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Jay R. Brooks on Beer

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Craft Market Exceeds 12%

March 22, 2016 By Jay Brooks

ba
The preliminary numbers for 2015 are out, and the news is again pretty damn good. The Brewers Association today revealed that craft beer’s share of market, which finally passed 10% last year, is now 12.2% of the total beer market, by volume.

From the press release:

In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume and a 22 percent increase in retail dollar value. Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.

“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”

But wait, there’s more.

Additionally, in 2015 the number of operating breweries in the U.S. grew 15 percent, totaling 4,269 breweries—the most at any time in American history. Small and independent breweries account for 99 percent of the breweries in operation, broken down as follows: 2,397 microbreweries, 1,650 brewpubs and 178 regional craft breweries. Throughout the year, there were 620 new brewery openings and only 68 closings. One of the fastest growing regions was the South, where four states—Virginia, North Carolina, Florida and Texas—each saw a net increase of more than 20 breweries, establishing a strong base for future growth in the region.

Combined with already existing and established breweries and brewpubs, craft brewers provided nearly 122,000 jobs, an increase of over 6,000 from the previous year.

“Small and independent brewers are a beacon for beer and our economy,” added Watson. “As breweries continue to open and volume increases, there is a strong need for workers to fill a whole host of positions at these small and growing businesses.”

If you’re curious how those numbers are calculated, BA economist Bart Watson posted an explanation of the 2015 Craft Brewing Growth by the Numbers.

growth infographic

Filed Under: Breweries, News Tagged With: Brewers Association, Business, Infographics, Statistics, United States

Cigar City Bought By Fireman Capital

March 14, 2016 By Jay Brooks

cigar-city oskar-blues-blue
In an exclusive this morning, Brewbound is reporting that Fireman Capital to Purchase Cigar City. According to Brewbound, “Cigar City, a leading independent brewery based in Tampa, Fla., has agreed to sell controlling interest to Boston-based private equity firm Fireman Capital Partners, which already owns majority stakes in Oskar Blues, Perrin Brewing and the Utah Brewers Cooperative outfit that includes the Wasatch and Squatters brands.”

The overall entity created by Fireman Capital for their brewery acquisitions is United Craft Brews LLC, incorporated in Delaware. The SEC Form D lists Fireman Capital’s address is Waltham, Massachusetts, but information on OpenLEIs lists a registered address in Delaware, but Oskar Blues’ Longmont address as Headquarters for United Craft Brews. Last year, Westwood was still asking Does Oskar Blues Still Own Oskar Blues? This will undoubtedly continue to muddy the waters surrounding the answer to that question.

Rumors had been swirling that ABI was considering Cigar City as their next target for acquisition, and founder Joey Redner confirmed that he’d gotten as far as signing an LOI. But ABI let their exclusivity period pass without executing a formal purchase agreement, leaving Cigar City free to entertain other potential buyers.

CCB

Cigar City’s website posted a joint press release about the transaction:

Oskar Blues Brewery Rolls up a Cigar City Blunt

Longmont, CO, & Tampa Bay, FL — Oskar Blues Brewery announced the acquisition of Tampa’s Cigar City Brewing. Putting months of acquirement rumors to rest, the decision is driven by mutual irreverence, respect and desire to stay true to craft beer roots.

The combination stems from the want to take risks, sniff out bullsh*t and grow against-the-grain in an era of increasing competition within craft beer. The collaboration will match years of large-scale growth, expansion expertise and resources of Oskar Blues with the strength of Cigar City’s local following to help both breweries strengthen their future position. Similarly to Oskar Blues, Cigar City’s award-winning brews are well known and respected within the craft community.

“Cigar City is facing next-level challenges and we needed to develop next-level skills and resources to meet them. But, we got into beer out of passion and an unwavering desire to travel our own path. We didn’t want to just shove our round peg into some f*cking square hole and hope for the best. Florida craft beer drinkers want something they can proudly stand behind. These guys get that. They wrote the book on keeping it real,” says Joey, founder of Cigar City Brewing. Joey will remain as CEO of Cigar City following the transaction.

