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Historic Beer Birthday: Karl Frederick Schuster

April 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Karl Frederick Schuster (April 2, 1890-November 4, 1976). He was born into a brewing family, and worked in several Bay Area breweries until prohibition, during which time he continued working with beer people though making cereal products. When prohibition ended, he was named president of Acme Breweries.

Brewery Gems has the only biography of Schuster I could find, written by Gary Flynn:

Our subject’s grand-father, Frederick Schuster emigrated from the Alsace upon hearing of the California gold rush and made his way to the placer mines in Plumas County.

In the early 1850s he started a family and failing to strike it rich, he established a small steam beer plant, one of the first in California. The Pacific Coast Directory for 1867 lists the La Porte Brewery, F. Schuster, proprietor. When the placer mines played out Frederick relocated to San Francisco, and in 1870 he purchased the American Railroad Brewery. When Frederick died, his son Frederick Paul Schuster took control of the Brewery, and in 1902 he merged it with the Union Brewing & Malting Company. The American Railroad branch of the new company operated for two more years, and was then closed. Frederick became the vice president of the Union Brewery.

Frederick Paul’s son, Karl F. Schuster, continued the family tradition in brewing. In 1908 he started as an apprentice, drawing his first pay check from the Union Brewery, which had abandoned the manufacture of steam beer and entered the lager beer field in 1903. While Karl was learning all aspects of the trade, the brewing industry in San Francisco was undergoing many changes – in part from the effects of the ’06 earthquake, but also from the influx of brewers escaping early Prohibition in their home states.

….

Karl Schuster remained president of Acme Breweries until it was sold in January 1954. He died in November 4, 1976.

Here’s his obituary, from the San Francisco Chronicle on November 6, 1976:

You can read the rest of the Biography of Karl Frederick Schuster at Brewery Gems.

And here’s another obituary from the San Francisco Examiner:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, History, San Francisco, United States

Beer In Ads #5200: Voigt’s “Bock Beer” Just Arrived

April 2, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Voigt’s Bock Beer, which was published on April 2, 1913. This one was for the Voigt Brewing Co., of Detroit, Michigan, founded in 1866 by William Voigt.  This ad ran in The Flint Journal, of Flint, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Historic Beer Birthday: Edward John Birk

April 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Edward John Birk (April 2, 1867-April 22, 1940). Edward was the son of Jacob Birk, who co-founded Chicago’s Wacker & Birk Brewing Co. When Jacob retired, he bought the Corper & Nocklin Brewery for his sons, renaming it the Birk Bros. Brewing Co. Edward and his brother William ran the brewery through Prohibition, and it successfully reopened after repeal, and continued until closing on September 15, 1950.

That’s definitely famed Prohibition agent Eliot Ness in this photo (at the far end of the table, on our left) and it’s possible that the man next to him was Edward J. Birk during his trial in 1922, during prohibition.

The New York Times reported on the case in 1922:

FIRST BREWERY TRIAL ENDS IN AN ACQUITTAL

E.T. Birk of Chicago is Freed by a Jury of Charge of Transgressing Voltead Act.

A precedent was established in the Federal Court here today when a jury before Judge Wilkerson acquitted Edward J. Birk, president of Birk Brothers’ Brewery, who was accused of aiding in the manufacture and sale of beer of illegal alcoholic content.

The acquittal came after a four-day trial. When the case started F.J. Birk, Vice President of the brewery; F.J. Wetzel, shipping clerk, and Leonard Dressler, brewmaster, also were on trial. The cases against these defendants were dismissed because the Government found that its witnesses had vanished. [my emphasis]

This was the first case tried here before a jury in which officials of a brewery were accused of violating the law….

The jury reached a verdict after three and a half hours’ deliberation. When the verdict was read Birk walked up to the jury box and announced in a loud voice: “Gentlemen of the jury, I want to thank you from the bottom of my heart.” He then turned to the Judge and said, “And I want to thank you, too, Judge Wilkerson.”

