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History’s First Photo Of People Drinking Beer

February 3, 2014 By Jay Brooks

daguerreotype
Twitter lit up last night with tweets of an old photograph taken in 1844. It was Boak & Bailey who I saw tweet it, so h/t to them, although it appears to have been bouncing around the interwebs since at least July of 2012. Although neither the Metropolitan Museum of Art, where one of the originals is located, the National Portrait Gallery, where there’s another, or on Wikipedia, confirms or denies it, many sources posting it have indicated that it’s the first photograph taken depicting people drinking beer, in this case Edinburgh Ale. According to the museum, the photographers were David Octavius Hill and Robert Adamson. The people in the photo are identified as James Ballantine, Dr. George Bell, and D.O. Hill. It was printed on salted paper from a paper negative. I like the idea that it is the first photographic record of people enjoying a beer, but I’d prefer to see more proof. It seems likely, of course, since according to one account it was taken just six years after the very first photograph of a human. But I suppose until someone shows me one that’s earlier, I’m going to take their word for it.

This is the photograph from the Metropolitan Museum of Art:

Edinburgh-ale-1844

Whereas the photo that’s at the National Portrait Gallery is more grey than brown, and is identified as an Calotype print.

Edinburgh_Ale_by_Robert_Adamson

It also includes the following caption.

The skills involved in producing calotypes were not only of a technical nature. Hill’s sociability, humour and his capacity to gauge the sitters’ characters all played a crucial part in his photography. He is shown here on the right, apparently sharing a drink and a joke with James Ballantine and Dr George Bell. Bell, in the middle, was one of the commissioners of the Poor Law of 1845, which reformed poor relief in Scotland. Ballantine was a writer and stained-glass artist, and the son of an Edinburgh brewer. On the table are three glasses of ale. According to a contemporary account, Edinburgh ale was “a potent fluid, which almost glued the lips of the drinker together”.

“Glued the lips of the drinker together,” that’s one of the oddest descriptions of how a beer tastes I’ve ever read. It makes me want to try an Edinburgh Ale. I’ve get to working on that time machine.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: History, Photography

Beer In Ads #1090: The Colt 45 Super Bowl

February 2, 2014 By Jay Brooks


Sunday’s ad — kind of a Super Bowl ad — is for Colt 45, from 1968, when in Super Bowl II my Green Bay Packers defeated the Oakland Raiders 33-14. It’s a funny idea, and if the beer they poured into the crystal bowl had been a better-tasting beer it might truly have been a super bowl.

colt45-1968-super-bowl

Filed Under: Art & Beer, Beers Tagged With: Advertising, Football, History, Sports

Some Girls For Strong Beer Month

February 2, 2014 By Jay Brooks

21st magnolia-new
It’s February, and that means it’s time for the 12th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at both Magnolia and 21st Amendment websites.

This year’s theme is the 1978 album “Some Girls” by the Rolling Stones. “The players on the album from left to right on the album (green row) are: Ben Spencer (Magnolia Head Brewer), Shaun O’Sullivan (21A owner), Zambo (21 Head Brewer), Dave McLean (Magnolia owner) and Nico Freccia (21A owner). There is also an Easter egg in the album, see if you can find Motor Kiesling, a good friend of both the 21A and Magnolia.”

strongbeermonth2014-image1

Here’s the beer for this year:

Side One: Magnolia:

  1. Rye Rye Rocco Rye Brown Ale: 8.1% abv
  2. Let It Rauch German-influenced Smoked Beer: 8.1% abv
  3. Promised Land Imperial IPA: 11.2% abv
  4. Smokestack Lightning Imperial Stout: 9.7% abv
  5. Quadlibet For Tenderfeet Belgian Abbey-style Quadrupel: 8% abv
  6. Old Thunderpussy Barleywine: 10.6% abv

Side Two: 21st Amendment:

  1. Framboise Forte d’Or Belgian-style Raspberry Golden Ale: 10.2% abv
  2. Dub Step Imperial I.P.A.: 10.2% abv
  3. Beast of Burden American-Belgo Imperial IPA: 9.9% abv
  4. Red Titan Giant Red Ale: 12.8%
  5. Bike Lane Hopper Imperial Black IPA: 9.6% abv
  6. Hendrick’s Imperial Stout: 9.3% abv

