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Beer In Ads #5081: Manru Year-Round Bock

September 17, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Schreiber’s Manru Kloster, their year-round Bock Beer, which was published on September 17, 1936. This was for the Schreiber Brewing Co. of Buffalo, New York, which was founded in 1899. This ad ran in The Catholic Union and Times, of Buffalo, New York. The ad was part of a larger series of ads from the same year under the banner “all over town” showing different presumably well-known spots in Buffalo. For example, this one is set at the Touraine, which was a famous luxury hotel was located at

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: John Fitzgerald

September 17, 2025 By Jay Brooks

fitzgerald-brothers
Today is the birthday of John Fitzgerald (1838-September 17, 1885). No one is sure of his actual birthdate. Not even his tombstone gives it, listing only the date he died and saying he was age 47 in 1885. So today will have to do. There isn’t much biographical information about John Fitzgerald. His brother Edmund acquired in 1866 the Troy, New York brewery that was founded in 1852 which was first known as Lundy & Ingram Brewery, but went through several name changes before it was changed to the Fitzgerald Bros. Brewery when John and their other brother Michael joined the business. Michael left the business in 1870, but Edmund and John soldiered on and the family business, although they stopped brewing in 1963. The brewery survived prohibition and continued brewing afterwards until 1963, when the family shut down the brewery and became a Pepsi bottler and distributor, among other products, and for 25 years was a Coors distributor. Today the company is known as Fitzgerald Brothers Beverages, Inc. – Glens Falls Bottler and Beverage Distributor.

This account of the brewery is from “The City of Troy and Its Vicinity,” by Arthur James Weise, published in 1886:

This is the history presented on the current company’s website:

Fitzgerald Brothers Beverages, Inc. was founded in 1857 in Troy, New York. It is currently in its 6th generation of ownership.

The Company started out distributing various liqueurs, gins, whiskeys and brandies. A decade later, it began brewing it’s own brand of beer, Fitzgerald Beer and Ale. During the next 150+ years, the Company continued to adapt and change based upon the needs of it’s customers.

In 1961, Fitzgerald Brothers Beverages, Inc. purchased the Pepsi Bottler located on Dix Avenue in Glens Falls and continues to operate out of this location.

In 1986, as Coors Brewing Company expanded east of the Mississippi River for the first time, Fitzgerald Brothers Beverages, Inc. was awarded the distribution rights in the Albany Capital District for all Coors brands, which it serviced for 25 years until 2011.

In 1996 Fitzgerald Brothers Beverages, Inc. acquired two Full-Line Vending businesses to expand its services into Full-Line Vending. After 18 years, in April 2014 Fitzgerald Brothers Beverages, Inc. divested its Full-Line Vending business.

Today, Fitzgerald Brothers Beverages, Inc. continues to provide a full portfolio of beverages to nearly 1,750 customers in Warren, Washington and northern Saratoga counties.

Fitzgeralds-Burgomaster-Beer-Labels-Fitzgerald-Bros-Brewing-Company

And this is the history of the brewery ownership, since it’s a bit complicated:

James Lundy, North River Brewery 1852-1853
Lundy & Ingram Brewery 1853-1855
Lundy & Kennedy Brewery 1855-1857
Lundy, Dunn & Co. Brewery 1857-1859
Dunn & Kennedy Brewery 1859-1866
Fitzgerald Bros. Brewery 1866-1899
Fitzgerald Bros. Brewing Co. 1899-1920
Brewery operations shut down by National Prohibition in 1920
Issued U-Permit No. NY-U-221 allowing the operation of a brewery 1933
Fitzgerald Bros. Brewing Co. 1933-1963

And this is John’s obituary:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Theodore R. Helb

September 17, 2025 By Jay Brooks

helb-keystone
Today is the birthday of Theodore R. Helb (September 17, 1851-February 4, 1929). He was born in Pennsylvania, and bought the Andrew Schlegel Brewery in 1873, renaming it the Keystone Brewery, although it was also called Helb’s Keystone Brewery. Closing due to prohibition in 1920, it reopened after repeal in 1933 and remained open until 1950, when it closed for good.

