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Ballantine’s Literary Ads: Henry Morton Robinson

September 7, 2016 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was Henry Morton Robinson, who was reasonably well known in 1951, when his ad ran.

Today is the birthday of Henry Morton Robinson (September 7, 1898–January 13, 1961), who “was an American novelist, best known for A Skeleton Key to Finnegans Wake written with Joseph Campbell and his 1950 novel The Cardinal, which Time magazine reported was ‘The year’s most popular book, fiction or nonfiction.'”

ballantine-1951-Robinson

His piece for Ballantine was done in the form of his reminiscences about how Ballantine Ale has helped him relax over the years:

If Ballantine Ale didn’t exist, it would be necessary to invent it.

The tensions generated by modern life begin to lessen for me whenever I pluck a dewy-cold bottle of Ballantine Ale from the refrigerator. Anticipation mounts as I snap off the cap with its familiar three rings. There’s a promissory gurgle in the neck of the green bottle, then a swirl of full-bodied amber ale into my tilted glass. I watch the creamy collar rise to the brim — and the ritual of pouring is complete.

A sip, a swallow, a draught — according to my mood. Deep speaks to deep, as thirst and tension vanish together. Relaxed, I savor the distinctive after-tang prized by everyone who has ever tasted this hefty brew.

I lift glass and bottle to gauge my remaining measure of enjoyment. I’m prolonging, not scanting, an experience that will be repeated when I open another bottle of Ballantine Ale to be my companion at lunch or dinner.

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Filed Under: Beers, Birthdays, Breweries, Related Pleasures Tagged With: Advertising, Ballantine, History, Literature

Beer Birthday: Brad Klipner

June 18, 2016 By Jay Brooks

baltimore
Today is the 38th birthday of Brad Klipner, who writes the beer blog Beer in Baltimore. Brad also does marketing for Baltimore Beer Week and recently took a job as sales manager for DuClaw Brewing. Brad and I have corresponded numerous times but have not yet had an opportunity to drink a beer in person yet. Join me in wishing him a very happy birthday.

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Thumbs up for beer.

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With a bevy of beery beauties.

Filed Under: Birthdays Tagged With: Baltimore, Maryland

Margaret Bourke-White Photographs Of The Busch Family

June 14, 2016 By Jay Brooks

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Today is the birthday of Margaret Bourke-White (June 14, 1904-August 27, 1971). She “was an American photographer and documentary photographer. She is best known as the first foreign photographer permitted to take pictures of Soviet industry, the firsthand American female war photojournalist, and the first female photographer for Henry Luce’s Life magazine, where her photograph appeared on the first cover. She died of Parkinson’s disease about eighteen years after she developed her first symptoms.”

The International Photography Hall of Fame also has a good overview of her life, and so does the Encyclopedia Britannica. She was an amazing photographer, and many of her photos are iconic views of the 20th century. She was frequently featured in Life magazine, such as a series of photographs she took for the May 1955 issue, to accompany an article on “what the magazine called “the liveliest, lustiest family dynasty” in America: the Busch clan.” Here’s a portion of the text from that article:

In 1865 [LIFE wrote] a German immigrant named Adolphus Busch took over a small, failing brewery in St. Louis. In the decades since, the brewery has become the largest in the world, last year selling over 719 million foamy quarts of beer. In that same period period the Missouri family Busch has become just about the liveliest, lustiest family dynasty in the country.

Today the chief executive of Anheuser-Busch Inc., and in consequence the head of the sprawling family, is Adolphus’ grandson, a gregarious, impulsive, hoarse-voiced, 56-year-old extrovert name August Anheuser Busch jr., who is hardly ever called anything but Gussie. Gussie and the other present members of the family have lost little of the fierce, competitive genius with which their predecessors kept he world of hops hopping. And unlike the later generations of some robust business families, they have not noticeably slid into the sedentary or intellectual pleasures of wealth. They continue to love the outdoors, fine horses, huge houses full of hunting trophies, big families, roaring parties and beery choruses of “Im Wald and auf der Heide.”

The baronial splendor amid which Gussie lives with his handsome wife and their children prompts St. Louisans to say the Busches really live like German merchant princes of an earlier age. But their way of life adds a memorably exuberant and expansive segment to the American scene.

Here are a few of the photographs that Margaret Bourke-White took of the Busch family, along with the original captions from the 1955 Life article, if there was one. Some of the photographs taken by Bourke-White were not included in the article. If you want to see the rest of her photos from that session, by all means check out House of Suds: Portrait of the Busch Beer Dynasty at Play on Time’s archives.