And here’s the back cover, too, with more details about each beer:

strongbeermonth2014-image3

This year for the first time, they also created a third poster, this one showing the Strong Beer Month gang pal’ing around with all of their celebrity friends. Must be nice to be a brewer.

strongbeermonth2014-image2

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Announcements, California, Music, San Francisco

Beer In Film #33: Newcastle’s Not-Super Bowl Spots

February 2, 2014 By Jay Brooks

brookston-film
Today’s beer video is twofer in honor of the big game that’s being played later today. It’s a pair of non-ad ads created by Newcastle Brown Ale that were never meant to be aired during the way-too-expensive football game. They’re part of a series of non-ads under the umbrella title if we made it that poke fun at the bombast of the game and all of the hype surrounding it. The first one is Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made.

The second one, The Mega Huge Football Game Ad Newcastle Could’ve Made, is a storyboard for an ad that was clearly too expensive not only for Newcastle but possibly for anyone to make, even for an event so mythically big as the Super Bowl.

The whole series is actually pretty funny. Take a look at some of the others at if we made it.

Filed Under: Beers, Breweries, Editorial, Just For Fun, Related Pleasures Tagged With: Advertising, England, Humor, Video

Beer In Ads #1089: When You’re Out Of Schlitz, Punt.

February 1, 2014 By Jay Brooks


Saturday’s ad, to get your ready for tomorrow’s Super Bowl, is for Schlitz, from 1969. It’s a funny one. Showing an upside down can of Schlitz held up by a finger, ready for the kick … wait a minute. What’s wrong with this picture? How did this get published? Figure it out yet? Somebody at the ad agency must have known something about football, or maybe not. Check the headline again. “When You’re Out Of Schlitz, Punt.” Whoops. Hilarious.

Schlitz-1969-punt

Filed Under: Art & Beer, Beers Tagged With: Advertising, Football, History, Humor, Schlitz, Sports

Beer In Ads #1088: Nice Shot Group

January 31, 2014 By Jay Brooks


Friday’s ad is for Rheingold Beer, from 1947, featuring Miss Rheingold from that year, Michaelle Fallon. It appears she’s a pretty crack shot with a rifle.

Rheingold-1947-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Why Some Drunks Fight

January 31, 2014 By Jay Brooks

cockfight
You’ve undoubtedly seen a belligerent drunk at some point in your life. Perhaps you’ve even been one. There are some people who seemingly turn angry when they drink. Some of them get into fights, maybe start one in a bar, the classic mythical bar fight where chairs start flying and everybody joins in because everyone who drinks is looking for a fight, right? Watch almost any western movie to see this in action. It’s so taken for granted, it’s a cliche. I’m sure bar fights occur, but honestly I’ve never seen a full on fight like you see in the movies. And I’ve been to more bars in my lifetime than the average person, I’d warrant. There are apparently people who become angry after a few too many drinks. And some of them probably do start a fight. There are certainly people like this, and I’ve always thought of them simply as “bad drunks.”

Thomas-after-the-poker-game

My stepfather was one. He turned mean on a bender, and he was violent and very, very scary, especially to a young sheltered suburban punk like me, ages 5 to 15 or so. But I quickly figured out all on my own that it wasn’t the alcohol that made him so belligerent. He was already that way, thanks to his own trials and tribulations growing up. Not to mention he was raised in a place/culture/family/time when/where not only weren’t men supposed to show their feelings, they weren’t supposed to actually have any. That’s not an excuse, just a fact. He walked around seething, all bottled up, and used alcohol to release his demons. It seemed to help him, of course, but it was devastating to anyone around him, especially me and my mother, who was too co-dependent to do anything about it. But the next morning, the relief he’d felt was all too brief, and the pressure would start building again to its next inevitable violent conclusion; a day, a week or even a month later.

