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Beer In Ads #5165: Here I Am Folks, Bock Again

January 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Old King Bock Beer, which was published on January 8, 1939. This ad was for the South Western Brewing Corp. of Oklahoma City, Oklahoma, which was originally founded in 1934. This ad ran in The Daily Oklahoman, also of Oklahoma, Oklahoma.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oklahoma

Historic Beer Birthday: Richard G. Owens

January 8, 2026 By Jay Brooks Leave a Comment

milwaukee-flag
Today is the birthday Richard G. Owens (January 8, 1811-November 10, 1882). He was born in Llanfair-is-Gaer, Caernarvonshire, Wales. When he was 21, in 1832, he moved to the U.S., and moved around doing various jobs for several years, settling in Milwaukee, Wisconsin in 1837. In 1840, along with two Welsh partners (William Pawlett and John Davis), Owens founded what has the distinction of being the first brewery in Milwaukee. It was initially referred to as the Milwaukee Brewery, but the name was changed shortly thereafter to the Lake Brewery once a second brewery in Milwaukee opened to avoid confusion. Some accounts claim that it was also usually known simply as “Owens’ Brewery” since he quickly bought out his partners. In 1864, he leased, and then sold, the brewery to Chicagoan M.W. Powell who ran it until 1880, when it closed for good.

owensrichard
This account from “Memoir of Milwaukee County” starts with his son, Richard G. Owens Jr., but mostly goes into the history of his father and the brewery Richard G. Owens Sr. founded.

owens-bio-1
owens-bio-2

Milwaukee_1858
Milwaukee in 1858.

This section of “Pioneer Brewing in Milwaukee” from the Brewing entry in the Encyclopedia of Milwaukee includes a mention of Owens:

Milwaukee’s brewing industry formed in the early 1840s, and developed rapidly along with the burgeoning frontier settlement. European immigrants brought both a local market for traditional beer styles of their homelands and the skilled brewers able to produce such beverages. Although German brewers are most known for their role in shaping the industry from its earliest origins, it was a group of Welsh immigrants—Richard G. Owens, William Pawlett, and John Davis—who established the city’s first brewery in 1840 near the North Pier (Lake Michigan) on Huron Street (now E. Clybourn), known as the Milwaukee Brewery and later the Lake Brewery. Herman Reutelschöfer established Milwaukee’s first German brewery on the northwest corner of Hanover and Virginia shortly thereafter.

Brewing proved to be a dynamic and volatile business in early Milwaukee as approximately thirty-five breweries were established between 1840 and 1860. These were primarily small artisanal shops, formed through family connections or brief partnerships that served customers in the immediate vicinity or through a connected or affiliated saloon, beer hall, or restaurant—much like modern brewpubs. Most of these early breweries were located just east and west of the Milwaukee River, north of downtown. The Milwaukee River provided water essential to the brewing process, and the ice necessary for maintaining the proper temperature for the conditioning of German lager in storage cellars that brewers dug into the bluffs along the river. Milwaukee’s early breweries were small, one- to two-story, wood-frame structures, which housed the entire brewing process—from malting to conditioning—and the residence of the brewer and his family.

Initially, brewing equipment and materials were difficult to come by in frontier Milwaukee. The pioneer brewers improvised. The first batches of Owens’ Milwaukee Brewery were produced in a five-barrel brew kettle composed of a wooden box lined with copper, with barley shipped in from Michigan City, Indiana. The Best Brewery—predecessor to the Pabst Brewing Company—acquired their first brew kettle in 1844, by appealing to a local iron maker to construct one with iron brought in from Racine and Kenosha, on the promise of future payment and free beer for life. Difficulties in securing equipment, materials, and starting capital—especially during the financial panic of 1857, and the Civil War—and the growing competition in the area strained the solvency of Milwaukee’s early breweries, and most closed within a few years after starting.

Milwaukee_1872
Milwaukee in 1872.

And this section of “Breweries of Wisconsin,” by Jerry Apps is about “Owen’s Brewery:”

owens-brewery-1
owens-brewery-2

Milwaukee_1882
These views of Milwaukee are from 1882.

And this article for the Milwaukee Journal newspaper from March 19, 1916, entitled “Birth of Milwaukee’s Brewing Industry is Interesting Story” and begins with Owens’ story.

milwaukee-brewery-history-1916

Milwaukee_20th
Milwaukee at the beginning of the 20th century.

