Beer In Ads #4998: Maier’s Bock Beer

June 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Maier’s Bock Beer. The ad was published in 1912. This one was for the Maier Brewing Co., which was located in Los Angeles, California and was originally founded in 1874, though they were known by a variety of names, using Maier Brewing from 1907-1971. This ad ran in the Los Angeles Evening Post Record, also of Los Angeles, California.

Historic Beer Birthday: Bob Brown

June 14, 2025 By Jay Brooks

Today is the birthday of was an American writer and publisher Robert Carlton Brown, who often wrote under the name Bob Brown (June 14, 1886–August 7, 1959). He was very prolific, and wrote over 1,000 pieces, and worked in “many forms from comic squibs to magazine fiction to advertising to avant-garde poetry to business news to cookbooks to political tracts to novelized memoirs to parodies and much more.” His writing was lyrical and ahead of its time, but despite his popularity during his lifetime, very little of his work, if any, is still in print or even been digitized. One of his food books, “The Complete Book of Cheese,” is an exception and you can download a copy at the Gutenberg Project. You can get a sense of his oeuvre from some of his titles, which includes What Happened to Mary (1912) [later turned into the first serial film What Happened to Mary, My Marjonary (1916), The Readies (1930), Globe-Gliding (1930), Words: I but Bend My Finger in a Beckon and Words, Birds of Words, Hop on It, Chirping (1931), Gems: a Censored Anthology (1931), Demonics (1931), and Readies for Bob Brown’s Machine (1931). He also wrote or co-wrote a number of best-selling cookbooks, including The European Cookbook (1936), 10,000 Snacks (1937), The Wine Cook Book (1941), and The Complete Book of Cheese (1955).

But the reason he’s here is because of another book he wrote, published in 1932, and dedicated to H.L. Mencken with this: “To H.L. Mencken for many reasons not the least of them BEER, B.B.” That book was called “Let Them Be Beer!”

Here’s an excerpt from BeerBooks.com:

About the beginning of this century pubcrawling was imported from London, where it had been in existence for centuries, and ws definitely adopted as a daily custom in New York City. The practice of visiting a series of saloons in succession, and having a drink or two in each before crawling on to the next, grew in popularity, every year approaching the peak of perfection, until it was suddenly knocked in the head by prohibition and fell into disuse.
In Philadelphia, with its solid, stolid Dutch drinking tradition and its splendid big beer cellars, pubcrawling was always indlulged in pleasantly in a safe and sedate manner.
But in Boston the pastime was slightly dangerous, especially if continued after closing hours, in clandestine blind pigs. A pub-crawler might sit down to imbibe in such a place and find himself in a group of Boston Irish terriers. Inadvertently he might say something about the Orange men. Suddenly bottles and broom would thicken the smoky air, cut arabesques in it, and if the outsider were not quick, the Irishman opposite would slide sidewise from his chair, whip it out from beneath him with one swift motion and bring it down bang over the pub-crawler’s head. The unfortunate victim would awake a few hours later, at the first dribbles of dawn, lying in an alley ash can with a thick clot on his brow.
The big beer town of Buffalo was always a bit too low for fastidious pub-crawling; it did not offer the finer subtleties and shadings of Manhattan.
In Portland, Maine, and other dry towns of that day, life was just one drug store after another. A damp, drab, soggy species of sub-rosa drug-store dangling. Not a bit of snap to it.
New York was the appropriate center for the strolling drinker. The whole mid-West Anheuser Busch League shipped its best beer and all outstanding pub-crawling customs to Manhattan. Pabst’s sent samples of Milwaukee drinks and drinking, Kentucky kicked in with Bourbon and toasts, Chicago showed how things were done at her home, Hofbrau and barny Bismarck, Cincinnati sent sangvereins and the South in general contributed with scuppernong and nigger gin.
Between 1900 and 1920 the booze boundaries of New York were roughly fixed in an oblong half a mile wide and six miles long. Though all sorts of drinks, from horse’s necks to sherry cobblers, were consumed in this section, it was chiefly noted for its big beer saloons, and included a brewery or two. O’Connor’s Working Girls’ Home, or perhaps McSorley’s, marked the extreme south end of the beer district — “way down south in Greenwich Village, where the artists drank their fillage.” Pabst’s Harlem came to be its fixed North Pole. On the East Side, Ehret’s old brewery over by the river, in the 50’s; and on the West Side a solid wall of saloons all along Sixth Avenue, from Fourth Street up to the Park, where the line wobbled over to Broadway and on up to Harlem.
There were Bowery beer arcades out of bounds, good suds shops and ale houses in the financial district, from the Battery up to Washington Square, splendiferous theatrical and sportive saloons in the Forties as far over as Seventh and Eighth. Even Hell’s Kitchen was not dry in those days, and there were service stations for pub-crawlers as far up as Hell Gate. The famous beer and beef steak Castle Cave stood out like a star in the West, and Terrace Garden was one of the bright Eastern Stars. Luigi’s Black Cat shed its luster under the dingy El; almost every street corner of the city was brightened by a gin mill, but the big beer belt tightened around the center of Manhattan and more ambulatory drinking was done in the three square miles of the section described than in all the rest of the town put together.
If brewery sales-managers had charted the territory at the time, there would have been a hurricane of dots, a huddle of red-headed pins around Union Square radiating out to the Brevoort, the Lafayette, the Hell Hole on Fourth Street, and on up Sixth Avenue past the Old Grapevine. McSorley’s and Scheffel Hall over east, working up to a daze of dots around Luchow’s, one particularly bright standing for Gentleman Jim Corbett’s place near by, though beer was seldom served there, except as a chaser after stronger fire-water; and another for Arensberg’s wine-stube, right on the square.
Luchow’s stuck out like a monogrammed gold buckle on that broad beer belt. Herald Square was a whirlpool of dots centering in the old Herald Square Hotel Bar and radiating out to the Hofbrau and the Kaiserhof. Times Square showed a thick cluster of dots, a hay-pile huddle around the Knickerbocker and Considine’s, in which nobody at that time would have even looked for a needle of beer.
On up Broadway to Columbus Circle. Broadway and beer have always been synonymous. The Great Way foamed White with beer tossed restlessly in a beery froth from Bowling Green to Van Cortlandt Park.
Pabst’s was set like a big iridescent bubble in the center of Columbus Circle, and a sea of brilliant beads swirled around Pabst’s Harlem Casino. Columbus was forgotten, Harlem was but a name. For a while it looked as though these two centers of night life would have to change their names to Pabst’s Best and Pabst’s Blue Ribbon, so the persistent pubcrawler could be sure exactly where he was at.
And here’s a few more excerpts:

And here’s another short biography of Brown.

Bob Brown, born Robert Carlton Brown, liked to say he had written in every genre imaginable: advertising, journalism, fiction, poetry, ethnography, screen-writing, even cookbooks. He wrote at least 1,000 pulp stories, some of which became the basis for “What Happened to Mary?” the first movie serial, released in 1912. He was on the editorial board of the radical magazine The Masses before founding a successful business magazine in Brazil. His output was so varied and his life so far-flung — he boasted of having lived in 100 cities — that some library card catalogs list him as at least two different people.
Brown was also involved in the expatriate literary community in Paris, publishing several volumes of poetry. While in France, Brown also made plans toward, and wrote a manifesto for, the development of a “reading machine” involving the magnified projection of miniaturized type printed on movable spools of tape. Arguing that such a device would enable literature to compete with cinema in a visual age, Brown published a book of “Readies” — poems by Gertrude Stein, William Carlos Williams, Ezra Pound, and others.
He contributed to leading avant-garde journals and wrote, sometimes in collaboration with his wife and mother, some 30 popular books about food and drink, including “Let There Be Beer!” (published after the repeal of Prohibition) and The Complete Book of Cheese. Bob and his family eventually established residence in Rio de Janeiro, where they lived until his wife’s death in 1952. Bob soon returned to New York where he re-married, and ran a shop called Bob Brown’s Books in Greenwich Village until his death in 1959.

