Anheuser-Busch InBev

ABIB Restructures The Marketing Departments

March 3, 2010

For those of you following the transformation of Anheuser-Busch into Anheuser-Busch InBev, today’s St. Louis Post-Dispatch had an interesting article about a “shake-up in its marketing department.” Essentially, it “divides responsibility for beer brands along consumer-segment lines and places greater importance on developing new products and reaching multi-cultural consumers.” A few more of the proposed [...]

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Ouch, ABIB Begans New Round Of Layoffs

February 19, 2010

Ouch, according to St. Louis Today, Anheuser Busch InBev has announced layoffs of 90 key people, including four vice-presidents. Some of the people let go “included workers responsible for handling every facet of the brewer’s national sales.” Though the layoffs were spread among 25 states, HQ in Missouri lost the most — 17 — and [...]

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Beer To Flow Again In Belgium

January 23, 2010

I’ve been avoiding this story over the last few weeks, mostly because I’ve been busy with other work and it’s a complicated one. I’ve sure you’ve seen it and pieces of it, though. It’s even gone mainstream, with Time magazine wading into it, mostly because of the big business angle. In a nutshell, Anheuser-Busch InBev [...]

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Beck’s Sale Called Off

November 28, 2009

Reuters is reporting that the impending sale of Beck’s by Anheuser-Busch InBev has been scuttled, by ABIB. According to the weekly German magazine WirtschaftsWoche, the 1.7 billion Euro ($2.54 billion) contract was ready to be sign by purchaser U.S. buyout firm Bain Capital when ABIB walked away from the deal. WirtschaftsWoche is speculating that the [...]

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Macro Beer Prices Finally Going Up

August 28, 2009

(updated below) Anheuser-Busch InBev (ABIB) announced a couple of days ago that come fall, their prices would be going up. MillerCoors also made it clear that they would be taking a price increase as well. The Wall Street Journal reported that “Anheuser-Busch InBev NV, the largest U.S. beer seller by revenue, and MillerCoors LLC will [...]

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A Marketeer’s Take On Bud Light

August 19, 2009

Thanks to Anat Baron from Beer Wars, who tweeted this. Laura Ries, one half of the father-daughter Ries & Ries marketing consultants, who together wrote The 22 Immutable Laws of Branding and four other books. She wrote a piece on her far-too-cleverly named Ries’ Pieces blog about the Bud Light brand. It’s interesting to read [...]

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