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Beer In Ads #5161: Aged … Ready … And Rarin’ To Go!

March 13, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s First ad is for Acme Bock Beer, which was published on March 13, 1950. This ad was for the Globe Brewing Co., of Baltimore, Maryland, which was originally founded in 1748 by John Leonard Barnitz and Elias Daniel Barnitz, though the Globe name doesn’t appear until around 1899. This ad ran in The Salisbury Times, of Salisbury, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

Historic Beer Birthday: Charles Liebmann

March 13, 2026 By Jay Brooks 1 Comment

S-Liebmann
Today is the birthday of Charles Joseph Liebmann (March 13, 1877-September 15, 1957). He was born in New York. He was the son of Henry Liebmann. His grandfather owned the Castle Schmiedelfeld, in Baden-Wuerttemberg, Germany, but when his father was young, the family moved to Ludwigsburg and operated the Zum Stern Inn there, which also included a brewery. For political reasons, some of the family moved to America around 1850 to build a home, and the rest followed in 1854. Initially Henry Liebmann ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann’s Sons Brewery. When Charles’ grandfather died in 1872, his sons took over the family brewery, and Charles’ father Henry became brewmaster. After prohibition ended, the brothers’ six sons, including Charles, re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries, after their most popular beer. The brewery closed in 1976.

charles-Liebmann

This is from Schlegel’s German-American Families in the United States:

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This is from “The Originators of Rheingold Beer: From Ludwigsburg to Brooklyn – A Dynasty of German-Jewish Brewers,” by Rolf Hofmann, originally published in Aufbau, June 21, 2001:

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company’s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year’s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.

The beer’s evocative name with its allusion to Germany’s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

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The Liebmann family.

Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called “Near Beer.”

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler’s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Schülein, general manager of the world-renowned LšwenbrŠu brewery, to America. Schulein’s father, Joseph, had acquired two of Munich’s leading breweries at the end of the nineteenth century–Union and Münchner Kindl–and his son had managed the 1920 merger with Löwenbrau. Arriving in New York with this experience behind him, Hermann Schülein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.

Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name “Rheingold.” According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of “Rheingold.” For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Schülein’s most brilliant marketing strategy – the selection of each year’s Miss Rheingold by the beer-drinking public of greater New York

At the height of the campaign’s success in the 1950’s and 60’s, the Liebmann Brewery had an output of beer ten times that of Löwenbrau at the same time in Munich.

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

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Here’s an “Origin of Liebmann Brewery” posted by a relative on Ancestry.com:

On May 12 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] “Zum Stern” on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn’s book, History of the Jewish Community of Ludwigsburg)

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann’s Sons Brewery.

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Filed Under: Birthdays, Just For Fun Tagged With: History, New York

Historic Beer Birthday: William Lindsay Everard

March 13, 2026 By Jay Brooks Leave a Comment

everards
Today is the birthday of William Lindsay Everard (March 13, 1891-March 11, 1949). Known as Lindsay, or Sir Lindsay, William Lindsay Everard was the grandson of William Everard, who in 1849, along with Thomas Hull founded the Everard Brewery in Leicester, England. He took over the family brewery in 1925 and ran it for 25 years. He was also a politician (as a member of parliament), philanthropist and a founder and supporter of the Ratcliffe Aerodrome. Sir Lindsay was a pioneer aviator, knighted for his crucial efforts in World War II with the Air Transport Auxiliary.

NPG x100364; Sir (William) Lindsay Everard1951 photo of Sir (William) Lindsay Everard by Elliott & Fry, from the National Portrait Gallery.
Here’s Sir Lindsay’s story from the Everard Brewery website:

William Lindsay Everard was 34 years old when his father died and control of the company was passed to him. During World War 1 he served in the Leicestershire Yeomanry from 1914 to 1917, rising to be adjutant. He saw active service in France with the 1st Life Guards until the end of hostilities in 1919.