Beer In Ads #4997: Magnolia Bock Beer

June 13, 2025 By Jay Brooks

Friday’s ad is for Magnolia Bock Beer. The ad was published on June 13, 1908. This one was for, I think, the Houston Ice & Brewing Co., which was located in Houston, Texas and was founded by Hugh Hamilton in 1889 and closed in 1918 due to Prohibition, though it opened for only one year afterwards in 1934. They were also known as the Magnolia Brewery. This ad ran in the St. Landry Clarion, of Opelousas, Louisiana. The ad is actually for The Elk Saloon, which was also in Opelousas, Louisiana. Here’s how it was described in an article entitled: What were Opelousas’ first restaurants and bars? “Another early Opelousas saloon was the Elk Saloon, managed by J. Adam Budd Company, which was opened in the downtown area before 1907.”

Historic Beer Birthday: William S. Gossett

June 13, 2025 By Jay Brooks

Today is the birthday of William Sealy Gosset (June 13, 1876–October 16, 1937). He “was an English statistician. He published under the pen name Student, and developed the Student’s t-distribution.” He also worked his entire career for Guinness Brewing, and was trained as a chemist, but it was his pioneering work in statistics, in which he was self-taught, that he is best remembered for today.

Here’s his biography, from Wikipedia:

Born in Canterbury, England to Agnes Sealy Vidal and Colonel Frederic Gosset, Gosset attended Winchester College before studying chemistry and mathematics at New College, Oxford. Upon graduating in 1899, he joined the brewery of Arthur Guinness & Son in Dublin, Ireland.
As an employee of Guinness, a progressive agro-chemical business, Gosset applied his statistical knowledge – both in the brewery and on the farm – to the selection of the best yielding varieties of barley. Gosset acquired that knowledge by study, by trial and error, and by spending two terms in 1906–1907 in the biometrical laboratory of Karl Pearson. Gosset and Pearson had a good relationship. Pearson helped Gosset with the mathematics of his papers, including the 1908 papers, but had little appreciation of their importance. The papers addressed the brewer’s concern with small samples; biometricians like Pearson, on the other hand, typically had hundreds of observations and saw no urgency in developing small-sample methods.
Another researcher at Guinness had previously published a paper containing trade secrets of the Guinness brewery. To prevent further disclosure of confidential information, Guinness prohibited its employees from publishing any papers regardless of the contained information. However, after pleading with the brewery and explaining that his mathematical and philosophical conclusions were of no possible practical use to competing brewers, he was allowed to publish them, but under a pseudonym (“Student”), to avoid difficulties with the rest of the staff. Thus his most noteworthy achievement is now called Student’s, rather than Gosset’s, t-distribution.
Gosset had almost all his papers including The probable error of a mean published in Pearson’s journal Biometrika under the pseudonym Student. It was, however, not Pearson but Ronald A. Fisher who appreciated the importance of Gosset’s small-sample work, after Gosset had written to him to say I am sending you a copy of Student’s Tables as you are the only man that’s ever likely to use them!. Fisher believed that Gosset had effected a “logical revolution”. Fisher introduced a new form of Student’s statistic, denoted t, in terms of which Gosset’s statistic was {\displaystyle z={\frac {t}{\sqrt {n-1}}}} z=\frac{t}{\sqrt{n-1}}. The t-form was adopted because it fit in with Fisher’s theory of degrees of freedom. Fisher was also responsible for applications of the t-distribution to regression analysis.
Although introduced by others, Studentized residuals are named in Student’s honour because, like the problem that led to Student’s t-distribution, the idea of adjusting for estimated standard deviations is central to that concept.
Gosset’s interest in the cultivation of barley led him to speculate that the design of experiments should aim not only at improving the average yield but also at breeding varieties whose yield was insensitive to variation in soil and climate, i.e. robust. This principle only appeared in the later thought of Ronald Fisher, and then in the work of Genichi Taguchi during the 1950s.
In 1935, Gosset left Dublin to take up the position of Head Brewer, in charge of the scientific side of production, at a new Guinness brewery at Park Royal in northwestern London. He died two years later in Beaconsfield, England, of a heart attack.
Gosset was a friend of both Pearson and Fisher, a noteworthy achievement, for each had a massive ego and a loathing for the other. He was a modest man who once cut short an admirer with the comment that “Fisher would have discovered it all anyway.”

