Historic Beer Birthday: Alan Cranston

June 19, 2025 By Jay Brooks

alan-cranston
Today is the birthday of Alan MacGregor Cranston (June 19, 1914–December 31, 2000). Cranston was a Democratic senator from California, born in Palo Alto, and served four terms.

Here’s a biography from Find a Grave:

US Senator. A member of the Democratic party, he represented the state of California for four terms in the US Senate from January 1969 until January 1993, serving as the Democratic Whip from 1977 until 1991. Born Alan MacGregor Cranston in Palo Alto, California into a wealthy real estate family, he attended local public schools before attending Pomona College in Claremont, California and the Universidad Nacional Autonoma de Mexico in Mexico City, Mexico, and graduated in 1936 from Stanford University in Palo Alto with a degree in journalism. In 1937 he became a correspondent for the International News Service for two years preceding World War II, covering Europe and North Africa. When an abridged English-language translation of Adolf Hitler’s “Mein Kampf” was released, sanitized to exclude some of Hitler’s anti-semitism and militancy, he published a different translation (with annotations) which he believed more accurately reflected the contents of the book. In 1939 Hitler’s publisher sued him for copyright violation in Connecticut and a judge ruled in Hitler’s favor and publication of the book was halted. From 1940 until 1944 he served as chief, foreign language division in the Office of War Information and in 1944 he enlisted in the US Army. In 1945 he wrote the book, “The Killing of the Peace,” a synopsis of the failed bid to get the US to join the League of Nations immediately following World War I. A world government supporter, he attended the 1945 conference that led to the Dublin Declaration, and became president of the World Federalist Association in 1948. In 1949 he successfully pushed for the California legislature to pass the World Federalist California Resolution, calling on Congress to amend the Constitution to allow US participation in a federal world government. From 1949 until 1952 he was the national president of the United World Federalists. In 1952 he co-founded the California Democratic Council and served as its chairman. In 1958 he was elected California’s State Controller as a Democrat and was re-elected in 1962. In 1968 he ran as the Democratic candidate for US Senate and was elected to the first of four six-year terms, defeating Republican challenger Max Rafferty, followed by Republican challenger H.L. “Bill” Richardson in 1974, Republican Paul Gann in 1980, and Republican Congressman Ed Zschau in 1986. During his time in the US Senate, he served on the Banking, Housing, Urban Affairs, Veterans (which he chaired), and Foreign Relations Committees and was strongly opposed to the US involvement in the Vietnam War. He was an unsuccessful candidate for the 1984 Democratic presidential nomination, dropping out of the race after finishing poorly in the Iowa and New Hampshire primaries. In November 1991 he was reprimanded by the US Senate Select Committee on Ethics for “improper conduct” after Lincoln Savings head Charles Keating’s companies contributed $850,000 to voter registration groups closely affiliated with him. Because the Keating affair had damaged his political career, coupled with his diagnosis and treatment of prostate cancer, he decided against running for a 5th US Senate term. His final act as a Senator was to preside over the inauguration of Bill Clinton as President of the US on January 20, 1993. A fitness enthusiast, he was notable for practicing and participating in the sport of track and field as a sprinter in special senior races. An avid lifetime supporter of the global abolishment of nuclear weapons, in his retirement he became a part of the Nuclear Weapon Elimination Initiative of the State of the World Forum and founded the Global Security Institute in 1999, serving as its president. He died of natural causes in Los Altos, California at the age of 86.

Of course, the one thing left out of Cranston’s biography in most accounts is the reason that he’s featured here. On January 4, 1977, Representative William A. Steiger (Republican from Wisconsin’s 6th District) introduced H.R.1337 a transportation bill with the title “A bill to amend the Internal Revenue Code of 1954 with respect to excise tax on certain trucks, buses, tractors, etcetera.”

