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Jay R. Brooks on Beer

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Historic Beer Birthday: Charles F. Russert

July 24, 2025 By Jay Brooks

Today is the birthday of Charles F. Russert (July 24, 1861-July 8, 1920). He was born in Mannheim, Germany, the son of a brewer, and from him learned the family craft. When he was 17, in 1878, he emigrated to the U.S., originally finding work at a brewery in New York City. A few years later he became the brewmaster of A.J. Houghton & Co., which was also known as the Vienna Brewery, located in Boston, Massachusetts. He was still employed there when he passed away.

Here’s a short obituary of Russert from the Western Brewers Journal:

Here’s a short description of the brewery’s history from Curbed Boston:

From 1870 to 1918, the “Vienna” brewery churned. It took over the site of the old Christian Jutz brewery, built in 1857. Their Vienna lager, concocted from a German recipe, came into favor in the 1850s and ’60s and displaced the heavier English and Irish ales. This is the ONLY landmark brewery in Boston that’s protected by the Boston Landmarks Commission.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Massachusetts

Historic Beer Birthday: Josef Sedlmayr

July 18, 2025 By Jay Brooks

franziskaner
Today is the birthday of Josef Sedlmayr (July 18, 1808-March 12, 1886). He was the son of Gabriel Sedlmayr, who owned Spaten brewery, and Josef owned the Franziskaner brewery, though the two breweries later merged.

Joseph-Sedlmayr
Joseph Sedlmayr in 1861

Here’s a very short biography on Find a Grave:

Owner of the Franziskaner Brewery in Munich, which was established near the Franciscan Monastery in Munich in 1363. Up to and during Sedlmayr’s time it was known as the Franziskaner-Leistbrauerei.

According to Spaten’s website (which owns Franziskaner today)

At the same time, one of the sons of Gabriel Sedlmayr – Joseph, was the owner of the brewery Leist (Leistbrauerei), which dates back to the fifteenth century.

In 1858, he bought shares in the Franziskaner brewery, and from 1861 Joseph Sedlmayr becomes its sole owner.

In 1865, the entire production of the brewery Leist is transferred to the Franziskaner-Brauerei.

At Oktoberfest in 1872 becomes presented a new beer with an amber colour, which gave rise a new style known since then as Marzenbier.

Franziskaner-Keller-Labels-Jos-Sedlmayr-Leistbrau

And here’s a timeline from the Sheehan Family Companies website:

  • 1363 – Franziskaner’s roots can be traced back to 1363. It was in this year that the brewer Seidel Vaterstetter is first mentioned as the owner of the ‘brewery next to the Franciscans’ in the Munich Residenzstrasse. The name ‘Franziskaner’ derives from the Franciscan monastery diagonally across the street.
  • 1841 – The Franziskaner Brewery moves to Lilienberg in Munich’s eastern suburb of Au. In the same year Augustin Deiglmayr, a son-in-law of Spaten’s owner Gabriel Sedlmayr the Elder, buys the Residenzstrasse brewery.
  • 1861 – Joseph Sedlmayr, owner of the Leist Brewery (probably founded in the 15th century) and son of Spaten’s Gabriel Sedlmayr the Elder, buys out August Deiglmayr, with whom he has been co-running the Residenzstrasse brewery since 1858.
  • 1865 – The Leist Brewery in Sendlinger Strasse stops its brewing operations, which are now left entirely to the Franziskaner Brewery.
  • 1872 – ‘Ur-Märzen’, the amber-colored Oktoberfest beer from Franziskaner-Leist, is served for the first time at the Schottenhamel Tent on the Oktoberfest fairgrounds. Brewed from a Viennese recipe, this golden-yellow beer is stronger than the summer beer.
  • 1909 – Gabriel Sedlmayr III, the son of Joseph Sedlmayr, turns the Franziskaner-Leist Brewery into a family-owned joint stock company, the ‘Joseph Sedlmayr Zum Franziskanerkeller (Leistbräu) AG’.
  • 1922 – The Franziskaner-Leist Brewery and the Spaten Brewery, likewise owned by the Sedlmayr family, unite to form a single joint stock company, the ‘Gabriel und Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG’, in order to combat the economic problems of the crisis-ridden postwar years and to capitalize on synergies.
  • 1935 – The Munich artist Ludwig Hohlwein designs the company’s distinctive trademark, which is still used today. The Franciscan Friar continues to stand for the unsurpassed quality of Franziskaner’s premium weiss beer.

