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Pre-Revolutionary Inns & Ale Houses Of Old Philadelphia

September 20, 2015 By Jay Brooks

independence-hall
Here’s another fun historical artifact that I came across when I one of my beer ads was for the Robert Smith Ale Brewing Company, which was founded in Philadelphia in 1774, incorporated in 1887, and was apparently acquired by Schmidt’s around 1881. In 1909, Schmidt’s, through their Robert Smith Ale Brewing Company brand, commissioned a local artist, James Preston, to create a series of twelve works depicting pre-revolutionary taverns and inns in or near Philadelphia as way to promote the heritage of the Robert Smith beer brand.

James Moore Preston (1873-1962) was artist and illustrator who trained under Thomas Anshutz at the Pennsylvania Academy of Fine Arts in Philadelphia. Preston also did one cover for the “Saturday Evening Post,” in April 1905, although his most active period was during the 1920s.

And here’s more about Robert Smith, from an article in Zymurgy magazine by Pennsylvania beer historian Rich Wagner from 1991.

Another brewer who withstood the test of time was Robert Smith. What was to become Robert Smith’s Ale Brewery had its humble beginnings in 1774 when Joseph Potts established a brewery at Fifth and Minor Streets in Philadelphia. During the British occupation of the city, the brewery was seized and used as a barracks.

In 1786 Henry Pepper purchased Potts’ brewery and operated it quite successfully. His wealth and philanthropy were demonstrated when he provided the clock and bell in the tower of Independence Hall. Upon his death in 1898 he donated large sums of money to many charitable and cultural institutions of the city. His son George headed the brewery and directed it successfully before leasing the establishment to Robert Smith.

In 1837 Smith came to America after having served an apprenticeship with the Bass Brewery in Burton-on-Trent, England. He began brewing on St. John Street near the Delaware River. He became acquainted with Pepper and Sickel and in 1845 purchased their brewery.

The Robert Smith India Pale Ale Brewing Company was incorporated in 1887 and moved to a new plant at 38th and Girard (right across the Schuylkill River from “Brewerytown”). It operated until Prohibition as the oldest brewery in continuous operation in America. In 1891 Robert Smith was described as a “hale and hearty” 84-year-old who was still running the brewery. He died two years later and the business was reorganized as the Robert Smith Ale Brewing Co. owned by Schmidt’s Brewery of Philadelphia. The Smith brewery produced mainly ales and stouts. Production figures for the turn of the century are: 1902: 53,521 bbl.; 1905: 61,910 bbl.; 1907: 64,400 bbl. Brands included Tiger Head Ale, XXX Stout, Porter, IPA, Old Mystery, Imperial Burton and English Pale.

The twelve prints show up from time to time on eBay, antiques auctions, collectibles websites and even on Amazon. They’re also in the collection of the Library of Congress.

In addition to the posters, they also created a short book — more or a pamphlet at 37 pages — with information about the brewery and each of the twelve images.

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Here’s the book’s introduction:

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Below are all twelve illustrations. In each case, I used the biggest and best image I could find. Below each print I’ve added the text from the book, and it appears that some editions of the posters may have even included that text just below each print.

The Falstaff Inn
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Penny Pot Tavern and Landing
Penny-Pot-Tavern

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Indian Queen Hotel
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Spread Eagle Inn Inn
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State House Tavern
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The Three Crowns
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Drawbridge and Blue Anchor Inn
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London Coffee House
philadelphia-colonial-inn-the-london

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City Tavern
philadelphia-colonial-inn-the-city

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Black Horse Inn Yard
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Smith’s 1774 Brewery
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Moon and Seven Stars
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And here’s the final page of text from the 1909 book.

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Filed Under: Art & Beer, Just For Fun, Related Pleasures Tagged With: History, Pennsylvania, Philadelphia, Pubs

The Robert Smith India Pale Ale Brewery

August 11, 2015 By Jay Brooks

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The ad I featured yesterday in my long-running Beer In Ads series was for The Robert Smith Ale Brewing Co. of Philadelphia, Pennsylvania. The brewery was only called by that name from 1896 until it closed when Prohibition began. From 1887 until 1896, the brewery was called The Robert Smith India Pale Ale Brewing Co. While searching for information for the post last night, I happened upon a cool bit of history regarding the brewery from 1889. The Map Collection at the Free Library of Philadelphia includes a survey map of The Robert Smith India Pale Ale Brewing Co. created by Ernest Hexamer and included in the Hexamer General Surveys, Volume 24, published in 1889.

Robert-Smith-IPA-1889

The brewery was located in West Philadelphia, in the 24th Ward, at N. 38th St, Girard Ave and Philadelphia and the Reading Railroad. The survey also includes some interesting tidbits in the text at the right, a laundry list of architectural facts and figures. For example, the brewery was powered by steam, had two copper kettles — a 100 bbl and 200 bbl vessel — and employed 17 people. Below is a blow-up of the brewery illustration, showing the brewery property and grounds.

Robert-Smith-IPA-1889-brewery

Filed Under: Art & Beer, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Beer In Ads #1644: The Robert Smith Ale Brewing Co.