To that bill, senator Cranston added a crucial amendment which had a profound effect on the landscape of beer today, and its final title was “An Act to amend the Internal Revenue Code of 1954 with respect to excise tax on certain trucks, buses, tractors, et cetera, home production of beer and wine, refunds of the taxes on gasoline and special fuels to aerial applicators, and partial rollovers of lump sum distributions.”

Here’s the text of the beer portion of Amendment 3534, added by Senator Alan Cranston:

(e) BEER FOR PERSONAL OR FAMILY USE. — Subject to regulation prescribed by the Secretary, any adult may, without payment of tax, produce beer for personal or family use and not for sale. The aggregate amount of beer exempt from tax under this subsection with respect to any household shall not exceed —
(1) 200 gallons per calendar year if there are 2 or more adults in such household, or
(2) 100 gallons per calendar year if there is only 1 adult in such household.
For purposes of this subsection, the term ‘adult’ means an individual who has attained 18 years of age, or the minimum age (if any) established by law applicable in the locality in which the household is situated at which beer may be sold to individuals, whichever is greater.

As we all know, President Jimmy Carter signed H.R. 1337 into law on October 14, 1978, paving the way for the our modern brewing industry that includes over 700 breweries in California alone, and over 4,000 nationwide. Thanks Alan.

In 1984, Cranston made a failed bid to run for president. I bet he would have gotten the homebrewing vote.

Historical Beer Birthday: John Lofting

June 15, 2025 By Jay Brooks

Today is as good a day as any to celebrate the birthday of John Lofting (1659–June 15, 1742). Like many people born centuries ago who weren’t royal or otherwise well-born, we don’t know the exact day he was born, but we do know that he died today. Lofting was a Dutchman who lived in London as an adult, and patented several devices, the most famous of which was the fire engine, but he may also have been responsible for the beer engine.

Here’s his Wikipedia entry:

Originally Jan Loftingh, John Lofting was an engineer and entrepreneur from the Netherlands. His parents were Herman and Johanna. He moved to London, England, before 1686. He patented two inventions being the “sucking worm engine” (a fire engine) and a horse-powered thimble knurling machine. His mill was set up in Islington, where Lofting Road is named after him. However, in or about 1700, he moved his main operation to Great Marlow in Buckinghamshire to take advantage of the River Thames’ ability to turn a water wheel which improved productivity, enabling the production of over 2 million thimbles per year.

The Sucking Worm Engine, from the British Museum.

And while Joseph Bramah patented the first practical beer engine, Lofting’s design made it possible for Bramah to build on and create his. Although there’s little I could find specific about Lofting’s invention, it is mentioned in the Wikipedia entry for the beer engine:

A beer engine is a device for pumping beer from a cask in a pub’s cellar.
The beer engine was invented by John Lofting, a Dutch inventor, merchant and manufacturer who moved from Amsterdam to London in about 1688 and patented a number of inventions including a fire hose and engine for extinguishing fires and a thimble knurling machine as well as a device for pumping beer. The London Gazette of 17 March 1691 stated “the patentee hath also projected a very useful engine for starting of beers and other liquors which will deliver from 20 to 30 barrels an hour which are completely fixed with brass joints and screws at reasonable rates.”
The locksmith and hydraulic engineer Joseph Bramah developed beer pumping further in 1797.
The beer engine is normally manually operated, although electrically powered and gas powered pumps are occasionally used; when manually powered, the term handpump is often used to refer to both the pump and the associated handle.
The beer engine is normally located below the bar with the visible handle being used to draw the beer through a flexible tube to the spout, below which the glass is placed. Modern hand pumps may clamp onto the edge of the bar or be mounted on the top of the bar.
A pump clip is usually attached to the handle by a spring clip giving the name and sometimes the brewery, beer type and alcoholic strength of the beer being served through that handpump.
The handle of a handpump is often used as a symbol of cask ale. Keg beer dispensers usually feature illuminated countertop fittings behind which a handle opens a valve that allows the gas pressure in the keg to force beer to the attached spout.

A modern beer engine.

