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Jay R. Brooks on Beer

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Beer In Ads #5149: Winter Brewed For Summer Flavor!

March 7, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for National Bohemian Genuine Bock Beer, which was published on March 7, 1956. This ad was for the National Brewing Co., of Baltimore, Maryland, which was originally founded in 1885, and they also operated breweries in Detroit, Michigan and Orland, Florida. This ad ran in The Detroit Free Press, of Detroit, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland, Michigan

Historic Beer Birthday: Conrad Pfeiffer

March 7, 2026 By Jay Brooks

c-pfeiffer
Today is the birthday of Conrad Pfeiffer (March 7, 1854-April 24, 1911). He was born in Germany, possibly Wurzburger, but moved to Detroit, Michigan in 1871, founding the Conrad Pfeiffer Brewery in 1889. In 1902, it became known as the Pfeiffer Brewing Co. which remained its name even after prohibition. With falling sales, in 1962 they changed the name to a more generic Associated Brewing Co., but that only lasted four years with the brewery closing for good in 1966.

Conrad-Pfeiffer
This biography of Pfeiffer is from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.

Conrad-Pfeiffer-bio-1
Pfeiffer-Bock-Beer--Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-bio-2
Pfeiffer-Famous-Beer-Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-bio-3
Pfeiffer-wurzburger
Conrad-Pfeiffer-bio-4
Pfeiffers-Winter-Beer-Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-bio-5
C-Pfeiffer-Brewery

And this is the history of the brewery, excerpted from “Detroit Beer: A History of Brewing in the Motor City,” by Stephen C. Johnson:

Conrad-Pfeiffer-Brewing-history-1
Factory-Scene-Post-Cards-C-Pfeiffer-Brewing-edit
Conrad-Pfeiffer-Brewing-history-2
Pfeiffer-tray
Conrad-Pfeiffer-Brewing-history-3
Pfeiffer-truck

Conrad-Pfeiffer-cartoon
And this history of the brewery is also from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.

Conrad-Pfeiffer-history-1
Pfeiffers-Beer-Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-history-2
Famous-Beer-Labels-C-Pfeiffer-Brewing-Co

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Michigan

Beer In Ads #5148: Ach Himmel Mr. Goat

March 6, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Manz Bock Beer, which was published on March 6, 1937. This ad was for the Philadelphia Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864 by Gottlieb Manz. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock

March 6, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Frankenmuth Bock Beer, which was published on March 6, 1956. This ad was for the International Breweries, Inc., of both Detroit and Frankenmuth, Michigan. Frankenmuth Brewing Co. was originally founded in 1899 as the Gold Medal Brewery, and was known as Frankenmuth from 1933 until 1955, when it and two other breweries merged to become International Breweries, Inc. This ad ran in The Jackson Citizen Patriot, of Jackson, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Historic Beer Birthday: John Bird Fuller

March 6, 2026 By Jay Brooks

Today is the birthday of John Bird Fuller (March 6, 1801-May 27, 1872). He was the son of John Fuller, who became a part owner of the Griffin Brewery around 1829, though it had been founded as early as 1816. When his father passed away, John Bird made moved to become sole owner and then brought in two new investors, John Smith, his son, Henry Smith, and his son-in-law, John Turner. In 1845, the new enterprise was called Fuller, Smith & Turner PLC, which is still the official name of Fuller’s Brewery today.

John Bird Fuller was born on 6 March 1801. He was the son of John Fuller and Dinah Jeans. He married Sophia Harriet Hanning, daughter of William Hanning and Harriet Lee, on 22 June 1829. He died on 27 May 1872 at age 71.

He held the office of High Sheriff of Wiltshire in 1852. He held the office of Justice of the Peace (J.P.) for Wiltshire. He held the office of Deputy Lieutenant (D.L.) of Wiltshire. He lived at Neston Park, Wiltshire, England.

FULLERS-19002
The Fuller’s Brewery in 1902.

Here’s a history of the brewery from Fuller’s website page entitled “History and Heritage:”

Immortalised in the name of one of our famous ales, 1845 is a year that will forever be Fuller’s. It was then that the partnership papers of Fuller, Smith & Turner were officially signed, marking the start of something very special for London’s brewery scene.

