Brookston Beer Bulletin

Jay R. Brooks on Beer

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The Three Europes: Beer, Wine & Vodka

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I love maps, I does, and especially the more interesting graphic ones that go beyond just showing you point a, b and so on, especially the kind often referred to as pictorial maps. So I was excited to find out about this collection, called The Atlas of Prejudice, by Yanko Tsvetkov, a Bulgarian graphic designer living in Spain. From what I can gather, it’s an amazing, sometimes hilarious, collection of maps and charts showing how different groups view themselves and the world around them. He’s recently published a second volume of the atlas, and in promoting the new volume put out this clever poster of 20 ways of “Tearing Europe Apart,” as an example of the kinds of charts to be found in Atlas 2.

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Click here to see this chart full size.

Number 6, in the second row, shows how Europe can be divide into beer, wine or vodka loving/preferring regions.

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Take a look at that yellow sliver of a triangle in continental Europe. I suspect that the whole project is meant to be more thought-provoking and/or funny as opposed to being a completely accurate rendering of data, more using stereotypes or the author’s (and perhaps many other people’s) sense of these differences that are highlighted by the charts. But still, the slice of beer seems a bit too small to me, cutting through Belgium, obviously, the Netherlands, but only a portion of Germany, Austria and the Czech Republic, and also ignoring most of the Balkans and many far eastern European nations. I had always thought that those areas heavily favored beer, but maybe that’s outdated or was simply wrong. So I ask my Europeans friends and colleagues. Does that look right? Is vodka more popular than beer in most of those areas shown in in blue?

I don’t think he did a similar chart for the U.S. But I think it would look something like this:

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Patent No. 3637117A: Keg Tapping Device

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Today in 1972, US Patent 3637117 A was issued, an invention of Mack S. Johnston, assigned to Republic Corp., for his “Keg Tapping Device.” Here’s the Abstract:

The device comprises a keg adapter mounted about a keg opening and a dispenser coupler releasably coupled to the keg adapter having gas inlet and beer dispensing outlet passages terminating in two side-by-side probes depending from the coupler. The liquid probe is movably mounted in the coupler and biased in one direction. An inverted J-shaped tube is carried by the coupler in communication with the liquid probe and displacement of the tube moves the liquid probe in the opposite direction to open the beer valve in the keg adapter. The gas passage is in communication with a hand operated portable plunger-type pump whereby gas is provided through the keg adapter into the keg.

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Beer In Ads #1446: Decoupage Bud Girl

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Sunday’s ad is yet another one for Budweiser, this time from the 1970s. While the ad, or sign, is from the Seventies, I suspect that the image is most likely much older, possibly from the late 19th century. But the decoupage sign? That’s pure 1970s. Even my mom got caught up in the craft craze, decoupaging all manner of do-dads when I was a kid. So this would have seemed right at home in that decade.

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Patent No. 172687A: Improvement In Beer-Coolers

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Today in 1876, US Patent 172687 A was issued, an invention of Louis Baeppler, for his “Improvement in Beer-Coolers.” There’s no Abstract, but the description includes this:

My invention relates to an apparatus which maybe readily applied to a keg or barrel of any description, so as to cool the beer after it leaves the barrel.

The invention consists of an ice-chamber, provided with an opening at the bottom for the insertion of a cock to be attached to the lower end of the cooling-coil, and an opentopped slot at the top for the insertion and removal of the upper end of the coil, and a cover for closing said chamber, as hereinafter described and shown.

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Beer In Ads #1445: Why America Prefers Budweiser

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Saturday’s ad is another one for Budweiser, this time from 1936. While the ad is shortly after the end of prohibition, and I can only imagine beer lovers were pretty excited to once more be able to legally buy beer, I’m still not convinced Bud’s success had anything to with “age-old taste.” Also, as the ad suggests, when did Anheuser-Busch employ monks?