Filed Under: Birthdays, Just For Fun Tagged With: History, Milwaukee, Wales, Wisconsin

Historic Beer Birthday: George Fuller

January 8, 2026 By Jay Brooks Leave a Comment

fullers
Today is the birthday of George Pargiter Fuller (January 8, 1833-April 2, 1927). He was the “the eldest surviving son of John Bird Fuller, a partner in Fuller Smith & Turner, brewers.” “Fuller inherited a share in the family brewery (in Chiswick, London) on his father’s death in 1872, and was also chairman of Avon Rubber in Melksham.

He also served as High Sheriff of Wiltshire in 1878. He lived at Neston Park, Corsham, Wiltshire.” He spent most of his time, however, as a politician. He “was a member of the Wiltshire County Council, chairman of the Chippenham Rural District Council and of the Corsham Parish Council and School Board and a Justice of the Peace for Wiltshire,” and “a Liberal Party politician in the United Kingdom who sat in the House of Commons from 1885 to 1895.” Despite his lineage and ownership stake in his family’s brewery, he doesn’t appear to have been very involved in its management at all.

FULLERS-19002
The Fuller’s Brewery in 1902.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Beer Birthday: Rich Norgrove

January 8, 2026 By Jay Brooks 6 Comments

bear-republic
Today is the 57th birthday of Rich Norgrove, the founder and brewmaster at Bear Republic Brewing Co. in Cloverdale, California. Rich won big several years ago at GABF, winning the award for Small Brewing Company Brewer of the Year in 2006, amounting to validation that he’s been making some great beer for many years. Red Rocket and Racer 5 were some of my first favorite hoppy beers back in the 1990s, when few brewers were making the big, hoppy beers that are nearly ubiquitous nowadays. Did I mention that Rich is also one of the coolest, nicest people in the beer business? Join me in wishing Rich a very happy birthday.

rich-norgrove-1
At an unknown beer festival with his daughter many years ago.
drakes-fest06-07
Vinnie Cilurzo from Russian River and Rich at Drake’s Summit Hop Festival several summers ago.
gabf06-wed-08
Jeremy Cowan (He’Brew) and Rich at Falling Rock in Denver.
gabf06-awards-11
Rich and the Team from Healdsburg, California won four awards and the big award for Small Brewery Company and Small Brewing Company Brewer of the Year in 2006.
Rich Norgrove, from Bear Republic, and Vic Krajl, co-owner of the Bistro
Rich and Vic Krajl at the Bistro IPA Festival in 2010.
P1000803
At a Giants game a few years back, Porter and I joined Rich and his son for a game, where we ran into Steve and Gail, from Beer By Bart, before the game began.
At the Rohnert Park brewpub a few years ago for a speakeasy-themed night.
Rich and his wife Tami at my 60th birthday party a couple of years ago.
Running into Rich at a basketball tournament where both of our sons’ were playing.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer In Ads #5164: Congress Bock Beer Brewed With Creamalt

January 7, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wenesday’s ad is for Congress Bock Beer, which was published on January 7, 1959. This ad was for the Haberle Congress Brewing Co. of Syracuse, New York, which was originally founded in either 1857 or 1865. This ad ran in The Syracuse Herald Journal, also of Syracuse, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: Matthew Nunan

January 7, 2026 By Jay Brooks Leave a Comment

hibernia
Today is actually the day that Matthew Nunan passed away, January 7, 1916, and was born in 1834, or possibly 1836, or maybe even 1828, but the exact date or even month is unknown. There are even some sources that give his date of death as January 13. He was born in Limerick, Ireland, and emigrated to the U.S. when he was fourteen, settling in California in 1855. Lured there by dreams of striking it rich in the goldmines, he soon tried of mining, and first opened a grocery store in San Francisco, but eventually bought the Mission Street Brewery. When they moved the brewery and built a larger one, they renamed it the Hibernia Brewery. Matthew Nunan also served two terms as Sheriff of San Francisco, 1876-1877 and 1878-1879.

1877_Nunan

Gary Flynn has a more thorough Biography of Matthew J. Numan at his Brewery Gems website. He also has a lengthy history of the Mission Street Brewery (1860-1867) and [its] successor The Hibernia Brewery (1867-1920).