franziskaner-1935

Curiously, the iconic Franziskaner image of the monk that’s used on their labels was only created in 1935

franziskaner-weissbier

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History

Beer In Ads #5025: Löwenbräu Pale Bock Beer

July 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 15, 1964. This one was for the Löwenbräu Brewery of Munich, Germany, which was originally founded in 1383. This ad ran in The Evening Standard, of London, England. The text is pretty hilarious, and that final tagline: “Löwenbräu the world’s most exclusive and expensive beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, Great Britain, History

Historic Beer Birthday: Joseph Schmid

July 14, 2025 By Jay Brooks

lion-ny

Today is the birthday of Joseph Schmid (July 14, 1814-December 18, 1881). He was born in Hausen, Hohenzollern, but grew up in Constantz, where he learned to brew. He started a brewery in Germany, but sold it and came to American when he was 42, in 1856.

He initially settled in Illinois where he started the Atlantic Brewery in Rock Island, but a decade later when he joined the Lion Brewery, which was also known as the Bernheimer & Schmid Brewery. There was also an August Schmid involved in that business, and it’s unclear the relationship between the two Schmids. The brewery survived prohibition but closed for good in 1941.

Lion_Brewery2

This short biography of Joseph Schmid is from the Western Brewer reprinting his obituary 25 years after the fact. The piece mentions the “Lim Brewery” but I’m convinced that’s a typo and should read “Lion Brewery.”

joseph-schmid-obit
Lion-Extra-Lager-Beer--Labels-Lion-Brewery-Of-New-York-City

Another account appears to clear up some of the confusion regarding Joseph and August, from the Columbia University Libraries:

A locus for both business and pleasure in Morningside Heights, the Lion Brewery began operations in 1850 and continued until its demolition in 1944. During that time, especially in the late 19th-century, it rose to be a community focal point. It originated with a farm—stretching from Tenth Avenue to Central Park, and 106th Street to 110th Street—belonging to Joseph Schmid (sometimes spelled “Schmidt”) on which he built a brewery in the 1820s, operating as Schmidt & Speyer. Soon, a change of partners brought a change in name to Bernheimer & Schmidt, for Schmid’s new partner, former brewery worker Emanuel Bernheimer. The two renamed it the Lion Brewery in 1850; within thirty years it was generating profits estimated between $1,500,00 and $2,225,000. Real estate speculation doomed the partners, however, and by May 1879, the year after the newspapers’ estimate of their wealth, their combined net worth had fallen to $500,000. They dissolved their partnership and each man transferred his share of the business to his better-educated son: Joseph Schmid transferred his holdings to his son August, and Emanuel Bernheimer to his son Simon. August and Simon applied their education to the management of the business, and by 1888 the plant alone was valued at $1,5000,000.

Lion-Pilsener-Style-Beer-Labels-Lion-Brewery-of-New-York-City--pre-Prohibition

And this account of some litigation reported by the American Brewers’ Review shed further light on the ownership question of the Schmids.

Lion-brewery-litigation
lion-1915
Lion-Pilsener-Beer-Labels-Metropolis-Brewery-Inc

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: Adolphus Busch

July 10, 2025 By Jay Brooks

a-b
Today is the birthday of Adolphus Busch (July 10, 1839-October 10, 1913). He was born in Kastel, Germany, and co-founded Anheuser-Busch, along with his father-in-law, Eberhard Anheuser. The twenty-first of twenty-two children, his family was in the wholesale business, specializing in winery and brewery supplies. Like all of his his brothers he was sent to college, and graduated from the Collegiate Institute of Belgium in Brussels.

