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Thinking About Beer Color

October 13, 2026 By Jay Brooks 5 Comments

color-wheel
I’ve always been fascinated by color, even as a child, and naturally, more recently, beer color. I understand how the color numbering systems came about, and their obvious utility, but I’m more interested in thinking about beer color, by which I mean how we describe a beer’s color using names for colors in the same way that we have more or less standardized descriptors for flavors and aromas. When it comes to the descriptors for beer’s aroma and flavors, we understand and acknowledge the importance of vocabulary, of having a standardized series of words to express what we’re tasting. Several years ago, my friend Fal Allen (who’s the brewmaster at Anderson Valley Brewing) started a list of Beer Tasting Terms that I expanded on which includes most of the more common descriptors and other terms used when tasting beer. Having everyone using and understanding the same language makes talking about those much, much easier. That’s why in the 1970s Morton Meilgaard created the Beer Flavor Wheel which has since been updated and maintained by the American Society of Brewing Chemists.
beer-color-line-of-glasses
But that brings us back to color. Color is generally expressed by numbers, first using the Lovibond scale (or Degrees Lovibond / °L) which has been mostly replaced by the SRM (Standard Reference Method) and the EBC (European Brewery Convention). SRM is the one most commonly used in the U.S., and it expresses beer color using a numbering system of 1-40, with the lower the number, the lighter the beer, and vice versa.

SRM_Beer_Color_Chart

And that works fairly well, especially for reviews or judging since it’s reasonably easy to determine if a beer hits its range for a particular style. So I have nothing against it, except that it’s not very elegant or poetic. I realize it doesn’t have to be, but I make my living writing. I love language. Words excite me. I love to linger at the paint chips and marvel at the imaginative names that people give to different shades of colors. Even as a child I remember being intrigued by the names on crayons, especially those with such descriptive names as “burnt sienna,” “midnight blue” or “atomic tangerine.” They’re so much more evocative than brown, blue or orange.

So when writing a beer review, I struggle to avoid using the same semi-standard color names over and over again, none of which have been set in stone, at least not to my knowledge. The most common four colors that one sees are Yellow, Amber, Brown and Black. And while that does express the range of beer color, it’s a bit too vague. Other scales include Straw, Yellow, Gold, Amber, Copper, Brown and Black with many more using modifiers to those like Light, Dark, Deep and occasionally Medium or Ruby.

In Randy Mosher’s latest book, Mastering Homebrew, he includes a chart with some basic beer color nomenclature.

mosher-beer-color

And that’s obviously better than just four colors, or even seven; although like taste, you probably don’t want too many. And keeping them fairly standardized makes sense since it helps communicate the colors more effectively, but I still can’t help but think that in terms of describing the beer that it’s too limiting. For example, I like to use “mahogany” to describe a beer that’s primarily brown but with some red in it, too. And while I think that does communicate the actual color better, it’s not clear to me where on the scale it would fall.

The elephant in the room, of course, is that like aroma and taste, none of us perceive color in exactly the same way. Some people are color blind, and while some see only black and white, in most cases it means that they see color differently than typical people do. My stepfather couldn’t see red, for example and when driving was fine with normal traffic lights but would often get tripped up if the lights were horizontal rather than vertical. Color blindness overwhelmingly effects men, with as many as 8% of the male population having some form of it, while only about 0.4% of women are color blind (at least for people of Northern European ancestry).

But for the rest of us, colors are something we learn very early in life and we can more or less agree on the basic colors, if not the more nuanced shades of colors. So where do the names for colors come from? We all can agree on the primary colors, the rainbow’s ROYGBIV. But it gets trickier when you start looking at the shades, say grass green, apple green, olive or avocado. Most people started noticing colors, like me, with crayons. A list of Crayola crayons reveals more than 200 named colors over the years, although a collector’s website lists 1,629 different colors. Wikipedia has their own list of colors, and also has a list of X11 colors. Then there are internet or web colors, with 6-digit hex codes, though many of them also have color names, and there’s another list of over 500 web colors. There are also alphabetical color lists like this one.

One of the most popular color systems is the commercial Pantone Matching System, which unfortunately primarily uses a numbering system to organize the majority of their colors, although names are assigned to some of them. I find them hard to use because of that, and because within Pantone there are so many ways they’re divided into collections and other ways of being displayed. Just take a look at a few third-party lists of their colors to get a feel for how many there are, and how unwieldy they are to use. There’s the Pantone® Matching System Color Chart, All Pantone C colors with HEX and RGB codes, a Pantone Color Table, and PANTONE® Colours. These are the ones used by a number of different professions and professional designers, but they can also be expensive.

What got me thinking about this was a post entitled The Color Thesaurus by new novelist Ingrid Sundberg on her blog. She writes that “[o]ne of my on-going word collections is of colors. I love to stop in the paint section of a hardware store and find new names for red or white or yellow. Having a variety of color names at my fingertips helps me to create specificity in my writing. I can paint a more evocative image in my reader’s mind if I describe a character’s hair as the color of rust or carrot-squash, rather than red.”

So she created a color thesaurus of colors, shades and their names. I’ve included the six of them that involve beer colors, but you can see the rest of them here. Not all of them are strictly beerish in their nomenclature, but perhaps it’s worth exploring to come up with a list that is.


color1-tan_revised
color2-yellow
color3-orange_revised
color4-red
color5-brown
color6-black

Here’s another hilarious list of 16 Creative Paint Color Names We Haven’t Seen — Yet that includes such colorful names as “Grandma’s Upholstery” and “Beer Belly.”

Fallout Shelter Brewing (which I think is a homebrewer’s personal site) has a very helpful chart of the HTML color codes for SRM Colors that includes 0 through 60, with halftones of .5 in between each, along with the codes for three different constrained path lengths, which he believes would show the beer as seen through a carboy, a pint glass or a tasting glass, respectively. Using the codes for the taster glass, primarily because they seemed to show a greater range of colors from lightest to darkest, I created a Beer Color Nomeclature Chart, which is below.

I then took the main range of colors, including the halftones only between 0 and 13 because after that as they become darker, differences become harder to make out or even notice. I then listed the SRM value and display a swatch of the color corresponding to the SRM number. The third column lists the common name known for that SRM number, if there is one, though having looked at numerous sources, you’ll probably not be surprised to learn that they rarely agree. So I made some choices, and also included some non-standard names there, but used italics to differentiate those.

