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Jay R. Brooks on Beer

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Beer In Ads #573: Enjoy Life

March 28, 2012 By Jay Brooks


Wednesday’s ad is yet another one for Miller High Life, this time simply showing a bottle and beer glass on a silver tray. ALso on the tray is a fancy bottle opener and an orchid, which naturally shows how fancy it is.

miller-tray

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #572: A Wedding Toast

March 27, 2012 By Jay Brooks


Tuesday’s ad is another one for Miller High Life, this time showing a wedding couple in what looks like to me eerie tropical moonlight. Apparently it’s Waikiki, Hawai. The happy pair is being toasted with Miller High Life. It must have been a quickie wedding, there’s only four guests (or witnesses) at the reception. The server on the left looks like she’s wearing a “Girl in the Moon” outfit.

miller-wedding

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #571: The Champagne Of Bottle Beer

March 26, 2012 By Jay Brooks


Monday’s ad is for Miller High Life, showing the “new look” bottles in a champagne bucket filled with ice. Fancy, right? It may be I’m so used to High Life being a subpremium that nothing can persuade me to see it as a high end beer. Oh, and the new look? “Now it’s labelled in foil!”

miller-champagne

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Bangladesh Beer

March 26, 2012 By Jay Brooks

bangladesh
Today in 1971, Bangladesh gained their Independence from Pakistan.

Bangladesh
bangladesh-color

Bangladesh Breweries

  • Crown Beverages
  • Hunter Beer

Bangladesh Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None

National Regulatory Agency: Department of Narcotics Control

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.00%

Bangladesh

  • Full Name: People’s Republic of Bangladesh
  • Location: Southern Asia, bordering the Bay of Bengal, between Burma and India
  • Government Type: Parliamentary Democracy
  • Language: Bangla (official, also known as Bengali), English
  • Religion(s): Muslim 89.5%, Hindu 9.6%, other 0.9%
  • Capital: Dhaka
  • Population: 161,083,804; 8th
  • Area: 143,998 sq km, 95th
  • Comparative Area: Slightly smaller than Iowa
  • National Food: Biryani, Rice and fish, especially Ilish
  • National Symbols: Royal Bengal Tiger, Magpie Robin, Ilish (a.k.a. Hilsa Fish); White Water Lily; Jackfruit; Mango Tree; Red Sun
  • Affiliations: UN, Commonwealth
  • Independence: From Pakistan, March 26, 1971 / Official Creation of Bangladesh (a.k.a. Victory Day), December 16, 1971

bangladesh-coa

  • Alcohol Legal: No [Note: Foreign passport holders of non-Muslim nations can drink in some licensed restaurants and bars (and expatriate clubs) and can purchase imported alcohol from ‘diplomatic bonded warehouses’ at a hefty rate of sales duty (Approximately 300%). Holders of diplomatic passports and some other specially privileged persons (such as U.N. employees) have ‘passbooks’ which entitle them to buy imported alcohol from the same ‘bonded warehouses’ duty free. Often duty free and duty paid prices are shown alongside one another. Bangladesh nationals of any religion may purchase alcohol from special outlets with a medical certificate. Illegal homemade liquor (known as ‘Mod’ or ‘Bangla’) is widely consumed in rural areas. The (mostly Christian) Garo tribal folk also brew a strong rice beer called ‘Choo’. Christians are permitted to use wine for Holy Communion.]
  • Minimum Drinking Age: Illegal
  • BAC: 0.00%
  • Label Requirements: N/A
  • Number of Breweries: 1

BangladeshPNew-10Taka-2006-donatedTA_f

  • How to Say “Beer”: beer
  • How to Order a Beer: Eka handoiya, doya koray
  • How to Say “Cheers”: Joy
  • Toasting Etiquette: N/A

bangladesh-map

Alcohol Consumption By Type:

  • Beer: 0%
  • Wine: 0%
  • Spirits: 0%
  • Other: 0%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 0.00
  • Unrecorded: 0.20
  • Total: 0.20
  • Beer: 0.00

WHO Alcohol Data:

  • Per Capita Consumption: 0 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: Illegal
  • Sales Restrictions: Yes
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Yes

Patterns of Drinking Score: 3

Prohibition: None

bangladesh-asia

Filed Under: Beers, Breweries Tagged With: Asia, Bangladesh

Greece Beer

March 25, 2012 By Jay Brooks

greece
Today in 1821, Greece gained their Independence from the Ottoman Empire.