Since 2009, Cigar City Brewing achieved a near constant growth pattern reaching nearly 60,000 barrels in 2015, placing the Tampa Bay area and the state of Florida on the craft beer map. The partnership will provide additional investment for Cigar City’s infrastructure growth within Florida.

“What Cigar City has done for the community of Florida craft beer is impressive. It’s important for our culture to do business with people we want to hang out with and Joey and the gang fit,” Dale Katechis, Soul Founder of Oskar Blues, stated about the new partnership.

Oskar Blues Brewery is the funky brewpub that started brewing beer in 1999 in the small town of Lyons, CO and is responsible for starting the craft beer in-a-can movement in 2002 with Dale’s Pale Ale. In 2008, the brewery expanded down the street to Longmont, CO. and added an additional brewery in Brevard, NC in 2012. Oskar Blues brewed 192,000 barrels in 2015 and announced another brewery in Austin, TX scheduled to open in May of 2016.

Terms of the acquisition are not disclosed.

CCB-logo

Filed Under: Breweries, News, Politics & Law Tagged With: Announcements, Business, Colorado, Delaware, Florida, Massachusetts, Press Release

Mesoamerican Corn Beer Discovered on Ancient Teeth

March 12, 2016 By Jay Brooks

corn-archeology
The ancient city of Casas Grandes (a.k.a. Paquimé) is “a prehistoric archaeological site in the northern Mexican state of Chihuahua. Construction of the site is attributed to the Mogollon culture. Casas Grandes has been designated a UNESCO World Heritage Site.” It once was home to at least 3,000 people in the 14th century, and was most likely a trade center in its heyday. It was first excavated in the 1950s, and initial finds included hundreds of human remains. It was inhabbited beginning around 1130 CE and hit its peak after 1350 CE, but was inexplicably abandoned a century later by 1450 CE. It’s “regarded as one of the most significant Mogollon archaeological zones in the northwestern Mexico region.”

Paquime1

So you’d think it was pretty well mined for what could be learned from the ancient city. But a team of archeologists from the University of Calgary led by Dr. Anne Katzenberg is using new technologies to examine the plaque on the teeth of hundred sets of human remains, specifically what they call “tooth calculus,” which she says is “fossilized tooth tartar.”

Western Digs, which “is a science news site that investigates the archaeology, anthropology, and paleontology of the American West,” continues the story in First Evidence of Corn Beer in Southwest Discovered on Teeth From Ancient Burials:

“If teeth aren’t cleaned regularly, then the tartar, which can trap pretty much anything in it, such as algae, plants, fungus, or fibers, will slowly mineralize with everything stuck in it and turn into calculus, while the microremains turn into microfossils.”

To get at this microscopic evidence, the team recovered tartar from the remains of 110 people found within the ancient city and from other sites in the Casas Grandes River valley, all buried between 700 and 1450 CE.

Of those 110 samples, 63 yielded some sort of microscopic remains.

But what they’ve concluded is that there was a lot of corn beer being consumed, but more importantly “what archaeologists say is the first conclusive evidence of corn beer in the Greater Southwest.”

Paquime-Casas-Grandes-Pottery-Ceramic-Figurine

Here’s more from First Evidence of Corn Beer in Southwest Discovered on Teeth From Ancient Burials:

Three of the samples revealed granules of maize that bore the unmistakable signs of fermentation, he said — including swelling and fragmentation caused by being heated at three distinct temperatures, and striations created by the fermenting process.

These bloated, broken grains seem to be the result of making chicha — a corn beer whose use has been recorded in Central and South America for as much as 5,000 years, King said.

In those cultures, brewing and consuming chicha is thought to have held ceremonial value, but it may have held other functions as well, he noted.

“We don’t have enough information to determine [chicha’s] use,” King said.

“Based on ethnographic accounts, we default to ‘ritual’, although I always think that’s a cop-out answer.

