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Jay R. Brooks on Beer

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Oregon Leads Small Brewers Caucus

June 23, 2007 By Jay Brooks

maps-or
Last month, 34 members of the House of Representatives formed the Small Brewers Caucus to monitor and effect issues of interest to craft brewers. The week after the Craft Brewers Conference, on May 15, the caucus held its first meeting just prior to a reception on Capitol Hill celebrating “American Craft Beer Week” hosted by the Brewers Association.

From the original press release:

hse-sm-brew-caucus

The House Small Brewers Caucus, co-chaired by U.S. Representatives Peter DeFazio (D-Oregon) and Greg Walden (R-Oregon), is currently composed of 34 Members of Congress who share an interest in the issues of importance to America’s small brewers. Brewers Association Board of Directors who were in Washington that day to participate in the American Craft Beer Week celebration, listened as Congressman Walden stated that the primary mission of the Caucus is to provide an interactive opportunity to learn about the dynamics of running a small business as a brewery, the brewing process itself and the quality and value of the beer and brewing activities. Several other Congressmen also in attendance spoke briefly to the group, among them Congressman DeFazio who is himself a homebrewer and a primary sponsor and leader in the successful effort to pass House Resolution 753 of 2006 commending American craft brewers and recognizing the first American Craft Beer Week.

“The fact that Members of Congress recognize the unique place small brewers and craft beer have in our society, is extremely gratifying and important,” said Brewers Association President Charlie Papazian also in attendance at the meeting. “There is a very real danger that the voice of the small members of the brewing community may not be heard over that of its larger brethren, so a group of legislators bound by a common interest in the history, tradition and excitement that are hallmarks of today’s small brewers, should help ensure our issues get fair consideration.”

The story is starting to get some attention in places where craft beer is closely tied to the local economy. For example, in Portland, Oregon, the Oregonian recently ran a story about the new caucus, focusing on the fact that both co-chairs are Representatives from Oregon. (Thanks Jim, for sending me the link.) Frankly, that makes sense given Oregon’s beer scene. With three other Oregonian members of the caucus from the Beaver State, that’s a total of five of the 34 members (or almost 15%). Most of the other members also appear to be from states with vibrant craft beer cultures. For example, California is the only other state with five members, including — I’m proud to be able to say — the Representative from my own District, Lynn Woolsey. She represents both Sonoma and Marin counties. New York and Pennsylvania have four members each, and there are three from Colorado, and two from Michigan. The eleven remaining members are each from a single state. Curiously, there’s no one from either Washington or Wisconsin. That seems surprising, since both states have quite a few breweries. It also appears to be a largely bipartisan group, with 20 Democrats and 14 Republicans.

It’s certainly nice to see our elected officials paying to least some attention to craft beer and the concerns of those who brew it.

The 34 members of the Small Brewers Caucus:

Rep. Peter DeFazio, co-chair (D-Ore.)
Rep. Greg Walden, co-chair (R-Ore.)

Rep. Harry E. Mitchell (D-Ariz.)
Rep. Vic Snyder (D-Ark.)
Rep. Brian Bilbray (R-Calif.)
Rep. Wally Herger (R-Calif.)
Rep. Darrell Issa (R-Calif.)
Rep. Mike Thompson (D-Calif.)
Rep. Lynn Woolsey (D-Calif.)
Rep. Marilyn Musgrave (R-Colo.)
Rep. Ed Perlmutter (D-Colo.)
Rep. Mark Udall (D-Colo.)
Rep. Dave Loebsack (D-Iowa)
Rep. Dennis Moore (D-Kan.)
Rep. Tom Allen (D-Maine)
Rep. Stephen F. Lynch (D-Mass.)
Rep. Thaddeus McCotter (R-Mich.)
Rep. Fred Upton (R-Mich.)
Rep. Russ Carnahan (D-Mo.)
Rep. Denny Rehberg (R-Mont.)
Rep. Mike Arcuri (D-N.Y.)
Rep. Kirsten Gillibrand (D-N.Y.)
Rep. Randy Kuhl (R-N.Y.)
Rep. Nydia Velazquez (D-N.Y.)
Rep. Tom Cole (R-Okla.)
Rep. Earl Blumenauer (D-Ore.)
Rep. Darlene Hooley (D-Ore.)
Rep. David Wu (D-Ore.)
Rep. Charles Dent (R-Penn.)
Rep. Phil English (R-Penn.)
Rep. Jim Gerlach (R-Penn.)
Rep. Patrick Murphy (D-Penn.)
Rep. Lloyd Doggett (D-Texas)
Rep. Virgil Goode (R-Va.)
 