Here’s his obituary from Find-a-Grave:

He was born the son of Frederick and Rebecca Helb. He died at his winter home in Beach Grove, North Petersburg, Florida. In Oct 1873 at the age of 22, he purchased the Schlegel Brewing Co. on King and Queen Streets in York. Nineteen years later he began to rebuild the structure and was completed 1893. Then it became Helbs Brewery. He was the director of the York Water Company, and a director of the York Co. National Bank.
His wife was Emma Louise nee Rauch. They had two sons, Louis F and Herbert T. Helb. He also had a brother Fred H. Helb, and two sisters, Mary Green and Lydia Hartenstein. He was taken ill with the hives several days before his death. He died as a result of a heart attack.

helbs-pilsner-beer

And this biography is from History of York County, Pennsylvania, published in 1886:

THEODORE R. HELB was born in York County, and is the son of Frederic and Rebecca (Henry) Helb, the former a native of Germany; and the latter a native of York County. His father, by trade, was a tanner, but subsequently engaged in the brewing business at Shrewsbury Station, York County. Theodore attended the common schools of York County, and subsequently went to Baltimore, Md., and took up a course of studies at the Knapp German and English Institute. After finishing his studies, he apprenticed himself to Jacob Seeger to learn the
brewing business at Baltimore, Md. He finished his trade and returned to Shrewsbury, York County, and assisted his father in the brewing business. In 1878 he came to York, and erected a large, commodious brewery, and engaged in the business himself, in which he is doing a large trade. He was married January 22, 1874, to Miss Louisa, daughter of John and Margaret Rausch, of Baltimore, Md. To this union were born two children: Louis F. and Herbert T. Mr. Helb is a member of the I. O. O. F., also of the K. of P., I. O. of Heptasoph and I. O. R. M.

The Keystone Brewery during a parade in the late 19th century.

And this is some information on his brewery, also from Find-a-Grave:

The brewery ran from 1873 thru 1920. Then it shut down by National Prohibition in 1920 to 1933. They resumed operations in 1933. The business closed in 1950. The products were:

  1. Helbs Beer 1933-1950
  2. Helbs Bock 1934-1936
  3. Helbs Holiday Beer 1934-1936
  4. Colonial Special Ale 1941-1949
  5. York Beer 1949-1950

The building was eventually torn down and is turned into a Gulf Service Station. That was torn down and today in 2013 it is a parking lot.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #5080: Berg-Bräu Ur-Bock

September 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Berg-Bräu Ur-Bock Beer, which is from the Privatbrauerei Bergbräu of Uslar, Germany, which was originally founded in 1868. It was created in 1948. The artist who created it is unknown, at least to me.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5079: It’s Here

September 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bavarian Club Bock Beer, which was published on September 15, 1933. from the Bohemian Breweries, Inc. of Spokane, Washington, which was originally founded in 1890 and operated under a variety of names until 1933 when it became known under Bohemian Breweries, the plural indicative of there being a second facility in Boise, Idaho. This ad ran in The Bend Bulletin, of Bend, Oregon.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon, Washington

Historic Beer Birthday: Frank Jones

September 15, 2025 By Jay Brooks

frank-jones

Today is the birthday of Frank Jones (September 15, 1832–October 2, 1902). He was born in New Hampshire and in the 1870s owned the largest brewery in the U.S. He settled in Portsmouth, New Hampshire and after working for his brother for a time, he began working at a brewery. Accounts differ as to whether he simply worked for Englishman John Swindell or if they were partners in the brewery, but after a short time together, Jones became the sole owner of the brewery. According to one timeline, the John Swindells Brewery was founded in 1856, but two years later, in 1858, it became Swindells & Jones Brewery, and a year after that was renamed the Frank Jones Brewery, which it remained until prohibition. After repeal, it reopened as the Eldridge Brewing Co., at least until 1943. Another source says in 1943, it started trading again as the Frank Jones Brewing Co., but closed for good in 1950.