You’d think after such unpleasant experiences that I might have sworn off alcohol entirely. But as I said, I knew it wasn’t the alcohol that made him that way. It was people and society who were convinced and believed that alcohol made him angry that allowed him to continue to be a nasty drunk, and not have to take any responsibility for his actions. It was just the alcohol, they’d say. Prohibitionists today continue this lie, and it’s one of things I so hate about them, by claiming it’s the alcohol that causes harm. But it’s not. And every time they spout that meme I wonder how many more kids are made to suffer by spouses and family and a community who listen to them, and do honestly believe that were it not for the drinking, Dad would be fine, a model citizen.

But look around you. Not everybody who drinks turns angry. In fact, most don’t. That’s how I know it’s not the alcohol. Because I can get rip-roaring drunk, and never become angry. Believe me I’ve tried, but it never happens. I get more talkative, if that’s possible, and more philosophical and sleepy. And most people I know react similarly, at least insofar as they don’t start a bar fight every time they take a drink. That’s also my biggest problem with AA and similar programs that preach that people are powerless, in effect not responsible. They often claim otherwise, but turning the superhero credo on its head; with great powerless comes a great ability to shirk responsibility for one’s actions. And so it’s the alcohol that ends up with the blame, not the person who abused it. Why society allows that is apparently complicated and is something I frankly don’t completely understand.

A German study published late last year in Deutsches Ärzteblatt International, entitled Alcohol-Related Aggression — Social and Neurobiological Factors sought to examine “Alcohol-related aggression and violence” and begins by noting that “nearly one in three violent acts in Germany was committed under the influence of alcohol (31.8%).” But that also means that over two-thirds of violent acts are committed by people who were not drinking or drunk. Maybe there are other factors we should be looking at as to why people are violent? And it also doesn’t answer the question of how many violent acts were prevented because someone had a drink after a tough day and that relaxed and calmed them.

Curiously, when reported on here in the U.S., the reference to this being a German statistic was removed, making it a much broader, universal statement. For example, the Robert Wood Johnson Foundation Center for Health Policy at the University of New Mexico, Science Daily and Medical News Today (MNT) all begin their coverage with the same sentence. “One-third of all acts of violence are perpetrated under the influence of alcohol.” So first of all, it was actually less than one-third and secondly, that statistic was confined to Germany. Not exactly an auspicious beginning for there to be two errors in the very first sentence. The MNT headline itself is misleading, stating that “Social and neurobiological factors linked to alcohol-related aggression,” while the study didn’t confirm a link so much as examine the “causes of alcohol-related aggression.” But by using that headline, it changes the tone of how you read the entire article.

Emily-Smith-vertigo-bar-fight

But that just seems like prohibitionist interests bending it to their purposes, because the study itself is interesting, and worth a read. The whole article is online, and there’s also a pdf you can download. It’s not so much a scientific study but a survey, or review, of all of the previous studies and literature about alcohol-induced aggression. In the abstract, they describe their process as follows.

In this review, based on a selective search for pertinent literature in PubMed, we analyze and summarize information from original articles, reviews, and book chapters about alcohol and aggression and discuss the neurobiological basis of aggressive behavior.

What they found was that “[o]nly a minority of persons who drink alcohol become aggressive,” which is what we all know. There appears to be evidence that “neurobiological factors” can account for the aggression, but that possibly more importantly, so can “personal expectations of the effects of alcohol, on prior experience of violent conflicts, and on the environmental conditions of early childhood, especially social exclusion and discrimination.”

They cite the World Health Organization and several other studies, and meta-studies, that indicate how many crimes, many of them violent, are committed by drunk people. But for many, if not most, of these, they specifically cite “acute alcohol intoxication” which is not the same thing as having a few beers, drinking responsibly in moderation. In addition, it’s also worse for people with “chronic alcohol consumption and alcohol dependence” issues. So again, this is a subset of all drinkers. But most American prohibitionist groups lump everybody who drinks together into one group, insisting all drinking is bad and leads to all sorts of trouble and mischief, taking a simplistic approach that treats all drinkers the same. But the Germans found things aren’t so simple.

Both clinical observations and scientific data have shown that the manifestation of alcohol-related aggression is by no means uniform. Rather, it is becoming clear that individual differences play a key role. In addition, more recent models are moving away from single-factor causes and towards multifactorial sets of conditions.