He moved to St. Louis in 1857, when he was eighteen, and eventually got a sales job with Charles Ehlermann Hops and Malt Co. After a distinguished stint as a soldier during the Civil War, he returned to his brewery supply job and married Lily Anheuser, the daughter of Eberhard Anheuser. Together, they had thirteen children, including Adolphus Busch II and August A. Busch. After marrying Lily, he joined the family business, then known as E. Anheuser Co.’s Brewing Association, and eventually became a partner. When Lily’s father passed away in 1879, Adolphus took control of the business and changed the name to Anheuser-Busch.

portrait-of-Adolphus-Busch

In St. Louis, Adolphus Busch was busy transforming his father-in-law’s (Eberhard Anheuser’s) once-failing brewery into a grand empire. Adolphus, perhaps more than any other brewer, became known for his flamboyant, almost audacious persona. Tirelessly promoting his Budweiser Beer, he toured the country in a luxurious railroad car immodestly named “The Adolphus.” In place of the standard calling card, the young entrepreneur presented friends and business associates with his trademark gold-plated pocket knife featuring a peephole in which could be viewed a likeness of Adolphus himself. His workers bowed in deference as he passed. “See, just like der king!” he liked to say.

adolphus-busch-1869
Adolphus as a young man, in 1869.

Here’s a biography of Adolphus Busch from the Immigrant Entrepreneur Hall of Fame:

“A truly American tale. Freedom. Opportunity. Progress. Words that seized the imagination of people all over the world and brought them to the Land of Liberty. It’s a uniquely American story, told in chapter after chapter of hardship, hard work and hard-won success. The Budweiser story is no exception.”

Photo of Adolphus BuschSo begins the tale of Adolphus Busch, the founder of Anheuser-Busch and creator of Budweiser beer, as stated on the Budweiser website. He was an immigrant who not only created personal wealth and success but also made a landmark contribution to American society.

Born the second youngest of 22 children in Germany, Busch was educated in Brussels and immigrated to the United States in 1857. Settling in St. Louis, he married Lilly Anheuser and had 13 children of his own.

After completing his enlistment in the Union Army during the Civil War, Adolphus joined his father-in-law in the operation of E. Anheuser & Co. Brewery. The company was later restructured with Anheuser as president and Busch as secretary. As full partner, Busch took on greater responsibility for the operation of the brewery. To recognize his efforts, in 1879 the company name was changed to the Anheuser-Busch Brewing Association.

Busch was a man of many firsts. Apart from founding America’s first national beer brand, Budweiser, in 1876, he is credited with revolutionizing the shipment of beer (in refrigerated railway cars), being one of the first to bottle beer and implementing a method to pasteurize beer to keep it fresh.

Today, Anheuser-Busch captures the largest market share in the U.S. with 47.6 percent share of U.S. beer sales to retailers. It brews the world’s top-selling beer brands, Budweiser and Bud Light, at 12 breweries across the United States.

After he died while on vacation in Germany, his body was brought back to St. Louis to be buried. It was a fitting resting place for the man who created one of America’s most iconic brands.

Adolphus-Busch-photog

Busch married Elise “Lilly” Eberhard Anheuser, the third daughter of Eberhard Anheuser, on March 7, 1861 in St. Louis, Missouri. They had thirteen children; eight sons, including Adolphus Busch II, August Anheuser Busch I and Carl Busch, and five daughters. The Busches often traveled to Germany where they bought a castle. They named it the Villa Lilly for Mrs Busch. It was located in Lindschied near Langenschwalbach, in present-day Bad Schwalbach.

adolphus-and-lily-1865-to-75

And here’s his biography from the German-American Hall of Fame:

Busch, Adolphus
1839-1913
Inducted: 2007
Area of Achievement: Business & Industry

American businessman and philanthropist, b. Mainz, Germany. To U.S. (1857); joined St. Louis brewery of Eberhard Anheuser (1861); president of Anheuser-Busch Brewing Association (1879-1913); introduced Budweiser brand; pioneered in pasteurization of beer.

