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Jay R. Brooks on Beer

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The Future Of Good Beer Is Cans?

August 30, 2010 By Jay Brooks

beer-can-beer
Gizmodo has an interesting article on Friday speculating that Canned Beer Is The Future of Good Beer. Like most Gizmodo articles, it’s in-your-face opinionated (especially in the comments, where it turns decidedly loopy) but makes most of the points we all know about that are advantages for canned beer.

I don’t believe cans will ever replace bottles entirely, but cans should command a greater market share as the craft segment of the industry continues to grow. Cans will continue to be place-driven and occasion-driven, at least in large part. But we don’t always spend our time camping, swimming or on the golf course so the real trick in marketing cans is to convince everyone that they’re ideal for the home, too, which is in fact often the case. But I continue to believe that as we also try to raise the perception of beer as a sophisticated beverage worthy of white-table fine dining, that bottles will continue to be seen as the superior package at least from that perspective. In the same way we all know that screw-top wine can be every bit as good as wine sealed with a cork, the perception remains tilted toward corks as an indicator of quality. I should hasten to add that I love craft beer in cans and support the idea whenever I can, I just don’t think it will ever be an all one package world, nor do I think it ever should be. Both packages are good from different points of view, and so I think most likely both will also remain viable for years to come.

gizmodo-lager

Filed Under: Beers, Editorial Tagged With: Cans, Packaging

Beer In Art #84: Ali Spagnola’s Free Beer Paintings

July 11, 2010 By Jay Brooks

art-beer
Today’s works of art are by Ali Spagnolia, who’s taking a whole new approach to getting her art out and into the public’s hands. A graduate of Carnegie Mellon with a degree in fine art, Spagnola paints a new one-square foot work of art every day. As she puts it, “I want to make art but I don’t want to store it. I would be thrilled for the world to have it. Plus conceptually, it helps me execute the objectives and beliefs I have asserted in my artist statement quite well.” In other words, she’ll do a custom painting for you free of charge, and even ship it to you, free of charge, not that she doesn’t encourage or appreciate donations. By my reckoning, she’s done five beer-themed paints so far, though I’ll be asking her for a sixth.

Spagnola_beer
The first Beer painting, her ninth work in the series at that point.

Spagnola_beercan
Here’s one of a beer can.

Spagnola_beer2
A second round of beer.

Spagnola_beerbottle
A beer bottle.

Spagnola_beer3
A third mug of beer, which looks to be her most popular design.

To see more of Spagnola’s work, check out her blog, Ali’s Art Adventure. You can also see all of the other daily paintings, all 1620 of them, so far, along with many other artworks at her portfolio. There’s also a store where you can buy things, such as her CD or DVD of 60 one-minute drinking songs.

Filed Under: Art & Beer, Beers Tagged With: Cans

Beer In Ads #144: Schlitz, Real Gusto In A Can

July 6, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is also for Schlitz and is from the 1960s. It features a woman with an odd look on her face opening the pull-top cans, just because she likes to, or as it says in bold print, “I just love to open ’em.” There are 14 open cans of beer shown in the ad. What do you think, did she drink them all?

schlitz-60s-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cans, History, Schlitz

Beer In Art #79: Jasper Johns’ Field Painting

June 6, 2010 By Jay Brooks

art-beer
I found today’s work of art wandering around the National Gallery of Art in D.C. this afternoon, taking a day to recover from SAVOR before heading to Philly Beer Week. The second artwork that I featured in this series was by the same artist, Jasper Johns, a sculpture of two Ballantine Ale cans bronzed over, called Painted Bronze. This work, entitled Field Painting, was completed about four years after Painted Bronze, in 1964.

Jasper_Johns-field_painting

It may be difficult to see, but the work includes many elements Johns used in his art, including a can of Ballantine Ale. You can see it more clearly in the detail below.

Jasper_Johns-field_detail

Here’s what the National Gallery has to say about Field Painting.

Field Painting, for example, pivots references both to art-making and Johns’ own career. The primary colors red, yellow, and blue are spelled out in letters hinged perpendicularly to the canvas, where they also appear in stencil-like doubles. Attached to them are various studio tools. The Savarin coffee tin and Ballantine beer can both allude to Johns’ studio paraphernalia and to his appropriation of them as motifs in his work. Passages of smeared and dripped paint, a footprint, light switch, and a neon “R” collude with other visual codes to multiply the possibility of associations.

Actually, the best way to see this painting is from an angle, on the side, where its three dimensions are more obvious.

Jasper_Johns-field_angled

To learn more about Jasper Johns, Wikipedia has a good overview of Jasper johns, as does Answers.com. Also, the overview at Area of Design includes a few of his representative works throughout his career.

Filed Under: Art & Beer, Beers Tagged With: Ballantine, Cans, History, United States

Harpoon To Can Their Beer

May 21, 2010 By Jay Brooks

beer-can-beer
Another regional brewery is joining the ranks of those who are canning craft beer. Harpoon Brewery is canning two of their beers, the I.P.A. and the Summer Beer.

