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Brewing TV Visits The Bay Area

March 11, 2011 By Jay Brooks

brewing-tv
A few months ago the good folks from Brewing TV in the wilds of Minnesota came for a visit to the Bay Area. Brewing TV is part of Northern Brewer Homebrew Supply. In addition to mail-order business, they also operate two homebrew shops in Minnesota and Wisconsin. Jon Weber, from Beer Obsessed acted as their guide as they visited the Marin Brewing Company, Triple Rock Brewery, Linden Street Brewing Company, Dying Vines Brewing along with some homebrewing with Nathan Smith. I met up with them at Marin Brewing where we talked more generally about beer in the Bay Area. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: Bay Area, California, Video

7 Things

March 11, 2011 By Jay Brooks

brookston
David Turley at Musings Over A Pint punked me last week — in a good way, and on my birthday no less — by pulling me into 7 Things, an internet version of a chain letter. I’m sure it’s a coincidence, but 7 Things is also the name of a song by Miley Cyrus (a.k.a. Hannah Montana). Before you think I knew that little factoid off the top of my head, I did a Google search for “7 Things” to see what I could find out about it. The idea is “I’m supposed to write seven things that people might not know about me” and then bestow the same “honor” on 15 more unsuspecting bloggers. David also nominated fellow beer bloggers Tom, Lew, Eric, Jeremy, Brad, Julie, Thomas, Joel, and Edmond, though so far none of them have stepped up. So I guess it’s up to me to get the ball rolling. I’ve never been too shy about sharing personal details and I’m just superstitious enough to think I better do it … or else.

clothespin

7 Things You May Not Know About Me

  1. I’m obsessed with wooden clothespins. I even used to wear one every day on my collar.
  2. I write and throw with my right hand, but bat and play golf left-handed. I believe I may be partially ambidextrous. I can beat you at ping pong with either hand.
  3. Whenever I travel, I pick up small rocks to bring home as souvenirs. I try to find the most interesting and diverse rocks I can. I now have jars and bowls in the house filled with stones from around the world.
  4. I was active in the Boy Scouts when I was a kid, and even worked at the Scout Camp during the summer when I was in high school. I still have some of the council and OA patches I collected. I even have my bright red scouting jacket with the giant wolf on the back indicating my membership in the “Order of the Arrow” for the Minsi (now Kittatinny) Lodge 5. Once a geek, always a geek.
  5. Something like ten to fifteen years ago when I was struggling with whether or not to pursue writing more seriously, I wrote to one of my favorite authors, John Updike. Updike was born in the same small Pennsylvania town as I was: Shillington. Many of his earlier works were set in towns like Shillington, especially the Olinger Stories. He sent me back a hand-typed postcard that was very encouraging, which he signed and also wrote a note in the margin. I keep it framed in my office as inspiration.
  6. I have a half-brother and a half-sister but didn’t grow up with them. My father had a child with each of his subsequent two wives after he and my mother divorced when I was a year old. I used to keep in touch with my brother but lost track of him over ten years ago. I’ve met my sister two, maybe three times.
  7. I also have an e-wife. I was married in the early 1980s for just under four years. A somewhat funny side story is that the last I heard, she thinks I’m dead. About ten years ago I called a mutual friend of ours, who answered the phone by saying “hey, you’re not dead.” I thought he was joking because we hadn’t talked for a number of years, but it turned out he’d heard from my ex and she’d told him she thought I was dead.

So now you know.

Here are my nominations for 15 bloggers to follow in my footsteps:

  • Alan at A Good Beer Blog
  • Stan at Appellation Beer
  • Lisa Morrison, the Beer Goddess
  • Erik at Beer Tap TV / ErikBoles.com
  • Jeff at Beervana
  • Daniel at Bradford on Beer
  • Bryan at The Brew Lounge
  • Ashley at Drink With the Wench
  • Don at Joe Sixpack
  • Tomme from Lost Abbey’s Brewer’s Blog
  • Maureen at her eponymous MaureenOgle.com
  • Dr. Bill from New Brew Thursday
  • Mark at Pencil and Spoon
  • Pete from Pete Brown’s Beer Blog
  • Martyn at Zythophile

If any of you actually post your own 7 Things, please be so kind as to post a comment here with a link to yours. Thanks. Oh, and by the way, if you don’t … something might happen. Or it might not. Just sayin’.