Adolphus Busch was born July 10, 1839 in Kastel (near Mainz, Hesse), Germany. He was second-to-youngest of twenty-two children of Ulrich Busch and Barbara Pfeiffer Busch.

In 1857, Adolphus Bush emigrated to the United States with no plans, no destination, and nothing but his own ambition and abilities. Three of his brothers had already headed for St. Louis, Missouri. His brother John had opened his own brewery in nearby Washington, Missouri.

Young Adolphus joined Ernst Wattenberg to sell equipment and supplies to breweries. This venture led him to forge several strategic partnerships. Most important, he met his future bride, Lily Anheuser. At the same time, his brother Ulrich became enamored with her older sister, Anna.

Their father, Eberhard Anheuser, a skilled St. Louis soap and candle-maker, had recently purchased the failing Bavarian Brewery in St. Louis. He reopened the brewery as E. Anheuser & Co.

On March 7, 1861, the Anheuser-Busch interests were formally joined, both professionally and matrimonially. Eberhard Anheuser escorted both daughters down the aisle in double nuptials to the two Busch brothers. At the time, Busch was working for Anheuser as a salesman. (The future malt mogul and his brother married his boss’ daughters.)

Eventually, Busch and Anheuser became partners and equals. It was the perfect match. Busch was the consummate marketer, and Anheuser was a skilled manufacturer. Working for his father-in-law, Busch developed pasteurization of beer and began marketing the Budweiser brand, which was named after Bmische Budweis, a town in his homeland of Germany. In 1876, Busch enlisted the help of his friend Carl Conrad (a liquor bottler) to develop this Bohemian-style pilsner beer.A fierce rivalry developed between Anheuser-Busch’s Budweiser beer and an old Czech brand from Budejovice. Since the 16th Century, the Czechs had called their product “The Beer of Kings,” so Busch began marketing his as “The King of Beers.”

By 1879, Busch was president of the Anheuuser-Busch Brewing Association. He held this position for more than 30 years.

His extravagant spending and elaborate lifestyle have become American folklore. Busch owned an expansive St. Louis manor, plus two palatial homes near Pasadena, California. He also had a country estate and a hops farm near Cooperstown, New York (not far from the Baseball Hall of Fame), two country villas in Germany, and his own private railroad car. His landscaping was famous for its fairy tale figurines, as Busch was a fan of the famed Grimm Brothers.

In 1911, when Adolphus and Lily marked their 50th wedding anniversary, he presented his queenly with a diamond tiara. U.S. President Theodore Roosevelt, the emperor of Germany, and other world leaders sent lavish gifts as well.

He died October 10, 1913 near Langenschwalbach, Germany. His son August took the reins of the company until his death in 1934. The company has been headed by a family succession ever since.

Incidentally, the famous Anheuser-Busch Clydesdale horses did not join the clan until after his death. In 1933, at the end of Prohibition, a team of Clydesdales were hitched up to pull the first load of legal beer from the St. Louis brewery. Company President August Busch (Adolphus’ son) was so taken by the sight that the horses became a favorite company trademark.

adolphus-busch-1905
Adolphus later in life, around 1905.

And there’s a few more thorough accounts of his life at Encyclopedia.com, the State Historical Society of Missouri’s Historic Missourians, and and a four part story “originally published in The American Mercury, October, 1929,” entitled The King of Beer by Gerald Holland.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Missouri, St. Louis, United States

Beer In Ads #5019: Trinkt Bock Beer

July 8, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Bock Beer, and was published around 1940. This one was for the Wirte Genossenschaftsbrauerei of Luckenwalde, Germany, which was originally founded in 1906.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Therese of Saxe-Hildburghausen

July 8, 2025 By Jay Brooks


Today is the birthday of Therese of Saxe-Hildburghausen, who was born July 8, 1792. She’s perhaps most famous now for her wedding reception, which turned into Germany’s largest, and most famous, folk festival, Oktoberfest. Here’s how Munich’s official website tells the story:

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxony-Hildburghausen on 12th October 1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese (“Theresa’s fields”) in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

That’s all about the wedding, and Ludwig, so here’s one account of her history:

Therese Charlotte Luise von Sachsen-Hildburghausen was on the short list in 1809 to become the bride of Napoleon Bonaparte, but instead she was matched with Crown Prince Ludwig I. The festivities celebrating their marriage in Munich on October 12, 1810 was the first Oktoberfest.

