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Session #49: A Regular Beer

March 4, 2011 By Jay Brooks

food-placesetting-blue
Our 49th Session is hosted by Stan Hieronymus from Appellation Beer, bringing things full circle back to the very beginning of the Sessions, when Stan first proposed them four years ago. Stan was also the very first host and as we begin the fifth year on monthly Sessions, he again assumes the mantle, taking on the topic A “Regular” Beer. What is a “regular” beer, you may be wondering? Take it away, Stan:

In March of 2007 I couldn’t have guessed the topic March 4, 2011 might be “regular beer.” How vague is that? But when in December I was motivated to post my defense of “regular beer” the course was set.

Please write about a regular beer (time to lose the quotation marks). You get to define what that means, but a few possibilities:

  • It might be your “go to” beer, brewed commercially or at home. The one you drink regularly.
  • I could be a beer your enjoy on a regular special occasion. When in San Francisco I always like to start with draft Anchor Liberty Ale. But it might be your poker night beer.
  • It doesn’t have to be a “session beer,” but it can be.
  • It probably shouldn’t have an SPE of more than $25 (that’s a very soft number; prices may vary by region and on premise further confuses the matter). Ask yourself, is it what somebody in a Miller High Life TV commercial in the 1970s could afford? Because affordability matters. I’m all for paying a fair price (which can mean higher than we’d like) to assure quality and even more for special beers, but I’m not ready to part with the notion that beer should be an everyman’s drink.
  • Brewery size, ownership, nationality do not matter. Brew length doesn’t matter. Ingredients don’t matter. It feels a little strange typing that last sentence, since the Mission Statement here says ingredients matter. But I hope you get the point. I prefer beer that costs a little more because its ingredients cost more, because there’s more labor involved. You don’t have to. Beer should be inclusive.

session_logo_all_text_200

To me, the idea, concept, notion, whatever of “a regular beer” is most closely aligned with the European idea of “table wines” and the mostly Belgian “table beer,” or at least that’s what I’d like to see here. The closest thing in the States to table beer is, sadly, probably macro lagers, who’ve essentially hijacked the low-calorie beer for everyday drinking. And it’s the absurd low-calorie light beers that are the most popular of those. It’s not that they’re not well made — they are — but they have so little flavor and what flavors they do have I find personally unpleasant for the most part. But they’re the beers that a grand majority of the populace drinks for everyday occasions, whether on the table or other ordinary circumstances. And their popularity I have to think is partly the reason why we don’t think of more full-flavored, but light-bodied, beers as “table beers.”

The closest analogue in craft beer is probably the “flagship” beer, the best-selling beer that each microbrewery sells. Flagship beers tend to outsell every other beer that the brewery makes exponentially. For most, the flagship accounts for week over half of total sales. In a sense that makes them regular beers. And while that’s no doubt desirable for any business, for craft breweries it can also be a problem because it can make the brewery appear stale since so much of craft beer sales is centered on the “new.” But without those flagship sales, most couldn’t afford to make the specialties, seasonals and one-offs that make their reputations. Both are equally important, and in fact striking that balance is perhaps the most important strategy a brewery needs to work out to maintain success.

A few years ago I was walking the hall at the Great American Beer Festival, trying to get somewhere in a hurry, when I got caught behind a group of young men and couldn’t get around them. So as I patiently waited for an opening, I started listening to their conversation. We were passing the Sierra Nevada booth when one of the young men elbowed his friend, and pointing to the Sierra Nevada stand, said “my Dad really likes that beer.” “Oh, that’s going to be a problem,” I though to myself and indeed it was. I’ve since had conversations with people from the brewery who’ve acknowledged that the perception of Sierra Nevada Pale Ale as “your Dad’s beer” was a problem. That’s at least part of the reason that Sierra Nevada has launched so many new projects, collaborations, new series, the anniversary beers, beer camp, etc. And it’s worked. They’ve struck a nice balance between the near ubiquitous pale ale and some pretty exciting new stuff.