Beer In Ads #4991: It’s The Time Of Year For Pearl Bock Beer

June 7, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Pearl Bock Beer. The ad was published in 1963. This one was for Pearl Brewing Co. of San Antonio, Texas, which was originally founded in 1883. This ad ran in The Fort Worth Star Telegram, of Fort Worth, Texas.

Historic Beer Birthday: Joseph Bramah

April 13, 2025 By Jay Brooks

Today is the birthday of Joseph Bramah (April 13, 1748-December 9, 1814). Bramah was an English engineer, and inventor, whose most famous invention was the hydraulic press. But he also made improvements and created a practical beer engine, creating his beer pump and engine inventions between 1785 and 1797.

Another summary of his achievements is quite flattering:

English engineer and inventor whose lock manufacturing shop was the cradle of the British machine-tool industry. Central in early Victorian lockmaking and manufacturing, he influenced almost every mechanical trade of the time. Like Henry Ford, his influence was probably greater for the manufacturing processes he developed, than the product itself. He took out his first patent on a safety lock (1784) and in 1795 he patented his hydraulic press, known as the Bramah press, used for heavy forging. He devised a numerical printing machine for bank notes and was one of the first to suggest the practicability of screw propellers and of hydraulic transmission. He invented milling and planing machines and other machine tools, a beer-engine (1797), and a water-closet.

As for the actual patents, there were two of them. The first was in 1785 and was for what he called a “beer pump.” Then, in 1793 he was granted Patent No. 2196 for his improved version, now referred to as a “beer engine.” It was actually a Dutchman, John Lofting, who had first invented the beer pump in 1688, but Bramah’s were more refined and practical, and more importantly, patented. Curiously, Grace’s Guide to British Industrial History lists the patent dates as 1787 and 1797, so it’s unclear which are the correct dates.

In this engraving, entitled Men of Science Living in 1807-8, Bramah is on the left side, the tenth one in the back from the left. He’s the one with the wide sash across his chest and the star-shaped badge on his jacket. Others include Joseph Banks, Henry Cavendish and James Watt.

NPG 1075a; Engraving after 'Men of Science Living in 1807-8'

There’s even a J.D. Wetherspoon’s pub in his home town of Bramley called The Joseph Bramah

Beer Birthday: Tom McCormick

April 5, 2025 By Jay Brooks

Today is the 68th birthday of Tom McCormick, former Executive Director of the California Craft Brewers Association (CCBA), who just retired a couple of years ago, though is still doing some work with them. Tom’s also owned and ran a distributorship and the Pro Brewer website, worked with Wolaver’s for a time, but found his true calling promoting and defending small brewers in California. Tom is the most unflappable person I’ve ever met, and hands down one of my favorite people in the industry. Join me in wishing Tom a very happy birthday.

Me at Tom at the California Beer Summit earlier this year.

Tom and me a few years ago at the Celebration of Craft Festival at Trumer.

Tom McCormick, Nancy Johnson & Dave Buehler @ Wynkoop — Tom, with Nancy Johnson and Dave Buehler at Wynkoop for GABF a couple of years ago.

Stan Hieronymus & Tom McCormick @ Great Divide — With Stan Hieronymus Great Divide’s annual media reception a number of years ago.

wbc-din08-05 — Tom with Amy Dalton, from All About Beer magazine at the World Beer Cup dinner in San Diego.

nancy-johnson-2 — Tom and Nancy Johnson at a BA dinner.

tom-mccormick-and-me — Tom and me at the 2012 Mammoth Festival of Beers & Bluesapalooza.

Historic Beer Birthday: Billy Carter

March 29, 2025 By Jay Brooks

billy
Today is the birthday of William Alton Carter III, better known as Billy Carter (March 29, 1937–September 25, 1988). He “was an American farmer, businessman, and politician. Carter promoted Billy Beer, and was a candidate for Mayor of Plains, Georgia. He was also the younger brother of former Georgia Governor and U.S. President Jimmy Carter,” who signed into law the bill re-legalizing homebrewing.

