Wednesday’s ad is for White Seal Beer, from 1904. White Seal Beer was brewed by the National Brewery Co., a.k.a. Griesedieck Bros., of St. Louis, Missouri. It’s a “splendid adjuvant.”
Beer In Ads #1539: This Is The One For Gardening
Tuesday’s ad is for Falstaff, from 1963. Part of a series of ads from the early 1960s (see, for example Beer In Ads #225: Falstaff, This Is The One) in which they feature the slogan “For your Light-hearted moments … This Is The One.” One note, you may think that’s a bottle of Falstaff he’s holding, but it’s referred to as a “handy Glass Can.”
Beer In Ads #1538: The Best Of The Light Ales
Monday’s ad is for Whitbread, from 1952. So what is the “Best of the Light Ales?” According to this bartender, it’s Whitbread Pale Ale, which apparently “pours clean and clear to the last drop.”
Beer In Ads #1537: … That’s Where We’ll Go!
Sunday’s ad is for United Brewers Industrial Foundation, from the late 1940s. I’m not exactly sure what year, but it’s the year after whatever year the brewing industry paid $400,000,000 in taxes. Two men are looking for a place to grab a beer, and decide the bar must meet four criteria:
- The food is good!
- It’s a clean, pleasant inviting place
- They obey the law …
- And they serve good beer and ale
I know I always wonder if bar owners are following the law before I’ll even consider visiting them. Don’t you? The other oddity is that the UBIF also announced a “clean-up or close-up” program to improve or get rid of bar bars in order to raise the standard of all of them. The idea, undoubtedly, was to change the pre-prohibition perception of bars, especially when it was still fresh in the minds of most Americans. Still, I know I’ll go to a place meeting those conditions, though I suppose the last one os the most important to me.
Beer In Ads #1536: Why Holland Limits Heineken To Its Closest Allies
Saturday’s ad is for Heineken, from 1966. This is sort of a nostalgic ad using imagery from wartime and specifically World War 2, which seems odd to me.
Beer In Ads #1535: Asahi Anime
Friday’s ad is for Asahi, from sometime over the last decade or so. It’s hard to say since Japanese anime or manga art is often so timeless. Animation in the form of anime and manga is incredibly popular in Japan, and became increasingly so in the U.S. from the 1980s on. Beyond the cheesecake factor, it’s a simple, and familiar beer advertising image, of a woman on the beach in a bikini. I’m sure that music means something, but I don’t recognize the tune. The woman also may be a familiar character from a popular manga book but I don’t recognize her either.
Beer In Ads #1534: Row, Row, Row Your Beer
Thursday’s ad is for beer generally, from the 1950s. It was created for the Brewers Society, presumably a brewing industry trade organization in Great Britain. It appears that the Brewers Society became the British Beer & Pub Association in the 1990s. A quick search reveals that they did a series of ads in the 1950s using a tagline referring to beer as “The Best Long Drink in the World.” This one features a boat, but instead of the coxswain shouting “stroke,” they’re all shouting “good wholesome beer” instead.
Despite this ad being the size I found it, the resolution is terrible, but the smaller one below is slightly sharper, despite being much smaller.
Beer In Ads #1533: Rare As The Bottle It Comes In
Wednesday’s ad is for Carlsberg, from 1968. Although Carlsberg was founded in 1847, apparently they first started exporting in 1868, so 100 years later, in 1968, they created a special beer for the UK market. It was “specially brewed for the British taste,” whatever that might have been. NOt sure how rare that would have been, but I guess give them points for trying something newish.
Beer In Ads #1532: Finest Beer Barry Fitzgerald Ever Tasted
Tuesday’s ad is another one for Schaefer Beer, again from 1947. It’s one of a series of ads Schaefer did with famous people talking about the “Finest Beer I Ever tasted.” In this one, it’s Barry Fitzgerald, who was an Irish actor, best known for his roll in “Going My Way,” for which he won an Oscar.
Beer In Ads #1531: Finest Beer Carole Landis Ever Tasted
Monday’s ad is for Schaefer Beer, from 1947. It’s one of a series of ads Schaefer did with famous people talking about the “Finest Beer I Ever tasted.” In this one, it’s Carole Landis, who was an American actress in the late 1930s through around 1948. Although you can’t see why in this photo, Landis’ nickname was “The Chest.”
