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Jay R. Brooks on Beer

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How Santa Got A Red Suit

December 17, 2011 By Jay Brooks

santa-hat-beer
It looks like Santa Claus prefers red ale.

santa-toon

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, Humor

Breweries Per Capita By State 2010

December 17, 2011 By Jay Brooks

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I recently stumbled upon this nice infographic showing Breweries Per Capita By State 2010 based on data compiled by the Brooklyn Growler. It was created by an assistant professor at Michigan State University, Phillip H. Howard, with help from a Ginger Ogilvie. The size of the circles neatly shows the relative number of breweries in each state, relative to its size, though knowing how populous each state is helps to make it more understandable.

breweries-per-capita-by-state-2010
You can see the map full size here.

Filed Under: Breweries, Just For Fun Tagged With: Geography, Statistics

Occupy Pubs: A Glass Roots Movement

December 16, 2011 By Jay Brooks

beer-mug
My good friend and colleague, Lisa Morrison — a.k.a. The Beer Goddess — just let me know about her latest project, and just in time for Christmas. She’s created a line of t-shirts, hats, stickers, iPhone cases, and so much more with a humorous nod to the Occupy Wall Street movement to show support for our favorite cause: the good beer movement. In this case, she’s calling it “Occupy Pubs: A Glass Roots Movement.”
occupy-pubs

You can order all manner of things with the Occupy Pubs logo at her Cafe Press page. The basic t-shirt shown below will run you $19.19, with fancier ones a little more. There are also styles for women, children and infants.

occupy-pubs-t
“We are the 5%!”

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Gift Ideas, Humor, Portland

The Artist Behind 21st Amendment’s New Cans

December 16, 2011 By Jay Brooks

21-btter-amer-can
UK-based illustrator Joe Wilson, whose clients include such high-powered companies as Adidas, British Airways, De Beers, GQ, Random House and Wired, designed the new artwork adorning the new 21st Amendment Brewery beer cans. So given his work for Wired, I suppose it’s no surprise that they featured his art on their Underwire Blog in a post entitled Chimp Astronaut Spaces Out in 21st Amendment Brewery’s ‘American Icon’ Artwork.

In an e-mail interview for the post, Wilson talked about the project. Regarding Bitter American. “That was a nice idea to center it around Ham the Astrochimp, who was undoubtedly a bitter American.”

The brewery’s marketing firm, TBD Agency, hired Smith on the strength of a Statue of Liberty illustration he did for Public Finance magazine. “They asked me to create a series of images based around the loose theme ‘American icons,'” Wilson said. “They already had the names of the beers, so this was a case of coming up with American subject matter and giving it a twist.”

21st Amendment wanted to establish a cheeky alternative to its mainstream competitors and that’s precisely what Wilson delivered with his drawings of the space chimp and other American icons. For the history-on-a-can theme, Wilson drew Paul Revere (for a black IPA called Back in Black), Abe Lincoln and his Mount Rushmore companions (Brew Free or Die IPA), the Statue of Liberty (Hell or High Watermelon wheat beer) and Franklin D. Roosevelt (Fireside Chat winter spiced ale).

Below are Wilson’s original sketches followed by the finished can label for each beer.

Brew Free or Die IPA

21a-bfod-sk

HoHW_Revise_022211

Hell or High Watermelon

21a-hohw-sk

HoHW_Revise_022211

Bitter American

21a-bitter-american-sk2

21a-bitter-american-sk1

HoHW_Revise_022211

Back in Black

21a-back-in-black-sk

21a-back-in-black

Fireside Chat

21a-fireside-chat-sk

HoHW_Revise_022211

It’s cool to see the changes — look carefully — from rough sketch to finished artwork. You can see more of Joe Wilson’s artwork at his website and at debut art.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: California, Cans, San Francisco