And this biography is from the MacTutor History of Mathematics archive:

William Sealey Gosset was born on June 13, 1876 in Canterbury, England where he was the oldest of five children. He died at the age of 61 in Beaconsfield, England on October 16, 1937. He attended the Royal Military Academy in Woolwich to b ecome an engineer before he was rejected because of poor eyesight. William Gosset was never employed as a statistician. In a world of quarrelsome statistics, but he got along with everyone. He was a very helpful, quiet, patient and loyal person.
He went to school at Winchester and was well educated before entering the New College in Oxford. Here he won a first degree in chemistry in 1899. After getting his degree as a chemist, he got a job at Guinness brewery in Dublin in 1899, where he did important work on statistics, but her was never hired at a statistician. It was his environment at Guinness’ that made him a statistician. The brewery was interested in how they could make the best beer.
In 1900, the Guinness Research Laboratory was opened, which was head by the most distinguished brewing chemist, Horace Brown. Horace Brown along with the other brews were wondering how to get the raw materials for brewing beer at the cheapest but getting the best. There were many factors that they had to take into account such as varieties of barley and hops, what conditions of dying, cultivation and maturing factors.
After a few years of research, given that they were given a free hand to explore the conditions of brewing. This gave Gosset a chance to work as a statistician. He was able to take the data from the different examples of brewing to help find out which way was the best. As the young brewers work together, it seemed natural for them to take the data to Gosset to solve the numerical problems.
Gosset, in 1903, could calculate standard errors. In 1904 he wrote on the brewing of beer. This report lead to Karl Pearson consulting Gosset. Gosset met Pearson in July of 1905 when they had long talk together. Pearson, in an hour and a half, m ade Gosset understand the theory of standard errors. Gosset went back to the brewery and practiced those method for the next year. The meeting was also successful in which Pearson got Gosset to take up the study of the law of error.
Gosset wrote paper in his spare time under the name “Student.” His paper were on the probability of error of the mean and of the correlation coefficient for publication. Gosset even managed to run cooperative experiments with Hunter a nd Bennett at Ballinacurra, Buffin at Cambridge, and Beaven at Warminster in the testing of seeds against other seeds. Gosset also work with R.A. Fisher. The funny part is that Fisher did not get along Pearson, but Gosset studied under Pearson and also got along with Fisher.
To quickly recap William Gosset, he was born in 1876 and died in 1937. He did mathematical research for beer brewing, but had the problem working with only a small sample size. He work on the concept of probable errror of a mean. He also analysi sed an extended and broad range of problems such as the counting with a haemacytometer, probable error of a correlation coefficient, cereals, agronomy and the Lanarkshire milk experiment.
A very personal friend, McMullen, said this about Gosset, “he was a very kindly and tolerant and absolutely devoid malice. He rarely spoke about personal matters but when his opinion was well worth listening to and not in the least superficia l.”

Pricenomics has a good overview of Gossett’s contributions to mathematics and statistics, entitled The Guinness Brewer Who Revolutionized Statistics.

Beer In Ads #4996: Our Bock Beer

June 12, 2025 By Jay Brooks

Thursday’s ad is for Our Bock Beer. The ad was published on June 12, 1895. This one was for the Texas Brewing Co., which was located in Fort Worth, Texas and was founded in 1891 and closed in 1918 due to Prohibition. This ad ran in the Fort Worth Daily Gazette, of Fort Worth, Texas. I love that they used some simple lines to create a minimalist, modern art in 1895.

