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Beer In Ads #5205: Moerlein’s Celebrated Bock Beer, An Easy Winner

April 5, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for Moerlein’s Bock Beer, which was published on April 4, 1891. This one was for Christian Moerlein Brewing Co. of Cincinnati, Ohio, which was originally founded in 1853. This ad ran in the Cincinnati Enquirer, also of Cincinnati, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Historic Beer Birthday: Fritz Funke

April 4, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Fritz Funke (April 4, 1821-April 23, 1994). He was the son of a mason and went into construction, and owned to companies and was very successful. Along with Johann Wilhelm Schürenberg, entrepreneur Ewald Hilger, businessman Gustav Hicking, and banker Ludwig von Born, he founded what would become the Stern-Brauerei in the city of Essen. Originally called Actien-Bierbrauerei when it was founded in 1872, and Funke’s construction company built the brewery.

The brewery closed in 1989. Today, the beer is brewed in the Jacob Stauder private brewery in Altenessen and continues to be sold under the old Stern brand name.

The Stern brewery in 1979.

Filed Under: Birthdays, Just For Fun Tagged With: Germany

Historic Beer Birthday: Herman Zibold

April 4, 2026 By Jay Brooks Leave a Comment

kansas

Today is the birthday of Herman Zibold (April 4, 1836-July 20, 1891). He was born in Riegel, Baden, in what today is Germany. When he was 23, in 1859, he emigrated to the U.S., and fought in the Civil War for four years. Afterward, he worked for breweries in St. Louis and St. Joseph, both in Missouri. He Eventually settled in Atchison, Kansas and with a business partner who was also originally from Baden, Joseph Haegelin, bought what was originally a brewery started by Hugo Knecht and Albert Weinman in 1860. Zibold bought it from the third owners in 1871, and renamed it the Zibold & Haegelin Brewery. Zibold operated the brewery for the next twenty years, and after he died, Haegelin continued the business but also died two years later, in 1893. Their two widows kept it going, but it closed for good in 1902.

The brewery around 1884.

This biography is from Tavern Trove, the breweriana website.

Corporal Herman Ziebold was born in Granion, Freiburg, Baden-Württemberg, Germany.  After his primary education in Germany he apprenticed as a brewer.  He emigrated to the United States in 1854 and after working at breweries in the Indiana town of Lawrenceburg, Chicago he settled finally St. Louis.

Upon the outbreak of the Civil War Ziebold was 24, and he enlisted to fight for the Union.  He served almost the entirety of the war.  After Lee’s surrender at Appomattox he lived again in St. Louis, where met Miss Rosa Franz.  They were married in August of 1867.  The Ziebolds then moved to St. Joseph, Missouri where Herman got a job in the Nunning Brewery.  There he met his Josef Hagelin, a man who not only would soon be his brother-in-law, but also his business partner.  In 1871 both families moved to the Great Plains where they purchased the brewery owned by hotelier John Stamm in Atchison, Kansas.

For 20 years Herman Ziebold and Josef Haegelin were partners in the brewery in Atchison.  Ziebold & Hagelin’s Southwest Lager & Beer Brewery became nationally famous as the brewery that stubbornly refused to go out of business despite the best efforts of God and the Government.  The firm became defendants in an important Prohibition-related lawsuit that made its way all the way to the Supreme Court.  The firm ultimately won their case as the court affirmed that municipalities had the right to enact laws that forbid the sale of alcohol, under the guise of public health, but could not forbid its manufacture for sale elsewhere.  The Southwest’s extensive distribution network on the other side of the Missouri state line sustained it, for the time being.

Herman Ziebold died on the 20th of July, 1891 at the age of 56 years.  Hagelin died on the 25th of January, 1893.  The brewery, thereafter run by the widows of the original partners, continued into the next century, and finally closed, after three decades of defiance, in 1902.

Employees in front of the brewery in 1901.

And this account is from the Free Library:

The Zibold-Haegelin Brewery, which was located on Price Boulevard in this northeast Kansas town, was allowed to flourish while others across the state were shuttered after Kansas outlawed liquor in 1880.

In fact the brewery became famous throughout the state and the nation for its persistence in fighting against abstinence laws well before Prohibition became part of the U.S. Constitution in 1920.

“The biggest thing about (the Zibold-Haegelin brewery) is during Kansas Prohibition they just kind of ignored it,” said Chris Taylor, executive director of the Atchison County Historical Society.

According to the book “The History of the Haegelin-Zibold Family” by the Rev. William Haegelin, the brewery began after his great-grandfather, Joseph Haegelin, and Herman Zibold brought the A. Stem Brewery here in 1871.