In the final column, in order to make it more useful or understandable, I included a number of pieces of data, including:

  • BJCP beginning and ending colors for each listed style.
  • Cicerone beginning and ending colors for each listed style.
  • GABF beginning and ending colors for each listed style.
  • Beginning and ending colors for each listed style in Randy Mosher’s Tasting Beer.
  • Specific examples of beers where I was able to find their SRM, though I can’t be certain how correct the information is. In fact, I’ve found multiple sources for some beers that do not agree, for example I’ve found references to Pilsner Urquell having an SRM of 4.2 and 6. I think a lot of the differences stem from the fact that what the SRM numbers are is dependent upon how that color was calculated. I will gladly correct any if I can be shown some proof from a more reliable source or how the more correct number was arrived upon. There’s actually not a lot of information listing the exact SRM for many beers, at least not that I could find. If you know of any resources listing exact SRM for common and/or popular beers, please leave a comment or send me an e-mail. Thanks.

                         Beer Color Nomenclature Chart

Name Key: Plain Text = traditional name / Italics = non-traditional but used by someone on a list that I found researching this.
BJCP Key: b = range begins / e = range ends / Numbers correspond to BJCP styles.
Styles Key: Cicerone program: Range begins = Plain Text w/© / Range ends = Italics w/© (© for Cicerone) / Tasting Beer by Randy Mosher: Range begins = Plain Text w/® / Range ends = Italics w/® (® for Randy) / Brewers Association GABF 2014 Beer Style Guidelines: Range begins = Plain Text w/ß / Range ends = Italics w/ß (ß for BA) / No code = found on a list researching this.
Abbreviations: Amer. = American / Amer-Belgo = American-Belgo-Style / APA = American Pale Ale / A-S = American-Style / B-S = Belgian-Style / E-S = English-Style / EU-S = European Style / F-S = French Style / G-S = German-Style / No. = North / So. = South

SRMColorBeer NameCommon Beer Style Ranges & Examples
0
 
WhiteWater, Miller Clear
0.5
 
NoneZima
1
 
Very LightSpecialty Beerß/Specialty Honey Beerß; Carib Shandy Lager
1.5
 
NoneA-S Light (Low-Calorie)ß
2
 
Pale Strawb:1ABC/2A/15A/16A/17A/American Lager©ß/A-S Cream Aleß/A-S Ice Lagerß/Australasian, Latin American or Tropical-Style Light Lagerß/Berliner Weisseß/EU Low-Alcohol Lagerß/German Pilsner©/Leichtß/Light Amer. Wheat Beer w/o Yeastß/Malt Liquorß/Pilsner®/ Weissbier©/Witbier®©ß; Asahi Dry, Coors Light, Little King’s, Miller Lite
2.5
 
Noneb:6A/Cream Ale©; Beck’s, Budweiser, Heineken
3
 
Strawb:1D/2C/6BD/17DEF/18D/A-S Pilsenerß/American Wheat©/Belgian Golden Strong©/Blonde©ß/Bohemian Pilsnerß/G-S Kölschß/G-S Oktoberfestß/G-S Pilsenerß/ Goldenß/Goseß/Grodziskieß/ Helles©/Int’l-S Pilsenerß/Lambic©/So. G-S Hefeweizenß/So. G-S Kristal Weizenß; e:1A/17A; Bud Light, Hoegaarden, St. Pauli Girl, Tsingtao
3.5
 
Noneb:2B/6C/B-S Pale Strongß/Bohemian Pilsner©/Dortmunderß/G-S Leichtes Weizenß; Asahi Super Dry, Jever Pils, Labatt’s 50, Pyramid Wheat, Saison Dupont, Unibroue Blanche de Chambly, Wittekerke
4
 
Pale Goldb:1E/8A/18A/A-S Märzen&Oktoberfestß/Bamberg-Style Helles Rauchbierß/Bamberg-Style Märzen Rauchbierß/Bamberg-Style Weiss Rauchbierß/Belgian Blond©ß/B-S Tripelß/Bitter©/Coffee-Flavored Beerß/E-S Summerß/F&B-S Saisonß/G-S Heller Bockß/G-S Märzenß/Golden®/Japanese Sake-Yeast Beerß/Light Amer. Wheat Beer with Yeastß/Maibock®/Münchner Hellesß/Oktoberfest®/ Roggenbierß/Weizen®; e:1B/16A/American Lager©/A-S Amber Lager (Low-Calorie)ß/A-S Light (Low-Calorie)ß/Berliner Weisseß/Belgian Strong®/EU Low-Alcohol Lagerß/Int’l-S Pilsenerß/G-S Pilsenerß/Leichtß/Witbier®©ß; Berliner Kindl Weiss, Foster’s Lager, San Miguel
4.5
 
Deep StrawSo. G-S Weizenbockß/Tripel©; e:18C; Paulaner Premium Pils, Sly Fox Pikeland Pils, Tugboat Rye Ale
5
 
Noneb:10A/16C/APA©/A-S Wheat Wineß/Australian Paleß/B-S Table Beerß/Best Bitter©/E-S Paleß/Field Beerß/Fruit Beerß/Herb and Spice Beerß/Imperial IPAß/IPA®/Int’l Paleß/Kuitß/Ordinary Bitterß/Pale Amer-Belgoß/Pumpkin Beerß/Saison©;
e:1D/2A/6ABC/8B/A-S Cream Aleß/Australasian, Latin American or Tropical-Style Light Lagerß/Cream Ale©/German Pilsner©/G-S Oktoberfestß/Helles©/Malt Liquorß; Full Sail Golden, Gaffel Kölsch, Duvel
5.5
 
NoneBamberg-Style Helles Rauchbierß/Münchner Hellesß; Kingfisher Premium Lager, Westmalle Tripel
6
 