If your representative isn’t on this list, consider writing him a letter and asking him or her to join the caucus and support small businesses such as craft breweries in their district.

sm-brew-caucus-fish
Representative Peter DeFazio, Gary Fish, owner of Deschutes Brewery, and Representative Greg Walden — all from Oregon — enjoying craft beer at the Capitol Hill reception May 15.

Filed Under: News, Politics & Law Tagged With: Business, National, Oregon

Wunder of Wunders

June 22, 2007 By Jay Brooks

wunder-beer
It’s always cause for celebration when a new brewery opens, doubly so when it represents the resurrection of a long-dead brand. Wunder Brewing last brewed in San Francisco in 1909. So it’s been almost a century since it closed. There was another Wunder brewery in Oakland just after Prohibition ended, around 1934, but it lasted less than a year. So it is with great promise that this historic brand tries to make a go of it once more in San Francisco’s inner sunset district. The only downside to this story is that Eldo’s — and more importantly their brewer Joe — are now gone from the local brewing community. So I wish new owner Carl Durham well, and hope his new venture will be …, well, wunder-ful. According to the brewery’s website, they should be open the first week of July.

wunder-tray
I love the tagline they used on this tray, “None Purer, None Better.”

The original Wunder Brewing was first known as Philip Frauenholz & Co. when it opened in 1852. Over the years it went through five more name changes, usually involving some form of Bavaria Brewing, before becoming Wunder Brewing in 1898. That was after John C. Wunder purchased the brewery, having arrived in California a few years before, either in 1895 or on March 15, 1896, depending on the source. The first thing Wunder did upon arriving was found the San Diego (California) Brewing Co. in San Francisco. He later bought out the Bavarian Brewery, organizing his two breweries under the Wunder name.

The brewery was originally a steam beer plant but it’s unclear if it remained so through its many incarnations, not to mention locations, which include Vallejo and Green, Vallejo and Montgomery, and Greenwich and Scott Streets. The brewery on Greenwich was still standing until 1990, when damage from the 1989 Loma Prieta earthquake caused it to be torn down. Sometime in the 1920s or 30s it had been turned into a residence and was made to look like a Spanish-style stucco home.

As for the new brewery, they started their first batch at 11:50 a.m. on Saturday, June 9. It was a pale ale, and they expect to also offer a brown beer, which is described on the website as like a Viennese lager, among others. That makes some sense, since Vienna Lager’s color is usually described as reddish brown or copper, with a pretty narrow SRM range (10-12). But there’s certainly no reason why a commercial beer can’t make something close to that style that’s slightly darker. I like Vienna lagers, they’re a little sweeter and toastier than pilsners, but are also clean and crisp like their more popular cousin. I’m looking forward to trying Durham’s interpretation.

I’ve been staring at this poster below for many years now, as there’s one hanging in the Celebrator Beers News‘ offices, so it seems more like a familiar friend than an antique. It’s interesting to note that it’s exactly 100 years old.

wunder-brewing-1907

Filed Under: Breweries, News Tagged With: Announcements, California, History, San Francisco

Krusovice Komes to Amerika

June 19, 2007 By Jay Brooks

Monday night I attended a presentation at the Toronado for the San Francisco launch of Krusovice, a beer from the Czech Republic. An old friend of mine, Dave Deuser, is the local rep. for the beer, which is (or was, but more on that in a minute) part of the Binding Group, a German company that owns several breweries, including DAB, Radeberger, Clausthaler, and Tucher. He had Krusovice’s head brewer and a translator who works for the brewery in tow.

Binding USA is bringing two of Krušovice’s beers into the U.S. market, the Imperial and the Cerne. The Imperial, which they call a Czech Premium Lager, is very clean with soft, round flavors. I was quite impressed with it. It used all Saaz hops and was right up there with the best tasting lagers I’ve had. The Cerné is a dark lager made with pale and specialty malts. At only 3.8% abv, it was very easy drinking. It had delicious sweet malt flavors.

