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Historic Beer Birthday: John Toohey

April 26, 2026 By Jay Brooks

Today is the birthday of John Thomas Toohey (April 26, 1839-May 5, 1903). He and his brother James bought the Darling Brewery in Melbourne, Australia, and eventually it became known as Tooheys Brewery.

This brief biography is from his Wikipedia page:

He was born in County Limerick to businessman Matthew Toohey and Honora Hall. His family migrated to Melbourne in 1841, where his father was involved in unsuccessful business dealings that eventually forced them to move to New South Wales in 1866. Toohey settled near Lismore, and around 1869 established a cordial factory. The following year he and his brother James began brewing at the Metropolitan Brewery; this would eventually lead to Tooheys Brewery, which the brothers ran. On 26 August 1871 Toohey married Sarah Doheny, with whom he had five children; he would later marry Annie Mary Murphy Egan, a widow, in New Zealand. In 1892 he was appointed to the New South Wales Legislative Council, where he was known as a supporter of Irish nationalism and as a prominent Catholic. In 1902 he embarked on a world tour, but he died in Chicago the following year.

tooheys-brewery-hall

And here’s part of their early history from the brewery’s Wikipedia page:

Tooheys dates from 1869, when John Thomas Toohey (an Irish immigrant to Melbourne) obtained his brewing licence. Toohey and his brother James Matthew ran pubs in Melbourne (The Limerick Arms and The Great Britain) before moving to Sydney in the 1860s. They commenced brewing Tooheys Black Old Ale in a brewery in the area of present-day Darling Harbour. By 1875, demand for their beer had soared and they established The Standard Brewery in inner-city Surry Hills. In 1902, the company went public as Tooheys Limited, and commenced brewing lager (the present-day Tooheys New) in 1930. In 1955, the brewery moved west to Lidcombe. In 1967, Tooheys bought competitor Miller’s Brewers located in Taverner’s Hill, closing that brewery in 1975.

This is a shared entry, with his brother John, of James Toohey from the Australian Dictionary of Biography, Volume 6, 1976:

John Thomas Toohey (1839-1903) and James Matthew Toohey (1850-1895), brewers, were the sons of Matthew Toohey (d.1892), businessman, and his wife Honora (d.1878), née Hall. John Thomas was born on 26 April 1839 at Limerick, Ireland, and was taken to Melbourne by his parents in 1841. His father bought town lots and settled many Irish families in Victoria. One of the founders of the St Patrick’s Society in Melbourne, he was a political ally of (Sir) John O’Shanassy and (Sir) Charles Gavan Duffy. In the 1860s he was forced to sell at a loss; in 1866 he went to New South Wales and lived in virtual retirement. James Matthew was born on 18 March 1850 in Melbourne: he is said to have been named after Fr Matthew, the Irish apostle of temperance.

After unsuccessful business ventures in Victoria, New Zealand and Queensland, John settled near Lismore: later James had a property near Coonamble. About 1869 with W. G. Henfrey John set up an auctioneering agency and cordial manufacturing business in Castlereagh Street, Sydney; the next year the brothers began brewing at the Metropolitan Brewery and in 1873 they bought the Darling Brewery in Harbour Street. In 1876 they moved to new premises on the site of the old Albion Brewery in Elizabeth Street and began the Standard Brewery, employing twenty-six hands. Before 1880 imported beer was preferred to the local product, but in the 1880s Toohey’s and Tooth’s beers quickly became popular.

Vice-president of the Licensed Victuallers’ Association, in 1886 James was appointed to the royal commission on the excessive use of intoxicating drink, but withdrew when he felt the balance between local and anti-local optionists was upset. In evidence to the commission he said that ‘the system of shouting’ was the cause of all the excessive drinking in the colony and that beer was less injurious to health than ‘the ardent spirits’. He approved of the tied-house system and maintained that the 830 public houses in the Sydney metropolitan licensing district were not an excessive number, though there were a few too many in certain areas of the city.

Campaigning in 1885 for the Legislative Assembly seat of South Sydney, James claimed that the government’s action in sending troops to the Sudan ‘had resulted in a huge advertisement for the colony’. Favouring an elected Upper House, payment of members and the eight-hour system, he said he opposed local option and the abstinence party, as no Act of parliament could make a man sober. He represented the seat in 1885-93. A firm protectionist by 1887, he saw most free traders as ‘the curled darlings of the [Potts] Point and the merchants of Sydney’. He was a good speaker, if a little impetuous at times. According to the Sydney Morning Herald’s political correspondent in 1887, he ‘rolls the letter “r” beautifully, he drops his voice down to sweet whisper, lifts it up to a palpitating splendour, and then rolls it over the solemn path of prophetic parlance’. Dissatisfied with Sir George Dibbs’s administration, he opposed him for Tamworth in July 1894, but polled poorly. Next year he visited Ireland, England and Europe. James died at Pisa, Italy, on 25 September 1895 and was buried in the Catholic section of Rookwood cemetery, Sydney. He was survived by his wife Catherine (Kate) Magdalene (d.1913), née Ferris, whom he had married at Parramatta on 5 June 1873; they had four sons and eight daughters. Probate of his estate was sworn at £133,623.

