Tuesday’s ad is for Canada’s Labatt’s 50 Ale, which was “Canada’s fastest growing ale because it has “spirit.” I’m not even sure what that means. Perhaps you get “spirit” by sailing? I’m not sure what this was done, it has a 1950s look and the illustration is great, I just don’t get the connection.
Tuesday’s holiday ad is for Molson from 1985. I chose a Molson ad because today would have been founder John Molson’s 247th birthday. The playful ad shows two horse-drawn sleighs, one of which, driven by a man, is hauling cases of beer and the other, presumably driven by a woman, remarking that “You can land on my roof anytime.”
Thursday’s holiday ad is for Carling Red Cap from the 1950s. On a wintery front door instead of a wreath is hung a very, very large red cap. Now that’s holiday spirit.
Wednesday’s holiday ad is for Molson Crown from 1958. Showing a holiday party in progress, the hostess is bringing in a tray full of Crown Lager Beer. I love the slogan “Have Fun … Down A Crown.” It’s so wonderfully cheesy. And from the looks of things, yes, “Everybody’s happy at the Molson Crown Club.”
This week’s work of art is by Canadian artist Alida and is a still life she did of several beer bottles while on a trip to a family cabin over a long weekend in September of this year. As she tells it. “I had good intentions of painting outdoors, but in my opinion it was too cold so instead I chose to do a still-life.” The painting has no title, so I’m calling it Still Life With Beer Bottles.
Originally from the Yukon, Alida now lives in British Columbia. She points out the bottle at the far left is Ice Fog IPA from my friends at Yukon Brewing, with “artwork by fantastic Yukon artist Emma Barr.”
For more about Alida, check out her blog Alida’s Art. She also has a blog featuring her photography, Alida’s FSJ Photos.
Thursday’s ad is for the Canadian beer Molson and is from 1985. It depicts an idyllic beach scene and features a bottle of Molson beer drawn into the sand between two beach blankets. The woman from the blue towel has walked over to the man on the yellow towel, saying. “Well, now that you’ve drawn my attention ….” At the bottom is the tagline, “Molson Makes It Golden.”
Our 45th Session will be hosted by Bruce Tichnor, who runs the Canadian BeerTaster.ca. He’s taking us back to our roots, to spend a cloudy afternoon with wheat beers, or has he describes it:
We wanted to get back closer to the roots of the Session and pick a topic which was simple and yet gives a wide range of interpretations so we chose, simply (or perhaps not so simply), Wheat Beers.
Feel free to take this topic in any direction you like, specific reviews, historical information, or any other twist you’d like to use. Wheat beers are a pretty wide topic and actually cover German style Weizen, Heffe Weizen, etc. along with Belgian style Witbier and even Flavoured Wheat beers.There are very few guidelines here, just have some fun drinking Wheat Beers in the fall instead of the summer.
So see if you can clear up the cloudy subject of wheat beers with your own post for the next Session, on Friday, November 5.
Today’s art is by Charlene Audrey, a freelance illustrator born in Syracuse, new York, but raised in Quebec, Canada. She’s done high-end wallpaper and decorative arts but more lately does painting. She created these four paintings which are sold as posters on most of the popular poster websites. Each one depicts the beer of a specific country; Belgium, the U.S., Ireland and Germany. Why these four? I couldn’t tell you. Each painting shows a bottle of beer and a glass filled with the beer in the foreground. The backgrounds include a sign for the pub or brewery and a landscape from the country, too.
Belgium.
America
Ireland.
Germany.
Last night, Friday September 24, the 8th annual Canadian Brewing Awards were presented at the Cool Brewery in Etobicoke, Ontario. At the CBA Gala and Medal Presentation, 93 medals were awarded in 31 style categories.
This year, there were 390 entries from 76 Canadian breweries, “making the 2010 edition the largest brewing competition ever held in Canada.”
Congratulations to all the winners.