beercantable

But back to the table. Throughout many countries in Europe, wine is not the snobfest it often is over here. Ordinary table wine sits in every home for every meal. But it’s not the low quality box wines we think of, but very flavorful, though slightly lower in strength, wine. It tastes great, but is also ideal for drinking every day, no special occasion necessary. Table beer used to be very common in Belgium, too, until recently when it’s been replaced on the table by bottled water or — ugh — soda pop. In fact, until the 1970s, table beer was served in school to children, but now has also been replaced by soda. Although there is a movement to get rid of soda and replace it once more with low-alcohol table beer, with advocates arguing that beer is more healthy than soda, something I’ve said for years. I’d like to see that tried here, but oh the hue and cry would be swift and noisy to be sure.

But the reality is table beer would be more healthy for kids than all the chemical-laden soda pop, and those are still sold in many schools, despite their role in juvenile obesity and other health problems for kids. The fact that in this country, alcohol is the bogeyman but soda companies are not only allowed but celebrated strikes me as hypocrisy run amuck. Serving table beer at home wold also educate children about alcohol and quite possibly would lead to less abuse and binge drinking as young adults and/or in college.

Here’s how Table Beer was described in the World Beer Cup guidelines for 2010.

50. Other Belgian-Style Ale
A. Subcategory: Belgian-Style Table Beer
These ales and lagers are very low in alcohol and traditionally enjoyed with meals by both adults and children. Pale to very dark brown in color. Additions of caramel coloring are sometimes employed to adjust color. They are light bodied with relatively low carbonation with limited aftertaste. The mouth feel is light to moderate, though higher than one might anticipate, usually because of unfermented sugars/malt sugars. Malted barley, wheat and rye may be used as well as unmalted wheat, rye, oats and corn. A mild malt character could be evident. Aroma/flavor hops are most commonly used to employ a flavor balance that is only low in bitterness. Traditional versions do not use artificial sweeteners nor are they excessively sweet. More modern versions of this beer incorporate sweeteners such as sugar and saccharine added post fermentation to sweeten the palate and add to a perception of smoothness. Spices (such as orange and lemon peel, as well as coriander) may be added in barely perceptible amounts, but this is not common. Diacetyl should not be perceived.Original Gravity (ºPlato): 1.008-1.038 (2-9.5 ºPlato) ● Apparent Extract/Final Gravity (ºPlato): 1.004-1.034 (1-8.5 ºPlato) ● Alcohol by Weight (Volume): 0.4-2.8% (0.5-3.5%) ● Bitterness (IBU): 5-15 ● Color SRM (EBC): 5-50 (10-100 EBC)

The abv actually puts table beer below where most people define even session beers, making it closer to small beer. And in that sense, it barely even exists in America. There’s non-alcoholic beer — an abomination in my mind — at 0.05% or less and then there’s a very few beers that are between 3.5% and 5% but virtually nothing in between. That’s a niche waiting to be filled, as far as I’m concerned. C’mon people, let’s get this party started. Bring back “Table Beer.”

Filed Under: Beers, Editorial, Just For Fun, The Session Tagged With: Session Beers

Play Marzen Madness 2011

March 3, 2011 By Jay Brooks

basketball
I confess I’m not the biggest fan of college basketball, but that doesn’t stop me from enjoying March Madness every year. Similar to fantasy football, I’ve set up a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks by March 13. I’ll post and update standings each day there’s games played until a winner emerges.

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow this link. You’ll also need a Yahoo ID (which is free if you don’t already have one), And you may, or may not, need the following information about the group information.

Group ID#: 20210
Password: beer

Also, if you know more about the NCAA Tournament than me — which odds are you do — weigh in about the best scoring method. There are three we can choose from, as follows.

  1. Do Not Use Bonus Points: Let your predictions speak for themselves. Works with any scoring system.
  2. Use Upset Pick Bonus: Bonus points for upset picks add importance to early rounds. Works best with Progressive and Straight scoring.
  3. Use Seed Difference Bonus: Seed difference multipliers put heavy emphasis on big upsets in early rounds. Works best with Yahoo! Default Scoring.

Post a comment here after you sign up and let me know which scoring system you favor. I’m pretty sure I can change it before March 13, so I’ll update it with the most popular choice on March 12. Good luck everybody.