So what are the various factors that contribute to someone drinking and turning violent? They identify four.

  • Executive functions such as the control and inhibition of ongoing behavior
  • Information processing
  • Attentional control
  • Individual differences in expectation of the effect of alcohol consumption (e.g. “Alcohol makes me aggressive.”)

They also add to that list, Social learning, described as “experiences with friends or relatives who exhibit aggressive behavior under the influence of alcohol, [and] play a key role in the onset of alcohol-related aggression.”

But looking through the entire survey, what seems clear is that it’s the “expectations of effect” that has the most influence. And that brings us back to everyday experience. People believe that they can act differently under the influence of alcohol, and so they do. Society also expects that people will act differently under the influence of alcohol and so they don’t impose social penalties or ostracize that behavior. In many cases, it’s not just tolerated and excused but forgiven, and therefore enabled. By letting drunks essentially get away with bad behavior, it leads to a society that creates incentives for acting badly. That’s why I hate bad drunks so much. They ruin it for the rest of us. Bad drunks are what prohibitionists believe we all become when we have a beer, any amount of beer, despite the massive evidence to the contrary.

Other “individual factors” they identified “with an increased probability of alcohol-induced aggression” include:

  • Sex (men have a higher risk of reacting aggressively following acute alcohol consumption)
  • Personality traits such as sensation-seeking
  • High underlying irritability
  • Lack of empathy

They add. “Maladaptive reasons for drinking, such as drinking as a coping mechanism, and the assumption that aggression is an acceptable form of social interaction, also play a major role.”

So essentially, they’re saying it’s personality-driven, which has been my experience, as well. If you have a propensity to act aggressively toward women, alcohol will give you the excuse to act that out. If you’re seeking sensational experiences, alcohol will give you the excuse to act that out. If you’re already irritable or angry, alcohol will give you the excuse to act more violently and aggressive. If you already lack empathy, alcohol will give you the excuse to care about other people even less than you normally do. And as long as that’s “an acceptable form of social interaction,” then people will continue to do so because they can use getting drunk as an excuse to be a douchebag.

bar_fight_by_thanostsilis

In the conclusion they sum this up. “Individuals who find it difficult to inhibit their behavior and delay gratification and who have problems enduring unpleasant feelings seem to become aggressive more frequently after consuming alcohol.” And this happens even more often to people who are “alcohol-dependent” but curiously is “not associated with alcohol dependence, including chronic alcohol dependence, per se.” I can’t help but think that’s because in such cases being drunk is used as the excuse to act badly, knowing that society — friends, family, etc. — will let them get away with it because they too have the expectation that the alcohol is causing them to behave badly, and that they shouldn’t, or can’t, be held responsible for their actions.

As this article makes clear, while there are genetic and neurobiological factors that in some people can lead to abusing alcohol, the majority of the problem stems from social conventions. Because the neurobiological causes can be identified, dealt with and treated. The social structures that allow people to use getting drunk as an excuse for bad behavior is a lot harder to change, because it’s so well-rooted in how our society functions. And it doesn’t help that addiction organizations and medical groups that treat this problem also enable this behavior by accepting it as dogma. And it doesn’t help that prohibitionist groups believe it, too, insisting that it’s the alcohol that’s causing the harm, not the individuals using, or abusing, it. By targeting the product that some people are abusing, instead of those people, they’re essentially allowing and even making the conditions more attractive to anyone using alcohol to continue using that as their excuse. After all, they must think, “I can’t be responsible for acting like an asshole, I was drunk. The booze made me do it, I couldn’t help myself.” And that, I think, is why some drunks fight. Because we as a society let them.

We don’t need tougher laws, or more police, or roadside checkpoints, or more prohibitionist propaganda. If everybody with a friend or family member who’s a bad drunk stopped letting them get away with it, this problem would be substantially reduced, whittled down to the people physically unable to control themselves. And we could then get those people the help they need. I say don’t tolerate bad drunks, let them know you don’t accept alcohol as an excuse for their bad behavior. They’ll either stop, or they’ll figure out they really do have a health problem that needs addressing. Social pressure and the threat of ostracization are usually a much more effective method of changing behaviors.