North American Style Lager
Gold: Red Baron Premium Blonde Lager, Brick Brewing Co. (ON)
Silver: Laker Lager, Brick Brewing Co. (ON)
Bronze: Molson Dry, Molson Canada
North American Style Premium Lager
Gold: Molson M, Molson Canada
Silver: Premium Lager, Muskoka Cottage Brewery (ON)
Bronze Island Lager, Vancouver Island Brewing (BC)
European Style Lager (Pilsner)
Gold: King Pilsner, King Brewery (ON)
Silver: Pilsner, Mill Street Brewery (ON)
Bronze: Okanagan Spring 1516, Okanagan Spring Brewery (BC)
North American Style Amber Lager
Gold: Red Leaf Lager, Great Lakes Brewery (ON)
Silver: Barking Squirrel, Hop City Brewery (ON)
Bronze: Clancy’s Amber Ale, Moosehead Breweries Ltd.
North American Style Dark Lager
Gold: Dark 266 Lager, Cameron’s Brewing (ON)
Silver: Waterloo Dark, Brick Brewing Co. (ON)
Bronze: Hermann’s Dark Lager, Vancouver Island Brewery (BC)
Light (Calorie-Reduced) Lager
Gold: Brewhouse Light, Great Western Brewing Co. (SK)
Silver: Great Western Light, Great Western Brewing (SK)
Bronze: Moose Light, Moosehead Breweries Ltd.
Bock – Traditional German Style
Gold: Captivator Doppelbock, Tree Brewing Co. (BC)
Silver: Amsterdam Spring Bock, Amsterdam Brewing Co. (ON)
Bronze: Centurion, Le Saint-Bock (QC)
Kellerbier
Gold: Denison’s Dunkel, Denison’s Brewing Co. (ON)
Silver: Kellerbier, Les Trois Mousquetaires (QC)
Bronze: Bohemian Pilsner, R&B Brewing Co. (BC)
Porter
Gold: Coffee Porter, Mill Street Brewery (ON)
Silver: Two Fisted Stout, Amsterdam Brewing Co. (ON)
Bronze: Nutcracker Porter, Black Oak Brewing Co. (ON)
Strong Porter (Baltic)
Gold: Porter Baltique, Les Trois Mousquetaires (QC)
Silver: Brewmaster’s Black Lager, Okanagan Spring Brewing Co. (BC)
Bronze: Grand Baltic Porter, Garrison Brewing (NS)
Cream Ale
Gold: Sleeman Cream Ale, Sleeman Breweries
Silver: Cream Ale, Muskoka Cottage Brewery (ON)
Bronze: Cream Ale, Cameron’s Brewing Co. (ON)
Kolsch
Gold: Lug Tread Lagered Ale, Beau’s Brewing Co. (ON)
Silver: High County Kolsch, Mt. Begbie Brewing Co. (BC)
Bronze: Harvest Moon Organic Hemp Ale, Nelson Brewing Co. (BC)
North American Style Amber/Red Ale
Gold: Yukon Red Amber, Yukon Brewing Co. (YT)
Silver: Fire Chief’s Red Ale, Pump House Brewery (NB)
Bronze: Irish Red, Garrison Brewing Co. (NS)
North American Style Blonde/Golden Ale
Gold: Molson Export, Molson Canada
Silver: Red Cap, Brick Brewing Co. (ON)
Bronze: Natural Blonde, Amsterdam Brewing Co. (ON)
Brown Ale
Gold: County Ale, Wellington County Brewery (ON)
Silver: Naramata Nut Brown, The Cannery Brewing Co. (BC)
Bronze: Stonehammer Dark Ale, F&M Brewery (ON)
Scotch Ale
Gold: Squire Scotch Ale, The Cannery Brewing Co. (BC)
Silver: Wee Angry Scotch Ale, Russell Brewing (BC)
Bronze: Scotch Ale, Pump House Brewery (NB)
English Style Pale Ale (Bitter)
Gold: KLB Pale Ale, Amsterdam Brewing Co. (ON)
Silver: Red Devil Pale Ale, R&B Brewing Co. (BC)
Bronze: Wisharts ESB, Clocktower Brewpub (ON)
North American Style Pale Ale (Bitter)
Gold: Canuck Pale Ale, Great Lakes Brewery (ON)
Silver: Hopyard, Garrison Brewing Co. (NS)
Bronze: Duggan’s #9, Duggan’s Brewery (ON)
Wheat Beer – Belgian Style White/Wit