On James’s death, John and James’s eldest son, also named John Thomas, took over the brewery. John was a leading Catholic layman, benefactor to numerous Catholic charitable institutions and a financial supporter of the Irish nationalist movement. On Christmas Day 1888 Cardinal Patrick Moran invested him as a knight of the Order of St Gregory. A leader in the Home Rule movement, he was prominent in the erection of the monument over the grave of Michael Dwyer in Waverley cemetery in 1898. Well known in business circles, he was a director of several companies including the City Mutual Fire Insurance Co. Ltd. He lived first at Moira, Burwood, and later at Innisfail, Wahroonga, and assisted in the development of both suburbs. He stood for Monaro in the Legislative Assembly in 1880 but was defeated by Henry Septimus Badgery and (Sir) Robert Lucas Tooth. In April 1892 he was nominated to the Legislative Council, but he very rarely spoke. In September 1901 he gave evidence to an assembly select committee on tied houses. Next year the brewery became a public company, Toohey’s Ltd, with John as chairman; the vendors received 375,000 fully paid shares and £175,000 cash. The well-known advertising slogan and symbol ‘Here’s to ‘ee’ originated in 1894.

For health reasons John went on a world tour with his family in 1902. He died suddenly in Chicago on 5 May 1903 and was buried in the Catholic section of Rookwood cemetery, Sydney. On 26 August 1871 at St Mary’s Cathedral he had married Sarah Doheny who died in 1891 survived by two sons and three daughters. Toohey was survived by his second wife, a widow Annie Mary Murphy, née Egan, whom he had married in Auckland, New Zealand. His estate was sworn for probate at £275,215.

tooheys-brewery

And this is a commercial that Tooheys produced that tells some of the history of the brewery.

Weirdly, some yahoo at Toohey’s thinks that if you’re not 18 then you shouldn’t be able to watch a video about their history, which is just baffling. So go watch the video on YouTube until if, or when, they come to their senses.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History

Historic Beer Birthday: Al Levy

April 25, 2026 By Jay Brooks

Today is the birthday of Al Levy (April 25, 1860-March 24, 1941). He was born in Liverpool, England, but made his mark in Hollywood, California. He was a “notable L.A.-based Restauranteur, owner and operator of Al Levy’s Tavern in Hollywood and Al Levy’s Grill in Downtown L.A. in the 1930s and 40s. [He was also] credited with creating the Oyster Cocktail.”

Levy, from his obituary.

This is how his carer began, according to the Jewish Museum of the American West:

Levy’s first job was at the Techau Tavern, a famous San Francisco restaurant, where he rose from errand boy, to dishwasher, to chef.

After opening two restaurants with partners who ran off with the money, Al Levy was advised to go to Los Angeles where the tempo was slower, and where there were no quality restaurants.

His first L.A. place was this pushcart, but it did well enough to establish himself and move to a permanent location, The Oyster House.

Eventually, Levy was able to open his Oyster House on Fifth and String Streets, later the site of the Alexandria Hotel.

His second and larger restaurant, located at Third and Main Streets, became a center of fashionable night life in 1906.

It was the finest such institution in Los Angeles. Each table had its own telephone, and the chandeliers were all of the finest crystal.

Al Levy’s restaurant consisted of four stories: the kitchen and main dining room were on the first floor; the second floor had booths for two, three, and four diners; the third floor had banquet rooms for smaller groups; the fourth floor had the large banquet/ballroom, and included the cart from which Al Levy had peddled oysters during his first years in Los Angeles.

But it was his third place, Al Levy’s Tavern, located at 1623 North Vine Street, that was his most famous, was huge during the heyday of old Hollywood.

Lots of famous people and celebrities spent time at Al Levy’s Tavern, it was, after all, “The Fun Center of Hollywood Life!”

Al-Levy's-Tavern

The Daily Mirror has a great article about Levy and his legacy entitled Hollywood Heights: Al Levy’s Tavern Toasts 1930s Hollywood, by Mary Mallory.

