Monday’s ad is yet another one for Falstaff, also from 1950s. In this ad, a man is fishing on the shore of the ocean (or, I suppose, a very big lake) with the tagline “Falstaff goes fishin’ from coast to coast.” I’m not sure they made their case.
Today in 1954, US Patent 2679346 A was issued, an invention of Rudolph H. Breeback, assigned to Crown Cork & Seal Co., for his “Filling System.” There’s no Abstract, though it’s described this way in the application, “The present invention relates to filling systems and, more particularly, to filling systems used in the bottling of carbonated beverages.” And that’s pretty vague, but there’s no other simple sentence or even paragraph that explains it in a nutshell way. Basically, you have to read the whole application.
Sunday’s ad is another one for Falstaff, this one also from 1950s. In this ad, a well-dressed couple is having a waterside picnic. But they brought a fairly large, and undoubtedly heavy, red cooler filled with ice and Falstaff cans. But it’s all big smiles now as the man is opening a beer, but without watching what he’s doing, as if he was doing a magic trick.
Today in 1870, US Patent 103498 A was issued, an invention of Charles Pohlmanx, for his “Improved Apparatus For Preserving Beer.” There’s no Abstract, though it’s described this way in the application:
The nature of my invention consists in an elastic bag, formed in a shape to accommodate itself to the inside of a barrel, to which it is applied, in such a manner that, when the bag is filled with air, and supplied with air under pressure, the bag will gradually expand, and exert a pressure upon the liquid in the cask in which it is placed.
Saturday’s ad is still another one for Falstaff, this one from 1950s. Yesterday’s ad copy, “When it’s Time to Watch the Ball Game … Bring on the Falstaff,” was for before and during the game, whereas this ad is about “After the Game.” It’s quite a spread they’ve put out, but what the hell are those things on the football field serving platter? Are they deviled eggs wearing uniforms? And check out the guy in the background. “Put down the pillow.”
Friday’s ad is yet another one for Falstaff, this one from 1955. According to the ad copy, “When it’s Time to Watch the Ball Game … Bring on the Falstaff.” It’s pretty hard to argue with beer and baseball being a pretty great match. But do they really need to sit that close?
Today in 1990, US Patent 4927335 A was issued, an invention of Carlo M. Pensa, for his “Pump For Transferring Liquids, in Particular Beer or Carbonated Beverages.” Here’s the Abstract:
The present invention relates to a pump for transferring liquids, in particular for beer or carbonated beverages, characterized in that it is constituted by two mutually opposite and integral pistons sliding inside two cylinders which generate, with their reciprocating motion, four variable-volume chambers inside two of which the fluid, through suitable valves, is alternatively intaken and delivered by a gas whose pressure is modulated by a suitable pressure regulator, in which it is the pressure of the same delivered liquid to counteract the calibration force, with said gas alternatively going to act, by means of suitable control means, inside the chamber behind the delivery chamber, so that the delivery pressure of the same liquid remains constant and predetermined, wherein said delivery pressure is obtained as the sum of the thrust of the liquid intaken from the opposite chamber, plus the modulated gas pressure, which acts on the rear face of the delivery piston.
Today in 1962, US Patent 3035603 A was issued, an invention of Walter H. Despres and Phillip D. Jamieson, for their “Beer Barrel Tapper.” There’s no Abstract, though it’s described this way in the application:
This invention relates to a new and improved beer barrel tapper, that is, a device for tapping beer kegs or barrels and has particular reference to a device of the type set forth wherein a compressed gas is introduced into the barrel or the like for removing the liquid contents, such as beer, under pressure.
Thursday’s ad is another one for Falstaff, also from 1959. Today is National Golf Day, so this ad seemed appropriate for today’s featured ad. Like yesterday’s ad, the copy asks. “Got A Thirst For Man Size Pleasure?” I guess golf is slightly manlier than ice skating, but I’m still not convinced it’s among the more physically demanding sports one associates with manly pursuits. Although I suppose it does take balls to play.
Today in 1957, US Patent 2792692 A was issued, an invention of Reed A. Bryan, for his “Keg Cooler And Dispensing Bar Unit.” There’s no Abstract, though it’s described this way in the application:
The primary object of the invention is to provide a combined keg cooling enclosure simulating a large beer barrel, dispensing bar and faucet, and auxiliary pressurizing equipment in a single unit for use at picnics, beach and boat parties, club outings and the like events.
More specifically, it is intended now to provide a keg enclosure in the form of a relatively large open-top barre]. A bar-top removably fitted over the top of the barrel so that a keg may be set down within the barrel and packed with ice, and tapping and dispensing equipment including a faucet mounted on the bar-top and a carbon dioxide cylinder mounted exteriorly of the barrel with gas connections to the top. By this arrangement there is to be provided a complete unit which may be set up iced by a distributor or dealer and delivered to the consumers in readiness for tapping and utilization without further ado.