“We know modern groups used corn beer or similar drinks in religious ceremonies, so that’s all we can go off of.”

In addition, King noted, the burial contexts of the samples haven’t yet been analyzed, so archaeologists can’t yet draw conclusions about whether beer consumption was limited, for example, to a certain social class.

Moreover, he added, this is the first “substantial evidence” of corn beer in the Greater Southwest, so it’s possible that chicha may have served a different function in Casas Grandes than it did in Mesoamerica.

When it comes to beer in the southwestern archaeological record, he said, “almost nothing exists for northern Mexico or the American Southwest. The results we posted may be the first of their kind for this region.”

King’s new findings, then, raise the question of how the custom of brewing corn beer arrived at Casas Grandes, as well as when, and by whom.

“The best archaeological evidence we have for corn beer and other alcoholic drinks comes from Peru or Mesoamerica,” King said.

“So, if anything, the idea for corn fermentation came up from the south, but that is still conjecture at this point.”

As for when beer came to town, his findings do provide some insights.

His team studied teeth dating back as far as the year 700, but the fermented granules were only detected on remains dated to the so-called Medio Period of Casas Grandes — a cultural heyday that spanned from about 1200 CE to 1450 CE — suggesting that chicha might have been a relatively recent phenomenon.

“Our results show that maize was used throughout various time periods, but evidence for maize fermentation only comes from the Medio period,” he said.

“This is not to say such use did not exist in the [earlier] period, only that our results don’t currently support that idea.”

But whether it was brewed, chewed, or cooked, the corn of Casas Grandes may, in time, teach us volumes, not just about diet, but also about the social interactions that shaped one of the most important cultural crossroads in ancient North America.

“The continuity of maize use throughout the two time periods is important,” King said.

“It may suggest a continuity of people, thereby supporting an in situ development.

“Turning maize into beer during the Medio period, however, could suggest an influx of new ideas — or perhaps even people — during that time, which might indicate outside influence — either foreigners coming to Casas Grandes, or locals traveling and coming back with new ideas.”

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Archeology, History, South America

Bear Republic To Open 2nd Brewpub

March 3, 2016 By Jay Brooks

bear-republic
One of my favorite breweries, and the 2nd largest in Sonoma County, announced that they will be opening a second brewpub in the town right next door to me, in Rohnert Park, California. Bear Republic Brewing, whose original brewpub in is Healdsburg, and also operates a production facility in Cloverdale, has taken over the former Latitude Island Grill space in Rohnert Park, just off the Gold Course Drive exit.

latituderendering

Here’s the press release:

In keeping with the tradition of honest ales and family values, Bear Republic Brewing Company®, its employees and the Norgrove Family are excited to announce that after twenty years, Bear Republic will be opening the company’s third brewery operation in the City of Rohnert Park, California.

“Bear Republic looks forward to developing a positive relationship with the Chamber of Commerce, the City Fathers, the local business community and the citizens of Rohnert Park,” said Bear Republic Brewing Company® President & CEO Richard Norgrove.

The former Latitude Restaurant will be the new site of Bear Republic’s Rohnert Park brewpub.
The brewery and brewpub operation is currently in the planning stages and will commence with the construction phase at 5000 Roberts Rd, formerly the site of Latitude Restaurant. No opening date is available as of this writing.

“Rohnert Park is thrilled to have Bear Republic coming to town,” said Rohnert Park City Council Member Amy Ahanotu. He added, “A brewery of their quality is exactly what we’ve been looking for to expand the dining and entertainment choices for our residents and visitors.”

That’s going to be awesome, with Bear Republic so much closer to my house, but also in building their business with this third location. For more information about the space, here’s the original designs from Latitudes.

Filed Under: Breweries, News Tagged With: Business, California, Northern California, Sonoma County

Announcing Next Typology Tuesday: Irish-Style Dry Stout

March 1, 2016 By Jay Brooks

typology
Two months ago I tried to kick off Typology Tuesday with American Barleywine. Last month it was Bock. For the month of March, we’ll be highlighting Irish-Style Dry Stout.