The presentation was very thorough and included a thick, spiral bound book that the brewer went over page by page, calling out “turn page now” in his best Germanic command voice. The Royal Brewery of Krušovice has a rich history, having been founded around 1517. In 1581, the brewery was purchased by Emperor Rudolf II, whose visage still appears on the labels. When he moved his capital from Vienna to Prague, he moved it to the nearby town of Krušovice and it became a “Royal Brewery,” a distinction it continues to claim to this very day.

In 1945, after World War II it became the property of the state, in this case Czechoslovakia, until it was privatized in 1991 and then was purchased by the Binding Group in 1994. Binding completely modernized the brewery facilities and began exporting the beer in 1997. As of 2005, Krušovice was the 5th largest brewery in the Czech Republic.

All their beers use a double decoction method, which is fairly common in Germany and for lagers. Many craft brewers use infusion mashing since it requires less equipment and is generally quicker, and while there is a debate about which method is better, it seems moot as long as the end result is both what you were trying to achieve and tastes good.

Krušovice is currently sold throughout most of Europe, Australia and now North America (or at least in the U.S. and Canada). 63% of Krušovice is sold in kegs, 32% in bottles and 5% in cans. It’s apparently wildly popular in Russia, which accounts for more than half of all exports.

And that brings us to the weird part of the evening. Halfway through their tour of the States, they got the word that Krušovice had been sold to Heineken, who was looking to make greater inroads into the Russian beer market. So it was a testament to everybody’s professionalism that presentation went as well as it did. My friend Dave didn’t now what his role would be now regarding Krušovice, but it’s likely Heineken will bring in their own people and the Binding folks won’t be involved any longer. As for the brewer, I’m sure he must have felt at least a twinge of uncertainty for his own fate, but everybody continued to champion the brand as if nothing had changed. I’m not sure I could have done as well under those circumstances.

It was a fun and informative evening, with two very tasty beers to make it all the more enjoyable.

Krusovice’s head brewer (at left) and his translator.

Filed Under: Beers, News Tagged With: Europe, History, International, National, Tasting

Auburn Alehouse Set to Open Thursday

June 17, 2007 By Jay Brooks

Brian Ford, the former brewer at Beermanns Beerwerks near Sacramento has been trying to get his new brewpub open for some time now. Finally, his new Auburn Alehouse Brewery & Restaurant will be opening this Thursday, June 21 in Old Town Auburn, California, which is also just outside Sacramento. I saw Brian and tried a pair of his beers at the Raley Field Brewfest May 12. Brian even invited me up this weekend to try things out but with Father’s Day it just didn’t work out.

Photograph by Ben Furtado of the Auburn Journal
 

Yesterday’s Auburn Journal, the local paper, ran a nice introductory story on the brewpub.

Although I confess to a chuckle over this amusing understatement:

All beer is brewed using traditional ingredients like malted barley, hops, fresh water and yeast, as well as some specialty ingredients like wheat, maize, spices and regional fruits.

As opposed to …? When I first read that, it made me think the reporter was informing the reader as to what beer is made with, but to be fair, she copied this statement from the Auburn Alehouse’s website, but changed the first few words from “All beers will be brewed using …” to “All beer is brewed using …., which changes the meaning considerably.”

But that gentle gaffe aside, it was great to see Brian’s new venture get some local attention. Their website lists nine regular beers and will also be supplemented “seasonal or monthly special brew,” along with what they’re calling “Pub Brewed Special,” which sounds like very small batches.

Also the food to be served at the restaurant sounds pretty damn good. The chef is Luis Gomez, who is also a co-owner. He’s apparently been cooking for almost thirty years centering on “Mediterranean and Southwestern flare.”

The restaurant will also feature more than a dozen appetizers, including crab cakes, alehouse wedge fries and pub pickle chips, roughly 30 entrees including steak, fish and pizzas, soups, salads and desserts.

And the cheeseloaf sound pretty tasty, too. It’s described as a “[b]aked to order sourdough round loaf, stuffed with Gruyere, Parmesan, Swiss, garlic butter, and chives, served with balsamic and olive oil.” He’ll also be using as many local ingredients as possible. I’m looking very forward to the time when I can try Brian’s beer and eat some of the food at Auburn Alehouse.