Deep Goldb:5AC/8C/16D/18D/APA®ß/A-S Amber Lagerß/A-S Strong Paleß/Amer. IPA©ß/B-S Gueuze Lambicß/B-S Lambicß/B-S Paleß/Best Bitterß/Bière de Garde®/Doppelbock©/E-S IPAß/E-S Pale Mildß/ESB©/Maibock©/Helles Bock©Scottish-Style Lightß; e:1C/1E/2BC/6D/A-S Lagerß/A-S Pilsenerß/American Wheat©/Belgian Golden Strong©/Blonde©/Bohemian Pilsner©/Dortmunderß/G-S Kölschß/Grodziskieß; Pilsner Urquell
6.5
 
NoneCooper’s Sparkling Ale, Double Enghien Blonde Ale, Fraoch Heather Ale
7
 
Light Amberb:3B/14B/Belgian Strong®/F-S Bière de Gardeß/Märzen®©/Vienna Lager®; e:17DEF/18AC/Belgian Blond©ß/Bohemian Pilsnerß/E-S Summerß/Lambic©/Pilsner®/Tripel©; Barbar Belgian Honey Ale, Sea Dog Wild Blueberry Wheat, Sierra Nevada Pale Ale
7.5
 
NoneIthaca Apricot Wheat, Leffe Blonde
8
 
Noneb:14AC/16B/19B/Belgian Pale©/B-S Quadß/California Commonß/English IPA©/ESB®ß/Imperial IPA©/Saison/Scottish-Style HeavyßStrong Aleß; e:15A/A-S Ice Lagerß/Golden®/Weissbier©; Abita Purple Haze, Petrus Tripel
8.5
 
NoneBrains Traditional Welsh Ale, Paulaner Oktoberfest
9
 
Pale Amberb:9ABCD/B-S Dark Strongß/Dark Amer. Wheat Beer with Yeastß/Dark Amer. Wheat Beer w/o Yeastß/Dunkel Weizen®/Scottish Ale©/Scottish-Style Exportß/So. G-S Bernsteinfarbenes Weizenß; B-S Tripelß/E-S Pale Mildß/G-S Heller Bockß/Goseß/So. G-S Hefeweizenß/So. G-S Kristal Weizenß; Harpoon IPA, Worthington’s White Shield
9.5
 
NoneBass Ale, Samuel Adams Boston Lager
10
 
Noneb:3A/7B/10B/17B/18B/19AC/Amber©/California Common©/Dubbel/Imperial Redß/So. G-S Dunkel Weizenß; e:17DEF/18AC;/B-S Pale Strongß/Light Amer. Wheat Beer with Yeastß/Light Amer. Wheat Beer w/o Yeastß/Maibock®/Weizen®; Edelweiss Dunkel Weissbier, Jenlain, Orval
10.5
 
NoneBoskeun, Shepherd Neame IPA
11
 
Red-Brownb:7C;e:5A; Amber®ß/A-S Barley Wineß/G-S Altbierß/Irish-Style Redß; Helles Bock©/IPA®/Maibock©; Whitbread Pale Ale
11.5
 
NoneAnchor Liberty Ale
12
 
Med. Amberb:11AC/15C/18E/22A/Belgian Dark Strong©/B-S Flanders Oud Bruinß/Brown&#174ß/G-S Doppelbockß/Mild©/No. Eng. Brown&#169/Old Aleß/Vienna Lagerß; A-S Amber Lager (Low-Calorie)ß/B-S Paleß/E-S Paleß/Oktoberfest®/Ordinary Bitterß/So. G-S Bernsteinfarbenesß; Grant’s Spice Ale
12.5
 
NoneDutch-Style Kuitß
13
 
Noneb:7A; Bière de Garde®/B-S Gueuze Lambicß/B-S Lambicß/Dunkel Weizen®; Magic Hat #9, Noche Buena, Red Hook ESB, Smithwick’s Export
14
 
Light Brownb:4AB/5B/9E/15BD/A-S Dark Lagerß/British-Style Barley Wineß/Dunkel©/Scotch Ale©; e:3B/7B/8A/10A/14A/16BC/APA®©ß/A-S Amber Lagerß/A-S IPAß/A-S Strong Paleß/Australian Paleß/Belgian Pale©/Best Bitterß/Bitter©/California Common©/English IPA©ß/ESB®ß/Int’l Paleß/Märzen©/Saison©/Vienna Lager®; Affligem Tripel, Fuller’s London Pride, Spitfire Premium Ale
15
 
Deep Amberb:17C/Adambierß/A-S Brownß/Chocolate or Cocoa-Flavored Beerß; Bamberg-Style Märzen Rauchbierß/EU-S Darkß/Münchner Dunkelß/Scotch Aleß; e:14BC/Amer. IPA©/A-S Märzen&Oktoberfestß/A-S Wheat Wineß/Bock®/California Commonß/G-S Leichtes Weizenß/Imperial IPA©/Märzen®ß/Pale Amer-Belgoß/Scottish-Style Lightß; Kwak Pauwel, Samuel Smith’s Winter Welcome
16
 
NoneB-S Dubbelß/Dark Amer-Belgoß; e:3A/8BC/17B/Best Bitter©/F-S Bière de Gardeß/Imperial IPAß; Anchor Steam, George Killian’s Irish Red, Wexford Irish Cream Ale
17
 
Chestnutb:4C/12C/Baltic Porter®/E-S Dark Mildß; e:7C/9ABC/10B/18B/Amber©/Dubbel©/Imperial Redß/Scottish Ale©; Aventinus Wheat-Doppelbock, Samuel Adams Boston Stock Ale
18
 
Dark Red-Orangeb:5D/10C/Amer. Brown©/G-S Eisbockß; e:9D/Amber®ß/A-S Barley Wineß/Bamberg-Style Weiss Rauchbierß/British-Style Barley Wineß/ESB©/F&B-S Saisonß/Irish-Style Redß; Chimay Red, Dos Equis, Michelob Dark, Old Speckled Hen
19
 
Noneb:11B;e:7A/15D/16D/19C/G-S Altbierß/Scottish-Style Exportß/Scottish-Style Heavyß; Einbecker Ur-Bock, McEwan’s Export IPA, Negra Modelo
20
 
Brownb:12A/Bamberg-Style Bock Rauchbierß/British-Style Imperial Stoutß/Brown Porter©ß/Porter®/Oatmeal Stoutß/Smoke Porterß/Traditional G-S Bockß; B-S Quadß/EU-S Darkß/Japanese Sake-Yeast Beerß/Münchner Dunkelß; Alsopp Burton Ale 1879, Scaldis Noel
21
 