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Anheuser Busch heir August (Gussie) Busch Jr. and wife Trudy in the trophy-filled gun room of their mansion, Grant’s Farm, with their children Beatrice Alice and Adolphus Busch IV.

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Out for the daily ride, Trudy astride Happy Landing and Gussie on Miss Budweiser amble across the lawn of the 34-room brick mansion Gussie’s father erected in 1911.

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Singing at Schlachtfest, Gussie sits with guest, Mrs. Charles Thomas, wearing chef’s hat and apron which his male guests received.

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There’s no caption for this one, but I’d sure like to know what the hell’s going on in this one. A Schlachtfest, according to Wikipedia, “is the German term for the ritual or ceremonial slaughter of an animal, which is often followed by feast. Today, it usually refers to the practice in many parts of Germany, such as the Palatinate, for a celebration or festival involving the ceremonial slaughter of a pig reared or bought by a private household or an inn for that purpose.”

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Paul Victor von Gontard, general manager of San Fernando Valley brewery, sniffing hops.

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Toast to their master and mistress is drunk in champagne at annual gathering of 20 Grant’s Farm workers, who just received envelopes containing their annual bonus. In dark jacket at left is zookeeper Frank Parko and alongside him are stablemen, grounds keepers. Butler and cook are at right.

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Filed Under: Beers, Birthdays, Breweries, Just For Fun Tagged With: Anheuser-Busch, History, Photography

Chasing Utopia(s)

June 7, 2016 By Jay Brooks

utopias
Today is the birthday of poet, writer, commentator, activist, and educator Nikki Giovanni. She’s currently an English professor at Virginia Tech, and has authored over twenty collections of poetry, children’s books, and many other works. She isn’t much of a beer drinker, sad to say. But her mother apparently was, and that’s what she wrote a story about: honoring her mother by searching out what she believed was one of the best beers around, Samuel Adams’ Utopia [sic].

nikki-giovanni

Curiously, even though her story was printed in a prominent magazine and then later collected into a book, meaning editors and copy people presumably poured over it, nobody noticed that Utopia was not the actual name of the beer that was so central to the story. The actual name of the beer, of course, is Utopias. It’s possible it was by design, and I can see a scenario where the “s” was left off to give the phrase “chasing utopia” more meaning. That gaffe aside — if indeed it was one — it’s still an interesting story.

When Giovanni’s mother passed away, Nikki Giovanni decided drinking wine, which she preferred, wouldn’t do. But she also didn’t think that the pedestrian beers that her mother favored wouldn’t quite pay the proper respect, and she decided to find out what was the best beer in the world, and decided for her purposes that it was Utopias, and then wrote about the experience of trying to find a bottle for the July 2011 issue of Poetry Magazine.

Michel Martin interviewed Nikki Giovanni on NPR in early 2014, about her new book, and the Chasing Utopia story:

MICHEL MARTIN, HOST: We start today with the award-winning writer Nikki Giovanni. She’s one of the best-known and most celebrated poets of our time. She’s known for her accessible and beautiful writing about home, family, friends and even food. Nikki Giovanni is the university distinguished professor of English at Virginia Tech. She’s also the author of 28 books. Her latest “Chasing Utopia” is a combination of essays and poetry. I spoke with her when the book was first published last year, and she began by telling me how she chose the title “Chasing Utopia.”

NIKKI GIOVANNI: Well, it really is that my mom died now in 2005. And so it’s been a while, but, you know, losing your mother, even though it’s the right order of things, is sad. I was a mother’s child. And I stayed very, very sad. And I finally said, you know, Nikki, you have to get out of this. And mommy, every day — we knew that mommy was dying when she said no she didn’t want a beer because every day of her life, she drank a beer. And so I said to myself, well, I’m missing mommy, why don’t I have a beer? But I really — I hate to say it, Michel, I just don’t like beer. And so it was like, OK, if you’re going to drink a beer, then you ought to drink the number one beer in the world. So I went and looked it up. Well, it turns out it’s Utopias, which is actually a beer by Sam Adams. So I called a man at my local store, Keith (ph), and he said, Nikki, we never get Utopias. You know, we’re a small market, they never sell us any Utopias. Well, I started to do what I do when things don’t go well. I just started to complain. You know, everybody starts going – why can’t I find a Utopias? And I happened to be on NPR actually, and the guy who makes Utopias heard it. And he actually sent it to me. But in the meantime, I had been to a government agency. I’ve been every place, you know, and everybody was like, oh, you’ll find utopia. And I was like, no, it’s a beer for Christ’s sake. So it’s been really fun learning about beers, and it makes me smile because I think of my mother. And I know that she’s sitting in heaven, you know, kicking back. She’s a Bud Light person.