But two months in, I have to admit that there’s only a very small number of people interested in participating in the same way as the Sessions. As I said in the original post this was something I was interested in doing, and if there were others who felt similarly, then great. So given that it’s probably just me, instead of trying to make it one day, instead I’ll make an announcement on the first Tuesday, and then whoever wants to write about that style can do so whenever they want over the next month.

So anytime before April 5, write a post on Irish-Style Dry Stout. You can essentially write about whatever you like, with the only proviso being it should have something to do with the featured type of beer. After your post is published, please let me know it’s up so I can include it in the subsequent round-up. You can send me the URL to your post either by leaving a comment here, or even by including the hashtag #Typology in a tweet.

IrishStout

Filed Under: Beers, Just For Fun, News, Typology Tagged With: Announcements, Beer Styles

Red Sox’ Kevin Youkilis To Open Brewery In Los Gatos

February 25, 2016 By Jay Brooks

boston-red-sox
This apparently leaked out last month, but I hadn’t heard about it until a friend mentioned they’d heard a rumor about it, so I started checking it out. Apparently it’s true, and former Boston Red Sox first/third baseman Kevin Youkilis is planning to open a brewpub in the Bay Area. He lives in Monte Sereno and his brother, Scott Youkilis, is a local chef who owns the San Francisco restaurant Hog & Rocks. The two are teaming up and have purchased the Los Gatos Brewery, which has now closed, with the intention of re-opening this summer as the Foglight Alehouse.

According to the Silicon Valley Business Journal:

The 150-seat brewpub will be called Foglight Alehouse — a name chosen for its connotations of the California coast and the fog that rolls over the nearby Santa Cruz mountains. An exact opening date hasn’t been set, but Youkilis is targeting this summer.

The space will be much larger than any of Youkilis’ previous endeavors, and the first time he has taken on brewing. But the owners are tapping into the collaborative brewing community, working with craft beer comrades at Russian River Brewing Co. and Almanac Brewing Co. and the noted brewer and industry consultant Rich Higgins on the venture.

Scott Youkilis describes the food to be served as “simple California comfort food with a twist.” They’re currently looking for a brewer, and posted a listing on ProBrewer in late January. It looks like they may be looking to create some hoppy beers, as one of the requirements listed for the job is “Enjoys Hops.”

kevin-youkilis

Filed Under: Breweries, Just For Fun, News, Related Pleasures Tagged With: Baseball, California, Northern California, Sports

Brewers Association Poll Reveals Top 51 Favorite American Bars

February 23, 2016 By Jay Brooks

beer-bar
The Brewers Association‘s consumer website, CraftBeer.com, asked visitors to the site to choose their “favorite craft beer bar” in their home state by filling “out a short survey about what makes it so great including atmosphere, staff, beer selection and special events.” Over 9,000 people voted between August and December of last year. More of a popularity contest, so I’m not sure it’s fair to call them the 51 Best Beer Bars in America, but still the results are interesting. California’s top vote-getter was the Twisted Oak Tavern, in Agoura Hills. I confess I’ve never heard of it, but then Agoura Hills is in Southern California, in west L.A. County.

But I can name some pretty great beer bars in California, even quite a few in that part of the state with great reputations. How is this the best one in the state? It’s also a brewpub, sort of, although according to a newspaper article they refer to it as a “restaurant located at the former LAB Brewing Co. space in the Agoura Hills Town Center. The brewery continues to operate on the premises.” They seem to have a full bar, and of the thirty taps, eight of them are house beers, and the rest are mostly local, with another fourteen bottles and cans. But the original LAB Brewing Co. opened sometime around late 2011, and the new space — the one that is the best bar is California — opened March 25, 2015. That means it was open for four months when voting opened, and just nine months when it ended. I’m sure it’s a nice place, but I have a hard time believing it’s better than any number of great bars, like the Toronado (either one), The Trappist, Hamilton’s, Blue Palms Brewhouse, Beer Revolution, 38 Degrees, Urge, Naja’s, Stuffed Sandwich, O’Brien’s, Capitol Beer & Tap Room, Monk’s Kettle, Library Alehouse, Tony’s Darts Away, Boneyard Bistro, La Trappe, The Bistro, Blind Lady, Lucky Baldwin’s, Good Karma, Tiger Tiger, Father’s Office, ØL Beercafe, Barclay’s, Zeitgeist, Live Wire, The Good Hop, Taps, Harry’s Hofbrau, Congregation Ale House, Original Gravity Public House, The Surly Goat, The Hopyard, Jupiter, Lanesplitter and the Public House at AT&T Park, to rattle off a few that come to mind.