NoneStrong Aleß; Gulden Draak, Otter Creek Copper Ale, Paulaner Salvator, Samiclaus, St. Louis Framboise
22
 
Noneb:12B/13C/Robust Porter©; e:4A/5B/11C/17C/18E/19AB/22A/Belgian Dark Strong©/Brown&#174/Dark Amer. Wheat Beer with Yeastß/Dark Amer. Wheat Beer w/o Yeastß/No. Eng. Brown©; EKU Kulminator, Kentucky Common 1907, Lindeman’s Framboise, Red Nectar, Skull Splitter
23
 
Nonee:15B; Newcastle Brown Ale, Wild Goose Amber
24
 
Ruby BrownGeary’s Pale Ale, Hobgoblin Dark English Ale, Rodenbach Grand Cru, Thomas Hardy Ale
25
 
Noneb:13A/Dry Irish Stout©/G-S Schwarzbierß/Oatmeal Stout®
e:5C/9E/11A/15C/A-S Dark Lagerß/B-S Flanders Oud Bruinß/Doppelbock©/E-S Brownß/Mild©/Scotch Ale©/So. G-S DunkelWeizenß/Roggenbierß, Traquair House Ale
26
 
NoneA-S Brownß/Vienna Lagerß
27
 
NoneBeck’s Dark, Pete’s Wicked Ale
28
 
Nonee:4B/Dunkel©; Weihenstephaner Hefeweissbier Dunkel, Widmer Alt
29
 
NoneNewcastle Brown
30
 
Deep Brownb:13B/13DEF/Amer. Stout©/Foreign Stout®©/Imperial Stout©/Robust Porterß; e:4C/5D/12AC; Bamberg-Style Bock Rauchbierß/Bock®/Brown Porter©/G-S Doppelbockß/G-S Schwarzbierß/Old Aleß/Scotch Aleß/So. G-S Weizenbockß/Traditional G-S Bockß; Saku Estonian Porter, Schlenkerla Rauchbier
31
 
NoneSamuel Smith Nut Brown Ale
32
 
NoneTröegs HopBack Amber Ale
33
 
NoneGouden Carolus
34
 
NoneE-S Dark Mildß; BridgePort Old Knucklehead
35
 
NoneA-S Blackß; e:10C/11B/12B/Adambierß/Amer. Brown©/B-S Dark Strongß/E-S Imperial Stoutß/Brown Porterß/Robust Porter©; Anchor Porter, Theakston’s Old Peculiar
36
 
NoneB-S Dubbelß; George Gale Prize Old Ale, Rogue Old Crustacean Barley Wine
37
 
NoneTilburgs Dutch Brown Ale
38
 
NoneSierra Nevada Porter, St. Sixtus Abbey Ale
39
 
NoneSapporo Black Beer
40
 
BlackA-S Imperial Porterß/A-S Imperial Stoutß/A-S Stoutß/Baltic-Style Porterß/Cream or Sweet Stoutß/Foreign-Style Stoutß/Irish-Style Dry Stoutß; e:13ABCDEF/Amer. Stout©/Baltic Porter®/Dry Irish Stout©/
Foreign Stout©/Imperial Stout©/Oatmeal Stout®/Porter®
50
 
BlackImperial Stout®; B-S Table Beerß/Chocolate or Cocoa-Flavored Beerß/Coffee-Flavored Beerß/Field Beerß/Fruit Beerß/G-S Eisbockß/Herb and Spice Beerß/Pumpkin Beerß; Guinness Draft, Reichelbräu Eisbock
65
 
BlackForeign Stout®; ABC Extra Stout
80+
 
BlackA-S Blackß/A-S Imperial Porterß/A-S Imperial Stoutß/A-S Stoutß/Baltic-Style Porterß/Cream or Sweet Stoutß/Dark Amer-Belgoß/Foreign-Style Stoutß/Imperial Stout®/Irish-Style Dry Stoutß/Oatmeal Stoutß/Robust Porterß/Smoke Porterß/Specialty Beerß/Specialty Honey Beerß; Bell’s Expedition Stout,
Mendocino Black Hawk Stout, North Coast Old Rasputin

And here’s a more thorough list of words for the basic beer colors that I cobbled together from a variety of sources. White is included not because beer is white, but because the very light colors of some beers fall into the range of off-white, colors like light straw veer between yellow and white, as do other very pale hues. I tried to avoid colors that would never be found in beer, but as many, if not most, would, it’s still a pretty broad list. Some might never work, whereas others maybe only for a very few beers. But the goal is to start a conversation about color, and to inspire a sense of playful poetry when it comes to describing it, as we do in enjoying it. So I wanted to include as much as possible rather than try to be too exclusive.

