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B Stands For Beer, Which You Drink When You’re Dry

November 15, 2016 By Jay Brooks

reading-books
Education has certainly gone through a lot of changes over the centuries. We sometimes forget that our standardized school system only began at the beginning of the industrial revolution, mainly to train people to work in factories, and people quite understandably rebelled against them in the very beginning. They were especially opposed to by farmers, who relied on their children to help work their farms, and that’s the reason that school also takes the summer off, and doesn’t start each fall until after the harvest. Before that time, the rich sent their kids to boarding schools or hired tutors in their mansions or estates. The rest of us were left to fend for ourselves, and most were home-schooled. The resources available at the time were few and the quality of what was available sometimes left a lot to be desired.

One type of educational resource was the chapbook. They were “an early type of popular literature printed in early modern Europe. Produced cheaply, chapbooks were commonly small, paper-covered booklets, usually printed on a single sheet folded into books of 8, 12, 16 and 24 pages. They were often illustrated with crude woodcuts, which sometimes bore no relation to the text. When illustrations were included in chapbooks, they were considered popular prints.

The tradition of chapbooks arose in the 16th century, as soon as printed books became affordable, and rose to its height during the 17th and 18th centuries. Many different kinds of ephemera and popular or folk literature were published as chapbooks, such as almanacs, children’s literature, folk tales, nursery rhymes, pamphlets, poetry, and political and religious tracts.”

They were also used as textbooks and many were produced for that purpose. One such type of chapbook was the alphabet book, and more modern versions are still being produced today. We certainly had lots of them when my children were young and learning to read. Alphabet books were simply books with a page for each letter of the alphabet, usually with one or more pictures of things that were spelled with the letter on the page. If you’ve raised kids, or been around someone who has, you’ve seen one of these. Plus, I’m betting at one time in your life you probably were one; a kid, I mean. But they weren’t always the happy, colorful alphabet books we think of today.

For example, here are pages 6-7 of “The Silver Toy, or Picture Alphabet: for the entertainment and instruction of children in the nursery.” It’s from the Digital Media Repository at Ball State University in Indiana, but you can find it other places, too, such as the University of Washington. It was printed by F. Houlston and Son between 1820-1840, although another source places its date around 1825.

Silver-Toy-beer-and-coffin

These are the only two pages of inside the chapbook that I could find. I’m as liberal a person as you’re liable to find, and hold quite progressive views on how we should educate youngsters about alcohol, but even I think they could have started out with something simpler, like a ball and a cow, or a bat and a cat, before moving on to beer and coffins to teach those letters. Still, you have to love the way they described beer. “‘B’ Stands for Beer, Which You Drink When You’re Dry.” As true today as it was in 1825.

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Books, Education, History, Literature

Ballantine’s Literary Ads: Ellery Queen

October 20, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was Ellery Queen, who’s best known for writing a series of mystery stories.

Ellery Queen is not actually one person, but two: Frederic Dannay and Manfred Bennington Lee. They “were American cousins from Brooklyn, New York who wrote, edited, and anthologized detective fiction under the pseudonym of Ellery Queen. The writers’ main fictional character, whom they also named Ellery Queen, is a mystery writer and amateur detective who helps his father, Richard Queen, a New York City police inspector, solve baffling murders.” Today is the birthday of Frederic Dannay (October 20, 1905–September 3, 1982), and his co-writer, Manfred Bennington Lee, was born the same year (January 11, 1905–April 3, 1971).

ballantine-1952-Ellery-Queen

Their piece for Ballantine was done as if it was one of their cases, but it was less a mystery and more a simple contrast of two unrelated events that both took place the same year. It seems a bit forced, actually, and comes across like pure propaganda, even more so than the other ads in this series.

CASE OF THE CURIOUS COINCIDENCE

1840: Edgar A. Poe was preparing to give the world its first detective story, “The Murders in the Rue Morgue,” an all-time classic marked by three great qualities: Purity of conception, full-bodied plot, and a style and technique of matchless flavor.