MARTIN: She’s a Bud Light — not even a Utopias? What?

GIOVANNI: No. She couldn’t afford Utopias.

MARTIN: Maybe her tastes will change in heaven. Would your mom have enjoyed Utopia, or would that be too rich for her blood?

GIOVANNI: Oh, no. Mommy would’ve enjoyed it. Mommy enjoyed anything. But, you know, I could take my mother a glass of water and she would – and that’s what I loved about her. She would like, oh, I’ve never had water this good. What did you do to the water? You know, my mother always made me feel incredibly competent. And I don’t think anybody else has taken that place in my life actually.

A press shot of the Utopias

Here’s the story itself, from the Poetry Foundation website:

Thanks to social networking, G.K. Chesterton’s remark that “poets have been mysteriously silent on the subject of cheese” has recently been given wide, if undeserved, circulation; anyone who consults the Poetry Foundation’s online poetry archive will find his claim not to be true. Hoping to disprove any larger point he may have been making, however, we asked several poets to mix memory and desire — for food — in the pieces that follow. Bon appetit!

• 

So here is the actual story. I was bored. Bored even though I had the privilege of interviewing Mae Jemison, the first Black woman in space, who said she pursued a degree in physics and also became a medical doctor to keep her mind occupied. Mae’s iq must be nine hundred and fifty-five or thereabouts. I asked: “How do you keep from being bored?”

And she replied: “A friend of my father’s once told me ‘If you’re bored you’re not paying attention.’”

So I said: “Beer.”

We are foodies, my family and I. My grandmother was an extraordinary cook. Her miniature Parker House rolls have been known to float the roof off a flooded house in hurricane season. Grandpapa made pineapple ice cream so rich and creamy, with those surprising chunks that burst with citrusy flavor. My sister, Gary Ann, made spring rolls so perfectly the Chinese complained to the State Department, and my Aunt fries chicken just short of burning that has been known to make the Colonel denounce his own kfc. Mommy was the best bean cooker in this world—and still is, I’m sure, in the next. I do a pretty swell pot roast myself. We are, in other words, dangerous when it comes to food.

Mommy also liked pig feet. Boiled. Not pickled.

I was sad when Mommy died. Then six weeks later Gary Ann died. Then my Aunt Ann. I tried to find a way to bring them back.

Beer.

Mommy drank Miller Genuine Draft. Gary Ann drank Bud Light. Not me. What did I have in common with those guys on tv who were throwing a football around and looking just shy of fat? Nothing. They bored me. If it was going to be beer, I needed to learn something.

Going through books, I came across Utopia. Sam Adams. The number one beer in the world. Having always been a fan of start at the top, I called my local beer store. “I’d like to order a Utopia, please.” Thinking this would be easy.

“No Way,” Keith said. “We never get that!”
ok. I called Bounty Hunter. They have everything. That’s where I bought my Justice Series: Blind Justice, Frontier Justice, Poetic Justice. Great red wines.

“No, ma’am, we don’t sell beer.”

Utopia is only on a special allotment to Canada, where it is sold as a “Special Brew.” If I could just get to Canada, I could find my Utopia. But, dadgummit, the tsa would take it from me, claiming it was over three ounces. I’d be doggone if I would provide that group with Utopia. Never. Never. No Canada for me.

Samuel Adams’s Utopia is only brewed every other year. There will be a batch coming out this year, but it goes really quickly. There are folk who work at the Sam Adams Brewery just to be able to smell it, and I have heard, though I doubt that it’s true, that you are strip-searched when you leave work during Utopia season. Once, they say, someone belched and was immediately arrested.

Utopia is incredibly special, is the number one beer in the world because the aroma alone is worth the price. Can a beer be “chewy” while at the same time smooth as silk? Can a beer make you feel like a queen while bringing out your libido, making you want to howl? Indeed it can. Utopia makes you want a Swan for your Leda. A Lancelot for your Guinevere. A boiled pig foot for your low-down blues. Special? Are your first pair of stockings special? Is the first time your Mom let you wear lipstick special? Is your first kiss special? It’s Utopia.

But here is the happy part. I am a poet. I occasionally get invited to speak at Important Government Agencies. I was thrilled. Sure, someone will say: Why would you, a poet, a rebel, you who hate the tsa and think railroads should make a big comeback, you who think modern wars are stupid and unworthy—why would you speak for an Important Government Agency? Well, for one thing, I am an American. So government, whether I like it or not, R Me. For another thing, I know they have the world’s best computers. I was charming. I was funny. I was very nice and a good citizen. I wanted an illegal favor.