Frank-Jones

Jones was also active in politics and in 1868 was elected mayor of Portsmouth, N.H. Six years later, in 1874 he was elected to Congress as a Democrat and served two terms, deciding not to run for a third. In 1880, he ran for Governor of New Hampshire, but narrowly lost the race. Later in life, he became disgusted by William Jennings Bryan’s stand on “Free Silver,” and he switched to the Republican party. 

frank-jones-1890s
Jones in the 1890s.

Here is a short biography of Jones from Find-a-Grave:

US Congressman. He was active in numerous businesses, most notably a brewery that by the 1870s was the largest ale brewer in the United States. He invested his profits in other ventures, including hotels, banks, and race horses. He was elected Mayor of Portsmouth, New Hampshire in 1867 and served from 1868 to 1869. He was then elected as a Democrat to represent New Hampshire’s 1st Congressional District in the United States House of Representatives, serving from 1875 to 1879. He unsuccessfully ran for New Hampshire Governor in 1880, losing to Charles Henry Bell. He remained active in the Democratic party, and was an advocate for expansion of the Portsmouth Navy Yard. He was a supporter of Grover Cleveland and in 1885 declined President Cleveland’s offer to nominate him for Secretary of the Navy. In the 1890s he sold his brewery to British investors and became active in railroads and insurance. In 1896 he broke with the Democratic party and was a delegate to the 1900 Republican national convention. The Frank Jones Brewing remained in business until Prohibition in 1917; in the 1990s a local microbrewery briefly revived the name, and in 2000 Nutfield Brewing Company reintroduced Frank Jones Ale. The building that housed his brewery is today home to Tecnomatix Unicam, a computer software company.

frank-jones-1880

And this is his biography from Wikipedia:

Frank Jones was born in Barrington, New Hampshire, on September 15, 1832. He attended the public schools in Barrington. He moved to Portsmouth in 1849 and became a successful merchant and brewer. He owned businesses in Portsmouth and South Boston, Massachusetts.

Jones, the mayor of Portsmouth in 1868 and 1869, elected as a Democrat to the Forty-fourth and Forty-fifth Congresses (March 4, 1875 – March 3, 1879) was not a candidate for renomination in 1878. He was the unsuccessful Democratic candidate for Governor of New Hampshire in 1880, losing to Republican Charles Henry Bell by only a few thousand votes, 44,432 to 40,813.

Later, Jones became involved with the Republican Party. He was disgusted over William Jennings Bryan’s stand on Free Silver. He became interested in railroads and hotels. Jones rebuilt the stately Rockingham Hotel in Portsmouth and enlarged the Hotel Wentworth (now Wentworth-by-the-Sea) in New Castle. Also in Portsmouth, Jones built a mansion in the Second Empire style, with gardens and a horse track, completed in 1876.[1] He was a presidential elector on the Republican ticket in 1900. He died in Portsmouth, New Hampshire, on October 2, 1902, and was buried in Harmony Grove Cemetery.

The Frank Jones Brewery was one of the largest producers of ale in the United States of America. In 1896, Jones’ Portsmouth brewery produced about 250,000 barrels a year. In 1889, Jones put his company’s stock on the market in London. The new company was incorporated on May 17, 1889. In 1950, the Frank Jones Brewery closed after 90 years.

Frank_Jones_brewery_&_malt_houses,_Portsmouth,_N.H.

This account of the brewery is from “Beer New England,” by Will Anderson:

“Keeping up with the Joneses” was not just an idle expression in turn-of-the-century New Hampshire brewing circles: it was a most difficult task indeed. Dominating Manchester was True Jones; dominating Portsmouth (and scores of other markets, too!) was Frank Jones. The two were brothers, part of a family of seven children born unto Mary and Thomas Jones of Barrington, a small town roughly fifteen miles west of Portsmouth. Frank was the older of the two . . . and it was he who would go on to far and away greater prominence. Little, in fact, is known about True Jones. He appears to have followed Frank (and several other siblings) to Portsmouth, from whence he made his way to the state’s largest city, Manchester. There he, in 1891, gained control of the Carney, Lynch & Company brewery. Changing the name to the True W. Jones Brewing Company, he became king of the Manchester brewing scene. But, then again, that was pretty easy: by the 1890s True W. Jones was the only game in town. He was the only brewer in Manchester. True passed away on October 2, 1899, but the brewery that bore his name continued on until New Hampshire went dry in 1917.