BILLY CARTER

He was a proud redneck, and capitalized on his image as a beer-drinking roughneck bumpkin to sell Billy Beer.

billy-beer

Billy Beer was a beer first made in the United States in July 1977, by the Falls City Brewing Company. It was promoted by Billy Carter, whose older brother Jimmy was the incumbent President of the United States. In October 1978, Falls City announced that it was closing its doors after less than a year of Carter’s promotion. The beer was produced by Cold Spring Brewing, West End Brewing, and Pearl Brewing Company.

Each can from the four breweries that produced it were slightly different. And you can see those differences in the cans below.

“After Billy Beer ceased production, advertisements appeared in newspapers offering to sell Billy Beer cans for several hundred to several thousands of dollars each, attempting to profit from their perceived rarity. However, since the cans were actually produced in the millions, the real value of a can ranged from 50 cents to one dollar in 1981.”

circa 1975: A shopkeeper selling 'Billy Carter Beer'. Billy Carter, the brother of American President Jimmy Carter, is a noted beer drinker and has named a beer for himself. (Photo by Peter Keegan/Keystone/Getty Images)

“Billy Beer was also featured on an episode of the reality series Auction Kings, where an appraiser deemed a case of unopened Billy Beer to be worthless; however, at the featured auction, the case was sold for $100.”
billy_beer_masked
Here’s part of his story from 6 Presidential Siblings and the Headaches They Caused, published in Mental Floss:

Truly the standard by which all other presidential sibling’s antics are judged, Billy burst onto the national scene as the boisterous, hard-drinking counterpoint to his pious, reserved brother Jimmy. Billy’s early antics were amusing and fairly innocuous: he endorsed the legendarily terrible Billy Beer in an effort to make a little cash off of his hard-living image, and he made quips like, “My mother went into the Peace Corps when she was sixty-eight. My one sister is a motorcycle freak, my other sister is a Holy Roller evangelist and my brother is running for president. I’m the only sane one in the family.” While he worked hard to convey a roughneck bumpkin image to the press, Billy’s confidantes claimed that he was in fact well-read and an able businessman who used his Southern bona fides to help his older brother’s political cause. On the other hand, Billy’s drinking turned from amusing to tragic as his fame grew.
In 1979, he had to go into rehab to curb his drinking. Around the same time he nearly lost his Georgia home to the IRS for failing to pay a six-figure federal income tax bill for 1978.
The real capper, though, came when Billy began consorting with Libya at a time when relations between the North African nation and the U.S. were starting to strain. In 1978 he made a trip to Libya with a group of Georgia businessmen who were interested in expanding trade with the country; Billy then hosted a Libyan delegation in Atlanta. When questioned about his dealings, Billy responded, “The only thing I can say is there is a hell of a lot more Arabians than there is Jews,” a public-relations nightmare for which he later apologized. The damage got worse in 1980 when Billy registered as an agent of the Libyan government and received a $220,000 loan from the Libyans for helping facilitate oil sales. This transaction led to accusations of influence peddling and a Congressional investigation. In short, it was enough to make Jimmy Carter long for the days when his brother’s antics only included such little quirks as urinating in public in front of a group of reporters and dignitaries.

Mental Floss has an article entitled A Brief History of Billy Beer, which is actually a reasonably thorough account.

The side of the twelve-pack carton of Billy Beer.

