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Beer In Ads #5322: Bock! Bock! Bock!

August 15, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for Bock! Bock! Bock! It was created in 1879 by Herman Dohm, who was a lithographer, engraver and printer located in New York City.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York, United States

Historic Beer Birthday: Charles D. Goepper

August 15, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles D. Goepper (August 15, 1860-June 7, 1909). In 18990, he was elected Secretary of the Phoenix Brewery of Louisville, Kentucky. The brewery was founded in 1859 as the Philip Zang Brewery, but became known as the Phoenix Brewery just two years later, in 1861, but closed in 1916 due to prohibition.

Here is Goepper’s obituary from the American Brewers’ Review:

And this obituary is from the Louisville Courier Journal:

And this obituary is from the same day in Louisville Courier Journal, but is slightly different, possibly from different editions, like the morning and evening papers?:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Kentucky

Historic Beer Birthday: Adam Eulberg

August 15, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Adam Eulberg (August 15, 1835-May 20, 1901). He was born in Nassau, Germany but moved to Portage, Wisconsin with his family when he was 19, in 1854. In 1884 he and his brother Peter bought the City Brewery, which had been founded in 1852 by Carl Haertel. His brother Peter passed away suddenly shortly thereafter and Adam carried on the business alone, at least until his two sons were old enough to join him. Adam and Peter renamed the brewery Eulberg Bros. Brewery, but Adam’s family changed it to the Eulberg Brewing Co. in 1907. They survived prohibition making soda, and resumed beer production after repeal, but the Eulbergs sold the business in 1944. It closed for good in 1958.

This is Eulberg’s obituary from the American Brewers’ Review:

Adam-Eulberg-obit

The Eulberg Brewery before he bought it, in 1880.

This short history of the brewery is from the Wisconsin Historical Society:

Milwaukee dominated Wisconsin’s early brewing industry, but successful breweries were found in communities throughout the state. In 1852, German immigrant Carl Haertel began producing beer in Portage, Wisconsin. In 1884, brothers Adam and Peter Eulberg, also originally from Germany, acquired the Haertel Brewery. The Eulberg Brewing Company remained in the family until 1944 and shut its doors permanently in 1958.

And here’s another history of the brewery building itself, which is still standing in downtown Portage, Wisconsin.

Eulberg-building

As far as I can tell, he’s not related to Caspar Eulberg, who was born in roughly the same area of Germany, and started a brewery in Galena, Illinois called C. Eulberg & Sons.

Eulberg-old-portage
Eulberg-can

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Wisconsin

Historic Beer Birthday: Christian Benjamin Feigenspan

August 15, 2026 By Jay Brooks 1 Comment

Today is the birthday of Christian Benjamin Feigenspan (August 15, 1844-April 10, 1899). He was born in Thuringia, Germany but moved his family to New Jersey and founded the C. Feigenspan Brewing Company of Newark in 1875, though at least one source says 1868. When he died in 1899, his son Christian William Feigenspan took over management of the brewery, which remained in business through prohibition, but was bought by Ballantine in 1943.

Christian-Benjamin-Feigenspan

There’s surprisingly little biographical information about Christian Benjamin Feigenspan, but here’s some history of his brewery:

In 1875 the Christian Feigenspan Brewing Company was founded at 49 Charlton St., at the former Laible brewery where he had previously been a superintendent. He would also marry Rachel Laible.

In 1878, he reportedly built a brewery on Belmont Street, and as late as 1886 a facility at 54 Belmont would be listed as the “Feigenspan Bottling Establishment”.

In 1880, Christian Feiganspan took over the Charles Kolb lager beer brewery (founded 1866) on Freeman Street. (Altho’, an 1873 map of Newark shows the property owned by a “Lenz Geyer Company”. There was a “Geyer” who was another Newark brewer who owned an “Enterprise Brewery” on Orange St.)

An 1884 fire would, reportedly, burn the brewery to the ground for a loss of $300,000.

By 1909, the firm would be advertising that “…Feigenspan Breweries are the largest producers of Ale in the United States!” (click on barrel above for text of ad) in an apparent dig at their much larger next door neighbor, P. Ballantine & Sons. Ballantine’s Lager Beer sales having by then accounted for 3/4 of their total production.

Possibly because of WWI era restrictions on the allowable alcohol level of beer (set at a mere 2.75%), Feigenspan entered into Prohibition with 4,000 barrels of aging ale in its cellar. In 1927, the ale would make the news as they tried to sell it. One story in July had it going to Heinz in Pittsburgh to be made into malt vinegar, but follow up articles say that in early November the ale was simply dumped into the sewer “…and thence into the Passaic River”.

Sadly, it would not be the first beer dumped by Feigenspan, which had one of the first four licenses to brew “medicinal beer” at the start of Prohibition. “Medicinal beer” was soon outlawed by the “Anti-Beer” law, and the brewery had to dump 600 cases of “real beer” (4.5% alcohol) in March of 1922.