Drinking should be about the enjoyment of life, and responsible, moderate consumption should enhance what’s good in our lives already. Whether it’s improving a meal, conversation with friends at a pub, or celebrating a holiday or personal achievement, beer can heighten and complement those experiences, from the ordinary to the very special. That’s the goal of beer with flavor, that people drink less, but better. Who could fight with that?

Filed Under: Beers, Editorial, Politics & Law Tagged With: Germany, Prohibitionists, Propaganda, Science, Statistics

Beer In Ads #1087: The Day We Got Out Of The Soda Pop Business

January 30, 2014 By Jay Brooks


Thursday’s ad is for Falstaff, from 1969. The curious ad tells the charming down home old-timey story of how Falstaff’s “Papa Joe” kept the family business alive during Prohibition by making soda pop. The tale is called “The day we got out of the soda pop business and back into the beer business.”

Falstaff-1969

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Contains No Bourbon

January 30, 2014 By Jay Brooks

HorizontalLogoWithSpade_TexBG
After much speculation, I got a press release this morning from MillerCoors clarifying what we all thought to be the case regarding their newest creation, Miller Fortune. Here’s what they had to say:

Earlier this week, Bloomberg News Service wrote a story (“MillerCoors Seeks Spirits Fans With Bourbon-Like Lager”) about a new beer from MillerCoors called Miller Fortune, that we are launching the week of February 10.

Since that story ran, there have been several follow-up stories that inaccurately portray Miller Fortune as being a bourbon-flavored beer. That is simply not true and we’d like to set the record straight for anyone interested in writing a story in the future.

WHAT IS MILLER FORTUNE?
Miller Fortune is an exciting new beer with a 6.9% ABV. It features a rich golden color, brewed with caramel malt and cascade hops to achieve layers of flavor and a distinctly smooth finish. Our beer was brewed to deliver the complexity and depth that appeals to spirit drinkers. Spirit inspired…yes. Spirit infused…no. As many of you know, the beer industry as a whole has lost seven share points to spirits (five) and wine (two) in the last 10 years. Miller Fortune was created to fight against these losses and take back legal-drinking age spirits drinkers/occasions. So, you can say it has been inspired by the success of spirits competition and it is a darker beer that may look more bourbon-like in a glass.

WHAT MILLER FORTUNE IS NOT?
Miller Fortune is not bourbon-like or a bourbon-flavored beer.

I almost feel sorry for MillerCoors. That they would have to send out this release says a lot about the state of mainstream journalism, because that’s who got the story so wrong. What I think this reveals is that the mainstream and business press is not capable of covering the beer industry any longer. For so many years, they talked about numbers, about market share, about marketing; almost everything to do with the business, except for the beer itself, its flavor. But now that beer with flavor is kind of a big deal, they no longer know what to do. The business press booted it all over the place on this one, though Time magazine’s assigning it to a health reporter was even worse.

If I may be so bold as to suggest, the mainstream press needs to hire people who know something about beer to cover it effectively and accurately. Not business writers, not wine writers, not health writers: beer writers. I know of at least 130 members of the North American Guild of Beer Writers who would be pleased to accept a paid assignment from Bloomberg, Business Insider, Time or any number of news outlets who for years have been, for the most part, not covering beer very well, assigning beer stories to reporters who did not, and apparently still do not, really understand it. With over 2,700 American breweries, and even more internationally, there’s plenty to keep us busy. Just call one of us next time. We know the difference between a bourbon beer and one inspired by it.

HorizontalLogoWithSpade_TexBG

Filed Under: Beers, Breweries, Editorial, Just For Fun, News Tagged With: Mainstream Coverage, Miller Brewing, MillerCoors, Press Release

Beer In Ads #1086: Falling Leaves

January 29, 2014 By Jay Brooks


Wednesday’s ad is still another one for Rheingold Beer, this one from 1950, featuring Miss Rheingold from that year, Pat Burrage. Pat is standing in a grove of trees whose leaves have changed color and falling all around her. In an autumn brown coat, she’s almost invisible, except for the black hat and the winning smile.

Rheingold-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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