But if little is known about True Jones, lots is known about his older brother. Frank Jones was truly a giant among Granite Staters. Raymond A. Brighton, who chronicled the history of Portsmouth in his THEY CAME TO FISH, devoted an entire chapter to Frank, declaring that, while Portsmouth has had many, many notables in its three-hundred fifty plus years of existence, “none of them dominated their times as completely as did Frank Jones.”

Born in 1832, Frank came to Portsmouth — not to be a brewer, but to work as a tin peddler for his brother Hiram’s hardware and stove business — at age sixteen. Frank was much too ambitious, however, to merely peddle tin for very long. By 1858 he’d involved himself in the brewery of an Englishman named John Swindells. Within little more than a year he owned it. And once he owned it, Frank Jones set out to make his brewery the biggest and best around. He added a malt house in 1863, and a second one in 1879. A new brewhouse was constructed in 1870; in 1878 he added a cooperage department; what were generally believed to be the largest ale and porter storage cellars in the world were built in the early 1880s; and extensive bottling works were constructed in 1900.

What really made Frank Jones a Big Man Around Portsmouth, however, was his outside-of-brewing activities and interests. He was twice elected mayor of his adopted city; served New Hampshire as a two-term Congressman; lost in a bid to become governor by a scant 2,000 votes in 1880; was president of the Boston & Maine Railroad, the Granite State Fire Insurance Company, the Portsmouth Fire Association, and the Portsmouth Shoe Company; and was proprietor of two still extant hotels, the Rockingham (in Portsmouth) and the rather colossal Wentworth-by-the-Sea (in nearby Newcastle).

To again quote Portsmouth historian Brighton: “The man was a legend in his own time.”

frank-jones-brewery

This more comprehensive account of the brewery is from Rusty Cans, who also did an exhibition on the Frank Jones Brewery in 2010.

The Frank Jones Brewery was once one of the largest in New England and was founded and headed by a prototypical 19th Century self-made businessman in Portsmouth New Hampshire.  This website is centered on cans, and Frank Jones Ale was never sold in cans. However, it remains one of my favorite breweries perhaps because it was New Hampshire’s most prominent brewery and my wife is a Granite State native.  Actually, until Anheuser-Busch opened their plant in Merrimack in June 1970 it was the only large brewery to operate in New Hampshire. At any rate, here is the story of the Frank Jones Brewery.

Frank-Jones-Portsmouth-Ale--Labels-Frank-Jones-Brewing-Company

Franklin Jones was born in Barrington, New Hampshire in 1832.  He was the fifth of six boys as well as the fifth of seven children in his family.  He left home at 16 and moved to Portsmouth and worked as an apprentice in his older brother Hiram’s stove store.  Within 3 years he owned an interest in the store and in 1854 he took it over completely.  Throughout his life Jones would be active in several businesses at once, a pattern he developed early and in these early years he was also a tin peddler and a rag picker.  In 1858 he became partners with John Swindell, an Englishman who had recently moved to Portsmouth to start a brewery producing ale. 

Jones’ partnership with Swindell only lasted a few months before Jones owned the entire business including the property and, apparently, the recipe for ale that Swindell was using.  A somewhat more ribald story held that Jones, a notorious ladies man, got the recipe for his ale from a housewife he seduced while working as a tin peddler.  However he acquired it, Jones’s ale would be a successful and popular product until 1950.  Swindell did not do as well.  After selling out to Jones he opened another brewery which was not very successful.  He died in 1864 when he was hit by a train while pushing a little girl out of its path.