August 10, 2015 By Jay Brooks


Monday’s ad is for The Robert Smith Ale Brewing Co., from sometime after 1896 but before Prohibition. From what I can tell, while the brewery was founded in 1774, it wasn’t known as The Robert Smith Ale Brewing Co. until 1896, when it acquired by C. Schmidt & Sons and operated as one of their divisions (although another source claims Schmidt’s took over the Robert Smith brewery in 1881). The casks stacked to the left in the ad each have a different beer printed in them, suggesting this was the line of beers offered by the brewery at the time of the ad. The beer’s listed are Tiger Head I.P.A., India Pale, Burton, English Pale, XXX, Old Musty, Brown Stout and Imperial Burton. Only Tiger Head I.P.A. and the Brown Stout also have “Bottling” printed in smaller letters at the bottom of the head of the cask, so I suspect those were the two beers they may have offered in bottles.

robert-smith-brewing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania, Philadelphia

Beer In Ads #1642: Cool It With The Friendmaker

August 8, 2015 By Jay Brooks


Saturday’s ad is for Reading Premium, from 1969. This is from my hometown brewery, which closed in 1976. But as regular readers will know, it was a “friendly” beer, having used the slogan “The Friendly Beer For Modern People” since the 1950s. It’s probably my favorite beer slogan of all-time. I guess by the late 1960s it was sounding old-fashioned, so they tried to make it sound a little more groovy by calling it the shorter “Friendmaker.” The ad is for a six-pack of pint bottles — “glass cans” — which is “a right beer, a day beer, a night beer … a drink it any time beer!”

reading-1969-friendmaker

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania

Beer In Ads #1500: Stegmaier Brewing Company, Home Of Gold Medal Beer

March 21, 2015 By Jay Brooks


Friday’s ad is for the Stegmaier Brewing Company, the Home of Gold Medal Beer, from maybe the 1950s. It’s a postcard overview illustration of the brewery in Pennsylvania. I love these.

Stegmaier_Brewing_Company,_home_of_gold_medal_beer,_Wilkes-Barre,_Pennsylvania

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, History, Pennsylvania

Beer Birthday, Part 56: Jay Brooks

March 3, 2015 By Jay Brooks

brookston
Today is my 56th birthday, and even though it’s still early in the day, as in previous years I’ve again been overwhelmed by an embarrassment of friends and colleagues wishing me a happy day via e-mail, Twitter and Facebook. My sincere thanks to one and all. Since it’s usually me posting embarrassing photos of friends and colleagues, for the sixth year in almost a row (I think I skipped a year), here’s some more priceless artifacts of me from over the years.

posing
Striking a pose for my two grandmothers in 1961.

Wedding-Day
When I was five, my Mom remarried. The reason I look so happy in this photo, or so the story goes, is that she just told me I wouldn’t be accompanying them on the honeymoon, and apparently I was not thrilled at this news.

Snoopy-birthday
Another birthday, this one a mere 45 years ago, when I turned 11.

Cooperstown
Visiting Cooperstown, in front of the display for Lou Gehrig, my favorite old-time player, and rocking my Orioles windbreaker (big fan of Brooks Robinson and the Birds as a kid) and some super spiffy stripey slacks.

playboy
The playboy of the western world (at least in the mind of my 14-year old self).

headphones
In my room circa 1976, with our dog Devie wearing my headphones. I’m not sure what she was listening to.

Gatsby
Channeling Jay Gatsby.

graduation
High school graduation day with my Mom.

DSCN5155
During our escape from the Bike Museum during a press trip to Belgium a couple of years ago. The photo was taken with my camera by Derek Buono from the Beer Magazine.

There’s many more where these came from, for a good laugh just check out the photos from the last five or so years at Beer Birthday Redux: Jay Brooks, Beer Birthday Again: Jay Brooks, Beer Birthday: Jay Brooks, Beer Birthday: J (Yes, Embarrasing Myself This Time) and Beer Birthday Overkill, from 2009, when I posted a bunch encompassing my first 50 years on planet beer. Oh, and thanks once again to everybody for the generous birthday wishes.

Filed Under: Birthdays Tagged With: Bay Area, California, Pennsylvania

The Brewhog Saw His Shadow Again, 6 More Weeks Of Winter Beers

February 2, 2015 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, and this year saw his shadow everywhere he looked for the second year in a row. You know what that means. It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

Straub-groundhog-brew-2013

Filed Under: Just For Fun, News Tagged With: Holidays, Pennsylvania

Beer In Ads #1348: Cool It With The Friendmaker

October 19, 2014 By Jay Brooks


Sunday’s ad is for Reading Premium Beer, my hometown beer, from 1969. It’s an interesting package they’re selling, 16 oz. pint size bottles in a six pack, but notice they refer to them as “glass cans.” In the 1950s they adopted my favorite ad slogan of all-time: “The Friendly Beer for Modern People.” In this ad, they extend that by referring to their beer as “The Friendmaker.”

reading-1969-friendmaker

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania

Beer In Ads #1228: Its Heart Belongs To Europe

June 21, 2014 By Jay Brooks


Friday’s ad is for Imperial Pilsener, from 1976. Imperial Pilsener was made by the Hofbrau Brewing Co. from Allentown, Pennsylvania. It’s interesting to see a beer using “imperial” in its name in the 1970s. Using the tagline “Its heart belongs to Europe,” it seems less like they’re using it to denote strength than an air of European-ness.

Hofbrau-1976-imp-pilsner

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania

Beer In Ads #1227: Real Quality Beer For 100 Consecutive Years

June 19, 2014 By Jay Brooks


Thursday’s ad is for Iron City Beer, from 1960. Despite a clock in the background, they seem to have a funny idea about time. Actually, even funnier, that clock looks like it marks both the days in a month and the hours in a day; a clock and a calendar. The ad claims “Real quality beer for 100 consecutive years,” but that seems to ignore those pesky 13 years when no one was supposed to be brewing beer.

Iron-City-1960

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania

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