Filed Under: Just For Fun, Related Pleasures Tagged With: Blogging, Personal

Help Alan Decide On The Next Session Topic

March 10, 2011 By Jay Brooks

a-good-beer-blog
Alan up at A Good Beer Blog will be hosting our 50th Session, which will be held — no joke — on April Fool’s Day.

But Alan is struggling to find just the right topic for “such a monumental moment in beer blogging history” and doesn’t “want to make it a case of Five-Uh-Oh.” He needs your help. He’s got a few ideas of his own but could undoubtedly use a few more. Got a great idea for a Session topic? One you’ve been hoping someone would tackle? Send it Alan’s way.

Personally, I’d hate to see the Session pass without having something to do with April Fool’s Day, but then I’m a devout Holideist.

Filed Under: Just For Fun, The Session Tagged With: Announcements, Blogging

Marzen Madness Reminder: Sign Up Today To Play

March 10, 2011 By Jay Brooks

basketball
If you’d like to play along and try to pick the winners for this year’s March Madness, I’ve set up a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up today and you can make your picks when the field is announced on Sunday, March 13. The first games begin on March 17, so that’s a four day window to make your picks. I’ll post and update standings each day there’s games played until a winner emerges.

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow this link. You’ll also need a Yahoo ID (which is free if you don’t already have one), And you may, or may not, need the following information about the group information.

Group ID#: 20210
Password: beer

Should be fun. Good luck everybody.

Filed Under: Just For Fun, Related Pleasures Tagged With: Games, Sports

Socialcohol Media Influencers

March 9, 2011 By Jay Brooks

social-media
Here’s some more interesting statistical data on alcohol bloggers — beer, wine and liquor — from a software company in Silicon Valley by the name of eCairn, or eCairn Conversation. Watch this short video to get a feel for what the company is selling, essentially tools to help companies reach their core customers and “influencers.”

This is especially interesting given the recent monthly Wikio rankings, as these represent yet another metric to rate a beer blog’s influence. At eCairn’s blog, they’ve been analyzing different aspects of social media, presumably to give potential customers real world examples of how they might use their software. For example, they looked at an Analysis of 4 Networks of Community of Influencers that included mommy, beauty, fashion, deco, food, daddy, celebrity, baking, craft and fitness blogs. Then a few days ago they examined beer, wine and liquor blogs which they referred to as “Socialcohol Media,” which is a great looking term, if only I could figure out how it should be pronounced (go ahead, try to say it). Here’s their introduction:

Tagging along with previous analysis of social media Tribes and Influencers, we looked this time at the socialcohol ecosystem 😉 .

Even if the wine & alcohol industry is highly restricted and social media has its set of challenges, matters like beer, wine and liquor generate quite a bit of conversations from the virtual streets.

Here, we pulled 200 influencers from our existing communities of English speaking influencers (~1500 for wine, ~1000 for beers and ~500 for liquor) to create our own cocktail of the tops.

From those 4,000 blogs, they whittled them down to 200 and then ranked those. In the Top 20, half unsurprisingly are wine blogs. But what’s more surprising is that five were beer blogs and five were liquor blogs, and all five of the beer blogs were in the top ten, along with two liquor blogs. That means that in the top ten alcohol blogs, the majority are beer blogs. That’s huge, because up until now, as far as I knew, wine blogs were kicking our butt. Certainly there are far more of them, and still are, but what this suggests is that beer online is gaining in popularity. During last fall’s Beer Blogger’s Conference, the number of beer blogs was reckoned to be about 500, and another source I saw said about 700, the difference being the former was independent beer blogs and the latter included company beer blogs, too. So either we’ve added another 300 beer blogs in the intervening months or they arrived at their number using more generous definitions. Either way, 1,000 sure sounds more impressive.

While I don’t see any information specifically about what formula they used to arrive at their rankings, shockingly I’m No. 1, even above Eric Asimov in the New York Times and the Wine Spectator. Honestly, as flattered as I am by that, it doesn’t feel right. Their traffic alone must be exponentially higher than mine, though perhaps traffic isn’t that important to the way they figure things out. Still, the best news would seem to be that beer blogs more generally are catching up to wine in terms of popularity online. That alone is worth cheering.

