Friday’s ad is for Falstaff, from 1967. This is such a simple ad, but I actually really like it. Just a full glass and then an empty one; I came, I thirsted. I wonder what that is in Latin? Veni Bibi? And I just love the tagline at the bottom. “Beer after beer — the choicest product of the brewer’s art.”
Today in 1900, US Patent 650377 A was issued, an invention of John F. Dornfeld, for his “Malting-Drum.” There’s no Abstract, though it’s described this way in the application:
The primary object of the invention is to provide, in a malting-drum, an improved construction for positively stirring the steeped barley contained in the drum, whereby the contents of the drum are properly stirred and mixed at all times.
A further object is to provide an improved means for introducing water into the malt whenever necessary in an even and regular quantity and in such manner that the water is thoroughly mixed with the malt.
Thursday’s ad is for Guinness, from 1974, when the James Bond film Man With the Golden Gun was released, which was Roger Moore’s second film portraying the British spy. Today is the birthday of Bond’s creator, author Ian Fleming, and is also known as “James Bond Day.” The Guinness ad is essentially a modified version of the film’s poster, with a man holding a glass of beer in the foreground and round logos replacing the zeroes in 007. And yes, I know Guinness isn’t golden, but the alliteration was too funny not to use. Although apropos of nothing in particular, Guinness announced recently that they will be launching Guinness Golden Ale and last year made a Blonde American Lager.
Today in 1963, US Patent 3091366 A was issued, an invention of Thomas A. Hutsell, for his “Beer Dispenser.” There’s no Abstract, though it’s described this way in the application:
This present device relates to the general art of devices intended for the measuring and dispensing of effervescent beverages. More particularly this invention relates to a beer dispensing device for dispensing draught beer. Means are provided in this present device to automatically dispense a measured amount of beer and the device is further capable for adjustment so that the desired amount of head of foam can be supplied as a part of the measured amount even though the beer in the dispensing keg may have physical properties quite different from that of the beer in the keg to which the device was previously connected.
Today in 1935, US Patent 2003050 A was issued, an invention of Harry Iselin, for his “Beer Container and Cooler.” There’s no Abstract, though it’s described this way in the application as being an “invention [that] appertains to liquid coolers and more particularly to a cooling device for kegs of beer and the like,” adding:
One of the primary objects of my invention is the provision of a novel device for cooling the beer directly in the keg or barrel entirely dispensing with the necessity of cooling coils and the like, the device being of a portable nature, whereby the same is particularly adapted for use on picnics, for use in the home, etc.
Wednesday’s ad is for Falstaff, from 1954. The ad includes a great illustration of St. Louis Cardinals pitcher Dizzy Dean, who’s show relaxing with some beers and showing off his many trophies to a younger couple. AT this point in his career, he’d been retired for years and had been inducted into the baseball hall of fame the previous year.
Tuesday’s ad is for Rheingold Beer, from 1953. Today is the birthday of actor John Wayne, who would be 108 if he was still alive. During his lifetime, he did commercials for several beer companies, including this ad for Rheingold Beer.
The image below is a little clearer, but the bottom of the ad has been clipped.
Today in 1907, US Patent 888995 A was issued, an invention of Emory J. Godman, assigned to the Sterling Seal Company, for his “Bottle-Sealing Cap.” There’s no Abstract, though it’s described this way in the application:
My invention as hereinafter more particularly described, consists in providing the edge of the skirt of the sealing cap with a flat horizontally-extending corrugated flange, and in the sealing operation, indenting the skirt at a point above and independently of the flange so as to bring the inner surface of the skirt at that point slightly under and in contact with the shoulder of the bottle head.
Today in 1903, US Patent 729145 A was issued, an invention of George M. Eckenwiler, for his “Beer-Keg Tap.” There’s no Abstract, though it’s described this way in the application simply by stating that “the present invention has relation to taps for beer-kegs.”
Today in 1936, US Patent 2042284 A was issued, an invention of Albert E. Ruemmele and Ellsworth J. Westcott, assigned to Freyn Engineering Co., for their “Combination Mash and Lauter Tank.” There’s no Abstract, though it’s described this way in the application:
The invention relates to improvements in brewing apparatus and has reference more particularly to novel mechanism for more effectively performing the mashing and straining operations, and which will make it possible to carry out said operations in a single receptacle to be known as a combined mash and lauter tank.