Filed Under: Birthdays, Just For Fun, Related Pleasures

Historic Beer Birthday: Heinrich L. Hartman

April 25, 2026 By Jay Brooks

Today is the birthday of Heinrich Ludwig “Henry” Hartman (April 25, 1824-August 3, 1870). He was born in Kirchheim am Neckar, Ludwigsburg, Baden-Württemberg, Germany. There’s very little definitive information I could find on him. By the 1850s, he had moved to the United States, settling in Lebanon, Pennsylvania. In 1856, he opened a brewery called the Hartman Brewery, which he operated until 1870, when he died at age 46, leaving his wife, Pauline Elizabeth Loelke along with three sons and a daughter (plus he also had another son, but who died before him, in 1864).

After his death, the brewery was sold to John Yost, Jr., eventually becoming known as the Lebanon Valley Brewing Co., but closed for good in 1959. A new brewery has opened recently, the Lebanon Valley Craft Brewery, carrying on their legacy.

Brewery employees around 1900.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania

Beer Birthday: Stephen Beaumont

April 25, 2026 By Jay Brooks

Today is my good friend and colleague Stephen Beaumont’s 62nd birthday. And not only a friend, but a neighbour, partner and ally, too (inside joke). In addition to his Blogging at World of Beer online, Stephen’s written numerous books, including the recent World Atlas of Beer (along with Tim Webb) and the Pocket Beer Book, among much else. Join me in wishing Stephen a very happy birthday.

Sharing a Flagship February toast in my living room.
Stephen with Tom Dalldorf at the Great Divide reception at GABF in 2007.
Enjoying a pint of Fuller’s at The Dove in London several years ago.
Me and Stephen at the Toronado.
Att the Kerstbierfestival in 2014, with Maurizio Maestrelli.
With Luke Nicolas from New Zealand’s Epic Brewing in D.C. for CBC several years ago.
maggie
Stephen Beaumont and his now-wife Maggie, and me, in the Bay Area for the Celebrator anniversary party a million years ago.
beaumont-2
Stephen, Tom Dalldorf and me at 21st Amendment for a roast I threw for Tom’s 60th birthday several years ago.
Stephen and Maggie at their wedding reception in Toronto in August 2008.

Filed Under: Birthdays, Just For Fun Tagged With: Canada, Toronto

Beer In Ads #5229: Bock. At Last The Great Sensation Has Arrived. Read, Gaze & Ponder!

April 24, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad is for Centilvre Bock Beer, which was published on April 24, 1886. This ad was for the C.L. Centlivre Brewing Co. of Fort Wayne, Indiana, which was founded in 1862 by Charles l. Centlivre. It went through several name changes until 1970, when it closed, however it was recently relaunched by the Centlivre family as Centlivre Beer. This ad ran in The Fort Wayne News and Sentinel, also of Fort Wayne, Indiana. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana

Beer Birthday: Jeremy Cowan

April 24, 2026 By Jay Brooks

Today is Jeremy Cowan’s 57th birthday. Jeremy founded and owned Shmaltz Brewing, makers of He’Brew. Jeremy is a good friend and we’ve known one another since he first pitched He’Brew to me at BevMo many years ago (which is detailed in Jeremy’s memoir Craft Beer Bar Mitzvah). Jeremy used to split his time between San Francisco and New York, and so I would often see him at beer events somewhat frequently, but less so after he built a brick and mortar brewery in upstate New York. Although that’s now been sold, he’s also a co-owner of Alphabet City Brewing in New York, which keeps him busy, and I haven’t seen him in a while. More recently, he’s moved back to San Francisco, and I just saw him in Philadelphia a few days ago for CBC. Join me in wishing Jeremy a very happy birthday.

Jeremy at CBC in Philly this year at a “Class of ’96” event (breweries founded in 1996) at Barcade.
Jeremy and me at the Craft Brewers Conference in Minneapolis in 2022.
citybeer-xmas07-1
Jeremy, with City Beer Store owner Craig Wathen at their original location.
he-tor-1
A few years ago at the Toronado for a He’Brew release party. From left: Alec Moss, recently retired from Half Moon Bay Brewing, Pete Slosberg, Jeremy, and Rodger Davis, when he was still with Drake’s Brewing.
gabf06-wed-08
Jeremy with Rich Norgrove, with Bear Republic, at GABF in 2006.
bistro-dipa09-08
Me and Jeremy at the Bistro Double IPA Fest in 2009.
Old-Skool-Jeremy
Jeremy shortly after he launched the Shmaltz beers, before all the grey hairs set in. (Thanks to the anonymous source that sent me this photo.)
Ron Silberstein, Rich Norgrove and Jeremy at the Toronado.
Jesse Cutler, Jeremy and two original He’Brew employees along with Zak at Admiral Malting (photo courtesy of Jeremy).

