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Jay R. Brooks on Beer

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Food & Drink’s 50 Most Important Discoveries & Inventions

March 17, 2011 By Jay Brooks

sliced-bread
The Daily Meal, a food-oriented website, has come up with a list of The 50 Most Important Inventions (and Discoveries) in Food and Drink. It’s a pretty interesting list, and at the very least got me thinking about how much we take for granted and how important so many of those simple items are to the enjoyment of our lives.

The process of creating the list began with saying to yourself. “I simply couldn’t cook without my….”

Everybody who prepares food at home (or professionally, for that matter) has an implement or appliance or five or ten of them that they consider essential to their culinary practices. But how many of these things really matter in the larger scheme of things? How many are truly essential, or at least very important, to the preparation — and the ultimate consumption — of food (and let’s throw drink in here as well, just to wash it all down with)?

We were sitting around talking about this one day and came up with the obvious candidates: pots and pans, the knife, the oven, the (hey, we’re up-to-date around here) food processor… Then somebody said, well, what about the things nobody invented but somebody figured out or harnessed — like, er, fire, without which cooking as we understand it would never have been born? And what about methods of collecting food, means of storing or preserving it, ways of taming it? We started making a list, including not just things we have in our own kitchens (salt, four-sided grater) but also natural phenomena (fermentation) and specialized tools (sous-vide equipment — which we don’t have in our own kitchens yet).

We decided to leave out foodstuffs — miraculous innovations that became veritable building blocks of civilization, like bread, wine, cheese, vinegar, bacon-cheeseburgers — though we did include two substances that we ingest, salt and gelling agents. We left out all the vehicles and devices with which food is planted and harvested (with one exception; see below); we omitted broad concepts like the domestication of animals and the development of genetic studies, though both have obviously had enormous effect on what and how we eat (among other things); we decided not to include means of conveying information about food, from the book to the iPad.

What we ended up with is a list of things that we, yes, simply couldn’t cook — or eat and/or drink — without. As usual with such compendiums, we have been both selective and subjective. We’ve probably missed some obvious and vital items, and we have frankly allowed ourselves to have a little fun here and there. Should you decide to assemble such a list yourself, of course, it would almost certainly not be the same as ours.

Here’s the first five:

  1. Salt
  2. Fire
  3. The Knife
  4. The Spoon
  5. The Pot

All pretty important, no doubt. And at number 6? Drum roll, please …

  • 6. Fermentation

Awesome, well-deserved. Seven more alcohol-related items also made the list.

  • 9. The Barrel
  • 10. Wine Press
  • 13. Distillation
  • 18. Cork
  • 25. Pasteurization
  • 26. Refrigeration
  • 50. The Pull-Tab

Some other faves that made the cut included the blender, the restaurant and the fork. Personally, I would have put the Deep-Fryer higher than 32, but then I probably eat fried food every day. But it’s a fun list, despite many commenters taking it way too seriously. Here you can see the full list. But I have to ask, why do we always say something is the best thing since sliced bread. Besides that, what would you add?

Filed Under: Food & Beer, Just For Fun, Related Pleasures

The Birthplace Of Craft Brewing: Colorado?

March 17, 2011 By Jay Brooks

colorado
I should say at the outset that I love Colorado. I go there at least once a year, have many beer friends and colleagues there. There are many, many great breweries there and their beer culture should be celebrated. Of that, I believe there can be no doubt. And in fact, a new documentary film is seeking to do just that, a laudable enterprise. The title is Beer Culture: the Movie, and the idea behind it is the following. “Beer Culture is a documentary film about the growing rich American Culture in Craft Beer by telling the inspirational stories of unwavering motivation by some of Colorado’s top Brewers.” It’s release date is Summer 2011. Frankly, I can’t wait, it looks great. Free Mind Productions should be proud of what they’ve done so far. They’ve also just released a new trailer with tons of great teasers, and lots of great people being interviewed, including Colorado governor John Hickenlooper, Eric Wallace, Marty Jones and Charlie Papazian.

But then at just past the one minute mark, one of the interviewees — I’m not sure who it is — says the following. “Pretty much everybody thinks of Colorado as the birthplace of craft brewing.” Really? Um, did I miss a meeting? That just sticks in my craw. Hyperbole is one thing, but that’s simply a false statement that is just not true. I know the producers didn’t say it, but they’re sure seizing it on it to promote their film. It’s not one of those subjective facts that people can interpret different ways, like who brewed the first Black IPA. We know Fritz Maytag bought the ailing Anchor Brewery in 1965 and turned into what it is today. We know Jack McAuliffe incorporated New Albion Brewery in Sonoma, California in October of 1976 and built the first modern microbrewery from scratch. Colorado’s first microbrewery was the Boulder Beer Company, which was founded in September of 1979. Those are the facts, plain and simple.

