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Historic Beer Birthday: John Thomas

February 1, 2026 By Jay Brooks Leave a Comment

Today is the birthday of John Thomas (February 1, 1847-January 4, 1899). In 1884, his later business parter founded a brewery in Philadelphia, the following year Thomas joined the business, and they called in Welde & Thomas, later adding “Brewing Company” to the name. In 1904, it was consolidated with several other breweries into the Consumers Brewers Co., which remained in business until closed by prohibition in 1920. The brewery reopened after repeal in 1933 as the Trainer Brewing Co., but only lasted one year.

Here’s Thomas’ obituary from the American Brewers Review in 1899:

This biography was printed in the “The Columbian Exposition and World’s Fair Illustrated,” from 1893:

In a biography of his partner John Welde, Thomas naturally gets more than a mention:

In 1884, John Welde, a German immigrant, established a brewery in Philadelphia on the corner of Broad and Christian Streets. A year later, he formed a partnership with John Thomas, a Philadelphia native, who had been a partner in another brewery. Together they created Welde and Thomas, a brewing firm that was later reorganized into the Welde and Thomas Brewing Company. They moved to a new location and modernized the facility with innovative equipment, growing the brewing capacity of the plant to 50,000 barrels per year. In March 1897, Welde and Thomas, along with five other breweries were consolidated under the title of the Consumer’s Brewing Company. The combined breweries were able to produce approximately 300,000 barrels a year.

This description is from an Advertising Print for Welde and Thomas Brewing Co., created around 1895, and now in the collection of the Smithsonian’s National Museum of American History.

This colorful framed print, an ad for the Welde and Thomas Brewing Company, of Philadelphia, also commemorates the 1895 America’s Cup race between the American yacht Defender and the British Valkyrie III. Imagery of the yacht race dominates the print and the American vessel, the ultimate victor in the match, holds primacy of place. Defender’s full sails provide a dramatic canvas for the names of two of the company’s products: Penn and Sanitas Beers. These brands, along with Quaker, were among those brewed by Welde and Thomas.

Three detailed insets border the print. One shows “Penn’s Brewery of 1682” in Pennsbury, Buck’s County; another shows the Welde and Thomas buildings at Juniper and Fitzwater Streets in Philadelphia; and the third is an image of William Penn holding a bottle of beer. The ad deftly aligns Welde and Thomas beer to icons of American success: the very founding of Philadelphia and its early embrace of brewing as well as an American yacht’s triumphant defense of the America’s Cup.

German immigrant John Welde established a brewery in Philadelphia in 1884, forming a partnership with Philadelphia businessman John Thomas the following year. In 1886, they moved to the Juniper and Fitzwater Streets location and invested in new equipment, increasing their capacity dramatically. In 1897, Welde and Thomas consolidated operations with five other breweries, organizing under the name Consumer’s Brewing Company. Thomas died in 1899 and Welde in 1901.

welde-and-thomas-poster

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: Johann Schiff

February 1, 2026 By Jay Brooks Leave a Comment

gerke

Today is the birthday of Johann Schiff (February 1, 1813-February 9, 1878). Schiff was born in Rohrbach, Germany, but appears to have emigrated to Ohio by at least 1850, but probably earlier.

He was a co-owner on the Eagle Brewery in Cincinnati, Ohio, which was known by various names names, such as the Schaller & Schiff Brewery and later the Schaller-Gerke Brewery and finally the Gerke Brewing Co. Accounts seem to vary about his involvement, and especially with the names of the brewery as they changed, but here’s the timeline from the Queen City Chapter’s page, entitled Cincinnati Brewing History-Preprohibition 1811-1919.

1829: William Lofthouse and William Attee operate THE EAGLE BREWERY located on Fourth Street from 1829 until 1843. William Lofthouse becomes the sole proprietor of the brewery after William Attee dies in 1843 and he operates the brewery until his own death in 1850. His widow leases the brewery to Joseph Schaller and Johann Schiff who continue to use the EAGLE BREWERY name and operate the facility from 1850 to 1857.

