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Jay R. Brooks on Beer

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Beer In Ads #804: That Extra Delicacy of Flavor

February 15, 2013 By Jay Brooks


Friday’s ad is for Schlitz, from 1952. Showing an illustration of three different scenes, a mountain lake, a picnic and a beach, it features a bottle of Schlitz being poured into a glass. It shows that all too common mistake of showing the glass full, but the bottle still has about its contents. My favorite bit of text is below the picnic: “That extra delicacy of flavor that delights the true beer lover.” You can also see the modesty of the fifties in the way the bikini-clad woman is partially hidden by the glass of beer, but it sets up a cool effect, seeing her through a beer-colored lens.

Schlitz-1952-beach

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer Style International Bittering Units

February 15, 2013 By Jay Brooks

hop
Today’s infographic is a chart of the IBU ranges of beer styles listed by the BJCP. The Beer Styles – IBU Chart Graph (Bitterness Range) was created by Brewer’s Friend, a homebrewing website.

chart_ibu
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics

KegWorks Amazing Bottle Cap Wall

February 15, 2013 By Jay Brooks

kegworks-2
Here’s a pretty amazing time lapse video of KegWorks decorating the wall in their new office with 60,000 crowns. Thanks to Charlie Papazian for tweeting this video. It looks like a great way to use the space. KegWorks reached out to customers and fans on their blog, asking people to send in their beer bottle crowns, which they then put up on one large wall. The details are below, but watch the video to get the true scope of the project.

  • Approximately 60,000 bottle caps
  • 459 square feet of wall space
  • Many rolls of 30 mil thick magnetic sheeting adhered to the wall
  • 43 KegWorks employees putting up caps
  • Started: Tuesday, November 27th @ 3:47pm (Dogfish Head)
  • Last cap: Wednesday, January 23rd @ 2:31pm (Harpoon)

Filed Under: Beers, Just For Fun Tagged With: Crowns, Video

Beer In Ads #803: Vigorous Health

February 14, 2013 By Jay Brooks


Thursday’s ad is another one for Rainier Pale Beer, made by the Seattle Brewing & Malting Co. The ad is from 1907, and also features a lovely woman holding up a glass of beer. ALso using the “vigor” theme, there’s another priceless tagline at the end: “Bubbling with life and sparkling with snappy zest.”

Rainier-1907-vigorous-health

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Hops Chart

February 14, 2013 By Jay Brooks

hops-2
Today’s infographic is a wonderful Hop Chart, created by Zeke Shore. You can get a large size poster for $30 at the Hop Chart website. I’ve posted about it before. I have one hanging in my office, it’s pretty cool.

hops
Click here to see the chart full size, or here.

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics, Science of Brewing

Beer In Ads #802: There’s New Vigor & Strength In Every Drop

February 13, 2013 By Jay Brooks


Wednesday’s ad is for Rainier Beer, made by the Seattle Brewing & Malting Co. The ad is from around 1900, and features a lovely woman holding up a glass of beer to the sky. I particularly love that tagline at the bottom: “There’s New Vigor and Strength in Every Drop.”

rainier_beer_ad_1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Eat, Drink (Moerlein’s Beer) & Be Merry

February 13, 2013 By Jay Brooks

eat-drink-merry-1
Yesterday, searching for some information about the phrase “Eat, Drink and be Merry” — it’s from the Bible BTW, Luke 12:19 — when I discovered this historial gem, a booklet put out by the Christian Moerlein Brewing Co. in 1890. It was published in their hometown of Cincinnati, Ohio, by The Henderson-Achert-Krebbs Lithographic Company. The advertising booklet for Moerlein’s Beer is part of the John and Jane Adams Trade Card Collection, which is in the San Diego State University Library’s digital collection. A few of the poems are from children’s literature, which would undoubtedly drive the anti-alcohol winguts even nuttier if it was published today. I’m not sure who this advertising piece was targeting, but it sure looks like it was for children.

Eat, Drink (Moerlein's Beer) and be Merry - Cover
The cover.

Eat, Drink (Moerlein's Beer) and be Merry - Pages 1 and 2
Page 1:

No wonder Rip would go away,
And in the mountains roam,
For without Moerlein’s Lager Beer
There is no joy at home.

Page 2:

Mary had a little lamb,
It’s fleece was white as snow,
And every where that Mary went
Why Moerlein’s Beer did flow.

