Today’s beer video is the short version of the pilot for Lew Bryson’s American Beer Blogger, which had its television debut on this day two years ago. The Green Leaf Productions show won an a regional Emmy in 2012 in the Mid-Atlantic Emmys’ Entertainment Program/Special category.
The Brewhog Saw His Shadow, 6 More Weeks Of Winter Beers
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, and this year saw his shadow everywhere he looked. You know what that means. It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.
Beer In Ads #1013: There’s One Great Beer That Costs You Less
Tuesday’s ad is for Reading Premium Beer, from 1972. Reading Premium was my hometown beer, but closed in 1976, when I was a junior in high school, more’s the pity. This ad was just four years before they closed their doors, and it must have been an ad of desperation, trying to compete on price against seven brands far more established then they ever were. But at last they were still using my hands down favorite slogan of all time: “the friendly beer for modern people.”
Beer In Ads #933: Reach For Reading
Wednesday’s ad is for my hometown beer, Reading Premium, which closed in 1976. This ad shows a cowboy who looks to be ready for a High Noon sort of dual, but instead of reaching for his gun, he’s reaching for a beer. Good choice.
Beer In Ads #914: Eberhardt & Ober Brewing Co.
Thursday’s ad is for the Eberhardt & Ober Brewing of Allegheny, Pennsylvania, from around 1890. While the brewery closed in the 1950s, some of the buildings are still in use by the craft brewery Penn Brewery. They even auctioned one of the original lithographs in 2008.
And here’s another version that’s a little brighter.
Hammer Of Glory Stolen!
Well, this is horrid news. According to CBS in Philadelphia, Philly Beer Week’s “Hammer of Glory” has gone missing, presumed stolen. According to Philly Beer Week director Don Russell, “The Hammer was on display [at] the Fishtown Festival on Frankford Avenue when it went missing.” At some point, “somebody decided to pick it up and, you know, take off with it,” he added. He also said that they just want it back; “if you have it, just turn it in to a [Philly] Beer Week bar.” Hopefully, someone will do just that and return it. Read the full store here at CBS.
The Hammer at Standard Tap’s Bear Ninja Cowboy beerchambeau in 2010.
Me with the Hammer of Glory during a Hammer Time pub crawl Jennie Hatton (pictured above) took me on a few years ago.
UPDATE: Happy news. Philly Beer Week’s Facebook page is now reporting that the Hammer of Glory has been found. Here’s the story:
The Hammer of Glory is SAFE! It was turned in an hour ago to Frankford Hall. The person who dropped it off said he found it under 95. We really need to thank the Philadelphia Police, the Philadelphia Media and all you beer drinkers who helped us spread the word and get the HOG back.
Whew. Below, the HoG safe and sound.
Beer Birthday Redux: Jay Brooks
Today is my 54th birthday, and even though it’s still early in the day, I’ve already been overwhelmed by an embarrassment of riches from well-wishers sending me notes via e-mail, Twitter and Facebook. My sincere thanks to one and all. As it’s usually me posting embarrassing photos of friends and colleagues, for the fifth year in a row, here’s some more howlers of me from over the years.
An early studio portrait.
Motorcycles: just one of my youthful indiscretions that prevented me from seeking political office later in life.
If I cut my hair short, it doesn’t look much different than this today.
This is an Easter outfit from when I was maybe nine or ten.
And this is the same outfit, which looks positively restrained in comparison to my Mother and my Grandmother’s Easter outfits.
Ready to party, look out ladies.
My first band, we were rockin’ out.
Probably from around junior high or early high school. I love the shiny shirt, straight out of That 70s Show.
The world of a teenager … circa 1977.
There’s many more where these came from, for a good laugh just check out the photos from the last four years at Beer Birthday Again: Jay Brooks, Beer Birthday: Jay Brooks, Beer Birthday: J (Yes, Embarrasing Myself This Time) and Beer Birthday Overkill, from 2009, when I posted a bunch encompassing my first 50 years on planet beer. Oh, and thanks once again to everybody for the generous birthday wishes.
