the domestic beer market. That, I imagine, would raise big anti-trust concerns and would loom large in the closing of the deal, which would also most likely lead to massive distributor consolidation. The price being thrown around is somewhere in the $9-10 billion range.

Obviously, there’s a lot more details to be worked out, and many of them are already addressed in the Beer Business Daily piece, which looks at pros and cons for both sides, and likely resolutions of certain issues both companies face. It’s not as far-fetched as you might think on first blush. To read the rest of it, I highly recommend a subscription to Harry’s newsletter.

When Anheuser-Busch and InBev merged, I remember someone joking that eventually there would be just one international beer company and it would just be called “Beer.” I chuckled at the time, but maybe they were on to something. Stay tuned, it’s going to be a bumpy ride.

Filed Under: Breweries, Editorial, News Tagged With: Big Brewers, Business, Rumors

Brewhog Determines No More Winter Ales, Bring On The Spring Beers

February 2, 2011 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, but could not see his shadow anywhere. You know what that means. It’s out with the winter beers and in with the spring beers early this year. Or something about an early spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

groundhog-beer

Filed Under: Just For Fun, News Tagged With: Holidays, Pennsylvania

Beer In Ads #301: Genesee, Enjoy It Here …

February 1, 2011 By Jay Brooks

ad-billboard
Tuesday’s ad is for Genesee Beer from an ecologically-minded 1967. Half the ad shows an idyllic woodland stream setting held out as the perfect place to enjoy a couple of cans of Genesee Beer with the text “Enjoy it here ….” The other half shows a trash basket with a sign on it; “drop it here” and “American the Beautiful” at the bottom.

genesee67trash

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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