 White
 Yellow
 Orange
Alabaster, Antique White, Arctic White, Ashen White, Beige, Birch Biscuit White, Bisque, Blanched Almond, Bleached White, Bone White, Buff, Canvas Beige, Chalk White, Champagne, Coconut White, Cotton White, Cream, Deep Peach, Dove White, Dutch White, Ecru, Eggshell, Flax, Flour White, Fog White, French Beige, Ghost White, Ivory White, Lace White, Light tan, Lily White, Linen, Marshmallow, Milk White, Mother-of-Pearl, Mushroom, Nude, Oat, Oatmeal, Off-White, Old Lace, Opal, Oyster, Paper White, Parchment, Peach, Pearl, Polar White, Porcelain, Powder White, Pure White, Sand, Sandstone, Seashell, Sheep White, Smoky Beige, Snow White, Sugar, Tan, Toothpaste White, Vanilla, Whey, White, White SmokeBanana, Bee Yellow, Bleached Blond, Blonde, Brass, Buff, Bumblebee, Butter, Buttercup, Buttermilk, Butternut Squash, Butterscotch, Canary, Champagne, Chardonnay, Citrine, Corn, Cornsilk, Cream, Custard, Dandelion, Dijon, Egg Nog, Egg Yolk, Flax, French Fry Gold, Gamboge, Gold, Golden Bronze, Golden Brown, Golden Yellow, Goldenrod, Honey, Lemon, Lion, Maize, Macaroni and Cheese, Macaroon, Marigold, Medallion, Mimosa, Mustard, Ochre, Old Gold, Pale Yellow, Papaya, Parmesan, Pineapple, Saffron, Squash, Stil de Grain Yellow, Straw, Sunglow, Sunset, Sunshine, Topaz, Tuscan Sun, Wheat, Xanthic, YellowAmber, Apricot, Atomic Tangerine, Blood Orange, Bourbon, Burnt Orange, Candlelight, Candy Corn, Cantaloupe, Carnelian, Carotene, Carrot, Cheddar Orange, Cider, Construction Cone Orange, Copper, Copper Penny, Dark Orange, Fall Leaves Orange, Ginger, Golden Orange, Goldfish, Light Orange, Mandarin Orange, Mango, Marmalade, Melon, Orange, Orange Gold, Orange Juice, Orange Peel, Orange Soda, Orange-Red, Papaya, Peach, Peach-Orange, Persimmon, Pumpkin, Red Fox, Russet, Rust, Salmon, Sedona, Shocking Orange, Squash, Sunrise Orange, Tangelo, Tangerine, Tiger Orange, Yam
 Red
 Brown
 Black
Amaranth, Apple Red, Auburn, Autumn Leaf Red, Barn Red, Beet Red, Berry, Blood Red, Blush, Bordeaux, Brick, Burgundy, Cardinal Red, Carmine, Carnelian, Cerise, Cherry, Chestnut Red, Chili Pepper Red, Cinnabar, Claret, Copper, Crab Red, Cranberry, Crimson, Currant, Dark Cerise, Dark Red, Devil Red, Faded Rose, Fire Red, Flame, Garnet, Geranium, Grapefruit, Hibiscus Red, Indian Red, Ketchup, Ladybug Red, Lobster, Magenta, Maroon, Merlot, Orange-Red, Paprika, Pepperoni Red, Plum, Pomegranate, Poppy Red, Radish, Rare Steak Red, Raspberry, Red, Red Apple, Red Berry, Red Licorice, Red Pepper, Red Rose, Red Velvet, Redwood, Rose, Rosewood, Ruby, Ruddy, Russet, Rust Red, Sangria, Sanguine, Scarlet, Strawberry, Tawny Port Red, Tawny Red, Terra Cotta, Tomato Bisque, Tomato Red, Tuscan Red, Tyrian Purple, Vermillion, Watermelon, Wine RedAcorn Brown, Auburn, Autumn Leaf, Barbecue Sauce Brown, Bark, Biscuit, Biscotti, Black Bean, Branch Brown, Brass, Bronze, Brown, Brown Sugar, Brunette, Burly Wood, Burnt Sienna, Burnt Umber, Butterscotch, Cafe au Lait, Camel Brown, Cappuccino, Carob, Caramel, Cardboard, Chestnut, Chocolate, Cider, Cinnamon, Clay, Cocoa, Coffee Bean, Coffee, Cookie Brown, Copper, Dark Chocolate, Deer Brown, Deep Brown, Desert Sand, Dirt, Dun, Earth Brown, Earthenware, Fawn, Gingerbread, Golden Brown, Hazel, Henna, Hickory, Khaki, Latte, Leather, Liver Brown, Mahogany, Maple, Maple Sugar Brown, Meatball Brown, Milk Chocolate, Mink, Moccasin, Mocha, Mud, Nougat, Nut Brown, Nutmeg, Oak Brown, October Brown, Pancake Brown, Peanut, Peanut Butter, Peanut Shell, Pecan, Potato Brown, Pretzel, Raisin, Red Dirt, Redwood, Rich Earth, Root Beer, Rosewood, Ruddy Brown, Russet Brown, Rust, Saddle Brown, Sand, Sandy Brown, Semi-Sweet Chocolate, Sepia, Sienna, Sorrel, Spice, Steak Brown, Syrup, Tan, Tawny, Toast, Tortilla, Tweed, Umber, Walnut, Wheat, Whiskey Brown, WoodBlack, Black Coffee, Black Cow, Black Licorice, Black Olive, Black Pearl, Black Pepper, Black Tar, Carbon Black, Caviar Black, Charcoal Black, Coal Black, Crow, Ebony, Eclipse Black, Fig, Grease, Ink Black, Iridium, Jet Black, Kettle Black, Licorice, Mica, Midnight Black, Mocha, Night, Obsidian, Oil, Onyx, Pitch Black, Raven Black, Sable, Slate, Smoky Black, Soot Black, Tar, Taupe, Tuxedo Black

So that’s a lot of different shades of colors in a few different families. It was just an exercise to see what were the more common names used for those colors. There are many, many more I did not include, though I did look at quite a few different sources.

Finally, below is a Color Nomenclature Chart, a list of the same beer colors as the first chart, but with the html hex codes for each along with the color’s name, if known, or if there even is one. If not, I tried to find the closest match. I looked through numerous color websites and databases to find the names for the colors below based upon their web hex code. A few were easy, but most were not easy to find. With 8-bit (2^8=256 colors), 16-bit (2^16=65,536 colors), and 24-bit (2^24=16,777,216 colors) having so many available colors, it’s not terribly surprising that no one has given them all names. It would be like naming every star. The last column then is color names that were close to the code for the one shown, and may provide better names.

Since the colors themselves are not perfect, and many systems exist for displaying them, being exact isn’t really necessary so the goal is to find descriptive names that most people will recognize and understand which describe the color of the beer. Maybe the best approach to use the most iconic or classic beer as the name. For example, perhaps if Orval is SRM 10, then SRM 10’s color should be called Orval. There are a number of ways we could go, and below is one idea, that there are already some names for most colors that exist, and here are some of them.


                         Color Nomenclature Chart

Code Key: The six-digit code is the HEX code data to display a color using the internet.
Color Key: Recognized name or the closest recognized name I could find.
Alternate Names Key: These color names have codes very close to the listed code. If there’s no parenthetical name, then the color name was also an exact match for the code. If there is a parenthetical name, then it was not an exact match, and I’ve listed the company that makes that named color.