Maybe I’m being oversensitive, but I don’t think so. Last week, John Kerry was quoted in a press release about the new BEER Act that’s been introduced in the Senate that the “craft beer revolution started right here in Massachusetts.” Now this. I believe that Colorado has much to celebrate with its beer culture, but it doesn’t really need to take liberties with the truth to do that. It doesn’t need to throw California’s contributions under the bus to raise up its own. I don’t really feel like I should have to protect California’s place in the history of craft brewing. It seems like it should be fairly secure and unassailable, but here we are. I hope enough people will see fit to point this out to the producers of Beer Culture and they’ll remove it from the movie. They don’t need to keep something so blatantly untrue in there and for me, at least, it just mars the film’s credibility. The story of Colorado’s craft beer scene is a great and worthy subject for a movie, but it can only be improved by sticking to the facts … and the beer.

Filed Under: Beers, Breweries, Editorial Tagged With: Bay Area, California, Colorado, Video

Beer In Ads #332: For A Better Day

March 16, 2011 By Jay Brooks

ad-billboard
Wednesday’s ad is an odd one, I’m not really sure what the ad was for, or indeed if it’s even an add at all. But still, it’s a great image of the green bottle with legs and arms and the tagline “for a better day.” The artist’s name is apparently Assuma, but that’s about all I know.

assuma-for-a-better-day

Filed Under: Art & Beer, Beers Tagged With: Advertising

Triple Rock’s 25th Anniversary

March 16, 2011 By Jay Brooks

triple-rock-check
Monday marked the 25th anniversary of Triple Rock Brewery & Alehouse’s opening in 1986. Triple Rock was the third brewpub to open in California, the fifth in the U.S., and the only one still owned and operated by the original founders — John and Reid Martin. I stopped by this afternoon to join in the celebration and partake of the special beers that brewmaster Rodger Davis whipped up for the occasion.

P1030346
The Triple Rock truck was running again and parked out front.

P1030327
Davis re-created Batch No. 1, the first beer Triple Rock brewed.

batch-no-1
The first beer John and Reid brewed was a pale ale created on Christmas Day in 1985. Rodger altered the recipe slightly to account for different yeast and varied the amount of hops.

P1030331
Several former Triple Rock brewers stopped by for the party, including Shaun O’Sullivan, co-founder of 21st Amendment, whose first brewing job was at Triple Rock.

P1030336
AT 5:00 p.m., co-founder John Martin tapped a firkin of the Batch No. 1 that current brewmaster Rodger Davis dry-hopped and aged for a beer that was both historical and modern.

P1030343
Founders, and original brewers, John and Reid Martin, with their latest brewer, Rodger Davis, toasted the first 25 years with a beer bridging the past, the present and their future.

P1030344
John Martin with Shaun O’Sullivan, Reid Martin, Homer Smith (owner of the local homebrew shop, Oak Barrel, where the Martins bought all the ingredients for their first batch in 1985), and longtime beer salesman Ed Chainey.

Congratulations to John and Reid Martin. I hope to try the next anniversary beer 25 years from now.

Filed Under: Beers, Breweries, Events, News Tagged With: Brewpubs, History

Session Five-0 Ponders The Philosophy Of “How Do They Make Me Buy Their Beer?”

March 16, 2011 By Jay Brooks

session-the
Our 50th Session — The Big Five-0 — is a monumental one and our host, Alan from A Good Beer Blog, is tackling it with appropriate seriousness, especially considering it’s on April Fool’s Day. He’s chosen as his topic How Do They Make Me Buy Their Beer? Alan elaborates:

What makes you buy someone’s beer? Elemental. Multi-faceted. Maybe even interesting.

  • Buying beer. I mean takeaway. From the shelf to you glass. What rules are dumb? Who gives the best service? What does good service mean to you? Please avoid “my favorite bar references” however wonderful. I am not talking about taverns as the third space. Unless you really really need to and contextualize it into the moment of transaction at the bar. If you can crystallize that moment of “yes” when the bartender is, in fact, tender go for it.
  • What doesn’t work? What fad or ad turned you off what had previously been turned on about some beer’s appeal? When does a beer jump the shark? When does a beer store fail or soar? When does a brewery lose your pennies or earn your dimes?
  • Go micro rather than macro. You may want to explore when you got tired of “extreme” or “lite” or “Belgian-style” but think about it in terms of your relationship with one brewery rather than some sort of internet wave of slag … like that ever happens.
  • What is the most you paid for a great beer? More importantly – because this is not about being negative – what is the least? I don’t mean a gift. What compels you you to say this is the quality price ratio (“QPR”) that works best for you? When does a beer scream “you would have paid 27% more for me but you didn’t need to!”?

So pull out your wallet. Stare at it. What beer makes you open it up and throw down your hard-earned cash? Then tell the world what it is for the next Session on Friday, April 1. No fooling.

Filed Under: Beers, Just For Fun, News, The Session Tagged With: Announcements, Blogging, Business

Beer In Ads #331: Budweiser, Andrew Jackson 7th President

March 15, 2011 By Jay Brooks

ad-billboard
As today is Andrew Jackson’s birthday, for Tuesday’s ad I dusted off this 1908 ad for Budweiser in which Olde Hickory features prominently. The ad’s headline reads “1908 Budweiser is ‘Liquid Bread’ / ‘Liquid Life’ The Natural Drink of America / Andrew Jackson 7th President of the United States.” Below the drawing of Jackson on horseback in battle, the text suggests he drank only beer. “All his life,” begins the ad copy,” he drank the generous creative juices of the malt.” They don’t write ’em like that any more.