However, the Fuller’s story had been brewing long before then.

Beer has been made in this part of the capital for more than 350 years, dating back to the era of Oliver Cromwell. Back then, it was quite common for large households to brew their own beer.

In the late 1600s, one such private brewhouse was in the gardens of Bedford House on Chiswick Mall. Another, a far humbler concern, was operating nearby at the cottage of Thomas Urlin.

When Urlin died, the property passed to his widow and son-in-law, a gentleman named Thomas Mawson, who stepped in to take up the reigns as manager. It was he who laid the foundations for a major brewing enterprise – buying The George public house and two adjoining cottages for £70, then later snapping up the brewhouse on Bedford House too.

Thomas Mawson is still honoured today through the Mawson Arms, the pub located on the Brewery site.

Legal wranglings
The next notable owners of the brewery were John Thompson and David Roberts, whose six-year partnership suffered due to a series of legal wranglings. The duo predictably parted company in 1786 when Roberts left to join the Royal Household and Thompson soldiered on alone.

Eventually, the brewery passed to his sons, Douglas and Henry. It was under their stewardship, in 1816, that the brewery first acquired the Griffin name and emblem. The Griffin had previously been the symbol of Meux and Reid’s Brewery in the aptly-named Liquorpond Street, but when that business collapsed, the Thompson brothers moved swiftly to snaffle the name.

“In a letter to his brother in 1828, Henry Thompson boasted of increasing sales from 8,000 to 24,000 barrels. Things continue to head the right way. In 2013, we sold 334,000.”

The adoption of the Griffin is a decision that’s certainly stood the test of time, but other decisions by the pair were far less successful. Double dealings pertaining to mortgages led the brothers – and the brewery – to the brink of ruin. They needed investment, and fast.

Enter John Fuller
The Thompson brothers invited Philip Wood, brother of London’s Lord Mayor, into the partnership, but Wood knew his money alone couldn’t save the brewery. He too looked elsewhere for help. It came from one John Fuller.
Fuller was a wealthy country gentleman and he jumped at the chance to come aboard, investing primarily on behalf of his son. He soon bought one of the Thompsons out, and, within a couple of years, found himself the majority shareholder at the brewery.

In 1839, John Fuller died and passed control to his son, John Bird Fuller. The younger Fuller moved quickly to make his mark, and by 1845 he’d severed ties with the Thompsons to take the reins by himself.
He sought investment and expertise from third parties though, and John Smith – already helping to run a successful brewery elsewhere – was invited aboard. He invested on behalf of his son, Henry Smith, and his son-in-law, John Turner.

So it was that Fuller, Smith & Turner came into being.

A new era
Smith and Turner brought with them a welcome bonus – an extensive list of private customers for whom the brewery went on to make a special kind of beer. It was known as HK (hopped and keepable), and a milder version went into production too.

Until that point, the brewery had brewed only ‘ale’ and ‘hock’. Even porter, which had been popular since the mid-1700s, wasn’t adopted at Griffin Brewery until the 1840s.

Slow on the uptake perhaps – but we like to think we’ve made up for it since.
Indeed since that date, the Griffin Brewery has gone from strength to strength. In 1929, exactly 100 years after the first Fuller had come to Chiswick, Fuller, Smith & Turner became a limited company.

P1020192
From a visit to the brewery in 2007.

And this is from Wikipedia:

Beer has been brewed on Fuller’s historic Griffin Brewery site in Chiswick since the seventeenth century. From the original brewery in the gardens of Bedford House on Chiswick Mall, the business expanded and thrived until the early part of the nineteenth century. Money problems forced the owners, Douglas and Henry Thompson and Philip Wood, to seek a partner. John Fuller, of Neston Park, Wiltshire was approached to see if he would inject the required amount of money. In 1829 he joined the enterprise, but the partnership proved a difficult one and in 1841 Douglas Thompson fled to France and the partnership was dissolved. It soon became apparent that it was impossible for one man with no brewing experience to run a brewery of that size alone so in 1845 John Fuller’s son, John Bird Fuller, was joined by Henry Smith from the Romford Brewery of Ind & Smith and his brother-in-law, Head Brewer John Turner, thereby forming Fuller Smith & Turner.