“Please, sir,” said I, “can you find Utopia?”

“Of course, little lady,” said the Director. “It’s in your heart and mind.” He smiled a lovely smile and patted me on my shoulder. Not wanting to appear to correct him, I smiled the smile of the defeated. And waited for him to leave. I asked his assistant.
“I think,” he pontificated, “it is in your soul. Search deep and you will find it.”

I knew I needed someone of color. Finally an older man, grey hair cut short, came by. “Please excuse me,” I said, “I’m trying to find Utopia. Can you help?”

“Why sure,” he said “as soon as I can find a safe computer.” We moved into another room and he made me stand way away from him so that I could not see the screen. He pulled up a website. “Here you go.” And he was right. “I can’t buy it as it’s against the rules, but get someone else to go to this site. I hear it’s a great beer. At $350 a pint, it ought to be.”

And now that I’ve found Utopia, I am at peace. I have Utopia, and if I were Egyptian I would be buried with it. I use it to start conversations and make friends. It is not for mortals. Or Americans. Utopia is for the gods.

chasing-utopia
The above piece was included in her latest collection of poems,
also entitled Chasing Utopia, published in 2013.

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Literature

Beerish Birthday: Nathan Fillion

March 27, 2016 By Jay Brooks

browncoats
This is not, strictly speaking, a beer birthday, which is why I called it a “beerish” one, but my wife and I are both Browncoats, fans of the criminally short-lived television show Firefly. Like many Browncoats, we’ve continued to follow its cast members, especially the star of Firefly, and its companion film Serenity, Nathan Fillion. Today is Nathan Fillion’s 45th birthday.

Fillion is currently one of the stars of the hit TV show on ABC: Castle, which is now in its seventh season. He was also Captain Hammer in Dr. Horrible’s Sing-a-Long Blog (in fact a few years ago in All About Beer magazine’s “It’s My Round” when I wrote Living In The Silver Age, the photo showed me wearing a Captain Hammer t-shirt). Some of Fillion’s films include Waitress and Slither, and he was the “wrong” Ryan in Saving Private Ryan. Some of his television appearances include Buffy the Vampire Slayer, Lost, Drive and Desperate Housewives, and he got his start on the soap opera One Life To Live.

Before he’d had a hit TV series, my wife attended a Firefly convention in Los Angeles and Fillion not only attended it but was at one of the after parties that she was involved in. Thanks to me, she brought the beer — a collection of whatever I could part with from the cellar at that time. Sarah snapped a photo of Fillion drinking one of those beers, Drake’s IPA, through a curly straw. Join me in wishing Nathan a very happy birthday. And if you aren’t watching Castle or haven’t seen Firefly, you owe it to yourself to right that wrong.

Orchid Party 013

Filed Under: Birthdays Tagged With: Canada, Celebrities, Film, Television

Beer Birthday: Jen Muehlbauer

March 5, 2016 By Jay Brooks

Jen-M
Today is the 41st (I think) birthday of Jen Muehlbauer, who writes East Bay Beer and has also worked at several prominent local beer places — most recently I heard the Albany Taproom and/or Whole Foods. She’s been writing about beer since 2002. Because she’s been in the trenches, I think her voice is more practical, realistically cynical and utterly invaluable. I always love to read her take on what’s being debated on the interwebs. Join me in wishing Jen a very happy birthday.

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With Fraggle at the Celebrator 25th anniversary party in 2013.

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Enjoying a large mug of beer.

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A visit from Krampus.

Note: the last two photos were purloined from Facebook.

Filed Under: Birthdays Tagged With: Bay Area, California

Beer Birthday: Wendy Littlefield

February 17, 2016 By Jay Brooks

vanberg-dewulf-new
Today is Wendy Littlefield’s 60th birthday. Wendy, along with her husband, ran the Belgian export company Vanberg & DeWulf, until quite recently, when the business was sold, although they continued for the next year with the company before starting the next chapter. Their portfolio included such great beer lines as Dupont, Castelain and Dubuisson (Bush). They were also the original founders of Brewery Ommegang. Four years ago was their 30th anniversary of being involved in the beer industry and bringing great beer to America. Plus, they’re great fun to hang out and drink with, especially in Belgium. Join me in wishing Wendy a very happy birthday.

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Michael Roper, owner of the Hopleaf, Jonathan Surratt, and Wendy, when we had dinner there a couple of years ago.

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At an Avec beer dinner a few years ago.

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Wendy with husband Don Feinberg in Ghent at a beer dinner with Dilewyns last week.