Both men were German immigrants trained in the brewery trade in their native Baden, Germany.

The men, who would eventually become close friends as well as brothers-in-law when Mr. Haegelin married Mr. Zibold’s sister Emma, promptly tore down the old brewery and erected a more modem one on the same grounds.

The business proved very successful, despite the various laws that were beginning to be passed against the sale of liquor in Kansas during the mid- to late 1800s.

But in 1880, after the Kansas Legislature submitted a vote to the people, Kansas became a “dry” state. It became against the law to manufacture or sell intoxicating beverages in the state.

Despite the law, the Zibold-Haegelin Brewery still continued to operate. In fact, in 1887 it was reported that the brewery was producing more than 3,000 barrels of beer a year.

That the brewery was allowed to flourish while the rest of the state went dry was due in part to the fact that then-Kansas Gov. John Alexander Martin lived in Atchison at the time and had become close friends with the brewers.

Governor Martin found innovative ways to help his friends stay in business, One argument he made was that since the brewery was on the northeast corner of Kansas, it was actually a Missouri border town and therefore legal. But other times when he actually did order the sheriff to “arrest” his friends for breaking the law.

“What I heard about it was that the sheriff showed up ever so often to make the arrests of one of the owners and take him to jail where they basically played cards for the afternoon while the other one ran the business,” Taylor said. “They did this just to make sure the Prohibition part of the community was satisfied that they were doing something.”

After Herman Zibold died in 1891 and Joseph Haegelin in 1893, their widows continued to run the business and later their sons took over. It continued to operate until 1902 when it was finally forced to close down.

Emma Haegelin purchased the Zibold interest and along with her son August turned the brewery into “The Crystal Ice Co.”

The Haegelins two other sans, Karl and Joseph Jr., remained in the brewery profession. Karl went to work for the Goetz Brewery in St. Joseph, while Joseph Jr. went to work for Anheuser-Busch in St. Louis.

August Haegelin eventually bought his mother’s interest in the business and continued to operate the ice company until he sold the old brewery buildings to the Kansas Power and Light Co. in 1927.

zibold-haegelin-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Kansas

Beer In Ads #5204: Bock Beer! The First Genuine Bock Of The Season

April 4, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for Heublein’s Bock Beer, which was published on April 4, 1878. This ad was for the Heublien Company of Hartford, Connecticut, which was originally founded by Andrew Heublien in 1862 as a restaurant. They were one of the first companies to sell RTDs (Ready-to-Drink cocktails) in 1875 and soon after, in 1906, acquired the rights to sell, and later manufacture, A-1 Steak Sauce. WHile I couldn’t find anything specific about them brewing beer in the 19th century, they must have had someone brew it for them. This ad ran in the Hartford Courant, also of Hartford, Connecticut.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, Bock, Connecticut, History

Historic Beer Birthday: Marcus Rapp

April 4, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Marcus Rapp (April 4, 1834-September 24, 1904). He was born in Gerlingen, Württemberg, Germany, but emigrated to the U.S. and settled in West Virginia. In 1859, with a partner, Louis Hebrank, he founded the Rapp & Hebrank Lager Beer Brewery, which later became known as the Parkersburg Brewing Co. But it only last until prohibition, closing in 1914.

Here’s a short history from the Huntington (West Virginia) Museum of Beer & Brewing:

The first Parkersburg Brewery was founded by Marcus Rapp in 1859. During the time the company was known as the Rapp & Hebrank Brewery, the original plant was built near present day Route 68 and Marrtown Road near Marrtown. The new brewery was built in 1896 because the Rapp-Hebrank brewery could not meet the demand for beer in Parkersburg.

After the move, the company became known as The Parkersburg Brewing Company and was a thriving business until Statewide Prohibition. The plant was located at Seventh Street where Daley Transfer is now located. The American Brewing Company was on Depot Street in Parkersburg, near the present-day laundry building of St. Mary’s Hospital.

The brewery only operated during 1934 – 1938. It was most likely an attempt by the original owners of the Parkersburg Brewery to re-enter the beer business after Prohibition. The original Parkersburg Brewery buildings were sold years later.

The brewery around 1880.
The Bottling Works around 1905.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, West Virginia

Historic Beer Birthday: Henry Thrale

April 4, 2026 By Jay Brooks 2 Comments

Nobody’s sure exactly when the birthday of Henry Thrale is, not even the year is certain. He may have been born in 1724 or it may have been 1720. He did, however, die on April 4, 1781. He was the son of brewer Ralph Thrale (1698–1758), who bought the Anchor Brewery in Southwark, London, England in 1729. Henry Thrale became the owner when his father died. By “the early nineteenth century it was the largest brewery in the world. From 1781 [after Henry Thrale died] it was operated by Barclay Perkins & Co, who merged with Courage in 1955. The brewery was demolished in 1981.”