Filed Under: Birthdays, Just For Fun Tagged With: California, New York, San Francisco

Beer In Ads #5228: To Clarify The “Bock Beer Date” Question

April 23, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad is for Camden Bock Beer, which was published on April 23, 1939. This ad was for the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in The Camden Courier-Post, of Camden, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Historic Beer Birthday: Anton Schwartz

April 23, 2026 By Jay Brooks

bernheimer-schwartz-color
Today is the birthday of Anton Schwartz (April 23, 1853-November 6, 1910). He was a German-American brewer who after college began working for breweries when he was only 17 and built a reputation as a great brewmaster. In 1903, he bought a brewery with two partners, brothers Simon E. and Max E. Bernheimer, and they opened the Bernheimer & Schwartz Pilsener Brewing Company.

anton-schwartz
Here’s his obituary from Find a Grave:

German brewer, president of Bernheimer & Schwartz Pilsener Brewing Company located at Amsterdam Avenue and West 128th Street in Manhattan, New York County, New York during the late 19th and early 20th Centuries, the heyday of German-American breweries in New York City.

Schwartz graduated from New York City College and soon therafter, in 1870, he was engaged by August Schmid and his Lion Brewery in Manhattan and by 1975 became its Superintendent. By 1903, after gaining a national reputation as a brewmaster, he purchased the John F. Betz Manhattan Brewery with brothers, Simon E. and Max E. Bernheimer. After their deaths, he became sole owner of the brewery.

Anton married Emma Kleiner, daughter of a Cincinnati brewer and sister of Princess Josephine del Drago (formerly Josephine Kleiner Schmid, widow of August Schmid), owner of the Lion Brewery of Manhattan.

Anton Schwartz died of a self-inflicted gunshot wound at 7 a.m. that morning in the family’s third floor apartment located No. 2 West 86th Street in Manhattan (the Central Park View Apartments) over the death of his only son, Adolf, aged 24, who died of spinal meningitis six weeks earlier while he and his wife and daughter were on holiday in Germany. All three learned of his sudden illness and immediately set sail back to New York City, only to arrive less than 24 hours after his death. Adolph was the only son and was being groomed to take over the family brewing business. The death of Adolph threw Schwartz into a melancholia that manifested in his failure to attend to the brewery’s business and, near the end, reclusiveness.

The family is not without similar tragedy as ten years earlier, in 1900, Anton’s mother-in-law, Mary (Mrs. Meinrad) Kleiner, committed suicide by inhaling gas from her bedroom heater by removing the tubing and placing it in her mouth.

Schwartz’s paternal grandfather was Gen. Anton Carl Schwartz, lieutenant in the German Army, who was born in Carlsruhe, Baden. He came to America in 1848 and lived in Springfield, Illinois and was a close friend of Abraham Lincoln. He traveled with Fremont on his expeditions through California, Nicaragua and Central America, suveying the first Nicaraguan Canal. He served as colonel in the Civil War, organizaing Gumbart’s Battery, Second Illinois Light Artillery. Hw was wounded in Shiloh and died a few years later of complications therefrom.

Surviving Anton Schwartz was his wife, Emma Kleiner Schwartz, and his daughter, Emma Josephine Schwartz Ruppert (Mrs. George Ehret Ruppert).

bernheimer-schwartz-framed

Curiously, the building where they built their brewery had originally been built by Yuengling Brewery in 1876. According to Wikipedia, “The Yuengling Brewery opened in this New York City location in 1876, when there was plenty of land to use in this part of Manhattan. The brewery included a stable with room for one hundred horses, a swimming pool, and large lofts for entertaining. David Yuengling’s Brewery enjoyed initial success, and an 1885 article in the New York Times gave the plant a rave review. It was not long, however, before Yuengling’s management decided to consolidate the company in Pennsylvania and sold the Manhattanville site to the Bernheimer & Schwartz Pilsener Brewing Company in 1903.” It fell into disuse during Prohibition, and by the 1940s the buildings used to store furs, and it became known as the Mink Building, the name it still goes by today.

Yuengling-Brewing-Complex

Here’s his obituary from the New York Times:

NYT-schwartz-shoots-himself
bernheimer-schwartz-logo

Filed Under: Birthdays, Just For Fun Tagged With: New York

Beer In Ads #5228: We Are Coming On The Run …

April 22, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Terre Haute Bock Beer, which was published on April 22, 1899. This ad was for the Terre Haute Brewing Co., of Terre Haute, Indiana and was founded in 1855. This ad ran in The Vincennes Sun Commercial, of Vincennes, Indiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana

Beer In Ads #5228: All Together For Newark

April 21, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for Consumers Bock Beer, which was published on April 21, 1916. This ad was for the Consumers Brewing Co., of Newark, Ohio and was founded in 1897. This ad ran in The Newark Advocate, of Newark, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

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