Beer In Ads #4995: Bartels Special Bock Beer

June 11, 2025 By Jay Brooks

Wednesday’s ad is for Bartel’s Special Bock Beer. The ad was published on June 11, 1919. This one was for the Bartels Brewing Co., which was located in Wilkes-Barre, Pennsylvania and was founded in 1898. This ad ran in the Wilkes Barre Times Leader, of Wilkes-Barre, Pennsylvania. The ad is advertising that their “Special Bock Beer” is being released tomorrow, Thursday, June 12, which coincidentally is the same in 2025.

Historic Beer Birthday: Carl von Linde

June 11, 2025 By Jay Brooks

Today is the birthday of Carl Paul Gottfried Linde (June 11, 1842–November 16, 1934). He “was a German scientist, engineer, and businessman. He discovered a refrigeration cycle and invented the first industrial-scale air separation and gas liquefaction processes. These breakthroughs laid the backbone for the 1913 Nobel Prize in Physics. Linde was a member of scientific and engineering associations, including being on the board of trustees of the Physikalisch-Technische Reichsanstalt and the Bavarian Academy of Sciences and Humanities. Linde was also the founder of what is now known as The Linde Group, the world’s largest industrial gases company, and ushered the creation of the supply chain of industrial gases as a profitable line of businesses. He was knighted in 1897 as Ritter von Linde.”

His importance to brewing, especially yo lager beers, is undeniable. His first refrigerating machines were built for breweries. This is situation prior to his inventions, from the University of Chicago:

Before the development of mechanical refrigeration technologies, brewers were reliant on ice harvested from lakes and ponds and stored in ice-houses. The invention of mechanical refrigeration machines provided commercial brewers with the technology necessary to keep beer for longer periods of time. Refrigeration technology was also used in special railroad boxcars, permitting brewers to ship their product over longer distances. One of the most successful early designs for a mechanical refrigeration system was invented by Carl von Linde (a professor at Munich Polytechnic School) and was an ammonia-based vapor-compression system.

eCopy, Inc. — One of the drawing from his first patent, in 1873.

This history of the development of Linde’s refrigeration machines is from a brochure prepared by his the company he founded, The Linde Group.

Initial contacts with breweries

After von Linde had published his ideas in 1870 and 1871 in the Polytechnic Association’s “Bavarian Industry and Trade Journal,” which he also edited, a development was set in motion that would determine the direction of the entire rest of his life. His articles on refrigeration technology had aroused the interest of brewers who had been looking for a reliable year-round method of refrigeration for the fermentation and storage of their beer. In the summer of 1871 an agreement was made between von Linde, Austrian brewer August Deiglmayr (Dreher Brewery) and Munich brewer Gabriel Sedlmayr to build a test machine according to Linde’s design at the Spaten Brewery. With their help, Linde’s ideas would be put into practice, so that a refrigeration unit could then be installed at the Dreher Brewery, the largest brewery in Austria, in the hot, humid city of Trieste (now part of Italy).

Building the first Linde ice machine

The construction plans were finally completed in January 1873 and the patent applied for. The Bavarian patent required, however, that the machine be in operation within one year. Therefore von Linde and Sedlmayr placed an order with Maschinenfabrik Augsburg that same month to build it. And with some effort they succeeded in starting operation by the important patent deadline in January 1874. Of course, the first machine did have its difficulties.

The main problem was that von Linde’s mercury seal did not work properly so that the methyl ether used as the refrigerant leaked out of the compressor. In Linde’s words, “This design was not a suitable solution for the requirements of practical use. So it seemed imperative to build a second machine.”

In order to finance it, von Linde assigned part of the patent rights to Sedlmayr, to locomotive builder Georg Krauss and to the director of Maschinenfabrik Augsburg, Heinrich von Buz. In return, they provided the funds needed for the development, building and testing of a new refrigeration machine.

linde-refrigeration-machine — Building the second refrigeration machine

With his student and assistant Friedrich Schipper, von Linde designed a new compressor, which had a significantly simpler and more effective seal. The sealing material used in the newly designed gland construction was glycerin and the more efficient ammonia was used as the refrigerant. The new machine weighed and cost only half as much as its predecessor.

In the spring of 1875 Linde ordered the new compressor from Maschinenfabrik Augsburg and submitted it for a Bavarian patent, which was awarded on March 25, 1876 for ten years. He received the German Reichspatent in August 1877.