SRMCodeColorAlternate Color Names
0
 ffffff
WhiteBright White, Pure Brilliant White
0.5
 fbf0cb
ChampagneBarely Dawn (Kelly-Moore), Grapefruit (Taubmans)
1
 f7e1a1
CandleglowSandwisp, Butter Up (Sherman Williams)
1.5
 f4d380
Broadway LightsYellow (Chrysler), Sunbonnet (ICI), Katydid (Taubmans)
2
 f0c566
Cream CanFirefly (Benjamin Moore)
2.5
 edb950
CasablancaRonchi, Yellow Coneflower (Pittsburgh)
3
 e9ad3f
Tulip TreeDried Mustard (Cloverdale)
3.5
 e5a231
Fire BushOcker (Caparol)
4
 e19726
ButtercupAmberger (Caparol), Pencil Yellow (Devoe)
4.5
 dd8d1d
ZestDixie, Golden Bark (Dulux), Butterscotch Tempest (Devoe)
5
 d98416
Golden BellGamboge, Desert Sunset (GM)
5.5
 d57b11
MeteorAmber 65 (Caparol)
6
 d1730c
Dark GoldenrodOchre
6.5
 cd6c08
IndochineRed Stage, Sticky Toffee (Plascon)
7
 c86505
Alloy OrangeOxidrot 7s (Caparol)
7.5
 c45e03
TawnyOxidrot 8s (Caparol)
8
 c05801
Rose of SharonBurnt Orange (Marston & Langinger)
8.5
 bc5200
Ruddy BrownPMS167 (Pantone), Mahogany
9
 b74d00
MahoganyRust
9.5
 b34800
FireRust
10
 af4300
OrangeTerra Warmth (Dutch Boy)
10.5
 ab3f00
Dark OrangeIndia O (Caparol)
11
 a73b00
Chinese RedRotor Bolus (Caparol)
11.5
 a33700
QuoraRotor Bolus (Caparol)
12
 9f3400
SangriaRufous
12.5
 9b3000
Dark Orange-RedA7 (Trumatch)
13
 972d00
Totem PoleOregon, Dark Red, Schwedenro/Schwedenrot (Caparol)
14
 8f2800
Peru TanDark Red, Kobe, Rotbraun (Caparol)
15
 882300
Red BeechSienna, Grand Canyon Brown (GM)
16
 811f00
MaroonKenyan Copper
17
 7b1b00
PuebloOxidrot+Feuerrot 1/1 (Caparol)
18
 741800
Cedar WoodAmber Fire (Chrysler), Kardinal Braun (Caparol)
19
 6e1500
Barn RedOxidrot Dunkel (Caparol)
20
 681200
RosewoodOxidrot (Caparol), Red (Ford, Chrysler)
21
 631000
Dark RedOxidrot (Caparol)
22
 5e0e00
Red OxidePrune, Persian Plum, Burgundy (Ford)
23
 590c00
Rustic RedBulgarian Rose, Murano (Caparol), Mohawk Maroon (Ford)
24
 540b00
Burnt MaroonIndian Tan, Grenadin 35 (Caparol), Crimson Red (Chrysler)
25
 500900
Pheasant RedDark Diamond Bright Red (Ford), Pimento Red (Chrysler)
26
 4c0800
Brown PodMedium Rosewood (Ford), Cordovan Brown (Chrysler)
27
 480700
TemptressRegis Red (Ford), Dark Beech Firemist (Chrysler)
28
 440600
Dark SiennaChestnut (Ford)
29
 410500
Black BeanDark Cordovan (Ford)
30
 3d0500
Dark BronzeDark Champagne (Ford), Piedmont Maroon (Chrysler)
31
 3a0400
ChocolateCarmine, Seal Brown, Maroon (Ford)
32
 370400
Autumn MapleImperial Maroon (Chrysler), Sunset Maroon (AMC)
33
 340300
Dark CabernetDark Maroon (Ford)
34
 320300
Titian MaroonVictoria Plum (GM)
35
 2f0200
Sepia BlackTyrian Purple, Brown (Ford)
36
 2d0200
Dark Gold WingCoppertone (Ford)
37
 2a0200
Zinnwaldite BrownMidnight Wine (Ford)
38
 280100
DieselMaroon Deep (AMC), Amarone (Alcro)
39
 260100
LicoriceDark Vivid Red (AMC)
40
 240100
BlackMorocco Red, Oporto Maroon (GM)
50
 160000
Smoky BlackBlack Magic (Homebase), Velvet Maroon (Ford)
65
 0d0000
Coal BlackBlack Diamond (GM), Granada Black (GM)
80+
 000000
Moonlight BlackEbony, Jet Black (RAL), Panther Black (Ford)

I’m not entirely sure where I’m going with this or what the ultimate goal might be. This started a couple of weeks ago as what I thought would be a short post about some beer color names, but grew and grew until it became the bloated colossus you see before you. It ended up being more of an exploration of color in general and beer color more specifically. There’s no doubt that the SRM and other numbering systems for color and their ranges work pretty well. But I think it’s always worth contemplating if anything can be made better and, if so, how. My bias obviously is for more descriptive words instead of numbers, and there’s no doubt that bias is personal. But I also can’t believe I’m the only one who prefers poetry to mathematics.

What happens next is entirely dependent upon how much interest this generates, which will reveal if my geekery about beer color is a solitary quirk, or whether any other like-minded color nerds are out there. Just making it this far and reading this sentence will undoubtedly mean you’re probably one of us, as I suspect the rest will have jumped ship after the first few colorful passages. This paragraph is like the teaser after the credits that many movies show after most of the audience has left the theatre. I always stay to the end of the credits of every movie I see, and that should tell you quite a bit about me. But if you’re reading this, then you’re most likely ready to take the next step with me. Drop me a note or comment here and we’ll see what happens. Chromanerds unite!

UPDATE: Here’s another beer-related color that I recently came across on a listical entitled 17 Of The Most Beautiful Colors You Never Knew Existed. #3 is Drunk Tank Pink, and is accompanied by this description. “This particular shade of pink has been used to calm people after it was tested and proven in psych studies to achieve some degree of tranquility.”

drunk-tank-pink

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: beer color, Science

Beer Birthday: Megan Parisi

October 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Megan Parisi, who’s currently a brewer for the Boston Beer Company. Before that she brewed at Wormtown Brewery, Bluejacket and Cambridge Brewing. And coincidentally, we both once played clarinet in a military band, Megan for the US Navy, whereas I was in an Army band. Megan’s a terrific brewer and a great addition to the Samuel Adams Brewery in Boston. Join me in wishing Megan a very happy birthday.