It’s not listed at all on Beer Advocate’s L.A. Beer Guide, suggesting there at least fifty better bars just in the L.A. area, let alone the state. In fact, it has no listing at all, though the now-closed LAB Brewing still does. The same is true for RateBeer, too, which similarly does not yet list the best beer bar in California, only its predecessor. So it’s too new for either of the premiere beer listing websites, but still got more votes than countless great beer bars in California. Not knowing how they got the most votes, or why, it’s hard not to consider ballot stuffing, or a campaign of getting people to vote for them. I hate to be so hard on a place I don’t know, but given how many California bars they appear to have bested in being voted the state’s best bar, it’s difficult to comprehend.

To be fair, the Falling Rock won Colorado, which I fully endorse, and the same with Saint Paul’s Happy Gnome, Asheville’s Thirsty Monk and Max’s in Baltimore. Unfortunately, I’m not as sure about many of the rest. Of the 51, only 11 have been open since at least the 1990s or earlier. A perplexing five of the bars on the list opened in 2015, and another three the year before, in 2014. A total of 25, or nearly half of the list, opened in 2010 or afterwards, meaning half of the best beer bars in America are around five or less years old. I’m sure it’s the curmudgeon in me, but that just doesn’t seem like enough time to build a reputation that you’re the best in your state. But despite my objections, congratulations to the bars who got the most votes. I’m sure they’re all worth visiting and enjoying a few beers.

GABB_2016_Winners

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Awards, Bars, Beer Culture, Brewers Association, Press Release, Pubs

Anheuser-Busch InBev Buys Goose Island Brewpub

February 19, 2016 By Jay Brooks

goose-island-new
The Chicago Tribune reported this morning that Anheuser-Busch InBev, who five years ago bought Goose Island Brewing, the production facility and the brand — but not the brewpubs — has announced the purchase of the original brewpub on Chicago’s Clybourn. Founder “John Hall said AB InBev was unable to buy the brewpub under Illinois law at the time of the first sale, in 2011, but also didn’t have much interest. ‘They didn’t understand the value, which they do now,’ he said.” Neither the price or terms were revealed, but apparently “Goose Island’s Fulton Street brewery will become the parent company of the brewpub on Clybourn, which Hall started in 1988 after a career in the corrugated box industry.” In December, the Wrigleyville brewpub closed, meaning ABI will now owns the entire Goose Island kit and kaboodle.

P1050283

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Business, Chicago

James Beard 2016 Semifinalists Announced

February 19, 2016 By Jay Brooks

The 2016 semifinalist nominations for the James Beard Awards were announced Wednesday, and the good news is there are quite a few beer professionals among the nominees for “Outstanding Wine, Spirits, or Beer Professional.” If you’re not familiar with the prestigious food awards, here’s how the James Beard Foundation describe their annual awards. “Covering all aspects of the industry — from chefs and restaurateurs to cookbook authors and food journalists to restaurant designers and architects and more — the Beard Awards are the highest honor for food and beverage professionals working in North America.” Until very recently, the awards were almost exclusively food and wine-centric, but more recently “beverage professionals” has slowly been expanding to include craft beer and spirits, too. It’s been nice to see the prejudice against beer in the food, cooking and restaurant world finally beginning to slide away. Too slowly, perhaps, but still … it’s about time and nice to see.