And here’s his biography from Find-a-Grave:

Folk Figure, Businessman. Known for his outlandish public behavior, he was a younger brother of former Georgia Governor and US President Jimmy Carter. After graduating from high school, he attended Emory University in Atlanta, Georgia but did not complete a degree. He then served four years in the US Marine Corps and after his discharge, he returned to Plains, Georgia to work with his brother in the family business of growing peanuts. In 1972 he purchased a gas and service station in Plains and operated it for most of the 1970s. In 1976 he attempted to enter the political ring when he ran for mayor of Plains but lost the election. In 1977 he endorsed Billy Beer, capitalizing upon his colorful image as a beer-drinking Southern “good ol’ boy” that developed in the press when his brother ran for US President. After Billy Beer failed, he was forced to sell his house to settle back taxes owed to the Internal Revenue Service. In late 1978 and early 1979, he visited Libya three times with a contingent from Georgia, eventually registering as a foreign agent of the Libyan government and received a $220,000 loan. This led to a US Senate hearing on alleged influence peddling which the press named “Billygate.” In the autumn of 1987, he was diagnosed with pancreatic cancer, and after receiving unsuccessful treatments for the disease, he died the following year at the age of 51. In 1999 his son, William “Buddy” Carter, published a biography of his father titled “Billy Carter: A Journey Through the Shadows.”

BillyBeerWEB

The hit television show The Simpsons featured Homer drinking a can of Billy Beer in the 1997 episode “Lisa the Skeptic”; after Bart tells him that the skeleton he is trying to hide is probably old enough already, he counters Bart’s remark by introducing his Billy Beer stating that people said the same thing about the beer. After he drinks the beer, he says “We elected the wrong Carter”. Also in the 1992 episode “The Otto Show”, Homer excitedly finds a can of Billy Beer in the pocket of his old “concert jacket”, and drinks it.

Homer-billy-beer

Historic Beer Birthday: Joseph Priestley

March 13, 2025 By Jay Brooks

oxygen
Today is the birthday of English scientist Joseph Priestley (March 13, 1733-February 6, 1804). While he was also a “clergyman, natural philosopher, chemist, educator, and Liberal political theorist,” he’s perhaps best known for discovering oxygen (even though a few others lay claim to that honor). According to Wikipedia, “his early scientific interest was electricity, but he is remembered for his later work in chemistry, especially gases. He investigated the ‘fixed air’ (carbon dioxide) found in a layer above the liquid in beer brewery fermentation vats. Although known by different names at the time, he also discovered sulphur dioxide, ammonia, nitrogen oxides, carbon monoxide and silicon fluoride. Priestley is remembered for his invention of a way of making soda-water (1772), the pneumatic trough, and recognising that green plants in light released oxygen. His political opinions and support of the French Revolution, were unpopular. After his home and laboratory were set afire (1791), he sailed for America, arriving at New York on 4 Jun 1794

Priestley

In the biography of Priestley at the American Chemistry Society has a sidebar about his work with fermentation:

Bubbling Beverages
In 1767, Priestley was offered a ministry in Leeds, Englane, located near a brewery. This abundant and convenient source of “fixed air” — what we now know as carbon dioxide — from fermentation sparked his lifetime investigation into the chemistry of gases. He found a way to produce artificially what occurred naturally in beer and champagne: water containing the effervescence of carbon dioxide. The method earned the Royal Society’s coveted Copley Prize and was the precursor of the modern soft-drink industry.

Even Michael Jackson, in 1994, wrote about Priestley connection to the brewing industry.

“It has been suggested that the Yorkshire square system was developed with the help of Joseph Priestley who, in 1722, delivered a paper to the Royal Society on the absorption of gases in liquids. In addition to being a scientist, and later a political dissident, he was for a time the minister of a Unitarian church in Leeds. During that period he lived next to a brewery on a site that is now Tetley’s.”

In the New World Encyclopedia, during his time in Leeds, it explains his work on carbonation.