William Lindsay married Cornelia Ione Kathleen Armstrong on the 28th of September 1917. They had two children, Bettyne Ione in 1919 and Patrick Anthony William Beresford in 1922. The family moved into Ratcliffe Hall, Leicestershire the same year and after the war, Sir Lindsay followed the family tradition and was active in local public life.

He became a J.P in 1923, Deputy Lieutenant of the County in 1924 and High Sheriff in 1924. He followed his grandfather’s long service in local politics and came as no surprise when he took to national politics and to Westminster. In 1924 he stood as the Conservative Party candidate for the Melton constituency in the General Election. Using Ratcliffe Hall as his headquarters, he campaigned using the slogan, “If you work hard for Everard, he’ll work hard for you.” Stanley Baldwin’s Conservatives won with an overall majority of more than 200 seats, one of whom was Melton’s new Member of Parliament, Lindsay Everard.

He took his seat in Westminster for the first time in November 1924 and served his constituency for over twenty years. In 1939 he received a knighthood from King George VI for his services to commerce and aviation.

Sir Lindsay had a lifelong interest in aviation, gaining his private pilot’s license in the 1920s. He became president of the Royal Aero Club, the County Flying Club, and the Leicester Aero Club.

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While he was running the brewery, his interest was actually elsewhere; on aviation. He legacy is considered first and foremost as a pioneer of British aviation.

Wartime aviation has changed the course of history and Sir Lindsay Everard is an important contributor to its development. In 1930, Sir Lindsay opened Ratcliffe Aerodrome on 45 acres (180,000 m2) near his estate and Ratcliffe College. He had become President of the Leicester Aeroclub in 1928, purchasing the club a de Havilland Gipsy Moth in 1929. Named “The Quorn”, the club used Carts Field at Desford. A large air show brought 30,000 spectators to the site. Sir Lindsay purchased a de Havilland Puss Moth that he named “The Leicestershire”, and sold in July 1932. He also favoured the Percival Gull Four P.1.B Mk. IIa

Ratcliffe Aerodrome opened with a ‘Grand Air Pageant’ on 6 September 1930. Famed aviator Amy Johnson made an unexpected trip from London to participate with Sir Sefton Brancker, Director of Civil Aviation. Some 5000 spectators were treated to a show with 100 planes and staged bombings of Chinese pirates. There was one crash, but no one was killed. Ratcliffe Aerodrome was one of the finest in civil aviation with a comfortable clubhouse and an outdoor pool. The hangars were first class and the many air shows and displays had the atmosphere of a garden party.

Sir Lindsay was not a pilot himself, but hired personal pilots to travel throughout the world and participate in air racing events. He owned a de Havilland Dragon, an 8-seat aircraft, with which they won the Oasis Trophy in Cairo. With pilot Lt. Com. Phillips he won the Grosvenor Cup air race. Among his personal pilots were Winifred Spooner, a celebrated woman aviator, and Albert Codling, Sir Lindsay’s Chief Inspector responsible for the maintenance of all his aircraft. Sir Lindsay was supportive of every aspect of aviation, including gliders. He was the first president of the Model Aero Club. His airmail postage stamp collection was sold by H.R. Harmer of London on 19 and 20 October 1953 in 530 lots.

The County Flying Club was formed at Ratcliffe and in 1938 moved to a field at Rearsby on land owned by Sir Lindsay. Another member of the County Flying Club, Alexander Lance Wykes, was the managing director of Crowthers Limited, a Thurmaston company, that manufactured textile machinery. In 1938, Wykes negotiated a license agreement with American manufacturer Taylorcraft to build a light aeroplane in England. It was designated the Taylorcraft “Plus C” model and the first one built was brought by road to Sir Lindsay’s Aerodrome where it made its maiden flight on 3 May 1939. This aircraft became an important part of the war effort in World War II and a production order of 100 aircraft designated the Taylorcraft-Auster Mk 1 was placed in 1942. The Auster continued to be an important and popular plane long after the war.