Henry_Thrale


This is his basic biography from his Wikipedia page:

Henry Thrale was a British politician who sat in the House of Commons from 1765 to 1780. He was a close friend of Samuel Johnson. Like his father, he was the proprietor of the large London brewery, H. Thrale & Co.

Born at the Alehouse in Harrow Corner, Southwark, he was the son of the rich brewer Ralph Thrale (1698–1758) and Mary Thrale. He married Hester Lynch Salusbury on 11 October 1763; they had 12 children, and she outlived him. He was MP for Southwark 23 December 1765 – September 1780, an Alderman, and Sheriff of the City of London: a respected, religious man who was a good hunter and sportsman with a taste for gambling.

thrale_brewery_circa_1785
Thrale’s Anchor Brewery around 1785.

This is the entry for Barclay, Perkins & Co. Ltd, which at one time had been Thrale’s Anchor Brewery, from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond, Alison Turton, published in 1990:

barclay-perkins-history-1
barclay-perkins-history-2


anchor-brewery-c1820-john-thomas-smith-1766-1833
The Anchor Brewery around 1820.

And finally, the famous English writer Charles Dickens, during the period when he was writing many of his major works, “he was also the publisher, editor, and a major contributor to the journals Household Words (1850–1859) and All the Year Round (1858–1870). In “Volume V, from March 30, 1861 to September 21, 1861,” in a piece entitled “Queen of the Blue Stockings,” from April 20, 1861, Ralph Thrale is mentioned in a history of the Barclay Perkins brewery to give context to his tale:

LondonSE1BarclayPerkinsAnchorPlaque2_SP_Mar10
A marker where Thrale’s brewery once stood in central London.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #5203: Now’s The Time To Say … Blitz Weinhard Bock For Me!

April 3, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Blitz Weinhard Bock Beer, which was published on April 3, 1951. This ad was for the Blitz Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in the Oregonian, also of Minneapolis, Oregon.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon, Portland

Beer Birthday: Dave Bonighton

April 3, 2026 By Jay Brooks Leave a Comment

Today is the 56th birthday of Dave Bonighton, who is a co-founder of Australia’s Mountain Goat Beer. I first met Dave either judging in Japan or in the U.S. at the World Beer Cup, although we also judged together in Australia a few years ago at the AIBA. Dave’s a great guy and his beers are some of the best I’ve had from Australia. In 2015, Asahi Bought Mountain Goat, though Dave and his partner stayed on and at the time said “Mountain Goat will continue to operate as a stand-alone business.” Join me in wishing Dave a very happy birthday.

Dave-Bonighton-au
Mountain Goat co-founder and brewmaster Dave Bonighton.
Dave and Cam Hines at the AIBA Awards.

Filed Under: Birthdays, Just For Fun Tagged With: Australia

Historic Beer Birthday: Frederick Hinckel Jr.

April 3, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Frederick Hinckel Jr. (April 3, 1859-February 25, 1917). He was the son of Frederick Hinckel Sr., who co-founded the Hinckel Brewery of Albany, New York. His father, Hinckel Sr., along with Johann Andreas Schinnerer, founded the F. Hinckel & A. Schinnerer brewery in 1852, which was also known as the Cataract Brewery. “Its premises occupied half a city block, bounded by Swan Street, Myrtle and Park Avenues. By 1864 Hinckel was the sole owner of the business.” When his father passed away in 1881, Frederick Jr., along with his brother Charles, took over the brewery. It closed in 1920 when prohibition went into effect, and did reopen after repeal. Unfortunately, I was unable to find any portraits of Frederick Jr.

hinckel-brewery-letterhead

Here’s his obituary from “The Brewer’s Journal” for November 1916-October 1917:

hinckel-brewery-wagon
A Hinckel Brewery beer wagon.
Henkel-Brewery-1880-malthouse
Although the brewery closed in 1920 because of prohibition, and never reopened afterwards, the build was preserved and today is an apartment complex.

Filed Under: Birthdays, Just For Fun Tagged With: History, New York

Beer In Ads #5202: The Bock Beer Time Is Near, And It Comes But Once A Year

April 3, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Gleuk’s Bock Beer, which was published on April 3, 1912. This ad was for the Gluek Brewing Co. of Minneapolis, Minnesota, which was originally founded in 1857. This ad ran in the Star Tribune, also of Minneapolis, Minnesota.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Minnesota

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