Frank-Jones-Ale--Labels-Frank-Jones-Brewing-Company

By the time of the Civil War the Frank Jones Brewery was operating profitably and competing with one main rival, the Eldridge Brewing Company founded in Portsmouth in 1864 by Herman Eldridge.  The two companies kept up their rivalry until Prohibition.  Local Prohibitionist sympathies were strong, but the two breweries had steady business.  They even held their own against the many ale-producing breweries in Albany, New York and  Boston.

Jones continually expanded his brewery as the centerpiece of his many businesses.  The Portsmouth Chronicle published  lengthy description of Jones brewery.  Ironically, the paper’s publisher, Frank Miller, although a friend of Jones, was also a prohibitionist.  

Frank_Jones_Company

“In connection with this brewery, Mr. Jones has, within a year or two, erected a large building for a malt house, and here the process of brewing (malting) commences. In the bins, lay immense piles of pure Canada barley, 25,000 to 33,000 bushels, certainly, ‘good looking enough to eat as ale does to drink after the batch is made. About 500 bushels of grain is thrown into the great circular wooden water tank, the sides of which are higher than your head, located in the lower room, and soaked for a couple of days. Then, having been winnowed of all bad kernels, peas, other grains, weed seeds, etc., by dipping off these extraneous matters, which all float on the top of the water, and which are sold at a price for light food for horses, and for pigs, hens and etc. … – the soaked and perfect barley are spread on the smooth, clean floor to the depth of six inches or so, and there lies for a few days to swell and sprout, heat and ferment. There are three of these piles or beds of barley, of 500 bushels each, spread over the floor, in different stages of preparation.

“From here the grain goes into the drying room, the floor of which is iron, punctured with innumerable little holes, like a strainer or sieve, and the coal fires in the furnaces which are never allowed to go out, day or night, the year round. When entirely dry, the grain, which is now malt, or malted barley, is conveyed to the brewery proper, and cracked in a mill, then soaked again, this time in hot water, pure from the Portsmouth Aqueduct, and placed on another sieve or strainer, and the liquid caught below, which, as extract of barley, is all of the grain which is wanted. The residue is the “Brewers Grain” which is sold for food for animals, and is a valuable manure.

“Hops are now added to this liquid extract in such quantities as to produce ale of desired strength and quality, whether stock, amber or cream; and, after fermenting to the proper point, is barreled for use. In pure ale there is no other ingredient besides these, water and hops. But adulteration by means of “quassis” (the wooden bark of tropical trees) instead of hops, may be made at greatly reduced prices. .. . We understand that Mr. Jones” accommodations, spacious and complete as they are, are by no means sufficient for his increasing business; and he has extensive stables and sheds already in the course of erection, and contemplates considerable additions to his brewery and malt house.”

(there is no date listed for this quote in Brighton, King of the Ale makers, 39-40, but it was probably written about 1865.)
Frank-Jones-Ale--Labels-Frank-Jones-Brewing-Co

Jones continued to expand and modernize his brewery over the years.  In 1878 Jones added a cooperage (barrel house) and the next year added a second malt house to his brewery.  At about the same time Jones bought part partnership of a second brewery in Boston to make ale.  In 1883 “The Western Brewer” (a brewer’s trade journal) listed Frank Jones as the largest ale brewer in the country: they had  brewed almost 150,000 barrels of ale in 1882.  As a result of his increasing demand, Jones begins to develop local springs as a water supply.  In 1884 the brew-house was expanded and in 1888 the “Clock Tower” is finished at the brewery.  It was 140 feet high, 40 feet taller than the rest of the brewery.  The clock face measured 11 feet across and the tower bell weighed over 3,000 lbs.  By that time Jones employed over 500 men at his brewery, which probably made him the largest employer in Portsmouth.  In 1890 the brewery added a large bottling shop. 

Frank Jones ales were so popular that in 1889 he opened a branch office in Boston.  In 1875 Jones and his son-in-law and business partner Sinclair together with two other investors bought the Henry Souther & Company brewery in South Boston for $150,000.  The Boston brewery then had the capacity to produce 650 barrels a day, a rate which greatly increased over the years.   Jones put his brother True W. Jones to run the Boston branch.  When one of Jones’ business partners sold out the brewery was renamed the Bay State Brewery.  The Boston brewery continued operation until 1905.