With the onset of World War II, civil flying was suspended on 31 August 1939. Ratcliffe Aerodrome had a central location that made it an important field for the ATA, a network of civilian pilots that ferried new aircraft from the factories and those that needed repair. Ratcliffe Aerodrome was ferry pool no. 6 of the original 14 started in 1942. The Aerodrome grew larger during the war, adding new facilities. Some 50,000 ferry flights passed through this ideal staging ground.

When the ATA was disbanded, the event was commemorated by an air show on 6 October 1945 that included Geoffrey de Havilland. Sir Lindsay was knighted during the war for services to aviation and commerce. The Leicester Aeroclub reformed in 1947 and drew a crowd of 10,000 for an event in 1949. Sir Lindsay died that year and his estate was sold to non-flyers. Ratcliffe Aerodrome closed on 25 March 1950. It fell into disrepair with some of the buildings being used as barns for the surrounding farms.

NPG x124405; Sir (William) Lindsay Everard; Cornelia Ione Kathleen (nÈe Beresford-Armstrong), Lady Everard
Sir Lindsay with his wife Cornelia Ione Kathleen, taken in 1939,
and now also in the National Portrait Gallery.

And here’s a short history of the brewery from the beginning until Sir Lindsay took control, from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by Thomas’s nephew architect John Everard. The brewery, on the corner of Southgate st and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901.(sources differ)[5] It was renamed the Tiger Brewery around 1970. Beer production was seriously affected by World War I, both due to recruitment and the Defence of the Realm Act 1914 which required beer to be diluted, restricted opening times and rationed raw materials. In 1920,(sources differ) Everards bought wine and spirit merchants John Sarsons & Son of Hotel St Leicester, a major supplier to wealthy homes.

Thomas moved his family from Narborough Wood House to Nanpantan Hall. In 1909 he opened a cattle trough in Groby on behalf of the Metropolitan Drinking Fountain and Cattle Trough Association. and in 1921, a year which saw beer production peak at 55,000 barrels, the company acquired the Stamford arms in Groby, the former home of both Thomas’s grandfather, Richard Everard a yeoman tenant farmer of the Grey estate and his great grandfather.

In 1924, the company completed its move away from rail transport to steam powered drays which continued in use until replaced by petrol lorries in 1946.

Thomas died in 1925 and was succeeded by his son William Lindsay Everard who lived in Ratcliffe Hall. The Great Depression saw a penny tax on beer.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875
The then-new Everards brewery on the corner of Southgate Street and Castle Street in Leicester, showing steam traction engines in 1875.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History

Historic Beer Birthday: Conrad George Oland

March 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Conrad George Oland (March 13, 1851-December 12, 1917). He was born in Trowbridge, Wiltshire, England, and was the son of Susannah Oland, who founded what today is Moosehead Breweries. It was known by several names before 1947, such as S. Oland & Sons Brewery, the Turtle Grove Brewery, and the Army & Navy Brewery. His mother trained both him and his younger brother to brew beer, but after her death it was his younger brother that took over the brewery. In 1917, their brewery was near the famous Halifax Explosion, and windows were shattered and walls collapsed, and Conrad died from shock during the explosion, along with six additional employees.

Turtle Grove Brewery workers in 1890.

And this account of his parents Susannah and John is from the Canadian Encyclopedia:

The Turtle Grove Brewery in Halifax after the explosion where Conrad George Oland died.

By 1867, the Oland family had moved to Dartmouth. Struggling financially, Susannah supplemented what little money John earned by making beer in the shed at the back of their Dartmouth property, using an old family recipe. Her October brown ale proved to be so popular with the local inhabitants that a family friend, Captain Francis Walter DeWinton (1835–1901), suggested brewing on a larger scale. DeWinton, along with two other investors, provided the funds to start a commercial brewery. Because they began the business in the Turtle Grove area of Dartmouth — a Mi’kmaq community — the brewery was named Turtle Grove Brewery.The company was incorporated on 1 October 1867. On paper, John Oland was manager of the business, but in reality, Susannah oversaw virtually every aspect of its day-to-day operations. By many accounts, she supervised the brewing process, which was undertaken with the help of her three sons.