Christian-Feigenspan-Breweries-Tip-Trays-3-6-inches-Christian-Feigenspan-Inc--Pre-Prohibition

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New Jersey

Beer In Ads #5321: Bock Des Houillères

August 14, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Bock Des Houillères. It was created around the 1920s, and was most likely made for Brasserie des Houillères, which was located in Allouagne in northern France, in the Nord-Pas-de-Calais mining basin, or possibly for a regional coal-mining-linked or cooperative brewery known as houillères. The poster was printed by Publicité Savoye-Godin in Lille, France.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, France, History

Historic Beer Birthday: Eugene L. Husting

August 14, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Eugene Louis Husting (August 14, 1848-November 27, 1916). He was born in Luxembourg, Germany, but came to the U.S. when he was only five, and settled with his family in Wisconsin. In 1877, he founded the Eugene L. Husting Brewery.

In 1900, they changed its name to the E. L. Husting Co. Brewery, but it was closed due to prohibition in 1918. They appear to have concentrated on Weiss beer, and may have also been known as the E.L. Husting Weiss Beer Brewery. After repeal, the brewery never returned to brewing beer, instead concentrating on soda. The soda company closed in 1970.

Eugene-Husting-Brewery
The Eugene Husting Brewery in 1893.

This obituary of Husting is from the American Brewers’ Review:

This account of the brewery’s history is from the Blog, The Distant Mirror:

One other historic Milwaukee brewery that focused primarily on brewing wheat-based beer was Eugene Louis Husting.  Like many brewers before and after him, Eugene began as a brewer at the Northwestern Brewery, which was owned by Phillip Altpeter.  After marrying Phillip’s daughter Bertha in 1872, E.L. Husting opened his own weiss beer brewery and soda factory on the east side of 5th St. between Cherry St. and Vliet St. in 1877.  By 1884 Husting was brewing weiss beer in an 8 barrel brew kettle and selling the product in stoneware bottles.  In 1897 the Husting Brewery expanded inventory to include ginger ale, soda water, cream and orange soda, raspberry wine, and cider. As a result of prohibition (1920-1933), brewing beer discontinued and instead soda was exclusively produced.  Following prohibition the company evolved into a beer and soda distributor until 1970 when the plant shut down.  Today, the main building is still intact and is now considered the oldest standing complete brewery in Milwaukee.

And this account of the brewery is by Kevin M Cullen in an article in Brewery History entitled “Rediscovering Milwaukee’s historic breweries: Part I: Milwaukee’s downtown breweries.”

Soon it was on to the oldest complete standing brewery structure in Milwaukee, the EL. Husting Brewery, whose name is still embossed along an upper cornice of the cream city brick building, which inci- dentally is now home to Great Lakes Archaeological Research Center, a former employer of mine. This brewery and soda factory was established by Eugene Louis Husting in 1877 on the eastside of 5th Street between Cheery Street and Vliet Street In 1884 EL Husting was brewing weiss beer in an eight-barrel brew kettle and bottling in stoneware bottles. He continued to brew sodas and beer here until he died in 1916, after which sodas became the primary bever- age of production during prohibition. Following Prohibition in 1933 the facility became a distribution plant for beer and liquor until it shut down in 1970.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Luxembourg, Milwaukee, Wisconsin

Historic Beer Birthday: Adolph Joseph Zang

August 14, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Adolph Joseph Zang (August 14, 1856-September 28, 1916). He was born in Louisiana, Kentucky, and was the son of Philip Zang, who founded a brewery in Louisville, Kentucky, before moving west in 1859 to Denver, Colorado, where he founded the Philip Zang Brewing Co. that same year. It was the oldest brewery in Colorado. Adolph worked at the brewery and eventually became its president after his father retired in 1889.

This is his short biography from Find-a-Grave:

Brewery magnate for the Zang Brewing Company, the oldest brewing company in Colorado. He was son of company founder Philip Zang. He commissioned the construction of two buildings within in Denver that are now historic landmarks; the Zang House and the Zang Mansion.

And here’s another obituary from his local newspaper:

The blog, Dead in Denver, has a nice biography of Adolph, and so does the Zang Mansion website.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Colorado, Denver, History, Kentucky

Beer Birthday: Brandon Hernández

August 14, 2026 By Jay Brooks Leave a Comment

Today is the 50th (maybe) birthday of Brandon Hernández, who is a Brewing Industry Contributor at The San Diego Union-Tribune and also stays busy with the San Diego Beer News, as a Craft Beer Correspondent at FOX 5 San Diego, Co-Host at The Indie Beer Show, Beer To The Rescue, and Food & Beverage Editor / San Diego On-Tap Host at Ranch & Coast Magazine. He also used to bethe Chief Marketing Officer for Societe Brewing, and before that AleSmith and Stone Brewing. And he’s published the Complete Guide to San Diego Breweries in 2015. Until recently, I used to run into Brandon fairly regularly at beer functions and he’s become one of my favorite people to hang out with. Join me in wishing Brandon a very happy birthday.