“The very first trials with this second compressor yielded fully satisfactory results,” said von Linde, not without pride. The machine was sold to the Dreher Brewery in September 1876, erected under Schipper’s supervision and started up in spring 1877. It ran until 1908, providing refrigeration and dehumidification

Technical breakthrough

But despite this success, Linde created a third design immediately after the second machine was installed at Dreher, turning his attention to gas pumps, which were already widely used. This third, horizontal design proved to be the best cold vapor machine on the market in terms of its price/performance ratio and became the standard type of Linde compressor for decades to come. During the more than six-year development and experimentation phase, a reliable solution also had to be found for distributing the generated cold. After long trials, in executing an order for the Heineken Brewery in Rotterdam, von Linde developed a method of circulating cold saltwater brine in a pipe cooling system (natural convection cooling), which was installed on the ceiling of the refrigeration rooms.

horizontal-twostage-ammonia-compressor — And this inset is about the company’s “First customers and partners: brewers.”

In 1840, many continental European breweries switched to bottom fermented lager production (in contrast to the “English” top-fermented brown beers or ales) because the beer remained fresh longer and customers preferred the taste. The ice machine described by von Linde seemed ideal for achieving the required lower temperatures and to ensure precise cooling control. So it is no wonder that some major brewers showed great interest in this invention.
Gabriel Sedlmayr of the Munich Spaten Brewerey was willing to let von Linde experiment with an early refrigeration machine in his brewery in the early 1870s. The first unit functioned passably well, but was too large and had numerous flaws. The drawings submitted for the patent showed that Sedlmayr himself had a hand in the second version, which was significantly smaller in size and worked well. This unit was sold to the Trieste Dreher Brewery for air cooling.
With Sedlmayr as an intermediary, the Rotterdam Heineken Brewery under its director Feldmann ordered an ice machine in 1877 for ice production. In his collaboration with the Heineken Brewery, Linde developed “natural convection cooling” with a system of cooling pipes under the ceiling of the cellar. Feldmann in turn put von Linde in contact with J. C. Jacobsen, head of the Carlsberg Brewery in Copenhagen, who ordered a large refrigeration unit in 1878.
Karl Lang, technical adviser and supervisory board member of several Rhineland breweries, also played a significant role during the founding period of the “Gesellschaft für Linde’s Eismaschinen.” He introduced Linde to brewery director Gustav Jung, who not only ordered a refrigeration unit but also became, with Lang and banker Moritz von Hirsch, a shareholder and Supervisory Board member of the Linde Company.
The connection between the Linde Company and brewery directors was maintained to some extent over several generations. After the death of Karl Lang in 1894 his position as chairman of the Supervisory Board was taken over by Gustav Jung, followed by his son Adolf Jung in 1886. Carl Sedlmayr took over for his father Gabriel on the Supervisory Board and in 1915, the third generation of this family followed with Anton Sedlmayr. The Jung and Sedlmayr families held their Supervisory Board seats until after the Second World War.

Here’s Linde’s entry from the Oxford Companion to Beer, written by Horst Dornbush.

