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Jay R. Brooks on Beer

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Beer In Ads #3308: Rodenbach Bier & Prawns

April 2, 2020 By Jay Brooks

Thursday’s ad is for Rodenbach Bier, from 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Rodenbach Brewery, which is located in Roeselare, Belgium. It was founded in 1821 by four brothers, and today it is owned by Palm Breweries. I’m not sure who created this illustration.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, Belgium, History

Beer In Ads #3301: Kronenbourg, The Great Name of Alsace Beers

March 26, 2020 By Jay Brooks

Thursday’s ad is for Kronenbourg, from 1951. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasseries Kronenbourg which is located in Strasbourg, France. It was founded in 1664 and is still a going concern today. This poster was created by an artist who signs their name Aladiff, although I couldn’t find any additional information about who that might be. The text below the name, “Le Grand Nom des Bieres D’Alsace,” translates as “The Great Name of Alsace Beers.”

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, France, History

Beer In Ads #3299: Les Brasseries Moreau

March 24, 2020 By Jay Brooks

Tuesday’s ad is for Les Brasseries Moreau, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Les Brasseries Moreau, which was located in Vézelise, which is in northeastern France. It was founded in 1863 and I believe it’s closed now, but I’m not sure. I’m not sure who created this poster illustrating the brewery circa 1938.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3298: Brasserie De Vézelise

March 23, 2020 By Jay Brooks

Monday’s ad is for Brasserie De Vézelise, from 1914. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Vézelise, Moreau & Cie., which was located in northeastern France. It was founded in 1863 and closed in 1972. “This poster shows us Hebe offering a beer in the sun on his chariot, in an immense solar glow, after the latter launched a call to him: ‘Ohé Hebe! a Vezelise!’ In Greek mythology, Hebe, daughter of Zeus and Hera, was the goddess of youth and served nectar to the gods. She is pictured here riding the eagle of Zeus, holding two mugs of beer in both hands and offering one in the sun. At the end of the 19th century, Hebe was also the nickname poetically given to the waitresses of breweries, in particular in Lyon.” This poster was created by French artist Victor Prouvé.

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, France, History, Mythology

Beer In Ads #3296: Brasserie De Montebèliard

March 21, 2020 By Jay Brooks

Saturday’s ad is for Brasserie De Montebèliard, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie De Montebèliard, a.k.a. Louis Arlen & Cie., located in the city of Montbéliard, in eastern France. It was founded in 1840 and closed in 1970. I don’t know who created this poster of the brewery.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3295: Brasserie La Lorraine

March 20, 2020 By Jay Brooks

Friday’s ad is for Brasserie La Lorraine, from the 1902. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie La Lorraine, located in the Lorraine, in the northeastern part of France, bordering Germany and Belgium. It was founded in 1865 and closed in 1958. I don’t know who created this poster of the brewery.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3294: Bières De La Gerbe D’Or

March 19, 2020 By Jay Brooks

Thursday’s ad is for Bières De La Gerbe D’Or, from the 1902. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Bières De La Gerbe D’Or, located in Val d’Ajol in the Vosges, in the northwestern part of France. I have not been able to find out any information about the brewery, and it appears this poster was originally larger, but reproductions of just this part of it are all I can find online. This poster was created by French artst Gustave Fluhr.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3291: Bière De Luxe

March 16, 2020 By Jay Brooks

Monday’s ad is for Bière de Luxe, from the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie de Champigneulles-Nancy, located in the Lorraine region of France. It was founded in 1897, and today is owned by the German brewing group TCB. I don’t know who created this poster that features an idealized illustration of the brewery, but it was printed by Arp S. Lang of Paris.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3289: Grandes Brasserie Reunies de Maxèville

March 14, 2020 By Jay Brooks

Saturday’s ad is for Bière Maxèville Betting Frères, from the 1890s through maybe 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grandes Brasserie Reunies de Maxèville, which was located in Maxèville, France. It was founded in 1869, and began using the Grandes Brasserie name in 1877, after it was bought by a group of investors. In 1942, it closed due to the Second World War, and in 1947 the owners decided against re-opening. I don’t know who created the poster that features an idealized illustration of the brewery.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #3278: Brasserie Funck-Bricher

March 3, 2020 By Jay Brooks

Tuesday’s ad is for Brasserie Funck-Bricher, from the early 20th century, I believe. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Funck-Bricher, which was located in the Grund district of Luxembourg City, was founded in 1764. In 1975, they merged with Brasserie Bofferding and today are part of Brasserie Nationale. I don’t know who the artist was who created this poster.

Below there’s a slightly better, but smaller, image of the brewery illustration.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, History, Luxembourg

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