She was the sixth daughter of Frederick, Duke of Saxe-Hildburghausen, and his wife, Charlotte, a cultured pair who hosted poets and artists and turned their little duchy into “a little Weimar”, despite a lack of financial resources.

She was educated in both Classical German and French. Raised as a Lutheran, she kept her Protestant faith in Catholic Bavaria throughout her life.

Ludwig was fearful that Napoleon would force him to marry a French princess and so moved swiftly to marry a German. He visited Hildburghausen December 21-24, 1809 and chose Therese over her younger sister, Luise, who was considered more beautiful.

Although Ludwig was frequently absent on his many journeys or involved in “friendships” when at home, she suffered his dalliances according to the norms for women of her time and class and bore him nine children.

Therese von Sachsen-Hildburghausen painted by German artist Joseph Karl Stieler around 1810.
Coronation diadem of Queen Therese of Bavaria 1810.
therese
Also by Joseph Karl Stieler. This portrait was painted in 1827.
The Wittelsbachs’ court painter created this within a week of the first horse race’s completion.
Princess Therese in late 1809
Queen Therese with her family around 1830.
Queen Therese, by Julie von Egloffstein, around 1836.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History

Historic Beer Birthday: Cord Hinrich Haake

July 4, 2025 By Jay Brooks

Today is the birthday of Cord Hinrich Haake (July 4, 1801-1845). He was born in Bremen, Germany. His father was Heinrich Wilhelm, who was a farmer from Möhlenhoff in the Freudenberg district near Bassum, who already had a beer bar there and his own “brewing rights.” In 1805, his father was accepted into the Brauer-Societät Bremen and won the “Gerechtsame” — permission to brew in-house. In 1826, Cord acquired the neighboring house of his future father-in-law, Hans Ehntholt, and in May of that year, he founded the C.H. Haake brewery. In 1832, Haake became the first to start producing bottom-fermented beer. In 1845, at age 44, Haake died, leaving the brewery to his widow.

In 1921, the Haake brewery merged with Kaiserbrauerei Beck & Co and the combined company name the two became Haake-Beck Brauerei AG. In 2002, it was bought by Interbrew, who today is Anheuser-Busch InBev.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History

Historic Beer Birthday: Jacob Paul Rettenmayer

June 29, 2025 By Jay Brooks

acme
Today is the birthday of Jacob Paul Rettenmayer (June 29, 1881-February 24, 1937). He was born in Ellwanger, Württenberg, Germany, and came to the U.S. when he was 20, in 1901. He settled on the West Coast, and bounced back and forth between California and Washington, working at various breweries. He eventually settled in San Francisco, helping to start Acme Brewery, becoming its first brewmaster and president. His little brother Franz, or Frank, Rettenmayer became brewmaster a few years later, and JP opened a second Acme brewery in Los Angeles. Just before, and during, prohibition he diversified into several other businesses.

This biography was written by Rettenmayer himself later in his life, as reprinted on Gary Flynn’s Brewery Gems:

“Served apprenticeship as Brewer and Maltster at the plants of Minneapolis Brewing Company, Minneapolis Minnesota, under Mr. Armin L. Neubert who was then Master Brewer and superintendent of that company. Upon the completion of my apprenticeship I worked in that plant for six months as a journeyman, and then went to Los Angeles where I found employment with the Los Angeles Brewing Company. I worked in various departments of that plant for six months and then secured employment at the plant of Maier and Zobelein. I was employed by that firm from 1903 to 1905 when I left to attend Wahl-Henius Institute in Chicago. The course I took was the first six months duration and the first course given in the new Institute building. I was the honor graduate with a record of 99 in thirteen studies. Upon the completion of my course I returned to Maier and Zobelein in Los Angeles, remaining there until July 1, 1906.