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Patent No. 2969161A: Bung For Beer Barrels

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Today in 1961, US Patent 2969161 A was issued, an invention of Robert Givens Mcculloch, for his “Bung for Beer Barrels and the Like.” There’s no Abstract, but the application describes it an “invention has been devised to provide a bung (generally called a shive) for beer barrels and like containers for liquids which will enable a tap fitting or pipe to be connected to the barrel without spilling the contents of the barrel during the connecting operation.”
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Beer In Ads #1444: Be Sure All The Essential B Vitamins Give You A Full Day’s Work

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Friday’s ad is for Budweiser, from 1943. This World War 2 ad, while people were rationing, wants to ensure you get all of your B vitamins so you can keep on working or fighting. The imagery is fairly surreal, with a planet-sized clock with a ramp of working people lined up around it, creating a Saturn-like appearance. At the end of the line is a soldier, sailor, a construction worker who brings his own sledgehammer with him, a female member of the military, a farmer, another soldier with a pack on his back, a businessman, and so on ad infinitum. And the ad isn’t even about beer, but the brewer’s yeast which they supply to pharmaceutical companies who in turn use it to make Vitamin B pills. Yay yeast!

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Patent No. 2452476A1: Mediating The Effects Of Alcohol Consumption By Orally Administering Active Dry Yeast

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Today in 2003, US Patent 3712820 A was issued, an invention of Joe Owades, for his “Mediating the Effects of Alcohol Consumption by Orally Administering Active Dry Yeast.” Here’s the short Abstract. “A process for lowering blood alcohol levels in humans after they imbibe alcoholic beverages by administering active dry yeast before or concomitantly with the imbibing of the beverages.”

This is most likely the origin of the hangover prevention that Jim Koch, from the Boston Beer Co., has popularized over the years, but especially after Esquire magazine ran an article about it last April, How to Drink All Night Without Getting Drunk.

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The story got picked up by NPR, Serious Eats and even Snopes took a look at it.

But I’d actually heard Jim tell the story a couple of times at various events, most recently at a beer dinner last year at the Jamaica Plain brewery in Boston celebrating the 30th anniversary of Samuel Adams.

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In telling the story, Jim did, of course, mention that the idea came from Joe Owades, who had worked as a consultant with the Boston Beer Co. since the very beginning, and off and on thereafter. But I don’t think I’d realized before now that Joe had actually patented the idea.

The claim in the patent application describes it in a nutshell. “A method of mediating the effect of alcohol consumption by a person which comprises orally administering active dry yeast containing alcohol dehydrogenase to said person prior to or simultaneously with consumption of an alcohol-containing beverage, whereby to oxidize a portion of the alcohol while still in the stomach of said person.” His own testing of the method, shown in the figures below, found that “blood alcohol level-min. was reduced by 38% by the yeast.”

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A History Of Hops In The Willamette Valley

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Here’s an interesting look at the history of hops in Oregon’s Willamette Valley, the second-largest growing area for hops in America. Although the production values remind me of an elementary school slideshow presentation, complete with monotone narrator, there’s a lot of good information nonetheless. Based on some of the information presented, I’d guess it was made in the pre-craft era before 1980, but when exactly is anybody’s guess. All told, the three parts of the documentary run a little less than 30 minutes. Thus endeth the lesson for today.

Part 1:

Part 2:

Part 3:

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Patent No. 3712820A: Process For Making A Brewers’ Wort Beer

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Today in 1973, US Patent 3712820 A was issued, an invention of Martin F. Walmsley and John Valentine Cross, and assigned to John Labatt Ltd., for their “Process for Making a Brewers’ Wort Beer.” There’s no Abstract, but in the description they explain that the “invention provides a process for producing a brewers wort in which an aqueous slurry of a raw starch containing material, preferably a cereal grain such as barley, is heated to 40 55 C. at which temperature it is subjected to the action of a discrete proteolytic enzyme and, optionally, a discrete ot-amylase enzyme, then heated to 65-90 C. at which temperature it is subjected to the action of a discrete a-amylase enzyme to solubilise the starch, after which it is cooled to 40-65 C. at which temperature it is subjected to the action of a discrete amylase enzyme or source thereof to produce fermentable sugars.”
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