Top 20 Alcohol Blogs

  1. Brookston Beer Bulletin (Beer)
  2. Good Grape: A Wine Blog Manifesto (Wine)
  3. Alcademics.com (Liquor)
  4. Eric Asimov’s The Pour: NY Times (Wine)
  5. Seen Through a Glass (Beer)
  6. Pencil and Spoon (Beer)
  7. The Beer Nut (Beer)
  8. Catavino (Wine)
  9. Art of Drink (Liquor)
  10. Drink With The Wench (Beer)
  11. Wine Spectator (Wine)
  12. Mutineer Magazine (Wine*) [Listed as a wine blog, but Mutineer also covers beer and spirits.]
  13. Trader Tiki’s Exotic Syrups, Bitters and Spirits (Liquor)
  14. RumDood (Liquor)
  15. AlaWine (Wine)
  16. Good Wine Under $20 (Wine)
  17. Wannabe Wino Wine Blog (Wine)
  18. The Pegu Blog (Liquor)
  19. Through The Walla Walla Grape Vine™ (Wine)
  20. Palate Press (Wine)

They also note that Beer, Wine and Liquor blogging communities are fairly separate but that Whisky blogs tend to act as a bridge between them all.
winebeerliquor

The density of the American beer blogs has “higher density in the mid-west/colorado compared to wine and liquor.”
beer-geo

Filed Under: Beers, Editorial, Just For Fun, Related Pleasures Tagged With: Blogging, Social Media, Statistics, Websites

Amish Beer For Rumspringa

March 9, 2011 By Jay Brooks

amish-fightin
I love contradictions, especially when they have to do with the Amish. I grew up right around the Pennsylvania Amish, and in fact on my mother’s side, I am partly Amish, so to speak. From my grandfather’s generation and before, my family was Mennonite and operated a farm, having come to America from Bern, Switzerland in 1745 as Anabaptists. The Amish and the Mennonites both share an Anabaptist heritage. The Amish are the more well-known of the two, and eschew many modern conveniences such as electricity and cars. Mennonites on the other hand, at least the ones I observed growing up, drove cars but painted all the chrome black so as to avoid anything flashy or showy. Whenever you visit Amish tourist areas, the ones operating the gift shops and tourist attractions who look Amish, are more likely to be Mennonites.

As a result of that childhood, I love all things Amish and we even have a large hex sign on our house in California, if for no better reason than to confuse people — plus, I just think they’re cool. When I play fantasy sports, I often use as a team name: the “Fightin’ Amish,” again because I love the contradiction. The Amish are conscientious objectors and don’t fight, and even have an exemption for military service. Likewise, there’s a great band I like called The Electric Amish that nicely plays on the contradictions between the Amish and modern life. I bring this up because Lancaster Brewing, in the heart of Pennsylvania’s Amish country, has announced their latest seasonal beer, in a can, to be called Rumspringa Golden Bock.
lancaster-rumspringa
Rumspringa is essentially adolescence, from around age 16 until 18, when an Amish teen has to decide to be baptized and join the church or be “shunned” (ostracized by their community for the rest of the lives — no pressure there). Not surprisingly, most join the church. During the Rumspringa, teens have more freedom then before or after, and though it varies by sect, it’s often thought of as the time when they can “sow their wild oats,” find a spouse, get a little crazy. While I’ve seen documentaries where drinking and other taboos do take place, for most it’s simply a time to decide what to do with their lives, at least as I understand it. The Amish, of course, don’t drink alcohol so I love the apparent contradiction of naming a beer for this time in the Amish life cycle. Plus it’s just a good name for a spring beer. And I’m doubly glad they’re canning it so I may even have a shot at trying some.