Upon obtaining my citizen papers in Los Angeles I went to Tacoma, Washington where I was employed by the Pacific Brewing & Malting Co. for a period of six weeks. Mr. Peter G. Schmidt, now President of the Olympia Brewing Company, invited me to go to Salem and I was affiliated with Salem Brewery Association for a period of four months. In the meantime the late Leopold M. Schmidt returned from Europe and he asked me to go to San Francisco to become associated with him in the Acme Brewing Company. Upon the organization of that company I became vice-president and a year later was elected to the presidency. I served in that capacity, as well as Master Brewer, from 1907 to 1917, when the Acme Brewing Company merged with five other breweries under the name California Brewing Association. I was elected President and General Manager of the consolidated enterprise and served until the advent of prohibition. Before the formation of California Brewing Association I was instrumental in organizing the Cereal Products Refining Corporation and planned and developed the syrup and compressed yeast business to the manufacture of which a part of the plant of California Brewing Association was converted.

In the latter part of 1924 I turned in my resignation as president and General Manager of California Brewing Association and its affiliated enterprises to engage in other activities. In the Fall of 1934 Mr. Armin K. Neubert prevailed upon me to become associated with Salinas Brewing & Ice Company and on the first of December, 1934 I assumed the position of General Manager of the enterprise. In October of 1935, in cooperation with Armin K. Neubert, Mr. Wm. Voss, and others associated with us, we acquired the interests of Mr. Armin L. Neubert. Upon the consummation of the deal Mr. Armin L. Neubert resigned as president of Salinas Brewing and I succeeded him in that capacity.”

Rettenmayer appears to have been quite active in the U.S. Brewers Association and digests are filled with his committee reports and other mentions.

usba-in-sf-1915-left

J.P. is somewhere in the two halves of this photograph taken on September 30, 1915, at the German House in San Francisco during the 27th annual convention of the Master Brewers Association.

usba-in-sf-1915

At Brewery Gems, Gary Flynn has a fuller account of the life of Jacob Paul Rettenmayer, and it’s worth reading in its entirety.

This is his obituary from the San Francisco Examiner February 25, 1937, detailing his rather unusual passing.

Filed Under: Birthdays, Just For Fun Tagged With: California, Germany, History

Historic Beer Birthday: Leo Ebert

June 28, 2025 By Jay Brooks

Eberts
Today is the birthday of Leo Ebert (June 28, 1837-February 22, 1908). Ebert was born in Bavaria into a family of brewers, and emigrated to the U.S. and opened the Leo Ebert Brewing Co. in 1863, which also traded under the name the Eagle Brewery, at least until prohibition, when it closed for good.

OhioProgSons1905P470Ebert
Here’s a biography from Ohio Breweriana;

Leo Ebert, of Ironton, Ohio, founder and still president of the company of that name, was born in Klingenbergon-the-Main, Bavaria, June 28, 1837. The descendant of a family of brewers, he learned his trade at his father’s establishment, and began his career as a journeyman brewer in September, 1854. He worked at his trade in different places in Bavaria, Baden and Hanover, returning home in 1857, to accept a position as brewmaster in the plant of Jos. Amreihn, at Lohr, Bavaria. He remained there until May, 1859, and then left for the United States, arriving in New York July 16, of that year. He secured employment at Gillig’s brewery, remaining there until May, 1860, and then left for Cincinnati, Ohio. Unable to find work in a brewery, he labored in a brickyard at $1 per day. In the fall of 1860 he went to work at Joseph Schaller’s brewery, Cincinnati, being advanced in a short time to the position of cellarman. The foremanship of F. Beck’s brewery, in that city, being offered him, he accepted it and managed the plant until the Christmas of 1861, at which time a brewery at Ironton, Ohio, was offered for rent. Of this opportunity Mr. Ebert took advantage, and with the assistance promised and freely given by the big-hearted and generous Michael Goepper (the well-remembered father of Herman and Edward Goepper) he rented the little common-beer brewery at Ironton and started with a capital of $20; malt and hops, on credit, of Mr. Goepper.

