Friday’s ad is for “the Pride of Canada,” a claim made by Molson in this ad from the — what do you think? — sixties or seventies? It also includes this classic quote from founder John Molson, from 1786, when he would have been 23 years old. “An honest brew makes its own friends.” I wonder if he ever really said it?

Tuesday’s ad is for the Canadian beer O’Keefe’s and specifically their Old Vienna. I’m not sure when it’s from, though the 1950s seems a safe bet. The tagline, “reach for an Old Vienna” is being acted out as an unseen hand passes a case of beer over the head of the woman of the house as her husband reaches out to take possession. Her expression is priceless, her lips purse in alarm perhaps worrying that the case will be dropped on her head or ruin the salad she’s holding in her hands. Now that’s “party time … anytime!” Oh, and does that kitchen background look fake? Look closely at the window.

Friday’s ad is for British Columbia’s O’Keefe’s Brewery, from 1960, when they apparently opened their new “plant.” I know it shouldn’t, but I’m always suspect of any company that refers to its brewery as a “plant.” To me, it suggests a lack of passion for the beer itself, instead placing more emphasis on the business aspects of the endeavor. I do, however, love the shiny illustration of the new brewery and the sign for their Old Vienna Lager Beer.

Friday’s ad is also from the 1950s, for the Canadian brand Molson, specifically their Export Ale. It’s a good use of limited colors, and I love the expression on the man’s face.

Friday’s ad is for the Canadian beer Labatt’s ’50’ Ale, from 1960. Showing a cartoon lumberjack who looks happy enough perched on a log with a full glass of beer, but he looks positively giddy after downing the beer. He’s actually leaping into the air, rubbing his tummy and clapping his legs together. That must be some damn tasty beer.

Tuesday’s ad is for Carling’s Red Cap Ale. I’m not sure of the year the ad ran, but there is a clue at the bottom. It says that for 109 years it was made in Canada but as of the date of the ad was being made in the U.S. It’s a great illustration and I’m assuming it ran in the fall, sometime during football season, since the only element in the ad is the generic “Go Team!” football badge in blue and gold and some ticket stubs, presumably from the game.

Friday’s ad is another one for Molson, from 1985. Based on the headline — “If You’re Looking Out For #1, You Should Be Carrying #2” — it’s undoubtedly from a trade magazine rather than a consumer publication. Apparently in 1985, Molson was the second best-selling imported beer, which is remarkable because as long as I can remember it was Heineken and Corona that were in the top spots.