Monday’s ad is for Budweiser, from 1950. This is from Bud’s long-running “there’s nothing like it … absolutely nothing” series. At least in this ad, the man is serving a beer to his wife, as there are two bottles and glasses. But she seems to be the only one painting the chair. At least that’s how it looks, since it would pretty foolish to wear a white sweater vest when painting. Of course, this was the fifties, when people seemed to dress up to do anything and everything.
Today in 1909, US Patent 928588 A was issued, an invention of Harry S. Cornish, for his “Apparatus for Dispensing a Measured Quantity of Beer.” There’s no Abstract, although in the description it includes this summary:
My invention is primarily designed for dispensing beer and to regulate what is known as the pint trade.
The main object of my invention is to avoid any waste of liquid when changing from one source of supply to another and to insure that the first liquid drawn from the new source will be of the full measured quantity.
To these ends my invention consists in providing an apparatus for drawing a measured quantity of liquid with means for changing from one source of supply to another, when the first has become exhausted, together with means for venting or freeing the air from the pipes and intermediate connections of the empty end of the system previous to connecting the new supply, so that the new supply can immediately fill the empty end and a full measured quantity drawn at the first draft from the new supply.
Today in 1937, US Patent 2087349 A was issued, an invention of Hubert H. Lucker, for his “Beer Keg.” There’s no Abstract, although in the description it includes this summary:
This invention relates to new and useful improvements in beer kegs.
The primary object of the invention is to provide a metal beer keg which is formed from a 5 comparatively few number of parts and yet which is extremely strong and durable.
A further object of the invention is to provide the main body portion of a metallic beer keg by forming the same from a pair of oppositely arranged dished members, which may be pressed or stamped from suitable gauge material and wherein the edges of the two dished members are suitably joined for a seam.
A further object of the invention is to provide a beer keg with depressions or cavities at its opposite ends, one of said cavities being designed to receive and house the dispensing mechanism for the contents of the keg and wherein a cover is applied to the end of the keg to conceal the dispensing mechanism.
Still a further object of the invention is to provide a beer keg which is formed with a cavity or depression at one end adapted to be closed by a cover so as to form a compartment for receiving a refrigerating medium.
Today in 1965, US Patent 3195445 A was issued, an invention of Sidney S. Meisler, for his “Bale Press.” There’s no Abstract, although in the description it includes this summary:
This invention relates to baling presses and more particularly to a novel baling press for forming bales and applying a number of tie wires therewith.
It is therefore an object of the present invention to provide apparatus for recompressing hops into cylindrical bales confined against expansion by plural bands supplied by a powered strapping machine, thus materially increasing the speed with which finished bales may be completed and therefore materially decreasing the cost of so doing.
A further object of the present invention lies in the provision of an improved pair of complemental shaping dies by means of which a band may be caused to encircle a bale contained in the fully closed mating dies by passing the band thereabout from one side of the bale press.
Another object of the present invention lies in the provision of an improved bale press having a pair of complemental shaping dies which, when in said mating position, provide complemental ways through which bale banding material may be passed by a power strapping machine.
Sunday’s ad is for Miller High Life, from 1960. This is another in the “Put The Finest Label … On Your Table” series, with this one focusing on what looks like a generous amount of snacks, finger foods and appetizers, plus a fairly full entrée plate. As before, the woman seems to be doing all of the work, smiling even, as the man pours himself a beer. And there appears to be only one bottle and only one glass, so she’s too bust to stop to have a drink, one supposes. Of course, it’s possible he’s pouring the beer for her, and that’s why she’s smiling. In 1960? Nah, I’m going with my first scenario.
Today in 1966, US Patent 3261635 A was issued, an invention of Michael F. Talay, for his “Beer Can Handle.” There’s no Abstract, although in the description it includes this summary:
This invention relates to an attachable and detachable handle for use with a conventional beer can.
The object of this invention is to provide a handle that is simple of construction and easy to manipulate for attachment and detachment to a beer can to facilitate the consumers holding and movement of the beer can in drinking the contents.
Today in 1881, US Patent 244695 A was issued, an invention of James Walkek, for his “Process of Purification of Hops for Brewing Purposes.” There’s no Abstract, although in the description it includes this summary:
The mode or process of purifying hops for brewing purposes — to wit — by steeping the hops in water at or approximating a temperature of 100 Fahrenheit until the supernatant liquor ceases to be turbid, then drawing off the Water, and finally removing the thus purified hops direct to the brew-kettle, substantially as set forth.
Saturday’s ad is for Schlitz, from 1960. It’s an interesting approach. The ad is trying to persuade people to leave their homes and drink beer in a bar or tavern, and using horse racing as the carrot. So either way Schlitz wins, since they’re the ones sponsoring the big three horse races.
Today in 1922, US Patent 1423105 A was issued, an invention of Svend Hansen, for his “Bottle Cap.” There’s no Abstract, although in the description it includes this summary:
The object of this invention is to provide a disk with prongs, by .which it may be firmly secured to the cork, so as to withstand the liability to damage in handling.
Today in 1865, US Patent 48791 A was issued, an invention of Justus Chollae, for his “Improved Cooler For Beer and Other Liquids.” There’s no Abstract, although in the description it includes this summary:
Our invention consists in a peculiar construction and arrangement of portable cooler for beer, cider, and other liquids.
In the construction of our improved cooler a common Water-bucket or other suitable vessel A may be used to receive the cooler proper, B,which consists of an annular chamber nearly fitting the bucket. This annular chamber B is made of galvanized iron or other suitable material. It has a large central space, C, into which the ice is placed for cooling the beer or other liquid. This chamber B is closed at top and bottom, so that the beer is not exposed to the atmosphere, and may be kept under pressure, if desirable.
The beer or other liquid is admitted to the cooler through a tube, D, which is most conveniently made of india-rubber. The stop-cock E is to be inserted into a barrel or other vessel from which the beer or other liquid is to be drawn. A tube, F, extends from the top to near the bottom of the cooler B, and is provided with a stop-cock, G, for the discharge of the beer or other liquid drectly from the bottom of the cooler. The lower end of this tube is perforated with small holes, or otherwise provided with a suitable strainer