Ironton being on the border of Kentucky and near the State of Virginia, became a very lively place during the war, and the brewery prospered. Beer was brewed Sunday and every day and sold when often not over three days old. The brewery not being well located, however, was abandoned and Mr. Ebert erected a new plant at the present site, in 1863, and began to brew lager beer. From time to time he enlarged his plant according to the wants of the trade in Ironton. He never meddled with the shipping trade, and to-day is glad that he did not, doing a nice business at home and fully enjoying the fruits of an active life.

Mr. Ebert has taken an active part in all questions pertaining to the welfare and protection of the brewing trade of the country. He joined the United States Brewers Association at the convention held in Cincinnati, Ohio, in 1863, and has been acquainted with all the old veterans of the trade. He was elected the first president of the Ohio State Brewers Association, serving from 1883 to 1887, and again after the reorganization in 1894. There has not been a legislature in session for the past thirty years in Ohio which has not found Mr. Ebert on hand whenever the trade was endangered or some relief wanted from obnoxious laws. In view of this record the United States Brewers Association did him the honor of electing him its president at the Milwaukee convention of 1895.

Mr. Ebert can say that he has been an active force in the development of the brewing industry of this country, from the so-called small or common beer for quick consumption, to the present export beers which are shipped all over the world. He remembers the time when the output of all the breweries in the United States did not equal the present output of some of our cities. He made beer in this country when there was no tax on it, while the 1900 tax on beer was three and one-half times the amount the United States paid Spain for the Philippine islands.

Mr. Ebert was married in Germany, in 1858, to Mathilde Uihlein, of Trennfurt, Bavaria. His family consists of six children five daughters, and one son (Otto) who is now manager of the brewery and is highly respected by the trade and community.

Mr. Ebert has always taken an active part in the development of the city of Ironton and has served in the capacity of president of the city council, member of the school board and board of health, his activities in this direction covering a period of seventeen years.

eagle-brewery-postcard

Here’s Ebert’s obituary from “A Standing History of the Hanging Rock Iron Region of Ohio” by Eugene B. Willard, Daniel W. Williams, George O. Newman and Charles B. Taylor, published in 1916

The late Leo Ebert, who died at his home in the City of Ironton, Lawrence County, on the 22d of February, 1908, was a man of strong and upright character and marked business ability, his influence having long been potent in connection with civic and material progress in Ironton and his prominence and enterprise in the business activities involved in the operation of the extensive and modern brewery that perpetuates his name having made him one of the leading business men of this section of the Buckeye State, even as he was a loyal and progressive citizen who held inviolable place in popular confidence and esteem.

Leo Ebert was born at Kingenberg, Kingdom of Bavaria, Germany, near the City of Frankfort, and the date of his nativity was June 28, 1837, so that he was nearly seventy-one years of age at the time of his death. He was a son of Theodore and Barbara (Krutzman) Ebert, and the family name has been identified with the representative brewing enterprise of Bavaria for many generations, Theodore Ebert, father of the subject of this memoir, having fully upheld the prestige of the patronymic in this field of industry, and both he and his wife having remained in Bavaria until their death. Leo Ebert, the eldest in a family of four children, attended the excellent schools of his home town until he had attained to the age of twelve years, when he was placed by his father in the latter’s brewery, to be initiated into the mysteries of the business. For several years he was acquiring scientific and practical experience in the brewing business,—at Mannheim, Bremen and other places,—and he finally returned to the parental home and stood his chances in the conscription for the army. He was successful, however, in drawing a high number and thus was relieved of the military service.