Percy Street’s Beer Can Christmas Tree

December 15, 2011 By Jay Brooks

christmas
Here’s a fun one. These are the kinds of press releases that help me get into the spirit of the holidays. The Percy Street Barbecue, a Philadelphia restaurant specializing in barbecue, also carries “over 60 varieties of canned beer” that they serve in custom galvanized steel buckets. Order 5 cans, and the 6th one is free.

can_tree1

For Christmas this year, they created an 8-foot tree made entirely of beer cans, over 400 in all. It “took General Manager Aric Ferrell and Desiree Howie, a staff member and local artist, over 12 hours to assemble.”

can_tree5

Now that’s the spirit. Who’s thirsty now.
(photos by Drea Rane.)

Filed Under: Beers, Just For Fun Tagged With: Cans, Christmas, Holidays, Philadelphia

Make Lew Bryson’s Christmas A Happy One!

December 15, 2011 By Jay Brooks

lew-bryson
Okay people, time to step up to the bar. A month ago, a new project was announced on Kickstarter starring my friend and colleague Lew Bryson. The project is being produced by Rudy Vegliante of Green Leaf Productions and the idea is to create a series of six half-hour television shows starring Lew. With 30 days to go, only 6% of the needed funds to make the show a reality have been raised. A mere 65 people have pledged $3,716 of the $60K needed. Frankly, that’s pathetic.

C’mon, beer people. I’ve pledged $300, and would have gone higher if I wasn’t trying to make a rather large purchase at the moment. Surely, there are more than 65 people who have benefitted from Lew Bryson’s reviews, laughter, rantings, writings, speaking engagements, etc. Just his being in the beer community makes it a better place. We’ve all seen what happens when non-beer people try to make a TV show about beer. At best it comes off half-baked, full of misinformation, half-truths and propaganda. At worst, it’s a disaster. I’ve personally been involved in trying to get several such projects off the ground. None have gotten very far. It’s tough. Most people outside our rarified community don’t quite get why we’re so passionate about it, and that shows in the finished products that have been made so far.

So here’s a chance for one of our own to be the voice of craft beer, celebrating it in a way we can probably all agree with. And with guaranteed laughter, guffaws and unbridled chuckles thrown in for good measure. Lew is the right big galoot for this job.

Lew has just over 2,500 twitter followers, I have a little over 4,000. Even assuming for some overlap, that’s got to be around 6,000. If each one of you pledged just $10, Lew would be home for Christmas, with all the funding he needs. It’s the price of about two pints, give or take. Surely that’s not too much to create a one-of-kind television show about craft beer, by craft beer, for craft beer. Think of it as giving back to the beer community that has enriched your life, in the spirit of the holidays. Give Lew Bryson a Malty Christmas and a Hoppy New Year.

You can get all the details from my previous post or, better still, directly from the Kickstarter project page for American Beer Blogger.

Okay, I’m climbing back down off my soapbox. Resume holiday merriment.

lew-me
Me and Lew at Berkeley’s Triple Rock last year.

Filed Under: Editorial, Just For Fun, News, Related Pleasures Tagged With: Blogging, Charity, Pennsylvania, Video

Celebrator Beer News Goes Digital

December 14, 2011 By Jay Brooks

celebrator-long
The magazine that I used to run, as the GM, along with publisher Tom Dalldorf — the Celebrator Beer News — has gone digital. Beginning with the current December 2011/January 2012 issue you’ll be able to read it online or download a pdf to put on your iPad ofr other tablet/smartphone. The online digital version includes every page, along with the ability to bookmark your place and zoom in to get a closer look. You can find a link to it on the Celebrator’s website and from the digital page you’ll see the pdf link to download it. Tom tells me that going forward, each issue will be available both as a print version (found in your favorite watering hole) and a digital version (when your bar has run out). He also plans to start converting back issues to digital editions over the next few months.