While a controversy was pending over taxes claimed by the Internal Revenue Department a squad of prohibition agents sent from Washington in the Spring of 1921 raided loop saloons and seized twenty-five barrels of Birk Brothers beer.

The brewery was closed by the Government and remained closed until April of this year, when at a hearing of forfeiture proceedings instituted by the Government, it was turned back by Judge Carpenter to its owners.
Can’t you just hear the theme song from The Untouchables in the background?”

Here’s some biographical info from “Historical Review of Chicago and Cook County and Selected Biography,” by A.N. Waterman:

Birk, his father having been born in Germany and being in early manhood a harnessmaker. He came to Chicago in 1854, prospered in trade and business, and for many years conducted a hotel on West Lake street. In 1881 he became associated with Fred Wacker & Son, then engaged in the malting business, and in the following year became associated with the firm in brewing operations under the firm name of the Wacker & Birk Brewing Company. In 1891 the business was sold to the English corporation, the Chicago Breweries, Limited, and Jacob Birk and his two sons, William A. and Edward J., incorporated the Birk Brothers’ Brewing Company. Since the founding of the company, at that time, William A. has been president and Edward J. Birk, secretary and treasurer. The basis of the complete and extensive plant was the Corper & Nockin brewery, purchased in 1891, and since remodeled and enlarged. The elder Birk retired from his connection with the business in 1895.

And here’s another account, from the “History of Cook County, Illinois,” published in 1909:

Birk Brothers Brewing Company delivery wagon on Belmont Avenue, around 1895.
Birks-Beer-Labels-Birk-Bros-Brewing-Company

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, History, Illinois

Beer In Ads #5199: Spring Is Here!

April 1, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Rheingold Bock Beer, which was published on April 1, 1899. This one was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann.  This ad ran in The Miami News, of Miami, Florida.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Florida, History, New York

Historic Beer Birthday: William H. Gerst

April 1, 2026 By Jay Brooks 1 Comment

gerst
Today is the birthday of William H. Gerst (April 1, 1847-March 10, 1933). In 1890, along with Christian Moerlein as a partner, he bought the Nashville brewery that was founded in 1859. A few years later, he bought out Moerlein and his brewery became known as the Wm. or William Gerst Brewing Co. until it eventually closed down for good in 1954.

william-gerst-portrait

Here’s Gerst’s history from the Gerst Haus in Nashville, Tennessee, which Gerst’s grandson opened in 1955.

William H. Gerst was born in 1847, coming from a long line of brewers in the Bavarian region of Germany. A short time later the National Brewing Company was established in 1859 and changed hands several times. In 1890 Christian Moerlein and William Gerst went into partnership to open the Moerlin-Gerst Brewing Company, until Gerst bought out Moerlin and the brewery became William Gerst Brewing Company in 1893. The brewery was located on 6th Avenue South here in Nashville, Tennessee. William Gerst received a Master Brewers Certificate in 1888, and in 1889 was elected the second President of the United States Brewmaster’s Association. Gerst had a passion for horse racing. In 1910 his horse by the name of Donau won the Kentucky Derby in 2 minutes, 6.5 seconds, and is to this date the only horse owned by a Tennessean to win the derby. Gerst was a prominent business man and also a family man with 4 sons and 2 daughters. The sons all worked in the brewery and eventually would come to run the brewery. William Gerst retired from running the brewing business due to Prohibition. He died on March 10, 1933 and never got to see his brewery after the Prohibition law was repealed that same year. The brewery closed in 1954 and the original building was demolished in 1963.

An excerpt from the book Nashville Beer includes this snippet about Gerst:

William H. Gerst was a pioneer in the brewing industry and was also known as the king of advertising. He promoted a variety of his beers at the Tennessee State Fair and Centennial Exposition, gained lots of attention for creating cone-top cans and labeled it as “Brewed in Dixie,” before Prohibition practically shut down the brewery. Gerst lost his desire to brew malt beverages, near beers and other non-alcoholic drinks (Cola-Pepsin, Imperial Ginger Ale, sodas) during Prohibition, paving the way for his four sons to take over the brewery.