Greece
Greece-color

Greece Breweries

  • Athenian Brewery: Athens, Patras, Thessaloniki
  • Athenian Brewing
  • Cretan Brewery
  • Corfu Beer
  • Craft: Athens
  • Craft Microbrewery: Peania-Attika
  • EZA Hellenic Brewery of Atalanti
  • First Lomax
  • Hellenic Brewery of Rhodes
  • Hellenic Microbrewery
  • Macedonian Thrace Brewery
  • Messinian Microbrewery
  • Mythos Beer
  • Mythos Breweries (Μύθος Ζυθοποιία)
  • Olympic Brewery
  • Piraiki Microbrewery
  • Politia
  • Rethymnian Brewery
  • Santorini Brewing
  • Septem Microbrewery
  • VAP Kougios
  • Volkan Beer
  • Zeos Brewing

Greece Brewery Guides

  • Beer Advocate
  • Beer Me
  • Beer-Pedia
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia Beer & Breweries in Greece

Guild: Greek Brewers Association

National Regulatory Agency: O.N.E.K.E.N.E.

Beverage Alcohol Labeling Requirements: Greek beer covered by EU Regulations for Ingredients and Allergens; See EU Regulations for additional requirements.

Drunk Driving Laws: 0.05% (BrAC 0.25 mg/L)% and 0.02% for drivers who have held a license for less than 2 years, motor cycle and professional drivers.

Greece

  • Full Name: Hellenic Republic (Greece)
  • Location: Southern Europe, bordering the Aegean Sea, Ionian Sea, and the Mediterranean Sea, between Albania and Turkey
  • Government Type: Parliamentary Republic
  • Language: Greek (official) 99%, other (includes English and French) 1%
  • Religion(s): Greek Orthodox (official) 98%, Muslim 1.3%, other 0.7%
  • Capital: Athens (Athínai)
  • Population: 10,767,827; 78th
  • Area: 131,957 sq km, 97th
  • Comparative Area: Slightly smaller than Alabama
  • National Food: Fasolada; Moussaka
  • National Symbols: Dolphin, Phoenix; Olive, Laurel; Parthenon, sea; Greek Cross, Double-headed eagle, Vergina Sun
  • Nickname: Greece
  • Affiliations: UN, European Union, NATO
  • Independence: From the Ottoman Empire, March 25, 1821

coat-of-arms-of-greece

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 (to drink); None (to buy)
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 16

GreeceP204-200Drachmai-1996-donatedmjd_f

  • How to Say “Beer”: mpíra (bira), zýthos / μπύρα / μπίρα / ζύθος
  • How to Order a Beer: Mee-a beer-a paraka-loh
  • How to Say “Cheers”: Eis Igian / Gia’sou / Jamas / Stin igia sou or Stin ijiasas
  • Toasting Etiquette:
    • The host gives the first toast.
    • An honored guest should return the toast later in the meal.
    • The most common toast is “to your health”, which is “stinygiasou” in informal situations and “eis igían sas” at formal functions.
    • The typical toast in Greece is “ya mas” meaning “to our health.” You may also make a toast to your hosts, as well as to a successful business relationship.

greece-map

Alcohol Consumption By Type:

  • Beer: 24%
  • Wine: 49%
  • Spirits: 26%
  • Other: 1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 8.95
  • Unrecorded: 1.80
  • Total: 10.75
  • Beer: 2.20

WHO Alcohol Data:

  • Per Capita Consumption: 9 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: N/A
  • Advertising Restrictions: N/A
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 2

Prohibition: None

greece-eu

Filed Under: Beers, Breweries Tagged With: Europe, Greece

Guinness Ad #112: Draught Guinness Coming Soon

March 24, 2012 By Jay Brooks

guinness-toucan
Our 112th Guinness ad is a rough draft for an ad by John Gilroy, one that I’ve never seen in its finished form. Since it shows the Brooklyn Bridge, I assume it was done when Guinness introduced draught beer to the United States, whenever that was.