P1020145

P1020189
After our tour, our tour guide with Shaun O’Sullivan and Christian Kazakoff.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #5146: Something Wonderful!

March 5, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois, Wisconsin

Historic Beer Birthday: Frederick “Fritz” Brekle

March 5, 2026 By Jay Brooks

Today is the birthday of Frederick “Fritz” Brekle [sometimes spelled “Breckle”] (March 5, 1849-July 30, 1897). I can find almost nothing about Brekle, apart from he was born in Wurttemberg, Germany, and he opened the Frederick Brekle Brewery in 1896, but it closed shortly thereafter, when he became ill, and he died the next year, in 1897. It was located at Point Lobos Road and Boice (or Boyce) Street.

After his father Carl Gottlieb “George” died in 1888 he took over operations of his Golden City Brewery in San Francisco. He ran that brewery for only about nine years, at which point he he died in 1897 at age 49 years. The brewery then became know as the Anchor Brewing Co. starting in 1896.

Dave Burkhart, in his book, “The Anchor Story,” has some more information on Fritz:

San-Francisco-1897
San Francisco in 1897.
Anchor at one point made a beer in Brekle’s honor.

Filed Under: Birthdays, Just For Fun Tagged With: California, History, San Francisco

Beer In Ads #5145: Enjoy Big D, Drewrys Bock Beer

March 5, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Drewrys Genuine Bock Beer, which was published on March 5, 1960. This ad was for the Drewrys Brewing Co., of McHenry, Illinois, which was originally founded in 1877 by E.L. Drewry. This ad ran in The Seymour Daily Tribune of Seymour, Indiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois, Indiana

Beer In Ads #5144: Now… From Old Dutch Draft Bock Beer In Bottles, Too

March 4, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Old Dutch Bock Beer, which was published on March 4, 1965. This ad was for the Old Dutch Brewery, a division of International Breweries, Inc., of Findlay, Ohio, which was originally founded in 1898 as the Krantz Brewing Co. This ad ran in The News Journal of Mansfield, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Historic Beer Birthday: Leonhard Eppig

March 4, 2026 By Jay Brooks

eppig
Today is the birthday of Leonhard Eppig (March 4, 1839-April 9, 1893). He was born in Großwallstadt, Bavaria, and at age fifteen, in 1854, he came to New York on the S.S. Rotterdam and settled in Brooklyn. He learned to brew working for a Brooklyn brewer, Michael Seitz. In 1866, he and a partner formed the Hubert Fischer & Leonhard Eppig Brewery. Ten years later, he bought out his partner and it became simply the Leonard Eppig Brewing Co., but traded under the name Germania Brewery. From what I can tell Eppig’s name was spelled Leonhard, but it was often anglicized to Leonard, even on advertising. When Eppig died, his sons continued running the brewery until it was closed down by prohibition in 1920. They reopened the brewery after repeal, but in 1935 sold it to George Ehret Brewery.

leonard-eppig-photo
Here’s a short biography from Find-a-Grave:

Leonhard was born in Bavaria, Germany. He married Margarehta about 1854 and had at least 10 children, Anna, Euginia, John, Henry, Franz, Barbara, Theresa, Mary, Margaret and Regina, some of which are entombed in his mausoleum. Leonhard owned the Eppig Germania Brewery Company, which was located in Brooklyn.

leonard-eppig-1885
And here’s his obituary from the Brooklyn Daily Eagle:

Leonard-Eppig-obit

Leonhard_Eppig_Brewery_Poster_Historic

This lengthy story is from “A History of Long Island: From Its Earliest Settlement to the Present Time, Volume 3,” by Peter Ross and William Smith Pelletreau, published in 1905:

leonhard-eppig-bio-1
leonhard-eppig-bio-2
leonhard-eppig-bio-3
leonhard-eppig-bio-4
leonhard-eppig-bio-5
Eppig-mausoleum

Busts of Eppig and his wife on the family mausoleum.

eppig-bottle
Last year, a descendant of the Eppig family opened a craft brewery in San Diego, which they named Eppig Brewing, and included this infographic in their website:

eppig-history-infographic

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, Germany, History, New York

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