The new commercial brewery was situated on a 12.5-acre plot with 300 feet of frontage on Halifax Harbour. Halifax was ideal for a budding brewer because of the pronounced military and naval presence. Beer had long been part of the life in the armed forces. During the War of the Spanish Succession (1701–1714), the Duke of Marlborough, commander of the British forces, proclaimed: “No soldier can fight unless he is properly fed on beef and beer.” British authorities accepted Marlborough’s statement as gospel, and in the years that followed, British soldiers were given enough “beer money” to purchase five pints of beer a day. This, along with the fact that the overwhelming majority of the civilian population in Dartmouth and Halifax could trace its ancestry to the beer-drinking cultures of England, Scotland, and Ireland, gave an immediate incentive to anyone like Susannah Oland looking to capitalize on their knowledge of the art of brewing.

Taking advantage of DeWinton’s connections (he was military secretary to the Marquess of Lorne, the governor general of Canada), the brewery quickly grew to be the third-largest business operating in Dartmouth. Tragedy struck in October 1870, however, when John died in a riding accident. To make matters worse, DeWinton was transferred to Gibraltar and the other two partners sold their interests to a manager, George Fraser, who had formerly been employed at a competing brewery. Undaunted, Susannah Oland and her sons continued working at the brewery, which had been renamed the Army and Navy Brewery in honor of its principal patrons.

In 1877, after receiving an inheritance from a relative in England, Susannah Oland bought out Fraser and dissolved the partnership. She began operating the brewery under the name S. Oland, Sons and Company and trained her sons to be brewmasters. She worked at the brewery for the remainder of her life

George W. Oland and his sons in the 1890s.
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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Canada

Historic Beer Birthday: Joseph Priestley

March 13, 2026 By Jay Brooks Leave a Comment

oxygen
Today is the birthday of English scientist Joseph Priestley (March 13, 1733-February 6, 1804). While he was also a “clergyman, natural philosopher, chemist, educator, and Liberal political theorist,” he’s perhaps best known for discovering oxygen (even though a few others lay claim to that honor). According to Wikipedia, “his early scientific interest was electricity, but he is remembered for his later work in chemistry, especially gases. He investigated the ‘fixed air’ (carbon dioxide) found in a layer above the liquid in beer brewery fermentation vats. Although known by different names at the time, he also discovered sulphur dioxide, ammonia, nitrogen oxides, carbon monoxide and silicon fluoride. Priestley is remembered for his invention of a way of making soda-water (1772), the pneumatic trough, and recognising that green plants in light released oxygen. His political opinions and support of the French Revolution, were unpopular. After his home and laboratory were set afire (1791), he sailed for America, arriving at New York on 4 Jun 1794

Priestley

In the biography of Priestley at the American Chemistry Society has a sidebar about his work with fermentation:

Bubbling Beverages

In 1767, Priestley was offered a ministry in Leeds, Englane, located near a brewery. This abundant and convenient source of “fixed air” — what we now know as carbon dioxide — from fermentation sparked his lifetime investigation into the chemistry of gases. He found a way to produce artificially what occurred naturally in beer and champagne: water containing the effervescence of carbon dioxide. The method earned the Royal Society’s coveted Copley Prize and was the precursor of the modern soft-drink industry.

Even Michael Jackson, in 1994, wrote about Priestley connection to the brewing industry.

“It has been suggested that the Yorkshire square system was developed with the help of Joseph Priestley who, in 1722, delivered a paper to the Royal Society on the absorption of gases in liquids. In addition to being a scientist, and later a political dissident, he was for a time the minister of a Unitarian church in Leeds. During that period he lived next to a brewery on a site that is now Tetley’s.”

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In the New World Encyclopedia, during his time in Leeds, it explains his work on carbonation.