1854: Joseph Schaller and Johann Schiff purchased land on the Miami-Erie Canal near Plum Street and construct a new brewery which they operate from 1854 to 1866. They continued to use the EAGLE BREWERY name. In 1866 Schaller buys out Schiff and he becomes a partner with John Gerke. The brewery name becomes SCHALLER & GERKE, EAGLE BREWERY. They continue in business together until 1882.

1861: Joseph Schaller buys out his partner, Johann Schiff, and continues to operate THE EAGLE BREWERY. In 1866, John Gerke becomes a partner in the business and the brewery operates until 1882.

1882: After John Gerke‘s death, his son, George, takes his place in the brewery and the business is incorporated as THE GERKE BREWING CO. In 1904, a new building is erected but is soon sold to the French-Bauer Dairy and the Gerke Brewing Co. is out of business by 1912.

Gerke-Brewing

I have been unable to find any portraits of Johann Schiff, or indeed much biographical information of any kind. There’s a bit more about the fate of the brewery after Schiff was bought out, and it became known as the Gerke Brewing Co. For example, Lagering Cellar 1861 has some Gerke Brewery History.

Joseph Schaller came to America as a young man. Working as a laborer in Cincinnati and on the Erie Canal, he saved his money to start a vinegar works. He purchased the old Lofthouse Brewery (located on 4th Street) with Johann Schiff in 1850. While not trained as a brewer, he hired well. They quickly grew the business and built the Eagle Brewery at the corner of Plum and Canal in 1854.

The brewery was located at the Plum Street bend of the Miami & Erie Canal, and had large arched windows unique to Cincinnati breweries0 These windows are duplicated in the doors to the elevator room you came through. Partnering with John Gerke, he grew the brewery to be one of the largest and most modern in the city, producing about 140,000 barrels of beer a year. Before retiring, he helped his three sons start the Schaller Brothers Main Street Brewery. Gerke continued brewing until 1912. Brewery was replaced with the French Bauer Ice Cream Factory in 1917, which still exists as the Court Street Center building today.

Gerke continued brewing until 1912.

Schaller & Schiff, Eagle Brewery (4th Street) 1850 – 1857
Schaller & Schiff, Eagle Brewery 1854 – 1866
Schaller & Gerke, Eagle Brewery 1866 – 1882
Gerke Brewing Company 1882 – 1912

Gerke-bc

The first brewery on this corner was the Eagle Brewery from 1854 to 1866, owned by Joseph Schaller and Johann Schiff. In 1866, Schiff left the company and John Gerke joined in. The name was changed to Schaller & Gerke, Eagle Brewery and they continued together until 1882. The Schallers left the business then to purchase the Main Street Brewery and after the death of his father John, George Gerke continued the business at Canal and Plum Streets.

gerkebrewery_1

Founded in 1854 as the Eagle Brewery closer to the Ohio River, Joseph Schaller and John Gerke built a new brewery at the bend of the Miami and Erie Canal in 1866. Beer was brewed there until 1910.

gerkebrewery_4

The brewery equipment was sold at auction October 15, 1913.

Filed Under: Beers, Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

Beer In Ads #5188: Aged Bock Beer Is Always In Season

January 31, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Bruton Bock Beer, which was published on January 31, 1939.  This ad was for the Bruton Brewing Co. of Baltimore, Maryland, which was originally founded in 1855 by George Neisendorfer. Over the years it had several owners and a variety of names, and for it’s last five years in business, from 1935-1940, it was known as the Bruton Brewing Co. This ad ran in The Evening Sun, also of Baltimore, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

Historic Beer Birthday: William Hoffmeister

January 31, 2026 By Jay Brooks 2 Comments

hoffmeister
Today is the birthday of William Hoffmeister (January 31, 1827-1902), who was born in Germany, but emigrated to the U.S. in 1847, settling in Cincinnati, Ohio. There in 1856 he founded the William Hoffmeister Brewery, but it was only in production until 1873, when he closed it and opened a saloon. Being open for a mere seventeen years, there’s precious little information about either the brewery or William Hoffmeister, and I was unable to find any picture of him, his beer or his brewery, though this may be his coat of arms.

hoffmeister-coa

This is about all I could find on William Hoffmeister, from the Cincinnati Turner Societies: The Cradle of an American Movement, by Dann Woellert, published in 2012.