CBN-Dec-2011

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: Websites

The Next Session: The Most Interesting Topic In The World

December 12, 2011 By Jay Brooks

session-the
Our 59th Session is something of a departure, as the topic could just as properly be about beverages other than beer as beer itself. Our host, Mario Rubio from Brewed For Thought was looking to branch out of beer and explore our other liquid passions. Seizing upon a suggestion I made regarding the Dos Equis pitchman — a.k.a. The Most Interesting Man in the World — who’s fond of remarking “I don’t always drink beer, but when I do….,” Mario turned it on his head, and is asking beer bloggers to opine about the opposite, as in “I Almost Always Drink Beer, But When I Don’t….” But I’ll let him explain:

With the New Year looming and a month of Christmas and Holiday parties to enjoy there are plenty of opportunities to get into a different beverage besides beer, alcoholic or otherwise. It was with this in mind that I was reminded of a conversation I had one day with Jay Brooks. Looking for advice on how to squeeze some blood from this stone of beer blogging, Jay told me a lot of writers have to look outside of beer to help make a complete income. Upon bringing this up as a Session topic he even offered up a much better title than I would have thought up.

So as we are all incredibly interesting people, and almost always drink beer, let’s talk about what we drink when not drinking beer. Maybe your passion for coffee rivals that of craft beer, or it could be another alcoholic beverage such as scotch. My daughter being a root beer fan would appreciate her dad reviewing a few fizzy sodas. Maybe you have a drink that takes the edge off the beer, be it hair of the dog or a palate cleanser during the evening.

Beer cocktails, wines, ciders, meads, you name it as long as it’s not beer. Try to tie it in with craft beer in some way for extra credit. Be creative and I’ll see you guys in the new year.

So put down that beer and pick up a … well, you decide. See you here next year, on Epiphany — January 6, 2012 — where perhaps you’ll have your own epiphany.

Jay_Interesting
Mario having a little fun with Photoshop.

Filed Under: Just For Fun, News, Related Pleasures, The Session Tagged With: Announcements, Blogging, Websites

More From This Year’s Anchor Christmas Party

December 10, 2011 By Jay Brooks

anchor-xmas11
If you saw my post from the Anchor Christmas Party a few days ago, my friend Mike Condie — who’s a much better photographer than I am — sent over some of the pictures he took at the party and I thought I’d share those, as well.

DSC_2384
The Celebrator crew.

DSC_2357
Alec Moss and Tom Dalldorf.

DSC_2394
Me with brewer Mike Lee and Bob Brewer.

DSC_2401
Bob Brewer showing me Anchor’s new bottling line.

DSC_2370
Ron Silberstein, from Thirsty Bear, and Anchor co-owner Keith Greggor.

Thanks for sharing, Mike.

Filed Under: Breweries, Events, Just For Fun Tagged With: California, Photo Gallery, Photography, San Francisco

Anchor Christmas Party 2011

December 9, 2011 By Jay Brooks

anchor-xmas11
Last night was the annual Anchor Christmas Party, one of my favorite events of the beer year. It’s an opportunity to celebrate the holidays with the local beer community and have a bit of fun before all the family obligations kick in. And it’s always a great party. Anchor pulls out all the stops, putting out a terrific spread and opening the brewery up for one night.

P1010194
The Anchor party is one of the few events that my wife Sarah attends with me each year, making it that much more special. We always make a point of having holiday photo taken at the brewery.

P1010197
The Celebrator Beer News crew at the party.

P1010203
Brewer Mike Lee and Bob Brewer.

P1010204
During the course of the evening, I was happy to get a look at Anchor’s new bottling line, which is doubling their filling speed and offering better O-levels and fill level consistency. Plus it’s a beautiful piece of machinery.

P1010227
Tom Dalldorf, publisher of the Celebrator Beer News, my wife Sarah, and Keith Greggor, co-owner of Anchor Brewers & Distillers toward the end of the night.

Filed Under: Breweries, Events, Just For Fun Tagged With: California, San Francisco

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