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Don Feinberg, Anne (from New York’s Ginger Man) and Wendy in Belgium.

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Wendy and Don in 1979.

NOTE: Photos purloined from Vanberg & DeWulf’s website and Facebook.

Filed Under: Birthdays Tagged With: Belgium, Chicago, Illinois, New York

Beer Birthday: Jay Sheveck

February 6, 2016 By Jay Brooks

beer-guppy
Today is also the 46th birthday of Jay Sheveck, a beer writer and filmmaker in Los Angeles. In addition to writing for the Celebrator, Jay wrote the Beer Guppy’s Guide to Southern California . He’s also been working for many, many years on a documentary film about the early days of craft beer, Beer Pioneers. There’s a teaser trailer of it at the bottom of this page. Personally, I’m excited about his film (and not just because I may be in it, unless I end up on the cutting room floor, that is). Join me in wishing Jay a very happy birthday.

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Alec Moss, former brewer at Half Moon Bay, with Jay at the celebrator’s Best of the West Fest in 2009.

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Jay and a glass of Chimay.

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Jay and his wife Vicki at the Director’s Guild dinner in 1998.

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Jay and his new son Jake.

(Note: last three photos purloined from Facebook.)

Filed Under: Birthdays Tagged With: California, Southern California

Beer Birthday: Erin Fay Glass

February 6, 2016 By Jay Brooks

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Today is the 45th birthday of Erin Fay Glass, Membership Coordinator and Brewery Detective at the Brewers Association. Erin is one of my favorite people in the BA, and the whole beer community for that matter. Join me in wishing her a very happy birthday.

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Several November 18ths ago, Maya Ryleigh was born to Erin and Gary Glass.

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Erin with husband Gary Glass, AHA director.

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Gary Glass, Erin and Bradley Lantham, from the BA, at Anchor Brewing for an AHA Rally.

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Gary, Maya and Erin. (Photo purloined from Facebook.)

Filed Under: Birthdays Tagged With: Brewers Association, Colorado

Norman Rockwell’s Beer

February 3, 2016 By Jay Brooks

art-beer
Today is the birthday of American illustrator and painter Norman Rockwell (February 3, 1894-November 8, 1978) one of the 20th centuries most famous artists. Known for his wholesome depictions of everyday American life, his paintings appeared on the covers of the Saturday Evening Post for almost fifty years, and he frequently did work involving the Boy Scouts, Boys’ Life and such patriotic subjects as “The Four Freedoms.” For a long time, I had assumed his conspicuous absence from the “Beer Belongs” series of ads that the brewing industry did from the 1940s through the 1960s employing some of the best known illustrators of the day, was because he wanted to maintain his wholesome image. But I later found out that he had done quite a bit of advertising work, including for at least one beer company, the Jacob Schmidt Brewing Co.

There’s also “Man with Sandwich and Glass of Beer,” which I believe was painted for an unspecified beer ad, between 1947 and 1950. I far as I can tell, it was never used, as I’ve been unable to turn up the illustration in any actual advertisement. If someone as famous as Rockwell had done the ad, it would be highly collectible and would turn up somewhere.

rockwell-beer-and-sandwich

But several years earlier, in 1930, he did do an illustration for the Jacob Schmidt Brewing Co., and specifically for their brand, Schmidt’s City Club Beer, which they started brewing in the 1920s as a non-alcoholic beer, though after 1933 it became a golden lager.

Schmidts-City-Club-Beer--Labels-Jacob-Schmidt-Brewing-Company
The City Club Beer label in 1933.

It looks like they continued to use the image, and who can blame them, for years afterwards, both in other ads and merchandising. For example, they used the artwork as the back of a deck of promotional playing cards for the brewery in 1954.

Schmidts-City-Club-Beer-Blotters-Jacob-Schmidt-Brewing-Company_6272-1

I’d seen the ad before, and searched in vain for a decent size image of it, finding only small ones. But then over the summer, “thrifting” (which is what my son calls going to yard sales and thrift shops), I found a coffee table book of Norman Rockwell’s advertising work published in 1985. And lo and behold, there was the beer ad. So I picked up the book, scanned the ad, and here it is below in all of its glory. One of the few beer ads by one of the best known illustrators in America. It includes all his trademark folksy charm, and it still relatively subtle for an advertisement, which the wooden case of beer being the most prominent sign of the brand. The bottles have the City Club labels on them, but they’re hard to see sitting on the table. A very cool ad and definitely one of my favorites.

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Click here to see the artwork full size.

Filed Under: Art & Beer, Birthdays, Just For Fun Tagged With: Advertising, Birthdays

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