Wednesday’s ad is for Rheingold, from 1956. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American band leader Shep Fields. He “was the band leader for the ‘Shep Fields and His Rippling Rhythm’ orchestra during the Big Band era of the 1930s.” In this ad, Fields is lumped together with all New Yorkers, who inexplicably “are sound judges of food and drink,” and therefore choose to drink the “quicker quencher,” Rheingold Extra Dry.

Tuesday’s ad is for Rheingold, from 1956. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Danish and American comedian, conductor, and pianist Victor Borge. In this ad, Borge shows off his prize chicken, saying he has a lot in common with it, and then sayings he also has a lot in common with humans, too, and specifically “a liking for” Rheingold Extra Dry.

Monday’s ad is for Rheingold, from 1960. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American jazz singer and bandleader Cab Calloway. “He was strongly associated with the Cotton Club in Harlem, New York City, where he was a regular performer. Calloway was a master of energetic scat singing and led one of the United States’ most popular big bands from the start of the 1930s to the late 1940s. Calloway’s band featured performers including trumpeters Dizzy Gillespie and Adolphus “Doc” Cheatham, saxophonists Ben Webster and Leon ‘Chu’ Berry, New Orleans guitarist Danny Barker, and bassist Milt Hinton.” In this ad, Calloway enjoys drinking a Rheingold Extra Dry after his show.

Friday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American soprano, entertainer and philanthropist Marguerite Piazza. In this ad, Piazza says she enjoys singing for her supper (she spent her later career working in supper clubs) and that on most tables as she performs she sees Rheingold Extra Dry.

Thursday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American traditional pop and big band singer, actor, radio and television presenter, and entertainer Vic Damone. “He is best known for his performances of songs such as the number one hit “You’re Breaking My Heart”, and “On the Street Where You Live” (from My Fair Lady) and “My Heart Cries for You” which were both the number four hits.” In this ad, an odd one, Damone explains that he’s “at sea when it comes to navigation,” which I think means he doesn’t know anything about it, but he’s “on course” when doing a variety of other tasks, such as choosing the finest beer, Rheingold Extra Dry.

Tuesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Danish-American opera singer Lauritz Melchior. “He was the pre-eminent Wagnerian tenor of the 1920s, 1930s, and 1940s and has since come to be considered the quintessence of his voice type. Late in his career, Melchior appeared in movie musicals and on radio and television. He also made numerous recordings.” In this ad, Melchior is showing off his unusual dogs, German Drahthaars, which are hard to identify, unlike his favorite beer, Rheingold Extra Dry.

Wednesday’s ad is for Rheingold, from 1945 and 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American singer on Broadway, radio and television Jane Pickens, explains that she’s a perfectionist that practices hours every day to perfect her music, and that carries over to her selection of beer, too, which for her is Rheingold Extra Dry.

“She was the musical leader of the Pickens Sisters, a trio born on a Georgia plantation that reached national stardom in the 1930s with its own radio show, concert tours and records.” In this ad, from 1945, she talks about how sometimes she gets tired out from all the singing she does, and when that happens she likes to relax with a tasty Rheingold Extra Dry.

Friday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Canadian-American bandleader and violinist Guy Lombardo, explains that the best way to go sailing is to get a good crew to do all the work and stock lots of Rheingold Extra Dry to drink while they sail.

Monday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American jazz trombonist, composer, conductor and bandleader of the Big Band era Tommy Dorsey, talks about how he spends hours and hous working on new music and arranging, which makes him very thirsty for Rheingold Extra Dry.

Monday’s ad is for Rheingold, from 1951. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Spanish-American bandleader and native of Spain who spent his formative years in Havana, Cuba, Xavier Cugat says how happy he is, and that he’s always happiest when he comes back from the road to his adopted home of New York City, which also has his favorite beer. And no it’s not Hatuey but Rheingold Extra Dry.