John Harris, from Ecliptic Brewing, Megan, and John Holl, from All About Beer magazine at the GABF judges’ reception at Epic Brewing in 2015.
Me and Megan at CBC when it was in Minneapolis.
megan-parisi-boston
Megan at her new job at the Samuel Adams brewery in Boston a few Julys ago when I was there judging the finals for the Longshot Homebrew Competition.
Will Meyers, with Kevin & Megan, from Cambridge Brewing
Will Meyers (whose birthday is also today) and Kevin both from Cambridge Brewing with Megan, then also with Cambridge, at GABF in 2009.
Legend & Bluejacket
During CBC in Washington, D.C. in 2013. Bobby Bump: assistant brewer, at Bluejacket, Megan, when she was lead brewer at Bluejacket and John Wampler, brewmaster at Legend Brewing in Richmond, Virginia. [Photo by Thomas Cizauskas.]

Filed Under: Birthdays, Just For Fun Tagged With: Massachusetts, Music, Pennsylvania, Philadelphia

Beer In Ads #5372: Valley Forge Bock Beer

October 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for for Scheidt’s Valley Forge Bock Beer, which was created in the 1940s. This one was for the Adam Scheidt Brewing Co., which was located in Norristown, Pennsylvania and was originally founded in 1866. The artist appears to be unknown, possibly an in-house staff artist.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: Luc De Raedemaeker

October 12, 2026 By Jay Brooks Leave a Comment

Today is the 55th birthday of Luc De Raedemaeker, who’s the Tasting Director for the Brussels Beer Challenge, the Dutch Beer Challenge and also the owner of BIERinhuis. I first met Luc in D.C. when Stephen Beaumont introduced us during CBC, and then we judged together in Japan several years ago, and I’ve also been privileged to judge at the BBC for over ten years. We generally run into one another several times a year, both in the states and in Belgium, and he’s always fun to share a beer or three with. One summer, a few years ago, his family stayed with us for a week while they were on vacation in the states, and had a grand time. Join me in wishing Luc a very happy birthday.

Luc-1
Luc with Jan Smets at Brouwerij Het Anker in Mechelen at an event in November of 2013.
Luc-2
Luc at Brasserie Bahnhove in Belgium with Lisa Morrison and Mark Campbell in November of 2015. [photo by Bart Van der Perre.]
DSCN9030
Luc, second from the right, at the World Beer Cup in Denver a few years ago.
mg_9063
Judging in Japan in 2013. Luc is in the back row, right next to me on the left.
luc-and-me-2
Luc and me at a beer dinner at Belga Queen in Brussels several years ago.
luc-crown
Wearing the Belmont Crown during CBC in Portland a couple of years back.
Luc-and-me
At our home a few summers ago, with the Belgium beer flag flying during his visit.

Filed Under: Birthdays Tagged With: Belgium

Beer In Ads #5371: Miller Bock Beer

October 11, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for for Miller Bock Beer, which was created in the 1930s. This poster was made for the Miller Brewing Co., from Milwaukee, Wisconsin, which was founded by Frederick Miller in 1855. The artist appears to be unknown, probably an in-house staff artist.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Miller Brewing, Wisconsin

Beer Birthday: Kirby Shyer

October 11, 2026 By Jay Brooks Leave a Comment

Today would have been the 69th birthday of Kirby Shyer, who founded the Zip City Brewing Co. in New York City, the only brewpub in Manhattan when it opened in November of 1991, since both New Amsterdam and Manhattan Brewing has closed earlier. Unfortunately, he passed away late two years ago. He was a pioneer in the industry, especially on the East Coast because his brewpub was in such a visible place in downtown Manhattan. Unfortunately, when the bottom fell out of craft beer in 1997, the brewery closed. I met Kirby a little later when he was working for another brewery and called on me at BevMo and we later attended a Cleveland Indians baseball game, along with Tom Dalldorf, when the Craft Brewers Conference was in Cleveland in 2002.

Kirby worked in the brewery industry for several years after Zip City closed, both for breweries and distributors, but left to work on a project outside beer and beverages. He passed away in early November of 2024.

All About Beer’s archive includes a great 2017 overview of Zip City and Shyer by Tom Acitelli entitled A Brewpub’s Collapse 20 Years Ago Sounds Familiar.

Zip-City-john-bloch-designs
The logo and merchandising materials for Zip City, created by John Bloch Designs.

This is his obituary from the New York Times:

Kirby Shyer passed away after a long illness on Friday, November 1, 2024 at Mt Sinai Hospital. He was born on October 11, 1957 in NYC, raised in Larchmont, NY and was a longtime resident of Ridgefield, CT. Kirby was a technology early-adopter, a talented amateur film-maker, an enthusiastic champion of his favored music, especially Lou Reed, and a lifelong (but disappointed) Mets fan. Kirby loved Boston Terriers, particularly his own: Indie. Kirby will be missed dearly by everyone who knew him. Kirby was good-natured, smart, creative and also the nicest guy you ever met. Throughout his life, Kirby loved every place he lived and retained close friendships from Westminster School in Simsbury, CT, from St. Lawrence University, where he was a pillar of the Phi Kappa Sigma fraternity, and stayed connected to childhood friends from St Regis and Swiss Challenge camps. In 1991, Kirby launched the startup Zip City Brewing Company, popularizing the brewpub craze across the US and leading the neighborhood revivals of Flatiron & Union Square in NYC. Zip City was notable for its brewing equipment — imported from Austria — integrated into the design of the bar. Zip City brewed rich lagers, expanding the NY beer palate, and paved the way for 10 other local brewpubs. His greatest Zip City success, however, was meeting his loving life partner and wife of 30 years, Jennifer. Kirby was responsible for masterminding the introduction of the Belgian beer Stella Artois to the American market, an effort that was so successful, he was knighted by the Belgian Brewers Guild. Being so well-known in the brewing community, he was also a brand ambassador for Manhattan Beer Distributors. Kirby was the devoted father of Griffin and Grace Shyer, dedicated husband to Jennifer Brown Shyer, and doting uncle to his nieces and nephews. He is also survived by mother Marlene Fanta Shyer, sister Alison Shyer, brother, Christopher Shyer and his partner David Ehrich, and father-in-law Robert Brown. 