Priestley’s house was next to a brewery, and he became fascinated with the layer of dense gas that hung over the giant vats of fermenting beer. His first experiments showed that the gas would extinguish lighted wood chips. He then noticed that the gas appeared to be heavier than normal air, as it remained in the vats and did not mix with the air in the room. The distinctive gas, which Priestley called “fixed air,” had already been discovered and named “mephitic air” by Joseph Black. It was, in fact, carbon dioxide. Priestley discovered a method of impregnating water with the carbon dioxide by placing a bowl of water above a vat of fermenting beer. The carbon dioxide soon became dissolved in the water to produce soda water, and Priestley found that the impregnated water developed a pleasant acidic taste. In 1773, he published an article on the carbonation of water (soda water), which won him the Royal Society’s Copley Medal and brought much attention to his scientific work.
He began to offer the treated water to friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air, in which he described a process of dripping sulfuric acid (or oil of vitriol as Priestley knew it) onto chalk to produce carbon dioxide and forcing the gas to dissolve by agitating a bowl of water in contact with the gas.

And here’s More About Priestley from the Birmingham Jewellry Quarter, whatever that is:

But his most important work was to be in the field of gases, which he called ‘airs’ (he would later chide James Keir for giving himself airs (oh dear!) by adopting the term ‘gases’ in his Dictionary of Chemistry, saying ‘I cannot help smiling at his new phraseology’). Living, as he did at the time, next to a brewery, he noticed that the gas given off from the fermenting vats drifted to the ground, implying that it was heavier than air. Moreover, he discovered that it extinguished lighted wood chips. He had discovered carbon dioxide, which he called ‘fixed air’. Devising a method of making the gas at home without brewing beer, he discovered that it produced a pleasant tangy taste when dissolved in water. By this invention of carbonated water, he had become the father of fizzy drinks!

But perhaps my favorite retelling comes from the riveting History of Industrial Gases:

The relevant findings were published in 1772, in Impregnating Water with Fixed Air

20. By this process may fixed air be given to wine, beer, and almost any liquor whatever: and when beer is become flat or dead, it will be revived by this means; but the delicate agreeable flavour, or acidulous taste communicated by the fixed air, and which is manifest in water, will hardly be perceived in wine, or other liquors which have much taste of their own.

Priestley’s apparatus for experimenting with ‘airs.’

Beer Birthday: John Hickenlooper

February 7, 2025 By Jay Brooks

Today is the 73rd birthday of Senator — and former Colorado Governor and Denver mayor — John Hickenlooper. John was also the co-founder of Wynkoop Brewery in Denver’s LoDo District, and in fact is credited with helping to revitalize the whole area. After being a popular, and by all accounts very effective mayor, for several years, he was elected as the Governor of Colorado, and more recently Senator for Colorado. John’s been great for Denver, Colorado and craft brewing. Join me in wishing John a very happy birthday.

George Wendt, Nancy Johnson & John at the Great American Beer Festival three years ago.

allen-hick-buehler
With Ken Allen, from Anderson Valley Brewing, and Dave Buehler, from Elysian Brewing at GABF several years ago.

johnson-hickenlooper
Nancy Johnson and John at GABF in 2003.

Buddy’s Beer Garden

November 11, 2023 By Jay Brooks

looney-tunes
On the eve of the repeal of prohibition, anticipation must have been running pretty high. On November 11, 1933, Warner Brothers cartoon studios released their newest Looney Tunes animated short film, “Buddy’s Beer Garden.”

“It is a Looney Tunes cartoon, featuring Buddy, the second star of the series. It was supervised by Earl Duvall, here credited as ‘Duval,’ was one of only five Warner Bros. cartoons directed by him, and one of only three Buddy shorts. Musical direction was by Norman Spencer.”

Here’s the description of the film from Wikipedia:

