Wednesday’s ad is for Bass Ale, from 1967. Showing some antique chess pieces with a cool photograph, trying to assert that they’ll appeal to people who “appreciate the best,” suggesting those are also Bass drinkers. Hmm.
Patent No. 1302549A: Process For Brewing Beer
Today in 1919, US Patent 1302549 A was issued, an invention of Herman Hausen, for his “Process For Brewing Beer.” There’s no Abstract, but as Prohibition began, the invention was specifically for non-alcoholic beer to satisfy demand for at least the taste of beer once the regular kind was outlawed. Here’s a fuller explanation.
My invention relates to the manufacture of non-alcoholic beer, of beer containing less than one-half of one percent of alcohol, and of temperance beer. In the processes heretofore employed for making such beverages, the de-alcoholizing occurs by distillation of the alcohol after the liquid vis fermented or the beer brewed. These old processes involve certain disadvantages which are obviated by my invention, which, generally speaking, consists in simultaneously boiling and fermenting the beer wort in a vacuum and within the range of beer fermentation temperatures at which the activity of the yeast is not destroyed to evaporate the alcohol and preserve live yeast in In the accompanying drawing I show more or less diagrammatically and mostly in sectional view all the apparatus required to carry out my new process.
Beer In Ads #1546: Tecate’s Three Amigos
Tuesday’s ad, for Cinco de Mayo, is for Tecate beer, from 1988. The cartoon art was created by Leslie Cabarga and used by Tecate in a series of ads that summer, and was even made into a poster. Showing two Tecates, a bottle and a can, though the can is clearly the leader, along with a bottle of Chihuahua (which I recall selling at BevMo for $2.99 per six-pack), making an entrance into a wild west saloon. Notice the can has a bottle of salt and a lime in his holsters. It’s a pretty cheesy ad, but this was also the same time 7-Up was advertising using a spot with arms and legs, and California raisins were similarly animated, so maybe it was popular.
Patent No. 2039564A: Beer Dispensing Apparatus
Today in 1936, US Patent 2039564 A was issued, an invention of Elmer H. Smith, for his “Beer Dispensing Apparatus.” There’s no Abstract, but in the description it states that his “invention relates to new and useful improvements in beer dispensing apparatus, and more particularly to a beer dispensing faucet having means embodied in the construction thereof, whereby the beer, regardless of the pressure on, the beer at its source, may be dispensed into, a glass or suitable container without excessive foam.”
Beer In Ads #1545: The Only Beer Brewed Specially For The Can
Monday’s ad is for Long Life, from 1963. The canned beer Long Life Beer was made by Ind Coope beginning in the 1950s, making it one of the early beers in cans in the UK. They launched a series of ads claiming that the recipe was formulated specifically for the can, and as a result “it never varies!” But it certainly looks good for out-of-focus fishing.
Patent No. 3181684A: Transfer Mechanism For Conveyor Keg Palletizing Device
Today in 1965, US Patent 3181684 A was issued, an invention of John Miller, assigned to Schaefer Brewing Co., for his “Transfer Mechanism For Conveyor Keg Palletizing Device.” There’s no Abstract, but in the description it states that his “invention is to provide a more efficient transfer mechanism for the barrels or kegs and particularly such a transfer mechanism which is more reliable and sure in operation in transferring the barrels or kegs from the conveyor to the skids which convey such barrels or kegs to the palletizing position.”
Patent No. 2677378A: Method And Apparatus For Picking Hops
Today in 1954, US Patent 2677378 A was issued, an invention of Florian F. Dauenhauer, for his “Method and Apparatus for Picking Hops.” There’s no Abstract, but in the description it states that his “present invention relates to improvements in a method and apparatus for picking hops.”
An object of this invention is to provide an improved method of picking hops from vines, assuring a thorough removal of the hops, with out damaging the hops. More specifically stated, the vines are formed into wave-like configurations, defining alternate crests and valleys extending lengthwise of the vines.
The waves thus formed are advanced lengthwise of the vines to continually replace crests by valleys and vice versa, thereby undulating the vines in first one direction and then the other for causing pendulum-like movements and exposure of the hops by the continual weaving of the vines. The hops are removed during the undulating of the vines.
Moreover, the method employs the progressive increasing of the amplitudes of the waves as the hops are picked. Also, crests and valleys of the waves are interchanged abruptly as the picking of the hops continue, and the branches of the vines are spread out laterally to expose hops and preclude the vines from matting.
Patent No. 581700A: Bottling Apparatus
Today in 1897, US Patent 581700 A was issued, an invention of Alvin James Donally, for his “Bottling Apparatus.” There’s no Abstract, but in the description it states that he’s “invented certain new and useful Improvements in Bottling Apparatus.” While he never summarizes what those are in a short, concise sentence, he does offer this.
It is highly desirable in the bottling of various liquids, and more especially in the bottling of ale and beer, to maintain gas or air pressure on the liquid both for the purpose of retaining the gas of the liquid in solution and for the purpose of effecting the delivery of the liquid into the bottles under a steady pressure, so that there may not be any material variation in the rate of flow, and it is also desirable to keep the liquid as far as possible from exposure to the air of the place where the bottling is carried on. It is of course desirable also to prevent the waste of the liquid which frequently occurs through the filling of the bottles to overflowing. Some of these objects have been attained in part hitherto; but so far as I am aware no apparatus has been devised as yet which will enable all of these objects to be attained in a satisfactory manner. Thus it has been sought to maintain the pressure on the liquid and to prevent the waste of liquid by providing in addition to the filling-tube a second tube, which returns or conducts to the barrel or other supply vessel the air displaced from the bottle, but this alone is not altogether satisfactory. It has also been proposed to maintain the required pressure of carbonic acid gas in the keg or barrel in which the liquid is delivered to the bottler. This is possible sometimes; but in some cases it happens that the keg or barrel is not capable of standing the gas-pressure which is necessary to force the liquid into the bottles. I have sought to provide in the first place for the separation in large part of the air displaced in the bottles from whatever overflow of liquid there may be, and for the escape of the air from the apparatus, and the return of the liquid to the supply vessel. I have sought also to provide for the admission of gas to the supply vessel without interference with the escape of the air and the return of the overflow. Furthermore, I have sought to provide for the handling of the liquid under gas pressure, in the manner already referred to, in cases where the original keg or barrel is not calculated to withstand gas pressure and the liquid can be drawn therefrom only by gravity.
Beer In Ads #1544: This Family Brews Beer Better
Sunday’s ad is for Falstaff, from 1970. Featuring soul singer James Brown, whose birthday is today. He did an ad for Falstaff in which he’s shown belting out a song in a dozen sequential photos on a black background. Below there’s a simple photos of a glass of Falstaff beer with a can next to it and the interesting tagline “This family brews beer better.”
Patent No. 2630311A: Apparatus For Drying Hops
Today in 1953, US Patent 2630311 A was issued, an invention of Verlin A. Bloxham, for his “Apparatus For Drying Hops.” There’s no Abstract, but in the description it states that the “invention relates to an apparatus for drying hops. The apparatus commonly employed heretofore for drying hops includes a house-like structure having a reticulated floor upon which the hops are loaded. This floor may be some 20 feet above the ground. Beneath the floor is disposed a heater burning fuel of one sort or another. The products of combustion from the heater usually pass through a zig-Zag or similar arrangement of pipes. located perhaps 8 feet beneath the floor on the way to the chimney. Forced draft of air is not provided, but the house is built tall enough, compared to its section, to provide a stack effect.”