1840: Peter Ballantine created his unique ale and sampled his first brew. Setting down his glass, he exclaimed, “Purity!” A second sip made him exclaim, “Body!” a third, “Flavor!”

Edgar Allen Poe’s Tale, Peter Ballantine’s Ale — American classics with the same three great qualities. Even the Ballantine Ale trade-mark carries out the coincidence of “threes.” For the triple overlapping rings made when Peter Ballantine set down his moist glass on the table top created his 3-ring trade-mark. To this day it sets the standard for Purity, Body and Flavor to connoisseurs of ale everywhere.

ballantine-1952-Ellery-Queen-text

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Ballantine, History, Literature

Beer In Ads #2052: Hamlet Tries Schlitz

October 3, 2016 By Jay Brooks


Monday’s ad is for Schlitz, from the early 1900s. This was from a series of advertising cards that would have been handed out to people, sort of like baseball cards, with a series usually tied together by some theme. In this ad, showing a scene from Shakespeare’s “Hamlet,” specifically Act I, Scene II, the script has been altered ever so slightly to include this line, said to Hamlet by the king. “And try, Schlitz Milwaukee Beer.” I certainly don’t remember that line from the original. Maybe I’ve been seeing the wrong version all these years.

Schlitz-hamlet-1900s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Literature, Schlitz

Roald Dahl’s The Twits

September 13, 2016 By Jay Brooks

twits
Today is the birthday of curmudgeonly children’s writer Roald Dahl (September 13, 1916-November 23, 1990).

[He] was a British novelist, short story writer, poet, screenwriter, and fighter pilot. His books have sold more than 250 million copies worldwide.

Born in Wales to Norwegian parents, Dahl served in the Royal Air Force during the Second World War, in which he became a flying ace and intelligence officer, rising to the rank of acting wing commander. He rose to prominence in the 1940s with works for both children and adults and he became one of the world’s best-selling authors. He has been referred to as “one of the greatest storytellers for children of the 20th century.” His awards for contribution to literature include the 1983 World Fantasy Award for Life Achievement, and the British Book Awards’ Children’s Author of the Year in 1990. In 2008, The Times placed Dahl 16th on its list of “The 50 greatest British writers since 1945.”

Dahl’s short stories are known for their unexpected endings and his children’s books for their unsentimental, macabre, often darkly comic mood, featuring villainous adult enemies of the child characters. His books champion the kind-hearted, and feature an underlying warm sentiment.[10][11] Dahl’s works for children include James and the Giant Peach, Charlie and the Chocolate Factory, Matilda, The Witches, Fantastic Mr Fox, The BFG, The Twits and George’s Marvellous Medicine. His adult works include Tales of the Unexpected.

One of his less well-known books was The Twits. “The idea of The Twits was triggered by Dahl’s desire to ‘do something against beards,’ because he had an acute hatred of them. The first sentence of the story is, ‘What a lot of hairy-faced men there are around nowadays!'”

dahl-twits

Even though it was written in 1979, and published the following year, just like today hipsters with beards drank lots of beer, if Mr. Twit is any example. One chapter, “The Glass Eye,” involves a trick his wife played on him with his beer.

glass-eye-1
glass-eye-2
glass-eye-3

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Humor, Literature

Ballantine’s Literary Ads: J.B. Priestley

September 13, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was J.B. Priestley, who’s best known novel was probably The Good Companions, though I think he’s more well-known in Great Britain than in the U.S. His ad ran in 1952.

Today is the birthday of John Boynton Priestley, better known as J.B. Priestley (September 13, 1894–August 14, 1984), who “was an English novelist, playwright, scriptwriter, social commentator, man of letters and broadcaster. Many of his plays are structured around a time slip, and he went on to develop a new theory of time, with different dimensions that link past, present and future.”

ballantine-1952-Priestley

His piece for Ballantine was done in the form of essentially listing all of the things he likes about the beer, point by point:

This is what I like, first of all, about Ballantine Ale: It’s a wonderful thirst-quencher. It passes smoothly over the palate, creating at once a fine feeling of refreshment.