From the press release:

The Harpoon Brewery is pleased to announce that your backpack will be a little easier to carry on hiking trips this summer; introducing Harpoon IPA and Harpoon Summer Beer in cans. Just in time for Memorial Day weekend, the Harpoon Brewery will offer its flagship India Pale Ale and seasonal Summer Beer in 12-ounce aluminum cans. The beer, which was brewed at Harpoon’s Windsor, VT brewery, is being canned at FX Matt in Utica, NY today. The new cans will enable New England craft beer lovers to enjoy Harpoon beers during summer activities and at locales where glass bottles are not convenient.

It’s interesting to see more larger craft breweries turn to cans these days. I’m guessing we’ll see more and more of this size brewery adding cans to their line-up.

harpoon-summer-can harpoon-ipa-can

Filed Under: Beers, Breweries, News Tagged With: Announcements, Boston, Cans, Massachusetts

Beer In Ads #111: Bud On Ice

May 18, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Budweiser, who on this day opened not one, but two new plants. They opened a new brewery in Tampa, Florida on this day in 1959 and in Houston, Texas in 1966. I’m not sure of the date of the ad, but judging by the look of the cans, and the “Tab Top” text around the bottom of each can, I’d guess the early 1960s. But I do like the simplicity of the ad and the playful pun.

bud-on-ice

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, Cans, History

Rethinking The Can

May 5, 2010 By Jay Brooks

beer-can-beer
John Heylin, who runs the Nor Cal Beer Guide, has an interesting article he posted today about the untold costs of aluminum cans, entitled Why Craft Breweries Should Stop Using Cans. In it, his main argument is that while cans have benefits once they’re made, that the process of creating aluminum cans have significant costs to the environment from the mining and processing of them. I hadn’t ever thought about it from that angle, and it’s certainly worth looking into further. He concludes with this.

The bottom line is this: aluminum is in no way environmentally friendly. Sure, after it is ripped from the Earth, smelted, shipped, refined, and made into a product it is easily recyclable and very light weight, but the cost is far too great. The cost to the environment and to the people living around these areas is just too much. Clean aluminum is like the myth of clean coal, it’s a total lie.

So what about glass? Heylin remarks that “at least glass comes from sand, is reusable, and when thrown away goes back to sand. Aluminum? It lasts forever.” I’m assuming, though, that taking sand and turning it into glass also has environmental costs associated with it, though what they are I don’t know off the top of my head.

In the end, I really don’t know how to balance which does the greater harm or is gentler on the planet. It seems no matter what we choose, some harm is done. I’m certainly not willing to give up packaged beer while so many other manufactured goods, and for that matter entire industries, are doing far worse damage. I guess today I’ll stick with draft beer. But wait, isn’t that one big aluminum can? Damn. Okay, I guess I’ll search out a wooden cask. Hold up, isn’t that chopping down forests for the wood? In the Joe Jackson song Cancer, a line in the chorus is “everything gives you cancer” and at one point in the song just after singing that line, a piano riff begins and Jackson yells out, “hey, don’t play that piano.” And in a sense, I guess my point is, like the song, that everything causes some harm and choices have to be made. Every brewery is built with mined metal, industrial processing plants, smelting, iron and steel, and goodness knows what else.

Should we try to make responsible choices? Of course. But in a world where every decision has consequences, and usually bad ones, even Thomas Hobson might have trouble making a choice.

Still, it’s always good to consider and rethink our assumptions on a regular basis. Any day that makes us think is a good day, in my opinion, at least, even if it’s driving me to drink.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Cans, Environment, Packaging, Recycling

Brilliant Beer Bottles

April 1, 2010 By Jay Brooks

beer-bottle-brown
While I can’t abide the assertion that in “a market dominated by Anheuser Busch and Miller-Coors [sic], finding beauty in beer is a difficult task,” this post from the Coolist showcasing 10 Brilliant Beer Bottle Designs is still a fun look at some cool designs for beer bottles and cans. While I have no trouble finding beauty in beer, I concede many of these beer packaging designs are a cut above. What are your favorites? And what did they miss?

Filed Under: Beers, Just For Fun Tagged With: Cans, Packaging

Beer In Ads #68: Schlitz Pop Top Holiday

March 18, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for Schlitz, when they introduced their version of the pop top can, which I talked about yesterday in my post John Updike’s Paean to the Beer Can. The ad is also from 1964, when by then nearly 75% of American brewers had some version of the pull-tab.

schlitz-beer-ad-1964

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cans, History, Packaging

Beer In Ads #43: Budweiser’s Pick A Pair

February 12, 2010 By Jay Brooks

ad-billboard
Friday’s ad is for Budweiser cans from 1963. You have to admire her ‘do and the mod frock, but “Pick a Pair,” suggesting that the “smart way to buy” is to purchase two six-packs implies that the 12-pack had not yet been invented. To me, that’s the odd notion. When did the 12-pack debut as a lasting package? I know breweries experimented with varying package sizes, before the sixer became the standard. I also seem to recall its victory had something to do with weight and ease of carrying. Though despite the obscenely happy face she’s wearing, she seems to be struggling a bit with carrying two six-packs, or at least they’re perched precariously.

63budpair

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Cans, History

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