FJB_brewerytower

In the 1890s British financial interests began buying American breweries.  The 1880s had been a time of expansion for many brewers in the US.  When a major depression started in 1893 many brewers found themselves in severe debt.  Moreover, the growth in the number of breweries meant that there was more production capacity than demand.  As a result, breweries had started to consolidate even before the depression began.    In the meantime, stock offerings in European breweries had all been purchased already and British investors were looking for a new outlet.  As the Western Brewer noted…

[The British] are tired of investments in oriental bonds, African mining stock, colonical (sic) promotional organizations, etc.  There is no money in those affairs, and they are quite risky.  Hence American securities attract large attention.  But British speculators will not invest in American railroad stocks…nor will they invest in mining stock….American brewery stock is a more stable commodity. (quoted in Baron, Brewed in America 269)

British investors began buying American breweries in the 1880s and when a depression started in the United States in 1893 and brewers began to fall into financial trouble, British investors stepped in even more.  A number of the investors would buy all or most of the breweries in a single area, often paying well over market value to corner the market.  The buyers would then combine the breweries into one company.  Such trusts operated in Baltimore, Chicago, Detroit, Boston, Philadelphia as well as in other cites.  Efforts to buy some of the biggest concerns such as Anheuser-Busch, Schlitz and Pabst were rebuffed, however.  However, many investors had overpaid for their property.   Consumption of beer dropped in 1894 and 1895 due to the depression and the resulting beer price wars in many areas dropped the price of beer drastically.  In Chicago, for example, the price per barrel went from $6.00 to $3.50.    When the beer tax increased to $2.00 in 1898 to pay for the Spanish-American war over-extended investors began to sell.  Finally, the attempted concentration of breweries had meet with resistance from some local brewers and new, independently owned breweries began to be formed to compete with the conglomerates.

frank-jones-tray

Jones’ sale came at the start of this wave of purchases and was a sign of what would be coming.  He sold his two breweries for $6,300,00 of which between two and three million was “foreign capital.”  He got about 6% in cash and the rest in stock and bonds which were then sold on the British stock market.  Jones kept about $500,000 in stock and he remained on the brewer’s board of directors so in effect he remained in charge.  The British directors were William Heygate, a director of the Middleton Railway, and English brewers E. Ind and R. Pryor.  Jones and his business partner son in law Sinclair made about four million dollars in profit.  Jones guaranteed a 15% net annual profit for three years to the buyers.

There was some local discussion of what British control over such a prominent business would mean to Portsmouth but Jones assured the city that he would remain in control.  A local newspaper under the control of one of Smith’s Republican rivals charged that he was selling his brewery to the British in order to buy out the Boston & Maine railroad.  Jones in fact did become President of the B&M Railroad in 1889, but he had already been on the board of directors.  Sale of the brewery, however, undoubtedly did give him more resources for expanding his other businesses including his railroad stock.  

The brewery of course continued after Jones died in 1902.  In 1903 the Boston plant was closed.  The main brewery in Portsmouth, however, continued brewing ale until Prohibition began in New Hampshire in 1917.  

frank-jones-postcard-1900

The Frank Jones Brewery never reopened after Prohibition.  Its equipment was sold off: the Heuther Brewing Company in Ontario bought the bottling equipment.  But the brand was reborn when Prohibition ended.  Ironically, it was produced by the Eldridge Brewing Company of Portsmouth, Jones’ old rival.  From 1933 to 1937 the Eldridge Brewing Company brewed ale in the old Frank Jones plant under the Eldridge name.  In 1937 it renamed itself the Frank Jones Brewing Company.  Originally their ale was called Eldridge Portsmouth Ale.  However, just to continue the confusion, it was brewed with the old Frank Jones formula!  In 1937 the ale was also renamed Frank Jones Ale. 

FJones_sign1
An ad from the 1940s.