Filed Under: Just For Fun, Related Pleasures Tagged With: Games, Sports

The Fatal Glass Of Beer

March 3, 2011 By Jay Brooks

wc-fields
The short film A Fatal Glass of Beer, starring W.C. Fields, premiered today in 1933.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Humor, Video

Geuze Op ‘t Kasteel

March 2, 2011 By Jay Brooks

belgium
Thanks to Pete Slosberg for sending me the link to this interesting video entitled Geuze op ‘t Kasteel. It’s by a Belgian production company, Hungry TV, and happily includes English subtitles. The YouTube description, however appears to be in Dutch, and here’s what Google Translate does with it:

The castle in Neufcour Eizeringen, which dates from the 18th century, originally served as a residential and later as a permanent residence for several noble families. End of 2010 was, however, as the backdrop for an extraordinary event. Geuze enthusiasts from all over the world came to Eizeringen to find out everything about the secret of the beer. Geuze is a skill.

Only a handful of people are familiar with this craft. Brew Engineer William Herreweghen is one of them. William revealed the secrets of spontaneous fermentation. He explained in great detail how different lambic beers with a good old geuze can be made.

It’s under ten minutes long, and also features a short interview with Chris Lively from Ebenezer’s Pub in Maine.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Beer Styles, Belgium, Video

Proud Of British Beer

March 1, 2011 By Jay Brooks

uk
In quasi-answer to I Am A Craft Brewer, Britain’s Society of Independent Brewers (SIBA) has released a video of their own: Proud of British Beer. It’s very well produced, and I like that they included not just brewers, but also farmers, publicans and salespeople to show the entire chain from farm to glass. It was also great seeing so many familiar faces.

Of course, the original video was made for a trade conference, whereas SIBA’s effort seems aimed directly at consumers, and especially those that might be on the fence about whether or not to support Britain’s beer industry. I love the end, because it goes after the wisdom of more and more taxes on beer, a situation similar to what’s happening in America, too. The answer, of course — here as there — is that neo-prohibitionst and anti-alcohol groups are using the weakened economy to further their agenda of attacking and punishing alcohol for its perceived sins. It’s great to see the brewing industry fighting back, something that I feel desperately needs to happen in the U.S., too. But over here, the media tends to pay a disproportionate amount of attention to well-funded anti-alcohol propaganda while ignoring any contrary opinions. If our national discourse on alcohol is anything, it’s certainly not fair or balanced.

One reason Proud of British Beer is so good is that the script was written by Pete Brown, and you can read his thoughts about Proud of British Beer on his blog. Pete’s a kindred spirit when it comes to the neo-prohibitionists and he makes an important case for beer in the UK. Well done, Pete!

From SIBA’s Vimeo page:

“Proud of British Beer” is a short film produced by the Society of Independent Brewers. It features brewers, both large and small, hop and barley growers, maltsters and industry suppliers. Our concerns are that the continued above inflation increases in beer duty are destroying this indigenous British industry. Pubs, which are an integral part of the fabric of British society are also being forced to close at the rate of 29 per week. This cannot be allowed to continue.

We are proud of British beer. Are you?

Filed Under: Beers, Breweries, Editorial, Just For Fun, Politics & Law Tagged With: UK, Video

A Case For Beer: A Major Minor Dilemma

February 27, 2011 By Jay Brooks

kwik-e-mart
Here’s another odd duck, a promotional film created in the early 1970s by the National Association of Convenience Stores. It was apparently made by students at Kansas State in association with several sponsors, who also provided grant money for it, including the NACS, the Southland Corporation (7-11) and Falstaff Brewing. It also had the cooperation of four state alcohol agencies, from Arizona, Missouri, Nebraska and Ohio, along with the United States Brewers Foundation.

Entitled A Case For Beer (A Major Minor Dilemma), it’s aimed at Convenience Store owners with tips on how to not sell to underage customers, while still being polite so as not to lose their non-alcohol business and not alienate them so that when they become adults they’ll still spend their money at the C-store. It’s a great time capsule — check out the cars, the fashion and the look of the stores themselves.