The list released Wednesday is the semifinalists. On March 15, a smaller list of finalists will be announced from among the semifinalists and the award winners will be announced May 2. In the category “Outstanding Wine, Spirits, or Beer Professional,” six of the twenty semifinalists work in the beer world. Last year it was five and the year before there were seven beer professionals nominated. Hopefully, many of them will make the cut next month. Here’s the beer people for this year:

  • Sam Calagione, Dogfish Head Craft Brewery, Milton, DE
  • Wayne Carpenter, Skagit Valley Malting, Burlington, WA
  • Vinnie Cilurzo, Russian River Brewing Company, Santa Rosa, CA
  • Jeppe Jarnit-Bjergsø, Evil Twin Brewing, Brooklyn, NY
  • Jim Koch, The Boston Beer Company, Boston
  • Rob Tod, Allagash Brewing Company, Portland, ME

Congratulations to all the semifinalists. It’s a great list, all deserving, though I’m especially pleased to see Vinnie Cilurzo, who’s a friend and neighbor.

JBF_AWARDS_MEDALLION-BLOG

Filed Under: Beers, Events, Food & Beer, Just For Fun, News, Politics & Law Tagged With: Awards, Food

10 Barrel Hoping To Open San Diego Brewpub

February 17, 2016 By Jay Brooks

10-barrel
You’ve probably heard the rumors and the news that 10 Barrel Brewing, acquired by Anheuser-Busch InBev in 2014, is trying to open a new brewpub location, this one in San Diego, California. Today I received a press release from ABI, detailing the trouble they’ve met in trying to expand into the Southern California market. Here’s what they had to say:

This will be the first non-craft brewery, per the Brewers Association’s definition of a craft brewer, to expand into San Diego — which is already home to 117 local craft breweries, with 40 more in planning. The news has been met with strong opposition from members of San Diego’s craft beer community, including the San Diego Brewers Guild, who’s mission is to promote awareness and increase the visibility of fresh, locally brewed beer.

10 Barrel has applied for a permit to construct a brewpub in San Diego’s burgeoning East Village, at 1501 E Street, and has proposed a “full-service restaurant with accessory alcohol manufacturing.”

Today, February 17th, representatives of 10 Barrel will present on behalf of the project to the Downtown Community Planning Council (DCPC), an advisory group, and a decision is expected soon.

Apparently, the biggest opposition they’ve received is from local brewers already in the market, in the guise of the San Diego Brewers Guild. This is setting up to be an interesting battle. San Diego business owners clearly want to keep their local angle for the businesses, though how that will square with the acquisition of Saint Archer by MillerCoors remains to be seen.

Curiously, ABI’s press release also includes that opposition, in fact is more than half of what I received, giving voice to their complaints. According to them, “Representatives of the San Diego Brewers Guild, including President Emeritas Kevin Hopkins, will speak at the meeting on behalf of the Guild,” and also circulated the guild’s official statement:

“The acquisitions that transacted last year and the news of AB-InBev’s intentions to open up in San Diego through 10 Barrel highlights the fact that San Diego is truly a world-class brewing center. That reputation is due to the hard work of locally-owned breweries and the San Diego Brewers Guild. Historically, it has been independent brewers who have built the thriving beer community that San Diego is now known for around the world. The risk underlying the acquisition of breweries by large, international corporations and the risk of businesses like the proposed 10 Barrel brewpub in San Diego is that beer drinkers here may think that when they patronize these businesses, and buy and drink beer, that they are supporting the local brewing community. That is not the case. Should the 10 Barrel project open in San Diego as proposed, consumers need to know that it is owned by Anheuser-Busch and not a local craft brewery or a craft brewery in general. Now more than ever, with the introduction of non-craft breweries to San Diego’s craft landscape, it is important to continue to support locally owned and operated San Diego breweries, like the brewer members in the San Diego Brewers Guild.”