At the same time, because it’s got body and flavor, it’s something a man can offer another man when the two of you begin to expand in talk, and perhaps boast a little.

Ballantine Ale is what I like to call “a clean drink.” You take another glass for the sheer pleasure of drinking it, and not because the first glass has failed to fulfill its promises and left you still feeling thirsty.

Finally, I like my Ballantine cold, but not too cold, please. Deep chilling, to my taste, tends to destroy the flavor. And the flavor’s worth keeping.

ballantine-1952-Priestley-text

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Ballantine, History, Literature

Ballantine’s Literary Ads: James Hilton

September 9, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was James Hilton, who’s best known for a few novels turned into films. His ad ran in 1952.

Today is the birthday of James Hilton (September 9, 1900–December 20, 1954), who “was an English novelist best remembered for several best-sellers, including Lost Horizon and Goodbye, Mr. Chips. He also wrote Hollywood screenplays.”

ballantine-1952-Hilton

His piece for Ballantine was done in the form of his reminiscences about his first Ballantine Ale, and why he continues to recommend it or serve it to friends:

I first tasted Ballantine Ale on a mountain. We left a few bottles hidden in the first snow on the way up, and when we came down they were a treasure trove — deliciously iced and full of the flavor of fellowship and happy hours.

Since then I have enjoyed Ballantine Ale and offered it to friends on many far different occasions — lower in altitude but just as high in satisfaction. For Ballantine Ale is a good drink at all levels — and by a good drink, I mean that I’ve always found it thirst-quenching, smooth and comfortable, kind to the senses and nourishing to the memory.

ballantine-1952-Hilton-text

Filed Under: Beers, Birthdays, Breweries, Related Pleasures Tagged With: Advertising, Ballantine, History, Literature

Ballantine’s Literary Ads: Henry Morton Robinson

September 7, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was Henry Morton Robinson, who was reasonably well known in 1951, when his ad ran.

Today is the birthday of Henry Morton Robinson (September 7, 1898–January 13, 1961), who “was an American novelist, best known for A Skeleton Key to Finnegans Wake written with Joseph Campbell and his 1950 novel The Cardinal, which Time magazine reported was ‘The year’s most popular book, fiction or nonfiction.'”

ballantine-1951-Robinson

His piece for Ballantine was done in the form of his reminiscences about how Ballantine Ale has helped him relax over the years:

If Ballantine Ale didn’t exist, it would be necessary to invent it.

The tensions generated by modern life begin to lessen for me whenever I pluck a dewy-cold bottle of Ballantine Ale from the refrigerator. Anticipation mounts as I snap off the cap with its familiar three rings. There’s a promissory gurgle in the neck of the green bottle, then a swirl of full-bodied amber ale into my tilted glass. I watch the creamy collar rise to the brim — and the ritual of pouring is complete.

A sip, a swallow, a draught — according to my mood. Deep speaks to deep, as thirst and tension vanish together. Relaxed, I savor the distinctive after-tang prized by everyone who has ever tasted this hefty brew.

I lift glass and bottle to gauge my remaining measure of enjoyment. I’m prolonging, not scanting, an experience that will be repeated when I open another bottle of Ballantine Ale to be my companion at lunch or dinner.

ballantine-1951-Robinson-text

Filed Under: Beers, Birthdays, Breweries, Related Pleasures Tagged With: Advertising, Ballantine, History, Literature

Ballantine’s Literary Ads: C. S. Forester

August 27, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was C. S. Forester, who’s best known for his Horatio Hornblower novels.

Today is the birthday of Cecil Louis Troughton Smith (August 27, 1899–April 2, 1966), who wrote under the nom de plume Cecil Scott or “C. S.” Forester. He “was an English novelist known for writing tales of naval warfare such as the 12-book Horatio Hornblower series, depicting a Royal Navy officer during the Napoleonic wars. Two of the Hornblower books, A Ship of the Line and Flying Colours, were jointly awarded the James Tait Black Memorial Prize for fiction in 1938. His other works include The African Queen (1935) and The General (1936).” His Ballantine ad ran in 1952.

ballantine-1952-Forrester

His piece for Ballantine was done in the form of a letter reminiscing about first beers he’d tried doing his travels, including Ballantine the first time he came to New York City:

There’s always a first time for everything, and I still remember my first Ballantine Ale.