A couple of years ago, Kirby was kind enough to send me this awesome Zip City T-shirt from 1995.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brewpubs, History, New York

Beer Birthday: Kushal Hall

October 11, 2026 By Jay Brooks Leave a Comment

common-space
Today is the 42nd birthday of Kushal Hall, former Director of Brewing Operations for Speakeasy Ales & Lagers. Kushal had been brewing at Speakeasy since 2007, but left in May of 2017 to open his own place in Southern California. The new brewery is called Common Space Brewing and is located in Hawthorne. While Kushal studied photography at UC Santa Cruz, I think we can all agree the world is a better place since he became a brewer. A terrific brewer and person, please join me in wishing Kushal a very happy birthday.

Kushal, second from the left, and the gang from Speakeasy at the opening gala for SF Beer Week in 2013.
Kush serving his beer
Kush serving his beer at Speakeasy 13th anniversary bash in 2010.
Kushal as mad scientist (photo by, I believe, Brian Stechschulte).
kushal-betsy-jesse
Kushal with Betsey and Jesse Friedman at the Anchor Christmas Party in 2012.

[Note: last two photos purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: California, Los Angeles, Southern California

Beer Birthday: Jaime Ojeda Selamé

October 11, 2026 By Jay Brooks 1 Comment

Today is the 35th birthday of Jaime Ojeda Selamé (October 11, 1991- ). Jaime was born in Chile and founded ConEspuma, an online beer magazine, along with being a founder of both breweries Cervecería Principal and Jardín Mallinkrodt. I first met him when I judged in South America several years ago, but have gotten to know him much better judging in Belgium and on some press trips abroad. He’s now living in New York, looking for a spot to start a barbecue business. Plus he’s an awesome person to going drinking and eating with. Join me in wishing Jaime a very happy birthday.

With Jaime at World Beer Cup in Minnesota in 2022.
Having lunch during a press trip in Belgium a few years ago.
After Brussels Beer Challenge visiting Brasserie de la Mule.
At my judging table in Belgium in 2019.

Filed Under: Birthdays, Just For Fun Tagged With: Chile

Beer In Ads #5370: Salmon Bock

October 10, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for for Salmon Bock, which was created in 1925. This poster was made for the Brasserie-Malterie Salmon Frères Brewery in Pernes-en-Artois, France, which was founded by the Salmon Brothers in 1848. The poster was created by French commercial artist Pierre Gabriel.

And here’s a slightly larger version of the art in a different format.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, France, History

Historic Beer Birthday: George W. Schimminger

October 10, 2026 By Jay Brooks Leave a Comment

altoona
Today is the birthday of George W. Schimminger (October 10, 1857-January 25, 1917). He was born in Philadelphia, but after Pharmacy school, and some years with a chemical company, moved to Altoona to open a drug store. After retiring in 1885, he and two partners created the business partnership known as Wilhelm, Schimminger & Ramsey, “which took over the operation of the Altoona brewery.” Originally known as the George Wilhelm Brewery, when it was founded in 1855, and later the Old Hickory Brewery, the partners renamed in the Schimminger & Wilhelm Brewery, doing business as the Altoona Brewery, until it was closed for good by Prohibition in 1920. After repeal, the Empire Brewery/Germania Brewery called itself the City Ice & Beverage Co., but in 1936 bought the rights to the Altoona Brewing Co., which remained their name until closing in 1974.

schimmingergeo

This obituary is from the Altoona Mirror, Altoona, Pa., Friday Morning, January 26, 1917:

GEORGE SCHIMMINGER SUMMONED BY DEATH
Well Known Citizen and Business Man Passes Away Yesterday

George W. Schimminger, one of the city’s well known citizens, a former druggist and a member of the firm of Wilhelm, Schimminger & Ramsey, proprietors of the Altoona brewery, died at the home of his son-in-law, A. A. Scheffer, 319 Fourth Avenue, at 12:25 o’clock yesterday afternoon, of a complication of diseases. The news spread over the city rapidly and was received with sincere regret by those who shared his acquaintance.

Mr. Schimminger had been in failing health for the past couple of years but his condition became serious some three months ago and his decline continued rapid until he passed away. Deceased was the son of Max and Elizabeth (deceased) Schimminger, and was born at Philadelphia, October 10, 1857. He attended the schools of his native city and on being graduated from the high school entered the Philadelphia College of Pharmacy, from which institution he was graduated. He then spent several years in the employ of a large chemical house in Philadelphia. He came to Altoona in 1882 and opened a drug store on Twelfth street, between Seventh and Eighth avenues. He conducted it with success until 1895, when he retired from business and entered the firm of Wilhelm, Schimminger & Ramsey, which took over the operation of the Altoona brewery. Since that time and up until his illness compelled him to relinquish work, he was identified with the business.

He was a member of the St. Mark’s Roman Catholic church and was a member of a number of secret and fraternal organizations, among them being the Elks, Eagles, Moose, Frohsinn society, Concordia society, Altoona Turngemeinde, Bavarian society and the Catholic Mutual Beneficial association. He was one of the organizers of the latter organization in the city. He was quiet and unassuming but possessed a disposition that won him friends with all with whom he came in contact.

He was married in this city October, 1882, to Miss Elizabeth Wilhelm, who preceded him to the grave sixteen years ago. He is survived by two children, Charles M. Schimminger and Mrs. J. C. Soyster, both of this city. A daughter, Mrs. Scheffer, preceded him to the grave a few years ago. He is also survived by his aged father, now residing in Philadelphia, and three brothers – Charles, William and Albert Schimminger, of Philadelphia.

The body of Mr. Schimminger will be taken from his late home at 2:30 o’clock Sunday afternoon to St. Mark’s church and later will be interred in the family vault in St. Mary’s cemetery. Solemn high requiem mass will be celebrated at the church Monday morning at 9 o’clock.

Altoona-Brewery-1955

And this shorter obiturary is from the American Brewers’ Review:

schimminger-obit

Altoona-36-lager

Curve-Premium--Beer-Labels-Altoona-Brewing-Company

altoona_label_c

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania

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