Some highlights:

  • Factoid: 2 out of 3 families use beer as a beverage.
  • The two things you have for determining a customer’s age: A Valid ID and “good judgment.”
  • Advice after a woman comes in the store in a bathing suit: “don’t allow yourself to be distracted (checked everything but her age).”
  • More feminine advice: “Beware of women, some have cheating hearts.”
  • Great final quote: “Americans love their leisure time, and convenience stores, with their quick shopping supply of beverages and related foods, contribute to the nation’s enjoyment of leisure time.”
  • Look quick at the end: and you’ll see a woman spreading relish on her hot dog with a beer can pop tab.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Convenience Stores, History, Retail, Video

Number Of U.S. Breweries Reach 1,700

February 27, 2011 By Jay Brooks

ba
The Brewers Association just announced that the number of breweries in America has eclipsed 1,700 (and thanks to the other BA, Beer Advocate for the Twitter tip — a Twip?). According to the BA:

The count is at 1,701 operating breweries in the U.S. There are 9 percent more breweries in the U.S. than a year ago. As I blow the dust off the historical records, it appears that there were 1,751 breweries in 1900 and 1,498 in 1910. So we have more breweries than we have since around 1905. My resource for these data points is The Register of United States Breweries 1876-1976 (compilers Friedrich and Bull). There certainly are a lot more diverse brewing styles being offered today, particularly by craft brewers, and I’m betting quality is far greater now than then.

That’s great news. Two months ago when I needed a firm number for an article I was writing, the number was 1,677 so that’s nearly 25 brewery openings in less than sixty days. How cool is that?

Filed Under: Breweries, Just For Fun, News Tagged With: Announcements, Brewers Association, Press Release, Statistics

Phil Farrel Wins 2011 Beerdrinker Of The Year

February 26, 2011 By Jay Brooks

bdoty
When I saw Phil Farrel during SF Beer Week I congratulated him for being nominated once again for Beer Drinker of the Year and told him I thought “it was his year.” It turns out I was right, as earlier today he emerged as the 2011 Beer Drinker of the Year.

From the press release:

In his fourth trip to the Beerdrinker of the Year finals, Cumming, GA commercial pilot Phil Farrell landed the 2011 Beerdrinker of the Year title.

More John Elway than Jim Kelly, Farrell finally won his dream title today in a 2-hour finals event held before a standing-room-only crowd at Denver, Colorado’s Wynkoop Brewing Company.

Congratulations Phil.

Phil Farrell, 2011 Beerdrinker of the Year

Filed Under: Beers, Events, Just For Fun, News, Related Pleasures Tagged With: Announcements, Awards, Colorado

Muppets Drink Kronenbourg 1664

February 26, 2011 By Jay Brooks

kronenbourg-1664
Another one of my many obsessions is my unabashed love of the Muppets. I came across a new video today of the Muppets covering the LCD Soundsystem song Dance Yrself Clean. In the Video, apparently shot in Brighton, both Cookie Monster and Animal are seen drinking Kronenburg 1664 — hey, they’re both over 21 — and in fact at the end (spoiler alert) both pass out on Brighton beach surrounded by beer cans. Enjoy.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: France, Humor, Music, Video

The Rocketbeer Rocketeer

February 25, 2011 By Jay Brooks

pabst-blue-ribbon
I’m a huge fan of Dave Stevens and especially his story of The Rocketeer, which was a fabulous comic book before it was a 1991 film with Bill Campbell, Jennifer Connelly and Alan Arkin.

rocketeer

What’s not to love about an adventure story with a jet pack at the heart of it? I was captivated by jet packs after I first saw one in the James Bond movie Thunderball. So what does another of my singular obsessions have to do with beer? Glad you asked. I stumbled upon this 1976 ad for Pabst Blue Ribbon earlier today and it features — yeah, you guessed it — a jet pack. Although they call it a “rocketbelt” in the ad, it’s a jet pack all the same. The original video was uploaded to YouTube by the very cool sounding Rocket Belt Society.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, History, Pabst, Video

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