Asahi Buys Grolsch, Peroni & Meantime

asahi grolsch peroni meantime
Business Insider is reporting that Anheuser-Busch InBev, who’s in the process of closing the deal for SABMiller, agreed to sell off Grolsh, Peroni and Meantime Brewing, which is part of SABMiller’s portfolio, most likely in order to smooth the regulatory approvals necessary to close the transaction. In fact, this deal in contingent on the other one, so that if the ABI/SABMiller deals fall apart, then this one won’t go through either and they’ll remain part of SABMiller.

SABMiller posted a short press release today:

SABMiller plc (“SABMiller”) has been informed by Anheuser Busch InBev SA/NV (“AB InBev”) that following its announcement on 10 February, it has accepted the binding offer from Asahi Group Holdings, Ltd (“Asahi”) to acquire certain of SABMiller’s European premium brands and their related businesses (excluding certain US rights), following completion of the relevant employee information and consultation processes applicable to the sale of these brands and businesses.

The acquisition by Asahi of these premium brands and related businesses (comprised of the Peroni, Grolsch and Meantime brand families and related businesses in Italy, the Netherlands, the UK and internationally (“the Business”)) is conditional on the successful closing of the recommended acquisition of SABMiller by AB InBev as announced on 11 November 2015, which itself contains certain regulatory pre-conditions and conditions, and the approval by the European Commission of Asahi as a purchaser of the Business.


Patent No. 4053653A: Method Of Obtaining Lupulin-Rich Products From Hops

Today in 1977, US Patent 4053653 A was issued, an invention of Junjiro Miyata and Yasushi Kikuchi, assigned to Asahi Breweries, Ltd., for their “Method of Obtaining Lupulin-Rich Products from Hops.” Here’s the Abstract:

A method of obtaining lupulin-rich products from hops, which comprises: subjecting frozen hop cones to coarse crushing by a first crusher equipped with a screen having width of openings in the range of 6 – 15 mm and sieving fragments of crushed hops passing therethrough to obtain a first lot of lupulin-rich product as accumulated beneath the sieve; and then subjecting the portion which passed over the screen of the sieve to recrushing by a second crusher equipped with a screen having narrower openings than that of the first crusher a screen having width of openings in the range of 3 – 6 mm, and sieving fragments of recrushed hops passing therethrough to obtain a second lot of lupulin-rich product as accumulated beneath the sieves.
The method is performed on hops and particles thereof maintained in the frozen condition.


Asahi Buys Mountain Goat

mountain-goat-red asahi
So larger breweries buying smaller ones is not confined to the U.S., or even the Western Hemisphere. Australia’s Mountain Goat Beer announced on “Monday that Asahi Holdings (Australia) had taken a 100 per cent ownership stake in the company.” Co-founders Dave Bonighton and Cam Hines will be staying on although an Asahi employee, Matt Grix, has been “named as the new Mountain Goat general manager,” but they also added that “Mountain Goat will continue to operate as a stand-alone business.”

I first met Dave Bonighton either judging in Japan or in the U.S. at the World Beer Cup, although we also judged together in Australia last year at the AIBA. Dave’s a great guy and his beers are some of the best I’ve had from Australia.

The Australian magazine Beer & Brewer has the full story.

Mountain Goat co-founder and brewmaster Dave Bonighton.

Patent No. 0472298B1: Keg For Draft Beer

Today in 1995, US Patent 0472298 B1 was issued, an invention of Yutaka Fujimoto, Takaaki Furuhashi, Katsuoki Kawanishi, and Ryo Sakazume, assigned to Sapporo Breweries Limited, for their “Keg For Draft Beer.” There’s no Abstract, although in the description it includes this summary:

A keg for a liquid to facilitate cooling of the liquid retained in the keg and to keep the temperature of the cooled liquid in the keg, comprising:
   a keg body for retaining the liquid therein and having an upper face (3), a lower face (5), a side face (4) and a mouth piece (2) for providing the liquid into the keg body and ejecting the liquid therefrom, said keg body being formed of a keg inner cylinder (1) for constituting a container for the liquid and a keg outer cylinder (6), said keg inner and outer cylinders being laminated together to form a space and air being removed from the space to form a vacuum adiabatic layer (VL) therebetween; characterized in that the keg outer cylinder (6) substantially covers the keg inner cylinder (1) except one of the upper and lower fades (3, 5) of the keg body, and in that a cooling face (Cz) is formed on said one of the upper and lower faces (3, 5) of the keg body where the inner cylinder (1) is not covered so that the liquid inside the inner cylinder (1) can be cooled through the cooling face and the temperature of the liquid inside the inner cylinder is kept by the adiabatic layer defined between the inner and outer cylinders.

Untitled Untitled

Beer In Ads #1615: Harrison Ford For Kirin Lager

Monday’s ad is for Kirin Lager, from the early 1990s, probably 1994. I’m guessing 1994, because Ford also did a television commercial for Kirin that year. Featuring actor Harrison Ford, whose birthday is today, the poster is advertising Kirin Lager. According to one account, here is a translation of the poster, which was seen in a convenience store window:

Harrison Ford endorsing Kirin beer, Fukushima 福島

“Kono aji ga, biiru.” = “This taste, beer.”
“Kire aji, daigo aji” = “cutting edge taste, the epitome of taste”
“Kirin ragaa.” = “Kirin lager.”

And apparently the small letters at the bottom here translate as: “You have to be 20 years old for beer and recycle the empty cans.”

Beer In Ads #1556: Lady In Green

Friday’s ad is for Sapporo, probably from the early part of the 20th century. It shows a female bartender in a green dress with a red belt serving a bottle of Sapporo. I can’t read Japanese Kanji so I don’t know what it says, but it’s a cool ad and you can see why they obviously made a poster out of it.


Beer In Ads #1535: Asahi Anime

Friday’s ad is for Asahi, from sometime over the last decade or so. It’s hard to say since Japanese anime or manga art is often so timeless. Animation in the form of anime and manga is incredibly popular in Japan, and became increasingly so in the U.S. from the 1980s on. Beyond the cheesecake factor, it’s a simple, and familiar beer advertising image, of a woman on the beach in a bikini. I’m sure that music means something, but I don’t recognize the tune. The woman also may be a familiar character from a popular manga book but I don’t recognize her either.


Beer In Ads #1145: Kirin Soldier

Saturday’s ad is for Kirin, from 1939. This is another odd one, with a Japanese woman holding a large bottle of Kirin beer over her shoulder. But her shadow shows a soldier marching behind her, which seems almost eerie in hindsight, knowing that World War 2 was looming and the Japanese attack on Pearl Harbor was only two years away.