Me and Brandon at the Firestone Walker Invitational Beer Festival earlier this year.
Brandon and me at the Firestone Walker Invitational Beer Festival last year.
Brandon and me at Bell’s a few years back.
brandon-hernandez-1
Nice towering press photo of Brandon.
With fellow writers at the opening event for the CBC in Washington, DC in 2013. From left, Stephen Beaumont, me, Steve Shapiro, Gail Williams, Brandon and Chuck Cook.
brandon-hernandez-2
At Churchill’s in San Diego with Tomme Arthur in 2012.
beer-camp-brandon
With a bevy of Celebrator writers in Chico for Beer Camp #93 in late 2012, to make a beer celebrating the 25th anniversary of the Celebrator Beer News. That’s Brandon sporting blond hair fourth from the left.

[Note: photos 3 and 5 were purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: California, San Diego

Beer In Ads #5320: Original Bavarian Beer Girl & Bock

August 13, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster depicts the “Original Bavarian Beer Girl & Bock.” The lithograph was created in 1885.  The lithographer was H. Schile & Co. of 14 & 16 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: Anders Jöns Ångström

August 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Anders Jöns Ångström (August 13, 1814–June 21, 1874). He “was a Swedish physicist and one of the founders of the science of spectroscopy.” The Ångström unit (1 Å = 10−10 m) in which the wavelengths of light and interatomic spacings in condensed matter are sometimes measured are named after him. Various types of spectroscopy are employed in the brewing industry.

Here’s a partial biography of Ångström from Wikipedia:

Anders Jonas Ångström was born in Medelpad to Johan Ångström, and schooled in Härnösand. He moved to Uppsala in 1833 and was educated at Uppsala University, where in 1839 he became docent in physics. In 1842 he went to the Stockholm Observatory to gain experience in practical astronomical work, and the following year he was appointed keeper of the Uppsala Astronomical Observatory.

Intrigued by terrestrial magnetism he recorded observations of fluctuations in magnetic intensity in various parts of Sweden, and was charged by the Stockholm Academy of Sciences with the task, not completed until shortly before his death, of working out the magnetic data obtained by HSwMS Eugenie on her voyage around the world in 1851 to 1853.

In 1858, he succeeded Adolph Ferdinand Svanberg in the chair of physics at Uppsala. His most important work was concerned with heat conduction and spectroscopy. In his optical researches, Optiska Undersökningar, presented to the Royal Swedish Academy of Sciences in 1853, he not only pointed out that the electric spark yields two superposed spectra, one from the metal of the electrode and the other from the gas in which it passes, but deduced from Leonhard Euler’s theory of resonance that an incandescent gas emits luminous rays of the same refrangibility as those it can absorb. This statement, as Sir Edward Sabine remarked when awarding him the Rumford medal of the Royal Society in 1872, contains a fundamental principle of spectrum analysis, and though overlooked for a number of years it entitles him to rank as one of the founders of spectroscopy.

This is the general definition of spectroscopy from Wikipedia:

Spectroscopy is the study of the interaction between matter and electromagnetic radiation. Historically, spectroscopy originated through the study of visible light dispersed according to its wavelength, by a prism. Later the concept was expanded greatly to include any interaction with radiative energy as a function of its wavelength or frequency. Spectroscopic data are often represented by an emission spectrum, a plot of the response of interest as a function of wavelength or frequency.

This abstract from the 2006 paper “Applications of Vibrational Spectroscopy in Brewing” gives an overview of their use by brewers.

The purpose of this chapter is to compile the literature concerning the applications of near‐infrared (NIR), mid‐infrared and Raman spectroscopy in the brewing industry. All these three techniques share the advantages that they are rapid, can be noninvasive and allow direct observation of specific molecular species. As for barley, many researchers have used the NIR reflectance on whole grains in malt evaluation. The NIR determination of α/β‐acids and hop storage index in baled hop samples is reported. NIR spectrophotometric methods have been developed for the determination of yeast concentration and activity in beer making. In addition to the applications in the laboratory of quality control, the overview concerns also the applications of infrared and Raman spectroscopy in monitoring of operation and process control at the essential steps of mashing and wort fermentation in brewery. The results obtained with a short wave NIR spectrophotometer are presented in comparison with long wave NIR spectrophotometers.

Brewers use spectrometers to measure a number of QC items throughout the brewing process.

To get a sense of how much spectrometers are used, this article promoting StellarNet, a company selling them, entitled Spectroscopy Prospects Brewing, is pretty thorough.

NIR-spectrometer-Beer

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: History, Science, Science of Brewing, Sweden

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