I had ordered my first “kleines hells” in Munich, my first Bock in Paris. As a rather bewildered young man in New York, I did a two-hour sight-seeing tour before being shipped to Hollywood, and in the half-hour before my train was to go, I had my first Ballantine Ale.

So my first recollection of Ballantine is linked with the Port of New York, the Empire State Building, and Grand Central Station. All of them were different from anything that had ever come into my experience — and all of them great.

Even then, I realized that the flavor of Ballantine Ale was unique. I thought it better than any brew I had met in Europe’s most famous beer gardens. I still do.

ballantine-1952-Forrester-text

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, Ballantine, History, Literature

Peter Parley’s Definitions Of Beer

August 19, 2016 By Jay Brooks

book
Today is the birthday of Samuel Griswold Goodrich, an American writer who wrote under the pseudonym Peter Parley (August 19, 1793-May 9, 1860). He was a very prolific writer, of mostly non-fiction and children’s books, with around 170 titles, with an estimated sales total of around 8,000,000 copies of his books sold during his lifetime. One of his most popular titles, “Peter Parley’s Geography for Children,” is believed to have sold 2,000,000 copies alone! He also published magazines, such as “The Token,” almanacs and much more.

One of his books, Peter Parley’s Illustrations of Commerce, was published in 1849. It’s essentially a dictionary of goods that can be sold which Goodrich defines in the beginning of his Preface as “the exchange of commodities for other articles, or for some representative of value, or for which other commodities can be procured.” There are short entries defining and describing a wide range of items under that loose definition. Not surprisingly, a few of them are about beer or the ingredients that are used to brew it. His books were aimed at a general audience, rather than brewers or others knowledgeable about beer, so they definitions are interesting when viewed in that context.

parleys-commerce

Beer

parley-beer

Ale

parley-ale

Barley

parley-barley

Malt

parley-malt

Hops

parley-hops

Spruce Beer

parley-spruce-1
parley-spruce-2

Pewter

parley-pewter-1
parley-pewter-2

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Connecticut, History, Literature

Ballantine’s Literary Ads: Ernest Hemingway

July 21, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was Ernest Hemingway, who wrote several memorable novels, such as the The Sun Also Rises, A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea.

Today is the birthday of Ernest Hemingway (July 17, 1899–July 2, 1961). He “was an American novelist, short story writer, and journalist. His economical and understated style had a strong influence on 20th-century fiction, while his life of adventure and his public image influenced later generations. Hemingway produced most of his work between the mid-1920s and the mid-1950s, and won the Nobel Prize in Literature in 1954. He published seven novels, six short story collections, and two non-fiction works. Additional works, including three novels, four short story collections, and three non-fiction works, were published posthumously. Many of his works are considered classics of American literature.” His Ballantine ad ran in 1952.

Hemingway NYT Ballantines

His piece for Ballantine was done in the form of a letter on fishing, written from Cuba:

Bob Benchley first introduced me to Ballantine Ale. It has been a good companion ever since.

You have to work hard to deserve to drink it. But I would rather have a bottle of Ballantine Ale than any other drink after fighting a really big fish.

We keep it iced in the bait box with chunks of ice packed around it. And you ought to taste it on a hot day when you have worked a big marlin fast because there were sharks after him.

You are tired all the way through. The fish is landed untouched by sharks and you have a bottle of Ballantine cold in your hand and drink it cool, light, and full-bodied, so it tastes good long after you have swallowed it. That’s the test of an ale with me: whether it tastes as good afterwards as when it’s going down. Ballantine does.

ballantine-1952-Hemingway-text

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, History, Literature, Sports

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