Priestley’s house was next to a brewery, and he became fascinated with the layer of dense gas that hung over the giant vats of fermenting beer. His first experiments showed that the gas would extinguish lighted wood chips. He then noticed that the gas appeared to be heavier than normal air, as it remained in the vats and did not mix with the air in the room. The distinctive gas, which Priestley called “fixed air,” had already been discovered and named “mephitic air” by Joseph Black. It was, in fact, carbon dioxide. Priestley discovered a method of impregnating water with the carbon dioxide by placing a bowl of water above a vat of fermenting beer. The carbon dioxide soon became dissolved in the water to produce soda water, and Priestley found that the impregnated water developed a pleasant acidic taste. In 1773, he published an article on the carbonation of water (soda water), which won him the Royal Society’s Copley Medal and brought much attention to his scientific work.

He began to offer the treated water to friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air, in which he described a process of dripping sulfuric acid (or oil of vitriol as Priestley knew it) onto chalk to produce carbon dioxide and forcing the gas to dissolve by agitating a bowl of water in contact with the gas.

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And here’s More About Priestley from the Birmingham Jewellry Quarter, whatever that is:

But his most important work was to be in the field of gases, which he called ‘airs’ (he would later chide James Keir for giving himself airs (oh dear!) by adopting the term ‘gases’ in his Dictionary of Chemistry, saying ‘I cannot help smiling at his new phraseology’). Living, as he did at the time, next to a brewery, he noticed that the gas given off from the fermenting vats drifted to the ground, implying that it was heavier than air. Moreover, he discovered that it extinguished lighted wood chips. He had discovered carbon dioxide, which he called ‘fixed air’. Devising a method of making the gas at home without brewing beer, he discovered that it produced a pleasant tangy taste when dissolved in water. By this invention of carbonated water, he had become the father of fizzy drinks!

PriestleyStamp

But perhaps my favorite retelling comes from the riveting History of Industrial Gases:

priestley-gases

The relevant findings were published in 1772, in Impregnating Water with Fixed Air

20. By this process may fixed air be given to wine, beer, and almost any liquor whatever: and when beer is become flat or dead, it will be revived by this means; but the delicate agreeable flavour, or acidulous taste communicated by the fixed air, and which is manifest in water, will hardly be perceived in wine, or other liquors which have much taste of their own.

PriestleyJoseph-Lab
Priestley’s apparatus for experimenting with ‘airs.’

Filed Under: Beers, Birthdays, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Science of Brewing

Beer Birthday: Tim Webb

March 13, 2026 By Jay Brooks 1 Comment

cantillon-man
Today is the birthday of British beer writer Tim Webb, who along with Stephen Beaumont published the World Atlas of Beer and the Pocket Beer Guide, and also the Good Beer Guide to Belgium, with Joe Stange. I love Tim’s dry wit and his unabashed disdain for America(ns). I like to think I’m tolerated because I know, and like, Canadians and the British. Then again, who knows? Join me in wishing Tim a very happy birthday.

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Me and Tim at the Falling Rock during an SF Beer Week promotional event during GABF in 2009.

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Tim with Stephen Beaumont and Michelle Wang, showing off the 2nd edition of the Pocket Beer Guide in Leuven.

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The British contingency, Adrian Tierney-Jones, Tim Hampson, Tim and Pete Brown.

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Stephen Beaumont and I, looking perfectly pleased, while Tim displays a distinct lack of enthusiasm at Brouwerij de Kroon.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain

Beer In Ads #5160: No ‘Butts’ About It!.. Ballantine Brews Bock Beer Best!

March 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Blatz Bock Beer, which was published on March 12, 1956. This ad was for the P. Ballantine & Sons Brewing Co., of Newark, New Jersey, which was originally founded in 1840. This ad ran in The Daily News, of New York, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Ballantine, Bock, History, New Jersey, New York

Historic Beer Birthday: Arthur Guinness II

March 12, 2026 By Jay Brooks Leave a Comment

guinness-new
Though his father’s birthdate is uncertain, today is definitely the birthday of Arthur Guinness II (March 12, 1768-June 9, 1855).