Here’s more of Gerst’s story from the early days, from Nashville Brewing (Acadia Publishing, 2006), by Scott R. Mertie:

The Gerst Pavilion at the Centennial Exhibition, made from beer bottles and featured a 2,500-gallon cask of beer.

Gerst-brewery-1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Tennessee

Beer In Ads #5198: Heim’s Bock Beer! Ready To-Day

April 1, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Heim’s Bock Beer, which was published on April 1, 1899. This one was for the Ferdinand Heim Brewing Co., of Kansas City, Missouri, which was originally founded in 1884. This ad ran in The Kansas City Star, of Kansas City, Missouri.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Missouri

Historic Beer Birthday: August Koch

April 1, 2026 By Jay Brooks Leave a Comment

Today is the birthday of August Koch (April 1, 1807-May 10, 1873). He was born in Wurttemberg, Germany and served as a soldier before learning the milling trade. When he was 43, in 1850, he moved his family to the United States, settling in Williamsport, Pennsylvania. The same year, he founded Koch’s Brewery, which was known by a variety of names, and for a time included his brother, and even Excelsior Brewery in the name. It continued after Koch’s death in 1873 and even despite being shut down for a year for brewing during prohibition, it did reopen afterwards and was known as Kochs Brewery until finally closing in 1943.

Here’s a short biography from Koch’s Find-a-Grave page:

August Koch Sr, was born in the Kingdom of Wurttemberg German April 1 1807, grew to manhood in his native land, and served three years in the German army. He received a limited education which he improved as he grew older by self application. He learned the millwrights trade and at an early age commenced taking contracts for erecting flouring mills and built some of the largest ills in Wurttemberg, Bavaria, Baden and Hungary. In the spring of 1850 he sold his property at sacrifice, and with his family emigrated to the United States, finally settling in Williamsport. By the time he had settled down in this city his means were sadly reduced, he was in a strange land, with whose language and customs he was unacquainted. He went to work and in 1851 established a small brewery in South Williamsport which he carried on until 1868. He also erected a flour mill. These business were left to his sons after his retirement under the name of A Koch & Sons. He died in Philadelphia while under medical treatment for an affection of the throat. He married Wilhelmina Farber, and they had four children: August, Edmund G, Alvina and Minnie.

The brewery around 1986.

And this long obituary is from the Daily Gazette and Bulletin, and is unfortunately hard to read.

And this story is from two decades after Koch died but the brewery was still going strong at that point.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania

Beer In Ads #5197: Bock Beer! On Tap After March 30

March 31, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Poth Bock Beer, which was published on March 31, 1893. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in The Times, of Trenton, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey, Pennsylvania, Philadelphia

Beer In Ads #5196: Bock Beer & Baseball, Both Here — That’s All!

March 31, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Tacoma Bock Beer, which was published on March 31, 1917. This one was for the Pacific Brewing & Malting Co., which was founded in 1897 in Tacoma, Washington. They also had a location in San Jose, California that was founded as the Krahenburg & Co., or Fredricksburg Brewery, in 1872, but apparently was bought by the Tacoma brewery who called by their own name from 1933-1951. But the ad below lists San Francisco, California, not just in the ad but San Francisco is printed on the bottle depicted in the ad, as well, so perhaps they had a facility in the city there. This ad has one of my favorite text blurbs from any ad: “Buck up, man! ‘Now is the Winter of our discontent made glorious’ by Spring’s greatest teams — Bock Beer and Baseball.” This ad ran in The Bulletin, also of San Francisco, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, Northern California, San Francisco

Beer In Ads #5195: … I’m The Bock You’re Looking For …

March 30, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Gunther’s Bock Beer, which was published on March 30, 1934. This one was for the Gunther Brewing Co., of Baltimore, Maryland, which was originally founded in 1900 by George Gunther, or 1881, according to the ad itself. This ad ran in The Evening Sun, also of Baltimore, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

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