I’m a little baffled by that. Are they looking for sympathy for their cause. On one hand it’s certainly understandable that San Diego brewers would prefer to not have a carpetbagger come into their midst, but as Thorn Street Brewery owner Eric O’Connor said in a letter of opposition, “large companies have the right to open and operate where they see fit.” I’m sure I’d feel the same way, but I’m not sure what anyone could do about it. As long as consumers support the venture, it will continue to thrive. If everyone agreed to not patronize it because its ownership wasn’t local, it would likely have to close. But how realistic is that? I’m not trying to be difficult, I honestly don’t know. We all talk a good game about supporting local and not spending money with breweries who’s ownership has changed and/or is not to our individual liking. But Goose Island, 10 Barrel and even Blue Moon continue to do quite well despite all the foot stomping. And this is not a new problem. People said the same thing about Redhook and Widmer when ABI acquired just a minority interest in them in 1994, and both are still in business over twenty years later, so I’m not sure a boycott would really work, nor could this sort of hand-wringing do any good.

In O’Connor’s letter, he adds that if 10 Barrel does come, “there should be complete transparency of who the ownership is and where the money is going.” But isn’t there already? Don’t we already know that ABI owns 10 Barrel and that’s, of course, where the money will go. MillerCoors isn’t hiding the fact that they own Blue Moon, or Saint Archer. Likewise, it’s not exactly a secret who owns Goose Island, Blue Point, or Shock Top. But that’s because there’s a tiny sliver of the market that actually pays attention to who owns what. Most of the world is busy doing something else, living their lives, and drinking whatever they want, oblivious.

And believe me, my sympathies are with the San Diego brewers, but I don’t see what they can really do. ABI also included a pdf of all the complaints their plans have received, including letters from other local bars and brewers. The gist of them is that “beer drinkers here in San Diego may think that when they patronize a business like what 10 Barrel is proposing, and when they buy and drink 10 Barrel’s beer, that they are supporting the local brewing community.” And they’re probably right to be concerned about that, but I think it’s more of a problem because most people don’t care as deeply about that as we do. Mike Sardinia, president of the guild, insists “it is vital that consumers need to know that it is owned by Anheuser-Busch and not a locally operated brewery.” In his conclusion, he warns that “[i]t is important that the City not make it easy for Anheuser-Busch to open in San Diego without due diligence and without a full review of its application and its intentions with the 10 Barrel project.”

The irony there is that in the early days, small brewers were complaining that it wasn’t fair how difficult the then Big 3 (Bud, Miller and Coors) made it for them to obtain distribution, tap handles and generally succeed in a market that they dominated. I’m certainly glad we have more power now, and have, in many cases, succeeded spectacularly, but I’m still not sure this, while understandable, is the best way to use it.

Last month, Peter Rowe, in the San Diego Union-Tribune, asked rhetorically, An Anheuser-Busch brewpub for San Diego? Toward the end, he even mentions that “some threaten to picket and boycott 10 Barrel, when and if it opens,” which also seems silly. If people in San Diego, like most places, are really as supportive of local-only businesses then it will fail all by itself. But I think the real fear is that everybody loves the locals on Twitter, or Facebook, or when answering a pollster, but not when it comes to reality. Like it or not, national brands in every industry are popular precisely because they’re familiar, widely available and the same everywhere. It’s certainly true that artisanal products, like cheese, chocolate, bread, etc. are all doing great, but the big brands are still the big brands, just like with craft beer. Dents have been made, but they still have a majority marketshare.

But headlines about this from mainstream news are along the lines of Local craft brewers to Anheuser-Busch: Keep out. It feels strange to side with the big guys but it doesn’t feel like they’re doing anything particularly wrong here. I understand opposing this or even working together to promote their own local-ness as a positive attribute, but this feels like a case when turnabout isn’t fair play. We should be better than that. If San Diego brewers are making great beer — and they are — and if people in their market are willing to support them, then this is something that will take care of itself, and that, I think should be the goal.

Filed Under: Breweries, Editorial, News, Related Pleasures Tagged With: Anheuser-Busch InBev, Business, California, Press Release, San Diego

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