Arthur_Guinness_II
Here’s his story, from Wikipedia:

Arthur was the second son of Arthur Guinness and his wife Olivia Whitmore, and was born at their home at Beaumont House (now a part of Beaumont Hospital, Dublin). He attended White’s Academy in Grafton Street, Dublin, (now the site of Bewley’s). Arthur started working for his father at the St James’s Gate brewery from the 1780s. In 1790 his father, then aged 65, commented in a letter that the expansion of his brewery was partly due to his help:

“..one of my sons is grown up to be able to assist me in this Business, or I wd not have attempted it, tho’ prompted by a demand of providing for Ten Children now living out of one & twenty born to us, & more likely yet to come.”

On his marriage to Anne Lee in 1793 the lease of the brewery was assigned to their marriage settlement, proof that he was intended to take over the management of the brewery on his father’s death. At the time his younger brothers Benjamin (d.1826) and William (d.1842) were also working in the brewery.

In 1782 his father had also founded the “Hibernian Mills” beside the River Camac in Kilmainham to mill flour for the expanding city’s population. This was due to the expansion of Irish exports and commerce fostered from 1779 by the Irish Patriot Party, which the Guinnesses supported.

1803-guinness-II

On his father’s death in January 1803, he and his brothers Benjamin and William Lunell created a partnership trading as: “A. B. & W.L. Guinness & Co, brewers and flour millers”. He bought Beaumont House from his elder brother the Revd. Hosea Guinness, who was Rector of St. Werburgh’s Church, Dublin. In 1808 they bought their first steam engine from Boulton and Watt for pumping water.

Sales grew from 360,936 gallons in 1800 to 2,133,504 gallons by 1815. A slump followed, with sales dropping from 66,000 barrels to 27,000 by 1820.

From its rebuilding in 1797–99 the brewery had stopped brewing ale and concentrated on porter. From the 1820s enhanced and stronger varieties of porter known as “Extra Superior Porter” or “Double Stout” were developed in Dublin for the export trade to Britain. By 1837 the young Benjamin Disraeli mentioned that he had: “.. supped at the Carlton.. off oysters, Guinness and broiled bones”.

In the background Arthur’s brewery benefited hugely until the 1830s from the difference between the malt tax levied in Britain and Ireland, easing his higher-value exports to Britain, and so Arthur became more of a supporter of the union as it was in the 1830s, having been a supporter of Grattan’s form of home rule in his youth.

In 1839 Guinness assisted his nephew John in establishing a short-lived brewery in Bristol.

By his death in 1855, St James’s Gate was brewing and selling 78,000 hogsheads annually, equivalent to 4,212,000 gallons. Of these, 42,000 hogsheads were exported, mainly to the British market.

arthur-guinness-ii-photo

Filed Under: Birthdays, Just For Fun Tagged With: Guinness, History, Ireland

Beer In Ads #5159: Blatz Bock Beer

March 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Blatz Bock Beer, which was published on March 12, 1942. This ad was for the Valentin Blatz Brewing Co., of Milwaukee, Wisconsin, which was originally founded in 1846 as the Cedar Brewery by Johann Braun. Valentin Blatz took over the business in 1851, calling it the City Brewery before adding his name . This ad ran in The Burlington Free Press, of Burlington, Vermont.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Vermont, Wisconsin