Hoffmeister-cincinnati-test

Filed Under: Birthdays, Just For Fun Tagged With: History, Ohio

Historic Beer Birthday: William Wenzel

January 31, 2026 By Jay Brooks Leave a Comment

science

Today is the birthday of William Frederick Wenzel (January 31, 1854-January 15, 1927). He was born in Germany, but moved to Wisconsin as a boy with his family. He was trained in a number of fields, but is best known in brewing circles for the Wenzel Filtermass, which became the standard for clarifying filters for breweries in the 19th century. Unfortunately, I could not find any photographs of Wenzel. This biography of Weznel is from a “History of Outagamie County, Wisconsin.”

Wenzel-bio
wenzel-filtermass

And this obituary was published in the Post-Crescent of Appleton, Wisconsin, on April 25, 2917.

Wenzel-obituary

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Germany, Science of Brewing, Wisconsin

Beer Saints: St. Veronus

January 31, 2026 By Jay Brooks Leave a Comment

Today is the feast day of St. Veronus. He is the patron saint of Lambeek & Belgian brewers. He was also known as Veronus van Lembeek, and he was a professor or a farmhand (accounts differ) who lived in Belgium in the 9th century.

This short account of his life is from his Dutch Wikipedia page, translated by Google:

The life of Veronus is known from a hagiography written by Olbert van Gembloers around 1015-1020.

According to legend, Veronus was a great-grandson of Charlemagne. He left the parental home at the age of 15, because he did not want to get married, and ended up in Lembeek. Here he settled and served as a servant on a farmyard.

Once when he hammered a stick into the ground, water immediately bubbled from the ground. He told his twin sister, Saint Verona, where he would be buried after his death. A fallen tree would show her the way. After his death it happened as he had foreseen.

Woodcut of Veronus dressed as a pilgrim and holding a staff standing outside a farmhouse, where a woman is pouring liquid from a churn, from c.1516-8.

And this account is from Heiligen, a German website devoted to saints, also translated by Google.

Veronus was of fairly high descent. He is said to have been a cousin of Charles the Bald († 877). He left his parental home because he did not agree with the plans of his parents who liked to see him married and with an appropriate party. He himself walked around desiring to devote himself entirely to the service of God, and thus not to marry. On his departure, he informed his sister Verona (9th century; feast day, August 29) that in due time a sign would indicate the time and place of his death: a storm would arise and the trees would blow over and fall in towards the place where he is said to have died. After some wanderings, he ended up on a court farm in Lembeek. There he hired himself out as a farmhand. He lived a life of simplicity and service.

Legend tells how he drilled a well when he once planted his stick in the ground near the church. After all, according to the chronicles, he died “loved by God and by men.”

Indeed, his death was accompanied by the signs he had announced to his sister at the time. So she left in the indicated direction and ended up in Brabant. The horses stopped in Berchem. There she was told that she had to continue to Lembeek. She found her brother’s grave in the local church. The moment she entered the body emitted a wonderful scent. The tomb was opened and the dead was found completely intact.
Over the centuries, the memory of Veronus faded. He is said to have appeared to a priest on the spot to remind him of his memory. The priest began to work for the restoration of the worship of Veronus, and the latter expressed his agreement by delighting many pilgrims with answers to prayers and other miracles.

Modern Usages

There’s a St. Veronus Cafe and Tap Room located in Peterborough, Ontario, Canada. They bill themselves as a Belgian restaurant and beer bar.