In 1947 the brewery was sold to Caldwell, Inc. another New Hampshire company, one which distilled rum. (This is a different company from the present Caldwell, Inc. which manufactures things such as pallet lifters.)  Consumers’ tastes were changing, however.  Prior to World War II New England and upper New York state were the last holdouts to prefer ale to lager beer.  After the war, however, lager beer gained favor in the Northeast and Frank Jones continued losing sales.  In 1950 the brewery closed.  Some of the buildings still stand in Portsmouth, however, used as offices and shops. 

frank-jones-employees-1910
Employees of the Frank Jones Brewery around 1910.

And this fascinating look at their labels is from a 1902 pamphlet entitled “How Good Ale is Brewed.”

frank-jones-brewery-labels
Frank-Jones-IPA

Filed Under: Birthdays, Breweries, Just For Fun, Politics & Law Tagged With: History, New Hampshire

Historic Beer Birthday: John H. Meyer

September 15, 2025 By Jay Brooks

bavarian-kentucky
Today is the birthday of John H. Meyer (September 15, 1818-1890 or after). Meyer was born in Oldenburg, Germany, but moved to Covington, Kentucky when he was 19. Julius Deglow founded what would become the Bavarian Brewing Co. in 1866. In 1879, John H. Meyer briefly bought a controlling interest in the brewery and for a time it was called the John Meyer Brewery. There’s not much more information I could find out about John H. Meyer, just one group photo and I was unable even to confirm when he died.

John H. Meyer is man on the far right in the front row.

The Wikipedia page for the Bavarian Brewing Co. mentions Meyer, but he’s not even considered one of the most important people in the history of the brewery, which was open for 100 years.

After the brewery was established as DeGlow & Co., new ownership interests within just a couple of years resulted in several change to its name beginning in 1868, including DeGlow, Best & Renner. However, in 1873, it was established as the Bavarian Brewery Co. Over the next several years the brewery operated under this name, but ownership interests varied. John Meyer obtained controlling interest and the brewery operated under his name for a short time, starting in 1879. Then in 1882, a German immigrant named William Riedlin, who established a saloon and beer hall called Tivoli Hall in the Over The Rhine area of Cincinnati, entered into partnership with John Meyer. It operated as the Meyer-Riedlin Brewery before Riedlin purchased controlling interest in the brewery from Meyer, incorporated the business under its former name and became president in 1889.

bavarian-postcard-bottling

The Kenton County Public Library also has a history of the Bavarian Brewery, and again Meyer figured only very briefly in the first paragraph.

bavarian-postcard-bottling-inside

Bavarian Brewery can be traced back to the year 1866 when Julius Deglow and Charles L. Best began operating a small brewery on Pike Street in Lewisburg. In 1869, the brewery officially became known as Bavarian. William Riedlin and John Meyer were the next owners of the brewery. They purchased Bavarian in 1882. Seven years later, Riedlin became the sole owner. Anton Ruh was hired as the brew master.

bavarian-covington

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Kentucky

Beer In Ads #5078: Cal’s Going!! Going!!

September 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Regal Pale Bock Beer, which was published on September 14, 1962. This one really for Cal’s Liquors, with six locations in the Salinas, California area. But they were also advertising their last 770 cases of Regal Pale Bock Beer from the Regal Pale Brewing Co. of San Francisco, California, which was originally founded in 1916 as the Pacific Brewing & Malting Co. This ad ran in The Salinas Californian, also of Salinas, California. Better hurry before they’re all gone.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: Jan Léonardus Moortgat

September 13, 2025 By Jay Brooks

Today is the birthday of Jan Léonardus Moortgat (September 13, 1841-May 15, 1920). He was born in Steenhuffel, Belgium, and worked at his parent’s brewery until he was thirty, in 1871, he married and co-founded the Moortgat Farm Brewery with his wife in Breendonk, which is part of Antwerp. His son Albert created their most famous beer, “Duvel,” in 1917 as “Victory Ale,” but renamed it Duvel in 1926.

This is a Google translation of Moortgat’s Dutch language Wikipedia page:

He was born into the family of Petrus Jan Moortgat (1809-1857), brewer in Steenhuffel and Maria Anna De Geest (1811-1884). Jan Leonardus initially continued to help his mother in the brewery until he was thirty. Afterwards he left the company there to his brother Louis.