Historic Beer Birthday: Arthur Guinness

March 12, 2026 By Jay Brooks Leave a Comment

guinness-new
Today might be, though it probably isn’t, the birthday of Arthur Guinness (March 12, 1724-January 23, 1803). But this is as good a day as any, and in some ways better than many others that have been suggested. I’ve been collecting holidays, dates, birthdays, etc. since the late 1970s. I bought a cocktail paperback book and in the back, one of the appendices had four reasons to drink for every day of the year. Intrigued, I bought a thin diary and started writing them down as I came across new ones. When I outgrew that one, I bought a bigger one and hand-copied all of them from one to the other. Thank goodness computers came along so I didn’t have to keep that up. To save space, everything was color-coded and I never noted the original source, primarily because in those early days it was just something goofy I did for myself and I didn’t envision any practical application for such a list. Silly rabbit. Fast forward thirty years and the first website I set up, in 1998, was The Daily Globe, which was to house my collection of dates, among other things. It was then it became apparent that having the original sources would have been useful, but the damage was done. At some point I stumbled on the birthdate of Arthur Guinness, given as a day in September. Several years ago, after the Bulletin started, I ran my daily list as a matter of course on the date I had for Arthur Guinness’ birthdate, and understandably got called out by the Beer Nut for the source of the date. Of course, I had not been keeping them but have always taken the position that it’s better to celebrate the person’s life even if you don’t have the exact right date than ignore them entirely.

Eventually, I got around to trying to find that earlier source, and in the process opened a can of worms. That September date is more than likely wrong, of course, and was simply made up in 1991 by the Guinness company “apparently to end speculation about his birthdate,” as if that would do any good. That’s probably where I got the date, but since I didn’t keep my sources, who knows? In 2009, Guinness decided to declare September 24 “Arthur’s Day” further muddying the waters. The first year was to mark the 250th anniversary of Guinness, but in subsequent years it became a music festival and opportunity to do a worldwide toast to promote the beer. They kept up that farce on the 3rd Thursday in September each year until 2013, but cancelled it in 2014. So clearly September is a dead end.

In 2012, my favorite British beer historian, Martyn Cornell, weighed in on Guinness myths and scandals, including the date of his birth.

“Arthur Guinness was born in 1725 in Celbridge, County Kildare.” The Dictionary of Irish Biography claims he was born on March 12, 1725. However, that does not match the statement on Arthur Guinness’s grave in Oughterard, Kildare that he died on January 23, 1803 “aged 78 years”, from which it can be inferred that his birthday must have been between January 24, 1724 and January 23, 1725. The most accurate statement, therefore is that his date of birth is unknown, but he was born 1724/5.

Here’s his gravestone:

Guinness-gravestone

So if March 12, 1725 can’t be correct, but it must be “between January 24, 1724 and January 23, 1725,” then maybe it was 1724. So for no better reason than it fits the span of dates, maybe The Dictionary of Irish Biography simply got the year wrong by one. Maybe not, but I like having a date to hang my hat on. So until I find something more compelling, and merely for the purposes of commemoration, I’ll toast Arthur Guinness on March 12.

Arthur Guinness, of course, founded the Guinness Brewery in 1759, famously signing a 9,000-year lease for the St. James’ Gate property in Dublin. Shortly afterwards, in 1761, “he married Olivia Whitmore in St. Mary’s Church, Dublin, and they had 21 children, 10 of whom lived to adulthood.”

Arthur_Guinness

The Colson Center, a Christian website, has a short biography:

Arthur Guinness was born to a family of brewers on the estate of Arthur Price, the Protestant Church of Ireland archbishop of Cashel. Arthur’s father Richard was Dr. Price’s brewer, and was known for his particularly fine porter beer. He taught Arthur the craft of brewing.

Arthur must have been a particular favorite of Dr. Price, because on the archbishop’s death in 1752 he bequeathed to Arthur the sum of £100, the equivalent of four years wages. Over the following three years, he perfected his skills as the brewer for an inn owned by his stepmother. In 1755, he struck out his own, purchasing a small brewery in the village of Leixlip. He may have seen brewing beer as a service to the community: this was the era in which gin was devastating poor communities and beer provided a far healthier and less intoxicating alternative.

In 1759, Arthur moved to Dublin. There he found an abandoned brewery at St. James’ Gate, for rent for £100 down and £45 per year. Arthur somehow managed to get the owner to agree to a lease for up to 9,000 years on these terms, and so Arthur opened his new brewery in Dublin.

Arthur was a very dedicated member of the Church of Ireland. In Dublin, he attended a church in which John Wesley preached, and Wesley’s ideas about hard work, the goodness and responsibilities of wealth, and the importance of caring for the poor had a powerful impact on Arthur’s faith.