Filed Under: Beers, Breweries, Editorial, Just For Fun Tagged With: Cans, new release, Pennsylvania, Religion & Beer

A Puzzling Beer Mug

March 9, 2011 By Jay Brooks

beer-mug
This morning I was perusing the new X-Treme Geek catalog — yes, I’m that kind of geek, too — that arrived in the mail a few days ago, when I happened upon this kinda cool puzzle.

beer-mug-puzzle-1

When you manage to get all the pieces of the puzzle together — voilà — it’s a beer mug. Remember when lots of comfy bars used to have puzzles and games on the bar for patrons? This one seems like a natural for any of those kinds of bars.

beer-mug-puzzle-2

If you’re iPhone user, old or new, they also have a bottle opener built into an iPhone case. That certainly seems geeky, but also potentially useful, as well.

iPhone-opener

Filed Under: Beers, Just For Fun Tagged With: Gift Ideas

Brew Minions, A Brew Masters Parody

March 5, 2011 By Jay Brooks

ska
The folks at Ska Brewing, from Durango, Colorado, have made a hilarious spoof of Sam Calagione’s Discovery Channel series Brew Masters. In fact, Sam even makes a cameo appearance in the 22-minute video. The plot of the video involves making a special commemorative beer for the 30th anniversary of one of their favorite ska bands, The Toasters, using — you guessed it — toast. Ska co-founder David Thibodeau is great in it, and I especially loved his “there’s Adam Avery.” Don’t worry, it will make sense when you see it. Enjoy.

Filed Under: Beers, Just For Fun Tagged With: Colorado, Film, Humor, Video

Wikio Beer Blog Rankings For March 2011

March 5, 2011 By Jay Brooks

wikio
The March 2011 standings have just been released for Wikio’s Beer Blogs. For an embarrassing fourth straight month, I’m still clinging to the top spot. Here’s what happened to the Top 20 over last month:

Wikio March 2011 Beer Blog Rankings

1Brookston Beer Bulletin (+/-0)
2Beervana (+/-0)
3Brewpublic (+/-0)
4The New School (+/-0)
5Appellation Beer: Beer From a Good Home (+/-0)
6Drink With The Wench (+5)
7A Good Beer Blog (+/-0)
8Washington Beer Blog (-2)
9Beer 47 (+4)
10Stone Blog (Not in Top 20 for Feb.)
11Seen Through a Glass (+6)
12The Session Beer Project (+4)
13Seattle Beer News (-3)
14BetterBeerBlog (-2)
15The Daily Pull (Not in Top 20 for Feb.)
16It’s Pub Night (-7)
17Brewer’s Log (Lost Abbey Blog) (Not in Top 20 for Feb.)
18The Not So Professional Beer Blog (-10)
19Brewed For Thought (-5)
20Jack Curtin’s Liquid Diet (Not in Top 20 for Feb.)

Ranking made by Wikio

I again added the relative movements of each blog from last month. This month, four new blogs cracked the Top 20 (though one has been here before but dropped off) and four dropped off. There was also very little movement near the top, as the first five blogs stayed in their same places from last month. And fellow curmudgeon Jack Curtin finally made the Top 20 this year. It will interesting to hear his thoughts on being successful and cracking the top twenty. Again, I will continue to stress that this is just a bit of fun and that we shouldn’t take it too seriously.

Filed Under: Just For Fun, News Tagged With: Awards, Blogging, North America, Websites

Multicolored Beer

March 4, 2011 By Jay Brooks

rainbow-beers
One of the great things about beer is the many colors that beer can have, though it’s a more limited rainbow. Beer color tends to be in the “fall” family of colors, ranging from yellow to amber, orange, brown and finally black. A Japanese brewery on the island of Hokkaido is trying to change the beer color rainbow to more closely match the more familiar ROYGBIV color spectrum. I’m not sure that’s an entirely welcome idea, but here’s what the Abashiri Brewery is up to:

abashiri-red-btl
RED: Hamanasu Draft

Hamanasu Draft Translated from Japanese (via Google Translate):

Summer flowers image of Hokkaido “Hamanasu” the brightness of “Ruby Red” was able to express clear and shining brightly colored gems such as rubies concept. By use of secondary materials Hamanasu fruit, finished with a tap Hamanasu aroma and fruity flavor. Pour into a glass and there are wildflowers bloom to decorate the jewel-studded coast of Okhotsk in the summer.