Hibernia-Brewery-1899

nunan

Filed Under: Birthdays, Just For Fun Tagged With: California, History, Ireland, San Francisco

Beer Birthday: Harry Schuhmacher

January 7, 2026 By Jay Brooks 5 Comments

bbd
Today is Harry Schuhmacher’s 57th birthday. Harry covers the business side of beer news at his wonderful Beer Business Daily. Our paths cross only occasionally, but I had the pleasure of getting to know Harry better during a press junket to Bavaria several years ago, and he’s one of the warmest, thoughtful and funniest people I’ve met. And he’s a beertard, too. You can also read his occasional personal ramblings at Thanks For Drinking Beer, essays from which is also available as a book, too. Join me in wishing Harry a very happy birthday.

Harry in Germany on a press trip.


With fellow beer writer Horst Dornbusch in Bamberg.


Harry and me enjoying a meal in the Hallertau region of Bavaria.

Harry-and-fan
Harry with a server at his favorite sushi restaurant, presumably in his native San Antonio, Texas, who apparently bought and enjoyed his collection of essays.

Filed Under: Birthdays, Just For Fun Tagged With: Southern States, Texas

Historic Beer Birthday: John G. Schemm

January 7, 2026 By Jay Brooks Leave a Comment

john-g-schemm
Today is the birthday of John G. Schemm (January 7, 1834-March 24, 1899). He was born in Germany, but when he was 22, in 1852, he and his father moved to the U.S., settling on a farm near Detroit. Unfortunately, after a short time, John’s Dad passed away, and he moved to Saginaw, Michigan in 1864. With business partner Christian Grueler, he started a brewery, the Schemm & Gruhler Brewery, in 1866. Three years later, Gruhler passed away and he brought on another partner, renaming the brewery the Schemm & Schoenheit Brewery in 1874. But by 1881, he bought him out, and it became the John G. Schemm Brewery. When he passed away, his son George C. Schemm took over, and incorporated it in 1899 as the J. G. Schemm Brewing Co. Inc. It closed in 1919 due to prohibition, and was sold to another business who tried reopening it as the Schemm Brewing Co. Inc., but it closed for good in 1938. While I found some information on the brewery, there was very little about Schemm himself, not even a picture of him.

Export-Beer-Labels-The-JG-Schemm-Brewing-Co

This account of the brewery is from the “Industries of the Saginaws: Historical, Descriptive and Statistical,” by John W. Leonard, published in 1887.

schemm-brewery-1
schemm-brewery-2

Schemm-brewer-castle

This Schemm’s obituary from the American Brewers Review in 1899:

john-g-schemm-bio
This short account is from “100 Years of Brewing,” published in 1903.

schemm-brewing-100yrs

schemm-brewing-poster

Export-Beer-Labels-Bay-City-Brewing-Co--pre-Prohibition

Schemm-Pilsner-Beer-Labels-Schemm-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Michigan

Historic Beer Birthday: John Kress

January 7, 2026 By Jay Brooks Leave a Comment

john-kress
Today is the birthday of John Kress (January 7, 1825-April 16, 1877). He was born in Hessen, which today is part of Germany. He trained as both a cooper and a brewer, before emigrating to New York in 1850. He worked at the Jacob Ahles Brewery (on 207-224 East 54th, between 2nd & 3rd) for three years, when he and a partner bought it, renaming it the John Kress & Christian Schaefer Brewery. After ten years it became the John Kress Brewery and later the John Kress Brewing Co., though no word what happened to Schaefer. It closed in 1911. This was the only picture of John Kress I could find.

john-kress-drawing

John Kress also produced bottled beer, and the bottles are now very collectible. Some of the beers they produced included Extra Lager Bier, Karthauser Beer, La Paloma, Lager Beer, and Wiener Beer, all brewed at least between 1884 and 1904.

I was also able to find some of the Preferred Stock in the brewery.

john-kress-stock
And this was a promotional mug, apparently.

john-kress-stein

But by far most of the information I could find on John Kress was this biography from the

john-kress-bio

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5163: Fresh As A Babbling Brook, Congress Bock Beer

January 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Congress Bock Beer, which was published on January 6, 1960. This ad was for the Haberle Congress Brewing Co. of Syracuse, New York, which was originally founded in either 1857 or 1865. This ad ran in The Syracuse Herald Journal, also of Syracuse, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

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