Japan

Beer In Ads #475: The Sapporo Stare

by Jay Brooks on November 11, 2011 · 1 comment

in Art & Beer,Beers


Friday’s ad is another one for the Japanese beer Sapporo, this one from 1935. What a great expression on her face as she looks longingly and lovingly at whoever just poured her the glass of beer.

SapporoBeer-1935

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Beer In Ads #474: Sapporo Geisha

by Jay Brooks on November 10, 2011 · 0 comments

in Art & Beer,Beers


Thursday’s ad is for the Japanese beer Sapporo, from 1927. I don’t know if the woman really is a geisha, but it made for a snappier title. Plus, it’s a cut above the usual ad in artistry.

SapporoBeer-1927

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Beer In Ads #410: Kembang Bier

by Jay Brooks on July 8, 2011 · 0 comments

in Art & Beer,Beers


Friday’s ad is for an old Japanese beer, Kembang, from Sockabaja, Fukushima & Co. Though I can’t be sure, it has the look of western ads from the late 1800s, though the script is art nouveau, which is a little later in the early 20th century.

Kembang-bier

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Multicolored Beer

by Jay Brooks on March 4, 2011 · 6 comments

in Beers,Breweries,Just For Fun

rainbow-beers
One of the great things about beer is the many colors that beer can have, though it’s a more limited rainbow. Beer color tends to be in the “fall” family of colors, ranging from yellow to amber, orange, brown and finally black. A Japanese brewery on the island of Hokkaido is trying to change the beer color rainbow to more closely match the more familiar ROYGBIV color spectrum. I’m not sure that’s an entirely welcome idea, but here’s what the Abashiri Brewery is up to:

abashiri-red-btl
RED: Hamanasu Draft

Hamanasu Draft Translated from Japanese (via Google Translate):

Summer flowers image of Hokkaido “Hamanasu” the brightness of “Ruby Red” was able to express clear and shining brightly colored gems such as rubies concept. By use of secondary materials Hamanasu fruit, finished with a tap Hamanasu aroma and fruity flavor. Pour into a glass and there are wildflowers bloom to decorate the jewel-studded coast of Okhotsk in the summer.

This “Hamanasu DRAFT” brew under the technical guidance of the Tokyo University of Agriculture, the thing to use natural materials from the fruits of Okhotsk Hamanasu local representation could Hamanasu aroma and fruity taste. The petals of “Ruby Red” commitment as well, we succeeded in expressing in clear and shining bright red that you use the natural pigment anthocyanin.

abashiri-red-hamanasu

Next up, skipping any yellow, golden, amber or orange beers from the spectrum to reach green.

abashiri-green-btl
GREEN: Shiretoko Draft

Shiretokko Draft Translated from Japanese (via Google Translate):

“Was established as a world heritage, everyone would like to deliver the magnificent nature of Shiretoko” Carefully selected to match the dye-based pigment spirulina, natural shade of green in a clear expression of the Shiretoko the fresh green of spring, As for the unprecedented low-malt beer “smell” the theme is an article created.

As to the third bullet of the Four Seasons series, Hokkaido, sparkling wine become the season of the fresh green “Shiretoko draft” was able to produce. In order to have a scent of this feature, deliberately suppressing the use of hops, by using low-malt beer find a match for this fragrance in a number of aroma components to reproduce the natural feel the rich aroma of Shiretoko for. In addition, in order to close the shade and majestic scenery of Shiretoko, from the natural pigment various “Draft ice” used “Spirulina,” By using natural pigments in three, including the depth and clarity than succeeded in expressing in conjunction with the mystic hue.

abashiri-green-shiretoko

Can anybody say “Saint Patrick’s Day?” Now onto the blues.

abashiri-blue-btl
BLUE: Tyuhyou Draft

Tyuhyou Draft Translated from Japanese (via Google Translate):

Okhotsk Sea ice image of a sky blue “Okhotsk” light and refreshing finish to the faucet has a rich brewing water used to the concept of drift ice in the Sea of Okhotsk. It is developed under technical guidance of Biology, Faculty of Tokyo University of Agriculture and Industry, and granular foam by bubbling pure bright blue sea of Okhotsk ever, causes the image of floating on the sea ice in the slightly blue.

Pour into a glass and there are romantic wider Sea of Okhotsk in winter. The article has created feelings of pride in our plant material to stick to local produce. DRAFT Niatari ice brew, wanted to express in a bubble floating in the sea ice.

I was looking for there for a good foaming, Shima Hisashi professor of Tokyo University of Agriculture, has proposed the use of yam. The Chinese yam, including components that improve the bubbling has been demonstrated in Shima Hisashi’s research.

The commitment also blue Okhotsk, spirulina is said to be the plant’s oldest (and ingredients that many are taking a healthy food), using trial and error many times, the color of the bright sea in clear to reproduce successfully.

Though it’s not stated here, the blue color comes from the addition of seaweed in the beer.