Filed Under: Art & Beer, Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Belgium, Religion & Beer

Beer In Ads #5187: Hampden Bock Beer

January 30, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Hampden Bock Beer, which was published on January 30, 1935. This ad was for the Hampden Brewing Co., of Willmansett, Massachusetts, which was originally founded in 1878 by William Brierly, although he only owned it for one year. It then a few new owners, and different names, before being known as Hampden in 1890, which remained in the name until 1962, but after that had another series of owners before closing in 1974. This ad ran in The Morning Union, also of Springfield, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Beer Birthday: Sean Turner

January 30, 2026 By Jay Brooks Leave a Comment

mammoth-crown
Today is the birthday of Sean Turner, who is the owner of Mammoth Brewing Co., which also recently acquired Lead Dog Brewing. I first met Sean when he worked for another brewery (Deschutes, maybe?) but he worked for a few different breweries, representing them in and around the Bay Area. But in 2007, he bought Mammoth, and really turned it around, expanding the business and building a new, larger and more modern brewery in the ski resort town. He also took over running Mammoth Festival of Beers and Bluesapalooza, and if you haven’t made the trek there, it’s an amazing event. Join me in wishing Sean a very happy birthday.

Tom-and-Sean-at-Matteos
Sean with Tom Dalldorf, from the Celebrator, at Matteo’s Public House in Nevada City for an event in 2010.
Tom-and-Sean-at-fest
Getting the thumbs up from Tom McCormick, executive director of the CCBA.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Historic Beer Birthday: Christian Hess

January 30, 2026 By Jay Brooks Leave a Comment

weisbrod-hess
Today is the birthday of Christian Hess (January 30, 1848-July 27, 1912). Hess was born in Germany, and that’s about all I could find out about the man who co-founded, along with George Weisbrod, the George Weisbrod & Christian Hess Brewery in Philadelphia, Pennsylvania, usually shortened to just the Weisbrod & Hess Brewery, and also known as the Oriental Brewery.

christian-hess-cartoon

Both Weisbrod and Hess were German immigrants, and originally their intention was simply to make enough beer to supply their Philadelphia saloon on Germantown Avenue. Some sources say they began as early as 1880, but most put the founding at 1882. The brewery was going strong until closed by prohibition. They managed to reopen in 1933, but closed for good in 1938.

weisbrod-hess-1905
A brewery poster from 1905.
In 1994, Yards Brewing renovated the old Weisbrod & Hess Brewery, but after the partners split, it became the Philadelphia Brewing Co., while Yards under the direction of Tom Kehoe moved to another location.

phillybeerwk08-47
In the Philadelphia Brewing Co. tasting room upstairs, an old photo of the employees of the original brewery on the premises, Weisbrod & Hess Oriental Brewing Company.
Both Philadelphia Weekly and Hidden City Philadelphia have stories about the brewery and efforts to re-open it.

weisbrod-hess-1892
The brewery two years closing, in 1940.

The brewery was designed by famed local architect Adam C. Wagner, and this is an illustration of his design for the brewery from 1892.

W&H-1892

OrientalBreweryPhila1899
An ad from 1899.

Factory-Scene-1912-calendar-Signs-Pre-Pro-Weisbrod-Hess-Brewing-Co
And a calendar from 1912.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Martin Stelzer

January 30, 2026 By Jay Brooks Leave a Comment

pilsner-urquell
Today is the birthday of Martin Stelzer (January 30, 1815-August 3, 1894). Stelzer was an architect, probably from Germany, who built a number of homes in Plzeň, Czech Republic, such as “the old (small) Synagogue in Pilsen, the Little Theatre (formerly on Goethe Street) and a stone Saxon bridge in the suburbs of Roudná which has one rare feature, a sweep middle.” He was also hired by the local Burghers (or citizens) to build the town brewery, which today is known as the Pilsner Urquell brewery. He is also believed to have hired their first brewmaster, Josef Groll.

Martin_Stelzer_(1815-1894)

This biography is from the Pilsner Urquell website:

When it comes to the founding of Pilsner Urquell, Martin Stelzer remains one of the most important figures, though he is also one of the most misunderstood.

Often mischaracterized as a brewer, Martin Stelzer was the most famous builder in nineteenth-century Plzen — something like the unofficial town architect. Born in 1815, Stelzer had constructed more than two hundred buildings in Plzen by the time of his death in 1894, including such important sites as Old Synagogue of 1859 and the Small Theater of 1869.