This “Hamanasu DRAFT” brew under the technical guidance of the Tokyo University of Agriculture, the thing to use natural materials from the fruits of Okhotsk Hamanasu local representation could Hamanasu aroma and fruity taste. The petals of “Ruby Red” commitment as well, we succeeded in expressing in clear and shining bright red that you use the natural pigment anthocyanin.

abashiri-red-hamanasu

Next up, skipping any yellow, golden, amber or orange beers from the spectrum to reach green.

abashiri-green-btl
GREEN: Shiretoko Draft

Shiretokko Draft Translated from Japanese (via Google Translate):

“Was established as a world heritage, everyone would like to deliver the magnificent nature of Shiretoko” Carefully selected to match the dye-based pigment spirulina, natural shade of green in a clear expression of the Shiretoko the fresh green of spring, As for the unprecedented low-malt beer “smell” the theme is an article created.

As to the third bullet of the Four Seasons series, Hokkaido, sparkling wine become the season of the fresh green “Shiretoko draft” was able to produce. In order to have a scent of this feature, deliberately suppressing the use of hops, by using low-malt beer find a match for this fragrance in a number of aroma components to reproduce the natural feel the rich aroma of Shiretoko for. In addition, in order to close the shade and majestic scenery of Shiretoko, from the natural pigment various “Draft ice” used “Spirulina,” By using natural pigments in three, including the depth and clarity than succeeded in expressing in conjunction with the mystic hue.

abashiri-green-shiretoko

Can anybody say “Saint Patrick’s Day?” Now onto the blues.

abashiri-blue-btl
BLUE: Tyuhyou Draft

Tyuhyou Draft Translated from Japanese (via Google Translate):

Okhotsk Sea ice image of a sky blue “Okhotsk” light and refreshing finish to the faucet has a rich brewing water used to the concept of drift ice in the Sea of Okhotsk. It is developed under technical guidance of Biology, Faculty of Tokyo University of Agriculture and Industry, and granular foam by bubbling pure bright blue sea of Okhotsk ever, causes the image of floating on the sea ice in the slightly blue.

Pour into a glass and there are romantic wider Sea of Okhotsk in winter. The article has created feelings of pride in our plant material to stick to local produce. DRAFT Niatari ice brew, wanted to express in a bubble floating in the sea ice.

I was looking for there for a good foaming, Shima Hisashi professor of Tokyo University of Agriculture, has proposed the use of yam. The Chinese yam, including components that improve the bubbling has been demonstrated in Shima Hisashi’s research.

The commitment also blue Okhotsk, spirulina is said to be the plant’s oldest (and ingredients that many are taking a healthy food), using trial and error many times, the color of the bright sea in clear to reproduce successfully.

Though it’s not stated here, the blue color comes from the addition of seaweed in the beer.

Okhotsk Blue Draft stands out for its cool color and interesting (yet not off-putting) ingredients. The brew is made using water melted from icebergs that float each year onto Hokkaido beaches from the chilly Sea of Okhotsk, an arm of the North Pacific ocean bordered by Japan and Russia.

Then Abashiri went one step further and used seaweed to give their brew and icy blue tint. Perhaps not the greatest selling point but it does make Okhotsk Blue look, well, different. As for the taste… reports state that Ryuho isn’t at all bad as beers go, and if you didn’t know there was seaweed in it, you likely wouldn’t guess there was.

abashiri-blue-tyuhyou

So if those weren’t weird enough, here’s the final one, a pink beer made with potatoes.

abashiri-pink-btl
PINK: Jyaga Draft (or Potato Draft)

Jyaga Draft Translated from Japanese (via Google Translate):

The series culminates in Abashiri seasons, the fall harvest is the land of the north Okhotsk. Representation of low-malt beer purple potatoes colorful petals bloom on the ground of the North “draft Potato” When I die pretty flowers that come autumn harvest, the potatoes using the “Fall of Okhotsk,” guests feel the dish.

The fourth season series, “Autumn Harvest” Okhotsk from the Omoi want to express that began with the material sticking to it. Met there is “newly harvested potatoes” and “specialty Abashiri” Silvervine passion fruit called the North was. Abashiri produced by massive potato flavor and ripe “Silvervine” finished in a faucet has been moderately fruity fermented by Yoshiyasu matches.

abashiri-pink-potato

Be afraid. be very afraid.

Filed Under: Beers, Breweries, Just For Fun Tagged With: beer color, Humor, Japan

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