Eat, Drink (Moerlein's Beer) and be Merry - Pages 3 and 4
Page 3:

This is a happy little crowd,
As they drink, and laugh, and eat
‘Tis Moerlein’s Beer they praise aloud,
For they know it can’t be beat.

Page 4:

On and on we go, over hill and dale,
Bless me, ’tis pleasant riding on the rail,
Moerlein’s Lager Beer, always kept on ice,
Oh, it’s quite refreshing, and it’s awful nice.

Eat, Drink (Moerlein's Beer) and be Merry - Pages 5 and 6
Page 5:

Who steals my purse, steals trash,
But he who robs me of my bottle of Moerlein’s,
Robs of that which not only enriches him,
But makes me poor indeed.

Page 6:

Now to every story some moral you’ll find
And the moral to these is the very best kind
“If long would you live and ill health never fear
Drink plenty of
Pure Moerlein’s Lager Beer”

Eat, Drink (Moerlein's Beer) and be Merry - Back cover
Back cover.

Moerlein’s was originally founded in 1853, and was reintroduced in 1981, and then again in 2004 as Moerlein Lagers & Ales.

Christian-Moerlein-Brewing-Company

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

Yet Another Periodic Table Of Beer Styles

February 13, 2013 By Jay Brooks

periodic-table
Today’s infographic is a third Periodic Table of Beer Styles, this one apparently by a Reddit user known as Delirium Tremens.

DT-PToBS-blk

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #802: Miller Makes It Right!

February 12, 2013 By Jay Brooks


Tuesday’s ad is for Miller High Life, from what looks to me to be the 1960s. At least that’s my guess based on the look of the ad and the size of the lapels and the tie. What cracks me up is what makes up “A man’s world.” That includes “Shiny wood, smoke, pretzels and good conversation.” Oh, and Miller High Life. Not so sure about that last one. But shiny wood? Oh, yeah.

Miller-makes-it-right

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

More Evidence of the Myth of the Beer Belly

February 12, 2013 By Jay Brooks

binge-barney
I’ve been saying this for years, that the beer belly is a myth and that drinking low-calorie diet light beer is a foolish decision, especially since it’s a sacrifice of too much flavor for too little discernible positives for your health or your waistline. Here’s the nutshell overview, the first paragraph from the UK Telegraph’s coverage — sure to make the head of the average neo-prohibitionist uncontrollably spin with rage — “The ‘beer belly’ is a myth as there is no scientific evidence to suggest that the beverage causes weight gain, a new report has claimed.”

In fact beer, the country’s national drink, has nutritional and wellbeing benefits similar to wine when consumed in moderation, it is claimed.

Nutritionist Dr Kathryn O’Sullivan, who carried out the review of the scientific review, believes that swapping beverages for beer may actually be a sensible way to diet.

Although the industry-sponsored research may seem incredible to some it in fact adds to an emerging body of thought that the beer belly is a myth.

Beer has fewer calories per 100ml than wine, spirits, and even orange juice, it is claimed.

“Unfortunately beer has this image as a high-calorie, high-fat drink,” Dr O’Sullivan told The Times. “It is very unfair.”

The study itself is called “Beer & calories; a scientific review” and I’d love to read the whole thing, but so far it doesn’t appear to be available online.

And an Irish report, “Study: ‘Beer belly’ is a myth” adds the following:

The study does note that if you drink vast amounts of beer (or pretty much anything for that matter) you will gain weight, and Dr O’Sullivan also does not dispute the evidence that drinking too much can lead to an early death.

However, Dr O’Sullivan said that swapping two large glasses of wine a day with two bottles of lager could save 58,240 calories a year (that equates to roughly 106 Big Mac’s a year).

“Beer drinking has become regarded by many as a vice and not a component of a healthy balanced lifestyle. But this is contrary to the latest scientific evidence,” she said.

“Enjoyed in moderation, beer, like wine, can provide many essential vitamins and minerals and moderate consumption may also protect against many conditions such as heart disease, osteoporosis and diabetes.”

This new study also is consistent with an earlier study in Denmark, where Professor Arne Astrup, who’s at the Department of Human Nutrition at The University of Copenhagen, found “that there is no concrete scientific evidence to support the idea of the ‘beer belly.'”

Filed Under: Beers, Editorial, News Tagged With: Science, Statistics

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