Okhotsk Blue Draft stands out for its cool color and interesting (yet not off-putting) ingredients. The brew is made using water melted from icebergs that float each year onto Hokkaido beaches from the chilly Sea of Okhotsk, an arm of the North Pacific ocean bordered by Japan and Russia.

Then Abashiri went one step further and used seaweed to give their brew and icy blue tint. Perhaps not the greatest selling point but it does make Okhotsk Blue look, well, different. As for the taste… reports state that Ryuho isn’t at all bad as beers go, and if you didn’t know there was seaweed in it, you likely wouldn’t guess there was.

abashiri-blue-tyuhyou

So if those weren’t weird enough, here’s the final one, a pink beer made with potatoes.

abashiri-pink-btl
PINK: Jyaga Draft (or Potato Draft)

Jyaga Draft Translated from Japanese (via Google Translate):

The series culminates in Abashiri seasons, the fall harvest is the land of the north Okhotsk. Representation of low-malt beer purple potatoes colorful petals bloom on the ground of the North “draft Potato” When I die pretty flowers that come autumn harvest, the potatoes using the “Fall of Okhotsk,” guests feel the dish.

The fourth season series, “Autumn Harvest” Okhotsk from the Omoi want to express that began with the material sticking to it. Met there is “newly harvested potatoes” and “specialty Abashiri” Silvervine passion fruit called the North was. Abashiri produced by massive potato flavor and ripe “Silvervine” finished in a faucet has been moderately fruity fermented by Yoshiyasu matches.

abashiri-pink-potato

Be afraid. be very afraid.

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Sapporo’s Legendary Biru

by Jay Brooks on December 25, 2010 · 0 comments

in Beers,Breweries,Just For Fun

sapporo
My friend and colleague, Tom Dalldorf, sent me the link to this cool video by Sapporo beer for the Canadian market. Entitled Legendary Biru, it’s almost Rube Goldberg-esque. The original music is pretty addictive, too, but it’s the inventive way in which they re-imagine the brewing process that I find interesting. You can also see more about it at Sapporo’s Canadian website. I think there may be a contest of some kind, too, but I didn’t look closely at that aspect of it.

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Recycled Brewers Malt Bags

by Jay Brooks on November 26, 2010 · 0 comments

in Just For Fun,Related Pleasures

japan
This is interesting. A Japanese designer, Kouhei Okamoto, has created a line of laptop and other bags using recycled brewer’s malt. The bags were featured at the 2010 Good Design Expo.

malt-laptop-bags

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Beer In Ads #152: Phoebe Cates For Asahi

July 16, 2010

Friday’s ad ends Bud week early and is a bit of a departure for what’s usually featured here. I try not to use overtly male-oriented ads but today is an exception. We all have celebrities, male and female, that we’re more attracted to than others. For me, one of my most enduring starstruck crushes has [...]

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Japanese Paper Beer

June 26, 2010

Most people have probably heard of origami, the Japanese art of paper folding. But the Japanese propensity of coming up with unusual hobbies knows no boundaries. One of the tamer examples is the related art of making 3D paper models. Using vector software like Pepakura, 3D models are created in 2D and then sheets are [...]

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Beer In Ads #69: Japanese Anime’s Kotobuki Beer

March 19, 2010

Friday’s ad is a strange one, I don’t actually recall where exactly I found the image. I don’t believe it’s actually for a brewery’s beer but instead is a Japanese anime character called TsumugiKotobuki. According to one description, she’s a “high school student who walks in on the ‘light’ music club. She is inspired to [...]

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Beer In Ads #52: Sapporo 1908

February 25, 2010

Thursday’s ad is for Sapporo, since the Japanese brewery was founded today in 1889. Following western brewery advertising standards of the day, this one was published nineteen years later in 1908.

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Beer In Ads #22: Sapporo’s At The Dance

January 14, 2010

Thursday’s ad is from Japan, and is for Sapporo beer. The ad is from 1934 and pictures a woman sitting and enjoying a beer, presumably at a dance watching the other couples cut a rug. One oddity; is it just me or does that glass in her hand look pretty small? Or is she perhaps [...]

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U.S. Select Beer Taste

September 6, 2009

I stumbled on the photo of a peculiar beer below while looking for another image. It was on Holy Taco, a humor website as far as I can tell. Best I could find out is that it’s a Japanese beer made by what appears to be a fairly large global food and drinks company called [...]

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Jewel Pet’s Garnet Drinks Beer

August 15, 2009

I confess I’d never heard of Jewel Pet before now. As far as I can tell, Jewel Pet is one of those saccharinely sweet Japanese cartoons in the Hello Kitty mold. In fact, it was created by the same company, Sanrio. It’s a cartoon for kids in Japan so far at least 52 episodes have [...]

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Beer In Art #35: Heartland Art

July 12, 2009

Today’s works of art are by a variety of artists. The common element is that all of them were created for a concept bar in Japan called Beer Hall Heartland, a part of Kirin and a separate brand of beer they make. The beer was first brewed exclusively for the bar in 1986. It has [...]

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