Class Action Suit Alleges ABI Watering Down Bud & Michelob
Just when you think things can’t get any stranger, beer drinkers in three states — California, Pennsylvania and New Jersey — have filed a class action suit against Anheuser-Busch InBev. The L.A. Times is reporting in Beer drinkers accuse Anheuser-Busch of watering down brews, that the lawsuit alleges the following:
Ten Anheuser-Busch products were named in the lawsuits: Budweiser, Michelob, Michelob Ultra, Bud Ice, Bud Light Platinum, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime.
Former employees at the company’s 13 breweries — including some in high-level positions — are cooperating with the plaintiffs, said San Rafael, Calif., lawyer Josh Boxer, the lead attorney in the case.
“Our information comes from former employees at Anheuser-Busch, who have informed us that as a matter of corporate practice, all of their products [mentioned in the lawsuit] are watered down,” Boxer said, according to the Associated Press. “It’s a simple cost-saving measure, and it’s very significant.”
The excess water is added just before bottling and cuts the stated alcohol content by 3% to 8%, he said.
ABI, naturally, is calling the lawsuit “groundless,” but it will be interesting to see how it all plays out.
Cartoon by Tony Husband.
UPDATE: NBC News is also now reporting this story, in Budweiser waters down its beer, lawsuit alleges. Apparently, Bloomberg broke the story earlier today, and also the AP, the BBC and Business Day have all weighed in.
UPDATE 2: I’ve seen a lot of commentary on this story in the interwebs suggesting that since there appears to be no test results from the Plaintiffs in this case that perhaps they are simply confusing high-gravity brewing with actively lowering the final alcohol percentage, which is a reasonable assumption. But there may be another possibility. Thanks to Stan at Appellation Beer for pointing out a post from last October by Gary Spedding at his Alcohol Beverage Testing News. I’ve known Gary for a number of years. He runs a lab in Kentucky called Brewing and Distilling Analytical Services, LLC and also most years presents an orientation exercise for GABF judges the day before we start each year. It’s sort of a continuing education component of the judging experience. His presentations are always interesting and informative and, needless to say, Spedding’s expertise is unassailable.
Last October, he posted Gaining its airs and losing its graces — a Tale of Two Buds, which he wrote in response to a popular article last fall from Bloomberg Business Week entitled The Plot to Destroy America’s Beer. In addressing the suggestion in the article that Budweiser beer had changed after InBev took control of Anheuser-Busch, noted the following experiences he’d had with the beer in recent months.
Bud has been our control beer in our laboratory … for calibrating our alcohol instruments Bud goes in after calibration to see hopefully 5.00% abv. pretty much on the nose. Not so recently. Now as low as 4.94% after slipping from 4.98% earlier in the year. Losing it graces by higher airs it may be toppling from its top spot and is no longer our control beer of choice. But it is changing. A tale of two Buds (early and late) would reveal much more. Over the years the international bitterness content has declined from about 12 in the late 90’s to 7-8 today — another parameter to watch.
That original post also included a discussion of increasing oxygen levels, but Spedding had a lengthy discussion with Paul Cobet, who’s the Director of the Technical Center for ABI in St. Louis. The oxygen question is apparently now less of a concern and appears to be instrument-driven, and Gary updated that with a newer post, Regaining its Graces — Driving Oxygen Down — Good for Budweiser. So while the plaintiffs may not have tested the beer — still odd, admittedly — there is apparently some reason to think their case may hold water after all.
Brew Local (Philadelphia)
Today’s infographic is Brew Local — A Philadelphia Infographic, created for Philly Beer Week last year. It was designed by Mark Adams for Maskar Design.
Click here to see the poster full size.
Brewhog Determines An Early Spring Bock For 2013
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year did not see his shadow. You know what that means? It means an early spring, and earlier spring bock for us. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day from the Punxsutawney Groundhog Club.