Guinness-draught-coming-soon

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #570: Three Things Wherever You Go …

March 23, 2012 By Jay Brooks


Friday’s ad is another older Ballantine Ale ad, with an illustration by J.W. Wilkinson. He was active beginning in 19-teens, and most prolific in the 30s and 40s so that’s my guess for when the ad originally ran. The man in the white suit looks a little Will Roger-esque, but of course could just be anyone from that time period.

Ballantine-Ad-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

New Albion Vintage Beer Tasting

March 23, 2012 By Jay Brooks

new-albion-banner
Today I had a great experience that’s been a few months in the making. Last October, one of my newspaper columns was about the 35th anniversary of the date in 1976 when New Albion Brewery, the first modern microbrewery built from scratch, was incorporated by Jack McAuliffe. A homebrewer and beer collector in San Jose, Ed Davis, read my piece in the San Jose Mercury News and contacted me with an intriguing proposal. He had some full bottles of New Albion beer — Ale, Porter and Stout — and did I know anyone who might be interested in them? Obviously, I knew at least one person — me! — and I suggested that it might be fun to open them with Don Barkley, who would been involved in their creation, since he had been the assistant brewer there. Finding a day we were all available took some time, but today Ed and I traveled to Napa to Napa Smith Brewery and met with Don Barkley, who’s now the brewmaster there. But in addition to working at New Albion, Don also founded Mendocino Brewing during his illustrious career, before building and running the new Napa brewery.

Ed told me he’d bought the beers originally at Beltramo’s around 1979 and they’ve been stored in his garage ever since. While they were stored at a slightly higher than cellar temperature, the temperature was relatively consistent and they hadn’t been moved in all that time.

P1030378
Ed brought one bottle each of Stout, Ale and Porter.

P1030388
Don Barkley, me and Ed Davis each with a 1979 bottle of New Albion beer, that Ed was kind enough to donate to the cause.

P1030391
Each of the three beers and their bottles.

Below is a short video (about 14 minutes) of the three of us opening and tasting the three beers.

P1030394
After the tasting, Don, Napa Smith lead brewer Michael Payne, me and Ed.

In addition to the New Albion beers, Ed also brought a few additional treats, too.

P1030380
A bottle of DeBakker Porter. DeBakker was a short-lived brewery (1980-82, I believe) that was located in my hometown of Novato, California and was started by a fireman, Tom DeBakker, who had been a homebrewer for about a decade before he opened the brewery.

P1030397
Ed also brought a run of old Anchor Christmas Ale, 1978, 1980 through 1985, 1991 and 1996.

What a great way to spend a Friday afternoon! I wish all my Fridays could be as enjoyable. The DeBakker porter also held up quite well, it still had a fair amount of carbonation with chocolate notes. The Anchor beers were a mixed bag, some were still terrific, others were past their prime though none were strictly speaking undrinkable. Some of the spicier ones were still showing those spices, though a few of the earlier ones were oxidized, at least a little. The real surprise, of course, was how well the New Albion beers had held up after 33 years. They were bottle-conditioned, which probably helped, but still I expected them to be in worse shape than they were. I think we all thought that, but we were pleasantly surprised. I could stand to be surprised like that more often. Thanks, Ed, for being able to not open those beers for over thirty years and for sharing them with us today. It was like opening and tasting a piece of history.

Filed Under: Beers, Breweries, Just For Fun, Reviews Tagged With: California, History, Northern California, Tasting, Video

Beer In Ads #569: Two Big Reasons Why

March 22, 2012 By Jay Brooks


Thursday’s ad is for Falls City beer, a Louisville, Kentucky brand that was founded in 1905 that lasted until 1978. This is the second somewhat surreal ad for this brewery, the first was Falls City Gives You More. Like that first one, they seem to favor ads that rhyme, too. The ad copy is “Two Big Reasons Why Fall City is the Beer to Buy.” And the two reasons? They’re class, as well. “* Pasteurized * Bitter-free.” The big face in the foreground looks out of perspective somehow; it looks too big, too in your face.

falls-two

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Kentucky

Beer Saved the World

March 22, 2012 By Jay Brooks

earth
Here’s an interesting infographic on beer — both history and factoids — created by Online Bachelor Degree Programs, presumably to drive traffic. But as I’m a sucker for infographics, I’ll happily fall for it. At least they listed their sources at the end. Enjoy!

beer-saved-the-world

To see it full size, go to Online Bachelor Degree Programs.

Filed Under: Beers, Just For Fun

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