Bud-1908-Jackson

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Fairfax Brewfest This Weekend

March 15, 2011 By Jay Brooks

iron-springs
This Saturday in the city of Fairfax, in Marin County, the 16th annual Fairfax Brewfest will take place from 1:00-5:00 p.m. Along with festival sponsor Iron Springs Pub & Brewery, at least 17 breweries will be pouring their beer. Tickets are $25 in advance, $30 at the door, for unlimited samples and full details, along with how to buy advance tickets online, can be found at the festival website. See you there.

fairfax-brewfest-2011

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Beer Festivals, California, Northern California

New Pliny The Elder Video By The Famous

March 15, 2011 By Jay Brooks

pliny
The San Francisco-based band The Famous regularly plays the beer circuit and can frequently be seen performing at beer festivals and brewpubs around the Bay Area. They’re a terrific band. I’ve seen them several times, most recently at Vinnie Cilurzo’s 40th birthday party at Russian River Brewing. At Vinnie’s party, The Famous did a song created for the occasion, Pliny the Elder or The Pliny Song, an awesome little homage to the beer and the man it was named for. They’ve now recorded a studio version of it, and have created a music video to go along with it. Enjoy.

Filed Under: Beers, Just For Fun Tagged With: California, Music, Northern California, Russian River Brewing, San Francisco

Maine Beer

March 15, 2011 By Jay Brooks

maine
Today in 1820, Maine became the 23rd state.

Maine
State_Maine

Maine Breweries

  • Allagash Brewing
  • Atlantic Brewing
  • Baxter Brewing
  • Bar Harbor Brewing
  • Belfast Bay Brewing
  • Black Bear Brewery
  • Boothbay Craft Brewery
  • Bray’s Brewpub & Eatery
  • Bull Brewing
  • Casco Bay Brewing Company
  • D.L. Geary Brewing
  • Gritty McDuff’s Brewpub
  • Inn on Peaks Island
  • Kennebec River Pub & Brewery
  • Kennebunkport Brewing / Federal Jack’s Brewpub & Restaurant
  • Liberal Cup Public House and Brewery
  • Lion’s Pride Brewery
  • Maine Beer Co.
  • Maine Coast Brewing
  • Marshall Wharf Brewing Company
  • Oak Pond Brewery
  • Peak Organic Brewing
  • Penobscot Bay Brewery
  • Rising Tide Brewing
  • The Run of the Mill Public House & Brewery
  • Sebago Brewing
  • Sea Dog Brewing
  • Sheepscot Valley Brewing
  • Shipyard Brewing
  • Stone Coast Brewing
  • Sunday River Brewing

Maine Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: Maine Brewers Guild

State Agency: Maine Liquor Licensing and Compliance Division

maps-me

  • Capital: Augusta
  • Largest Cities: Portland, Lewiston, Bangor, South Portland, Auburn
  • Population: 1,274,923; 40th
  • Area: 35387 sq.mi., 39th
  • Nickname: Pine Tree State
  • Statehood: 23rd; March 15, 1820

m-maine

  • Alcohol Legalized: June 30, 1933
  • Number of Breweries: 38
  • Rank: 16th
  • Beer Production: 1,040,538
  • Production Rank: 41st
  • Beer Per Capita: 24.5 Gallons

maine

Package Mix:

  • Bottles: 44.9%
  • Cans: 46.5%
  • Kegs: 8.4%

Beer Taxes:

  • Per Gallon: $0.35*
  • Per Case: $0.79
  • Tax Per Barrel (24/12 Case): $10.85
  • Draught Tax Per Barrel (in Kegs): $10.85
  • * Plus: 6.5% sales tax exemption ended 2009 – all beer now pays sales tax

Economic Impact (2010):

  • From Brewing: $29,861,860
  • Direct Impact: $206,658,510
  • Supplier Impact: $104,087,723
  • Induced Economic Impact: $254,531,193
  • Total Impact: $565,277,426

Legal Restrictions:

  • Control State: No
  • Sale Hours: 6 a.m. to 1 a.m. (Mon–Sat)
    9 a.m. to 1 a.m. (Sun)
  • Grocery Store Sales: Yes
  • Notes: ABV > 15.5% wine sold in state-contracted stores. Alcohol may not be purchased after 1 a.m. any day of the week, may not be purchased prior to 6 a.m. Monday through Saturday, and not prior to 9 a.m. on Sunday.

maine-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: Maine

Beer In Ads #330: Miss Rheingold Wrapped In Flowers

March 14, 2011 By Jay Brooks

ad-billboard
Monday’s ad is for Rheingold, and features Miss Rheingold for 1944, Jane House, inexplicably wrapped in flowers. The ad is originally from November, so I’m not sure what the significance is. Oh, well.

Rheingold-1944-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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