Gold: Dominus Vobiscum Blanche, Microbrasserie Charlevoix (QC)
Silver: White Bark, Driftwood Brewing Co. (BC)
Bronze: Paresseuse, Le Saint-Bock (QC)
Wheat Beer – German Style Hefeweizen
Gold: Hefeweizen, Tree Brewing Co. (BC)
Silver: Duggan’s #13 Weiss, Duggan’s Brewery (ON)
Bronze: Summer Wheat, Bushwakker Brewing Co. (SK)
Wheat Beer – North American Style
Gold: Sungod Wheat Ale, R&B Brewing Co. (BC)
Silver: Silver Wheat, Wellington County Brewery (ON)
Bronze: Dooryard Summer Ale, Picaroons Traditional Ales (NB)
Strong or Belgian Style Ale
Gold: La Fin Du Monde, Unibroue (QC)
Silver: Trois Pistoles, Unibroue (QC)
Bronze: Gros Mollet, Microbrasserie du Lac St-Jean
Barley Wine
Gold: Thor’s Hammer, Central City Brewery (BC)
Silver: St. Ambroise Vintage Ale, McAuslan Brewing (QC)
Bronze: Barley Wine, Mill Street Brewery (ON)
Stout
Gold: Dark Star Oatmeal Stout, R&B Brewing Co. (BC)
Silver: Malediction, Le Saint-Bock (QC)
Bronze: Timber Hog Stout, Picaroons Traditional Ales (NB)
Imperial Stout
Gold: Black IPA, Garrison Brewing Co. (NS)
Silver: Russian Imperial Stout, McAuslan Brewing (QC)
Bronze: Imperial Russian Stout, Wellington County Brewery (ON)
English Style India Pale Ale
Gold: Nasty Habit IPA, Mt. Begbie Brewing Co. (BC)
Silver: Brockton IPA, Granville Island Brewing (BC)
Bronze: India Pale Ale, Mill Street Brewery (ON)
American Style India Pale Ale
Gold: Red Racer IPA, Central City Brewery (BC)
Silver: Hop Rock Candy Mountain IPA, Hart & Thistle Brewpub (NS)
Bronze: My Bitter Wife, Great Lakes Brewery (ON)
Imperial India Pale Ale
Gold: Red Racer Imperial, Central City Brewery (BC)
Silver: Cuda, Benelux brasserie artisanale et café (QC)
Bronze: Ten Bitter Years, Black Oak Brewing Co. (ON)
French and Belgian Style Saison
Gold: Farmhand Ale, Driftwood Brewing Co. (BC)
Silver: Saison, Black Oak Brewing Co. (ON)
Bronze: Blonde de Chambly, Unibroue (QC)
Fruit & Vegetable
Gold: Coconut Porter, Swans Buckerfields (BC)
Silver: Quelque Chose, Unibroue (QC)
Bronze: Frambozen, Mill Street Brewery (ON)
Special Honey/Maple Lager or Ale
Gold: Enigma, Le Saint-Bock (QC)
Silver: Holiday Honey, Old Credit Brewing (ON)
Bronze: Mackroken Flower Grande Reserve, Bilboquet Microbrasserie (QC)
Two additional medals were bestowed during the CBAs Gala and Medal Presentation — Canadian Brewery of the Year and Canadian Beer Of The Year awards. Rob Engman, President of TAPS Media, was thrilled with the announcement that first time participants, Central City Brewery from Surrey, BC, won both of the prestigious awards. “I am extremely excited for Central City Brewery,” stated Engman. “This is the first year that the brewery has competed in the CBAs and they wowed the judges with their submissions.”
Beer of the Year: Thor’s Hammer Barley Wine, Central City Brewery (BC)
Brewery of the Year: Central City Brewery (BC)
Wednesday’s ad is from 1960 for Labatt’s of Canada, which must have been election year there, too. I love Labatt’s little old German brewer persona. I’d vote for that guy. And what a great tagline: “Vote For Mr. Pilsener, The Friend of the People, and leader of the Labatt’s Pilsener Party.” Hilarious. “3 Cheers” indeed.
