Saturday’s ad is for Schlitz, from 1960. It’s an interesting approach. The ad is trying to persuade people to leave their homes and drink beer in a bar or tavern, and using horse racing as the carrot. So either way Schlitz wins, since they’re the ones sponsoring the big three horse races.
Today in 1922, US Patent 1423105 A was issued, an invention of Svend Hansen, for his “Bottle Cap.” There’s no Abstract, although in the description it includes this summary:
The object of this invention is to provide a disk with prongs, by .which it may be firmly secured to the cork, so as to withstand the liability to damage in handling.
Today in 1865, US Patent 48791 A was issued, an invention of Justus Chollae, for his “Improved Cooler For Beer and Other Liquids.” There’s no Abstract, although in the description it includes this summary:
Our invention consists in a peculiar construction and arrangement of portable cooler for beer, cider, and other liquids.
In the construction of our improved cooler a common Water-bucket or other suitable vessel A may be used to receive the cooler proper, B,which consists of an annular chamber nearly fitting the bucket. This annular chamber B is made of galvanized iron or other suitable material. It has a large central space, C, into which the ice is placed for cooling the beer or other liquid. This chamber B is closed at top and bottom, so that the beer is not exposed to the atmosphere, and may be kept under pressure, if desirable.
The beer or other liquid is admitted to the cooler through a tube, D, which is most conveniently made of india-rubber. The stop-cock E is to be inserted into a barrel or other vessel from which the beer or other liquid is to be drawn. A tube, F, extends from the top to near the bottom of the cooler B, and is provided with a stop-cock, G, for the discharge of the beer or other liquid drectly from the bottom of the cooler. The lower end of this tube is perforated with small holes, or otherwise provided with a suitable strainer
Today in 1944, US Patent 2354093 A was issued, an invention of Berthold Stein, for his “Brewing Apparatus.” There’s no Abstract, although in the description it includes this summary:
The present invention relates to brewing apparatus, more especially adapted for the achievement of certain improvements in the art of brewing beer, ale, near beer, or the like, with the principal object of making a more palatable and stable malt liquor, because a decided need exists for such improvement, inasmuch as a great many people do not. like to drink the present malt liquor of such general class particularly because of the unpalatable taste or odor.
Also, today in the same year, US Patent 2354092 A was issued, another invention of Berthold Stein, for his “Art of brewing beer, ale, or near-beer.” There’s no Abstract, although in the description it includes this summary:
The present invention relates to certain improvements in the art of brewing beer, ale, near beer, or the like, with the principal object of making a more palatable and stable malt liquor, because a decided need exists for such improvement, inasmuch as a great many people do not like to drink the present malt liquor of such general class particularly because of the taste unpalatable or odor.
The drawing file with this patent looks virtually identical to the other one, too.
Friday’s ad is yet another one for Miller High Life, also from 1960. It’s also part of the “Put The Finest Label … On Your Table” series, this one in either a homey restaurant or a cold, sterile home with a stove and a plate of cheese in the background.
Today in 1973, US Patent 3746550 A was issued, an invention of Lars Karl Johan Ehnstrom, for his “Method of Continuous Mashing.” There’s no Abstract, although in the description it includes this summary:
The present invention relates to a method of continuous mashing in connection with micro-biological processes, where the mash is heated to a predetermined temperature which is intended to be maintained uniformly when the mash passes through a mashing stage in which enzymatic reactions take place.
Thursday’s ad is another one for Miller High Life, this time from 1947. It’s a detailed illustration of a man fishing from the back of a boat, while at the same time eating a sandwich with a bottle of beer. He’s wearing kind of a goofy grin, maybe that’s what happens if you’re on a boat too long?
Today in 1907, US Patent 860390 A was issued, an invention of George Edward Laubenheimer, for his “Hop-Jack.” There’s no Abstract, although in the description it includes this summary:
The Object of this invention is to provide a hop jack in which the screen or strainer is so constructed that the wort quickly drains oh and the hops are quickly and, thoroughly sparged and removed from the greater portion of the surface of the screen by mechanical means, thereby obviating n great deal of the manual lahoi’ usually required where a lalsc bottom is employed.
Wednesday’s ad is for Miller High Life, from 1960. Ah, the end of the 1950s. The two men have a beer and a smoke while the little woman shells peas and prepares the meal for them. There are only two bottles on that table. If she has to do all the work, the least they could do is offer her a beer.
Today in 1997, US Patent 5648246 A was issued, an invention of Christiaan Willem Versteegh, assigned to Heineken Technical Services B.V., for his “Process For The Continuous Preparation Of Wort.” Here’s the Abstract:
This invention relates to a process for the continuous preparation of wort, including the continuous enzymatic conversion of malt in one rotating disc contactor and separation of spent grain from mash in a separation unit. Further, a process for the continuous preparation of wort, including the continuous gelatinization and enzymatic liquefaction of a mixture based on unmalted grain, malt and/or an enzyme source and water in a rotating disc contactor, addition of malt and/or enzyme source to the product obtained, enzymatic conversion of the product obtained and separation of the spent grain from the mash in a separation unit.