Linde, Carl von
was a 19th-century German engineer and one of the world’s major inventors of refrigeration technology. See refrigeration. Starting in the middle of the 18th century, many people before Linde had tinkered with artificial refrigeration contraptions, but Linde was the first to develop a practical refrigeration system that was specifically designed for keeping fermenting and maturing beer cool—in Linde’s case, Bavarian lagers—during the hot summer months. Linde was born in the village of Berndorf, in Franconia, in 1842, at a time when warm-weather brewing was strictly forbidden in his native Bavaria; no one was allowed to brew beer between Saint George’s Day (April 23) and Michael’s Day (September 29). This was to avoid warm fermentations, which provided ideal habitats for noxious airborne bacteria to proliferate and caused yeasts to produce undesirable fermentation flavors. Both made summer beers often unpalatable. Summer brewing prohibition had been in force since 1553 and was only lifted in 1850, by which time Bavarian brewers had learned to pack their fermentation cellars with ice they had laboriously harvested in the winter from frozen ponds and lakes. There had to be a better way to keep beer cold…and that was just the challenge for a budding mechanical engineering professor like Linde, who had joined Munich’s Technical University in 1868. See weihenstephan. The basic principle of refrigeration had been understood for centuries. Because cold is merely the absence of heat, to make things cold, one must withdraw heat. Compressing a medium generates heat; subsequently decompressing or evaporating it quickly absorbs heat from its environment. Devices based on this principle are now generally known as vapor-compression refrigeration systems; apply this to a fermenting or lagering vessel, and it becomes a beer-cooling system. For Linde, the next question was the choice of refrigerant. Initially he experimented with dimethyl ether but eventually settled on ammonia because of its rapid expansion (and thus cooling) properties. He called his invention an “ammonia cold machine.” Linde had received much of the funding for this development from the Spaten Brewery in Munich, which was also the first customer to install the new device—then still driven by dimethyl ether—in 1873. By 1879, Linde had quit his professorship and formed his own “Ice Machine Company,” which is still in operation today as Linde AG, headquartered in Wiesbaden, Germany. By 1890, Linde had sold 747 refrigeration units machines to various breweries and cold storage facilities. He continued to innovate and invented new devices most of his life, including equipment for liquefying air, and for the production of pure oxygen, nitrogen, and hydrogen. In 1897 he was knighted, and from then on could append the honorific “von” to his surname. He died a prosperous industrialist in Munich in 1934, at the age of 92, and today Linde AG is a leading gases and engineering company with almost 48,000 employees working in more than 100 countries worldwide. For all his many accomplishments, Linde’s pioneering work in artificial beer cooling technology is perhaps his most enduring legacy.

Historic Beer Birthday: Anton Ruh

June 11, 2025 By Jay Brooks

Today is the birthday of Anton Ruh (June 11, 1845-November 26, 1925). Ruh was born in Germany, but made his way to America, settling in Kentucky. In 1889, he became the brewmaster of the Bavarian Brewing Co. of Covington, Kentucky, after Wilhelm Riedlin became the sole owner. He brewed there until prohibition began, and even though the brewery did reopen after repeal, he had passed away in 1925.

There isn’t a great deal of information about Anton Ruh, although there’s this brief mention from the North Kentucky Tribune:

One Covington family contributed greatly to the beer brewing heritage of Covington. German immigrant Anton Ruh was a long-time brew master at Bavarian Brewery. Under his leadership, the Bavarian brand gained a reputation across the Midwest. Anton’s son, Joseph Ruh, was associated with both Bavarian and Heidelburg Breweries. Joseph’s son, Carl Ruh, was a teacher at Covington Catholic High School, a Kentucky State Representative and Kenton County Sheriff.

It appears that Ruh may be front and center in this photo of the brewery workers from an unknown date.

And this history of the brewery is from “The Encyclopedia of Northern Kentucky,” edited by Paul A. Tenkotte, James C. Claypool:

Beer In Ads #4994: Daufer’s Celebrated Bock Beer Saturday & Monday

June 10, 2025 By Jay Brooks

Tuesday’s ad is for Daufer’s Celebrated Bock Beer. The ad was published on June 10, 1905. This one was for Daufer & Co., which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. This ad ran in The Allentown Leader, also of Allentown, Pennsylvania. It’s curious that it’s available “Saturday and Monday,” meaning no on Sunday, until you realize that at the time in Pennsylvania they had Blue Laws, which prohibited the sale of alcohol on Sundays. They were still in place when I was growing up in Pennsylvania, before moving to California in 1985.

Beer In Ads #4993: Bock Beer Is A Glad Spring Beverage

June 9, 2025 By Jay Brooks

Monday’s ad is for Wahl’s Bock Beer. The ad was published on June 9, 1917. This one was for Hollister Brewery of Hollister, California, which was originally founded around 1897 by Adolph Wahl (although he appears to have been born Frederick Adolf Wahl). This ad ran in The Hollister Free Lance, also of Hollister, California.

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