At the age of twenty-one years Mr. Ebert wedded Miss Mathilda Urhlein, and in 1859, shortly after this important event, he immigrated with his young wife to the United States. Landing in the port of New York City, he there worked at his trade of brewer for nine months, and at the expiration of this period he came to Ohio and established his residence in the City of Cincinnati. Not being able to find immediate employment at his trade, he was compelled to work one summer in a brick yard, and finally he obtained a position as laborer in a Cincinnati brewery, his ability and fine technical knowledge leading to his promotion from his humble capacity to that of foreman within the ensuing two months. After serving for foreman of the brewery for sixteen months Mr. Ebert came to Ironton, Lawrence County, in 1861. Here he established a brewery on a modest scale, and from that time forward his success became cumulative and substantial. He continued as the executive head of the Ebert Brewing Company until his death and was one of the thoroughly loyal and liberal citizens of the Lawrence County metropolis, to the development and upbuilding of which he contributed in generous measure. He became financially interested in various other local enterprises and was known and honored as one of the prominent and influential citizens of this section of the state.

In politics Mr. Ebert originally was aligned with the republican party, but in 1872 he followed his sincere convictions and transferred his allegiance to the democratic party, with which he continued to In actively allied during the residue of his long and useful life. He was influential in the councils of his party and, as a convincing and effective public speaker, he “took the stump” in numerous campaigns. For more than seventeen years Mr. Ebert held official preferment in Ironton, where he served as a member of the city council, the board of education and the board of health. The fine intellectual ken and practical ability of Mr. Ebert marked him as eligible for office of distinguished order, and twice he received the democratic nomination for representative of his district in the United States Congress. While he was unable to overcome the large and normal republican majorities in the district, he brought out the full vote of his party and greatly reduced the natural majority of his opponents.

In the most significant and worthy interpretation of the expression, Mr. Ebert was essentially a self-made man, and he had the sagacity and judgment to make the best of the opportunities afforded in the land of his adoption, with the result that he won large and substantial success, the while he so ordered his course as to merit and receive the high esteem of all who knew him. He was a man of commanding presence, brilliant intellect and broad human tolerance and sympathy. His kindliness and generosity were unfailing, but he never permitted his benevolences to come into publicity if this could be avoided, having been one of those who “do good by stealth and blush to find it fame.” Genial and companionable, Mr. Ebert was not only an interesting conversationalist but also had remarkable gifts as an orator. For eight years Mr. Ebert served as president of the Ohio Brewers’ Association, and for two years was president of the national organization of brewers. He was affiliated with the Independent Order of Odd Fellows, the Benevolent and Protective Order of Elks, and the Knights of Pythias. The death of Mr. Ebert caused deep and sincere sorrow in his home city, and both business and social circles manifested their sense of irreparable loss. The noble character of Mr. Ebert found its most perfect exemplification in the relations of his ideal home life, and his widow and children find their greatest measure of consolation and compensation in the memory of his devotion and abiding love and tenderness,—the gentleness of a strong and loyal nature.

Of the six children of Leo and Mathilda (Urhlein) Ebert the eldest is Fannie, who is now the wife of Henry Geiger, identified with the brewing business in Ironton, and they have seven children,—Mathilda, Leo, Henry. Frederick, Charles, Otto, and Bertha. Gretchen, the second daughter, first wedded Michael Rauch, who is survived by two children, Otto and Walter. After the death of her first husband Mr. Rauch became the wife of August Ebert, a brewer by vocation, and they now reside in the City of St. Louis, Missouri, no children having been born of this union. Tillie is the wife of Charles Jones, engaged in the undertaking business in Ironton; Otto N., the only son, is more specifically mentioned on other pages of this publication. Emma is the wife of Frederick Wagner, a representative farmer near Pedro, Lawrence County, and they have eight children,—Leona, Frederick, Walter, Henrietta, Harold, Ironton, Roy, and Franklin. Bertha is the wife of Dr. William C. Miller, engaged in the practice of dentistry in Ironton, and they have one son, William C, Jr.

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Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Ohio

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