When he was first hired to create the new town brewery in 1839, however, Stelzer was just 24 years old — and, most importantly, he had never built a brewery of any kind. (Later, he would be seen as something of an expert on the subject.) One special demand: the new brewery was supposed to be a cold-fermentation or lager brewery, something that did not exist in Plzen at the time. To familiarize himself with the requirements of the project, Stelzer traveled to Bavaria in December of 1839, visiting several breweries there.

A common rumor holds that Stelzer befriended Josef Groll, the first brewmaster of Pilsner Urquell, during this trip, or even that Stelzer brought Groll back to Plzen with him. However, no confirmation of this appears to have been published during Stelzer’s lifetime. It certainly seems possible that the two were friends, however, given the closeness of their age: the original brewmaster was less than a year and a half older than the architect.

In addition to directing the expansion of the Burghers’ Brewery in 1849 and 1852, as well as the construction of a new fermentation room in 1856, Stelzer designed and built the brewery’s enlarged cooperage in 1870. Stelzer’s other projects included the next-door Gambrinus brewery in 1869 and the Dobřany town brewery in 1873. He remains part of everyday lore in Plzen today, having given his first name to the street Martinská in central Plzen as early as 1857.

Pilsner-Urquell

Roger Protz wrote the entry for Pilsner Urquell in the Oxford Companion to Beer, and he mentions Stelzer in these two paragraphs.

Local businessmen and tavern owners in Pilsen committed to raise funds and build a new brewery, to be called Burghers’ (Citizens’) Brewery. A leading architect, Martin Stelzer, was hired to design the brewery and he toured Europe and Britain to study modern breweries that used the new technologies of the Industrial Revolution—pure yeast strains, steam power, and artificial refrigeration—to make beer.

He returned to Pilsen to design a brewery on a site in the Bubenc district with a plentiful supply of soft water and sandstone foundations where deep cellars could be dug to store or “lager” beer. He also brought with him from Bavaria a brewer called Josef Groll who had the skills to make the new cold-fermented style of beer. See groll, josef. The brewery was built rapidly and its first batch of beer was unveiled at the Martinmas Fair on November 11, 1842. The beer astonished and delighted the people of Pilsen. It was a golden beer, the first truly pale beer ever seen in central Europe, for the lager beers brewed in Bavaria were a deep russet/brown in color as a result of barley malt being kilned or gently roasted over wood fires. A legend in Pilsen says the wrong type of malt was delivered to the brewery by mistake but this seems fanciful. It’s more likely that Martin Stelzer brought back from England a malt kiln indirectly fired by coke rather than directly fired by wood. This type of kiln that was used to make pale malt, the basis of the new style of beer brewed in England called pale ale. A model of a kiln in the Pilsen museum of brewing supports this theory.

urquell-brewery

And here’s an account from Food Reference:

At the start of the nineteenth century, the quality of beer everywhere was often poor and standards varied wildly. This prompted some of the Plzen’s conscientious and passionate brewers to band together to find a way of producing a beer of a superior and more consistent quality.

Their first decision was one of their finest, to appoint a young architect called Martin Stelzer. Traveling far and wide to study the best of brewery design he returned to Plzen with plans for the most modern brewery of the age.

He chose a site on the banks of the city‘s Radbuza River, which offered a number of natural advantages – sandstone rock for the easy carving of large tunnels for cold storage, and aquifers supplying the soft water which would one day help make Plzen’s finest beer so distinctive.

But, most importantly, Martin Stelzer also discovered a brewmaster who would change the way that beer was brewed forever: a young Bavarian called Josef Groll.

Beer-Pilsner-Urquell-Site-Brewery
The original gate, which still stands at the brewery.

Pilsen-Brewery-Today-Pilsner-Urquell-Beer
The brewery today.

Filed Under: Birthdays, Breweries, Just For Fun, Related Pleasures Tagged With: Czech Republic, Germany, History

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