As a result, Arthur became involved in a variety of social welfare organizations. He was on the board and became governor of Meath hospital and was dedicated to ensuring that it provided care for the poor. He also gave to a number of charities, promoted Gaelic arts to encourage pride in the Irish heritage, and joined the Friendly Brothers of St. Patrick, an organization dedicated to ending the practice of dueling.

He was also a champion of the Sunday School movement in Ireland, which provided basic education to children. For Arthur, this was part of an interest in prison reform: he believed that education combined with Biblical teaching would keep people from falling into a life of crime.

Even though a dedicated Protestant in a community that looked down at Roman Catholics, Guinness advocated for the rights of Catholics and treated them well at his brewery. This may have cost him business, but he believed it was the right thing to do.

Meanwhile, Guinness continued to develop and improve as a brewer. In 1779, he was named official brewer of Dublin Castle. At this point, he was brewing ales as well as a variety of dark porters.

Gradually, though, he decided to specialize in porter; he finally gave up brewing ale in 1799. Porter was very popular in England, and when Arthur and his fellow Irish brewers finally figured out how to produce a good quality black porter (stout), specializing in this kind of beer made sense. Soon Guinness’s porter was in demand not only in Dublin but increasingly in England as well.

Arthur died just a few years later, in 1803. But his story does not end there. Over the next century, Guinness grew to be one of the largest and most respected breweries in the world. That story is a tribute to Arthur’s hard work and insistence on excellence, qualities which he passed on to his children and heirs. But that is only part of the Guinness story. The other part is the amount of good Guinness has done for its employees and their families and for Dublin, all of which is also part of Arthur’s legacy.

Arthur Guinness Stamp

And here’s another bio:

The Guinness story began in a small Irish village Celbridge, which was the home of Arthur Price, the Church of Ireland Archbishop of Cashel with a sufficient security. Arthur was one of those people who did not want to burden himself with a daily routine, and therefore he had hired Arthur Guinness (1724 or 1725 – January 23, 1803), a manager for all the cases. As time passed a very real friendship ensued between them to the point that Price baptized Arthur’s son Arthur Guinness II, born on March 12, 1768, who helped his father since childhood on the farm of the generous employer.

In his spare time, Arthur Guinness brewed real ale. Dr. Price had a benefit of all necessary equipment at his basement for this. In 1752, Arthur Price died. Such a tragic event, however, marked the beginning of Guinness brewing company’s story. The thing is that Arthur Price left a legacy of 100 pounds to both of them: Arthur Guinness and his son (at the time it was quite a large sum of money).

Guinness story began in a small Irish village Celbridge, which was the home of Arthur Price, the Church of Ireland Archbishop of Cashel with a sufficient security. Arthur was one of those people who did not want to burden himself with a daily routine, and therefore he had hired Arthur Guinness (1724 or 1725 – January 23, 1803), a manager for all the cases. As time passed a very real friendship ensued between them to the point that Price baptized Arthur’s son Arthur Guinness II, born on March 12, 1768, who helped his father since childhood on the farm of the generous employer.

In his spare time, Arthur Guinness brewed real ale. Dr. Price had a benefit of all necessary equipment at his basement for this. In 1752, Arthur Price died. Such a tragic event, however, marked the beginning of Guinness brewing company’s story. The thing is that Arthur Price left a legacy of 100 pounds to both of them: Arthur Guinness and his son (at the time it was quite a large sum of money).

However, all this time, Arthur continued to produce the same ale. Arthur Guinness started producing the dark beer only in 1799. The production of the dark beer with creamy foam originated in 1799 that further made the company one of the symbols of Ireland. Four years later after this momentous event, at age of 78, Arthur Guinness died. As a legacy to their children businessman left 25,000 pounds, which by today’s standards would amount to about 865,000 pounds.

Filed Under: Birthdays, Just For Fun Tagged With: Guinness, History, Ireland

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