In 1871 he married Maria De Block (1846-1910), together bought a piece of land in Breendonk and founded a beer and vinegar brewery. She was the daughter of the tenants of the Spanish Castle, the centuries-old farm on the border of Breendonk and Tisselt. Brewing was combined with running a farm. Brewing was a winter activity, agriculture was used the rest of the year.

Leonard was also alderman at Breendonk from 1876 to 1915 under the mayor of the counts Maurice Louis Marie Gaston de Buisseret Steenbecque de Blarenghien (1831-1888) and his son Robert (1863-1931).

In the early 20th century, he left the management to his son Joseph. He introduced the lager but died early. Afterwards, the leadership passed to the other sons Victor and Albert Moortgat. After the First World War, the Duvel was launched and the brewery was further expanded from a family business to a major player on the Belgian market.

The original Moortgat farmhouse brewery.

This account of the early history of the brewery is from the company’s website:

It all began when Jan-Léonard Moortgat and his wife founded the Moortgat brewery farm in 1871. Around the turn of the century, Moortgat was one of the over 3,000 breweries operating in Belgium.

Jan-Leonard experimented by trial and error, and his top-fermented beers were soon greatly appreciated in the brewery’s home town of Puurs and far beyond. Before long, the Brussels bourgeoisie was also won over by his beers.

Business was booming and Jan-Leonard’s two sons, Albert and Victor, joined the company. There was a clear division of labour: Albert became the brewer, Victor was responsible for delivering the beer to Brussels by horse and dray.

Albert and the Moortgat family c. 1895.

The First World War brought Belgium into contact with England and especially with English ales, which were quite popular at the time.

Inspired by the success of English ales, Albert decided to create a special beer based on the English model.

To create this type of ale, Albert wanted to work with only the best ingredients.

He travelled to the UK to get the specific strain of yeast he wanted and initially met with considerable resistance from the local brewers. It was only after a veritable odyssey across England that he was finally able to get his hands on a precious sample from a Scottish brewery. Our yeast is still cultured from the very same strain to this day!

The two brothers continued to search and experiment until they had perfected the recipe.

To commemorate the end of the First World War, the new beer was initially dubbed ‘Victory Ale’.

Today, of course, it’s known as “Duvel.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium

Historic Beer Birthday: Michael Hand, Jr.

September 12, 2025 By Jay Brooks

hand

Today is the birthday of Michael Hand, Jr. (September 12, 1866-1915). He was the son of Michael Hand Sr. , who founded the Michael Hand Brewing Co. in Pawtucket, Rhode Island in 1898. Michael Jr. joined the family brewery and the two of them ran the brewery until Sr. passed away in 1911, and Jr. then became sole owner and continued running it until his own death in 1915. His widow, Annie continued the brewery until it was closed by prohibition. A local beer distributor, James Lavell, who also had a realty business, tricked her and ended up owning the brewery, and also went to jail, but after prohibition ended, he reopened it as the Rhode Island Brewing Co. It remained in business for just five years, closing for good in 1938.

Hand-Pawtucket-RI-Tray

And there’s this account from the Providence Journal:

The brewery was built by Michael Hand of Scranton, Pa., in 1898 and run by Hand and his son Michael Jr., of Pawtucket, until their deaths in 1911 and 1915, respectively. The younger Hand’s widow, Annie, was left to run the brewery, which still brewed beer, even during prohibition. Operating out of a tiny building housing Beacon Realty on Fountain Street in Providence, beer distributor James Lavell took orders and cash for the hooch he made at the Hand Brewery. He ended up in jail, but not before his Crescent Realty had loaned money to Annie Hand, secured by the brewery, and then foreclosed on the mortgage, becoming its owner as prohibition ended.

hand-brewery-opener
And this summary of the brewery is from 100 Years of Brewing:

hand-100yrs
Stout-Labels-Hand-Brewing-Co

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Rhode Island

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