We enter Buddy’s beer garden, where are gathered many merry patrons, singing “Oh du lieber Augustin”, mugs in hand. The happy opening scene fades to one of an equally merry Buddy, who balances a tray and sings of the good cheer his beer brings (to the tune of “Auf Wiederseh’n (We’ll Meet Again)”), as he fixes a tablecloth and sets down two glasses of his ware, while a black dog, pretzels on its tail, behind him barks in tune. A German oom-pah band creates an ambience (and, as the band reappears four times throughout the cartoon, each time they are seen, as a gag, a small member of the group will come out of the largest member’s brass instrument, playing, in succession, a trumpet, maracas, a piano, and a bass drum.) Beer flows on tap, and Buddy ensures that each mug has plenty of foam. Cookie neatly prepares several pretzels, which then are salted by the same little dachshund, and carried thence away. The tongue sandwiches offered as part of the bar’s free lunch sing & lap up mustard; an impatient patron (presumably the same brute who serves as the villain in later shorts, such as Buddy’s Show Boat and Buddy’s Garage) demands his beer, which he instantly gulps down upon its arrival.
All present take part in “It’s Time to Sing ‘Sweet Adeline’ Again”: some sing, one patron plays his spaghetti as though the noodles were strings on a harp, Buddy makes an instrument out of his steins, &c. Cookie comes around, offering cigars and cigarettes to the patrons, one of whom, the same impatient brute as before, accepts, but not before freshly stroking the girl’s chin. Cookie performs an exotic dance for the entire beer garden, and is joined by the selfsame patron, & a formerly stationery piano. The film goes on: Buddy whistles “Hi Lee Hi Lo”, tossing beer from one mug to another, preparing sandwiches, clearing tables.
As a final treat for his customers, Our Hero introduces a lady singer (who bears a striking resemblance to Mae West), who reveals herself only after Buddy’s departure and a brief musical interlude. The grand dame attracts the attention of the very same recurring patron, who drunkenly stumbles over to her with the intention of receiving a kiss: as the song (“I Love my Big Time, Slow Time Baseball Man”) ends, he makes his request, but a horned goat, part of a poster advertising “Bock Beer”, but nonetheless quite alive, with its horns stabs the patron’s backside, sending him flying. The patron, on his airborne journey, causes the lady singer to catch her dress on an overhanging tree; the dress tears, & the throaty performer, now grounded, is revealed to be a cross-dressed Buddy. Pleasantly embarrassed, Buddy stalks away, waving blithely to all present; in the final shot, we see that the bird cage strapped to Buddy’s posterior (there to replicate the voluptuousness of his singing persona), in fact houses an exotic bird, which shows itself to have a voice & nose like those of Jimmy Durante, as well as a saying: “Am I mortified!”

Although it’s fairly small, here’s the entire cartoon to watch. Enjoy.

A Tale Of Pretty Polly Perkins

March 10, 2023 By Jay Brooks

While looking through the Internet Archive today, I came across this odd bit of temperance literature from England. It’s a six-page story published in 1890 to persuade people from partaking of the demon alcohol and instead suggesting Mason’s Extract of Herbs “for the speedy production of herb or botanic beer, a non-intoxicating beverage.” Unsurprisingly, it was published by Newball & Mason, makers of the apparently non-alcoholic beer. It’s called “A Tale of Pretty Polly Perkins.”

The name, I believe, comes from an earlier song called Pretty Polly Perkins of Paddington Green that was first published in 1864. According to Wikipedia, “it was almost universally known in England until around the mid-1950s, when it began to fade as being too old-fashioned.” So here’s the story in full. It’s worth a read.

The back cover shows a bottle of Mason’s Original Herb or Botanic Beer. What was it exactly? I’m not sure, but the Monterey Bay Herb Company has a history of it on their Facebook page:

Herbal History: Mason’s Botanical Beer
“The little busy bee improves the shining hour and prefers Mason’s Extract of Herbs before the laborious old fashioned method of extracting it itself.”
Newball & Mason’s original Extract of Herbs, also known as “Botanic Beer,” was promoted as a refreshing tonic and non-alcoholic alternative to beer in keeping with the Temperance movement which prevailed at the time. The company was formed in 1859 through a partnership between Thomas Ayres Newball and his apprentice, 15-year old Thomas Mason. In 1875, the younger Thomas opened a factory on Park Row in Nottingham, from which he produced his “extract of herbs.”
Advertisements for Mason’s Extract of Herbs appeared regularly in newspapers and on posters and handbills circulated in street railways throughout London. The ads always contained the familiar tagline,”The little busy bee improves the shining hour and prefers Mason’s Extract of Herbs before the laborious old fashioned method of extracting it itself’ and instructed the reader to “Send 9 stamps for sample bottle, enough to make eight gallons.”
In 1880, Thomas took on an apprentice of his own, Benjamin Deaville, who later became a partner in the company. Over the next several years, the company would move twice more until landing in New Basford where the two men established Maville Works, a merging of their names. Here the company diversified to also produce coffee, flavorings, fruit essences, dried herbs and household chemicals.
Benjamin became the sole proprietor after Thomas died in 1911, and he remained chairman and managing director until his death in 1938. Newball and Mason relocated to Staffordshire in 1957, where it continued to operate until 1970.
Wondering what Mason’s botanical beer was made of? Like most formulas of the period, it was a closely guarded secret. But, because few things stay secret forever (and the label’s illustration provides a clue)…the primary ingredients were yarrow, dandelion, comfrey and horehound.

Ad for Mason’s Extract from around 1900.

So it’s made with “yarrow, dandelion, comfrey and horehound,” ingredients more at home in a gruit. How exactly did that concoction create a beverage that tasted in any way like beer, enough that they felt comfortable calling it beer, botanic beer or otherwise?

Below is some more information from an advertising leaflet produced in the 1890s.

Newball & Mason’s original extract of herbs or ‘botanic beer’ was promoted as a wholesome, refreshing drink, a tonic. Most importantly (in line with the Temperance movement of the time which disapproved of alcohol drinking and campaigned determinedly against it), it was marketed as a non alcoholic (and much cheaper) alternative to beer.
In the advertisement an image of bees buzzing round a bottle and the clump of flowers to the left (dandelion, white dead nettle, burdock and comfrey) suggest the natural and healthy origin of the extract. Another image shows a smiling, young, male scientist holding a glass of the extract, endorsing the product. Newball & Mason were manufacturing chemists & botanic druggists based at the Hyson Green Works, Nottingham.

I love the line “no other extract makes beer like it.” That I believe. And here’s one more account of the extract, from a local history group in Nottingham, England:

The company of Newball and Mason was originally founded by Thomas Ayres Newball and Thomas Mason. In 1850 Thomas Ayres Newball had opened a chemist shop at 36 Derby Road, Nottingham and in 1859, at the age of fifteen, Thomas Mason became his apprentice. After several years, Thomas Mason opened his own shop on Derby Road and it was at this time that he invented the ‘extract of herbs’, a concentrated essence that could be made up into the non-alcoholic beverage, ‘Botanic Beer’. In the 1870’s the two businesses were amalgamated to form Newball and Mason, chemist and druggist, with premises near the Market Place and at 10 Derby Road (Morris’s Trade Directory for 1877). With the growing popularity of botanic beer, in 1875 Thomas Mason opened a factory on Park Row in Nottingham, to produce his ‘extract of herbs’. Benjamin Deaville joined the company as an apprentice in 1880 and after serving a three year apprenticeship, he decided to concentrate on the manufacturing side of the business, later becoming a partner in the company.
In 1890, the company moved into a larger factory on Terrace Street in Hyson Green and in 1902, they moved again to a former lace factory on Beech Avenue, New Basford. This factory was known as the ‘Maville Works’, combining the names of Mason and Deaville. By this time, Newball and Mason had diversified to produce not only the ‘extract of herbs’ but also coffee, fruit essences and flavourings, household chemicals, culinary and medicinal herbs, the latter being grown on the company’s herb and fruit farm in Bunny. In 1911, Thomas Mason died and Benjamin Deaville became the sole proprietor. In 1925 he decided to form a private limited company and held the position of chairman and managing director until his death in 1938.
THE INGREDIENTS : yarrow, dandelion, comfrey and horehound. All grow wild in Ryde Cemetery so if you fancy taking up brewing…!

Based on this ad from the 1890s, it looks it was also sold in the U.S., as well.

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