 

Filed Under: Food & Beer, News Tagged With: Announcements, California, Northern California

Frustration Brews Around Gilroy Beer

June 17, 2007 By Jay Brooks

Gilroy’s local newspaper, the Gilroy Dispatch, runs a regular feature entitled the Red Phone, where they reprint phone messages from area citizens to local issues. The following one was printed yesterday about the on-going brouhaha over the Gilroy Garlic Festival’s refusal to allow a local brewery to pour their beer at the festival:

Pour judgment

It is a shame when we allow the greed of one beer distributor to stop the ability of one of our own businesses to participate and actually show their product to the public. If we are really a community that cares, then we should support our local businesses, not give them the only distribution rights, but at least have the decency to let them compete. The quality of the beers offered by Coast Range/Farmhouse is far superior to those that will be distributed at OUR (Garlic) Festival. Have we lost our perspective and the purpose of this fabulous little festival that really puts the spotlight on not only our Garlic, but our city, our amenities and yes, our businesses? Would it make the Chamber of Commerce, the Garlic Festival and the people of Gilroy happy if Coast Range went under?

Filed Under: Editorial, News Tagged With: Bay Area, Business, California

Olympia Brewery Finds a Buyer

June 15, 2007 By Jay Brooks

Olympia Brewery in Tumwater, Washington has been fallow since 2003, when Miller Brewing shut it down. The following year they sold it to a startup who planning on bottling water at the former brewery. But they ran into financial trouble and were forced into an involuntary bankruptcy. A deal has now been submitted for approval by the bankruptcy court for a Seattle company, the Benaroya Company, to purchase the brewery for $45 million. A hearing will be held July 5 at which time motions will be heard and a decision made. So far, there’s no word as to Benaroya’s intentions for the property, whether they want to refurbish and open the brewery or raze the 120-acres and develop it. It would be nice to see open again as a brewery, but I doubt that’s what will happen. It’s possible that Benaroya could break up the land into pieces and someone could buy the brewery grounds while they develop the rest into something else, it just doesn’t seem likely that buyer will step forward with the resources to bring the brewery back into shape. I’d certainly like to see it saved, for no better reason than the last time I was there was on my honeymoon.

Filed Under: News Tagged With: Business, Law, Washington

Something Smells in Gilroy

June 14, 2007 By Jay Brooks

garlic
Something smells in Gilroy these days, and it’s not the garlic. That odor is the smell of hypocrisy wafting up from the South Bay town. Since 1979, Gilroy has been putting on the Gilroy Garlic Festival in order to, in their own words, “provide benefits to local worthy charities and non-profit groups by promoting the community of Gilroy through a quality celebration of Garlic.” Wow, what a great idea. Celebrating local communities and promoting the support of local foods like garlic is what the local food movement is all about. They should rightly be proud of the area’s garlic production and how much it has added to the economic benefit of the town and their surrounding environment. That’s without question a good and worthy goal.

Unfortunately — you knew there’d be a catch — such forward thinking does not extend to all of the community’s local riches. The town’s local brewery, Coast Range Brewery, is not allowed to sell its local beer at the annual event in late July, not even their own garlic beer. According to the Gilroy Dispatch, since the festival’s inception 29 years ago, the Gilroy Chamber of Commerce has “been the sole beneficiary of the hundreds of kegs served up over the three-day weekend” and has enjoyed the exclusive right to choose the beer distributor whose work ultimately lines its coffers. So not surprisingly, all of that high-minded rhetoric about supporting local businesses is thrown out the window when their own greed gets factored in, especially when over half of the revenue realized from the festival comes from beer sales.

The beer this year will again be distributed by Bottomley Distributing, the area Budweiser distributor. So expect to see such local fare as Budweiser (from Missouri), Corona (from Mexico), Redhook (from Washington), Rolling Rock (from New Jersey) and Widmer (from Oregon). Bottomley could, of course, distribute Coast Range’s beers just for the event but they’ve refused to do so. “They can make this work,” Jeff Moses, GM of Coast Range, said of the chamber. “They can purchase the beer if they like. They just won’t do it.”

Susan Valenta, the chamber’s chief executive officer, defended the chamber’s questionable actions by saying “[i]t’s a turnkey operation … At the end of the day, we’re not in the business of beer, but in fund-raising.” I’m glad to see she cares so deeply for the health of all of Gilroy’s businesses, not just the garlicky ones. What self-serving hypocrites. You can’t really claim to be promoting the local economy and then turn your back on a local business because you may not make as much money or it may be more complicated. Shame on Gilroy. I, for one, think all beer lovers should boycott the place until they get their heads out into the sunshine again.

More from the Dispatch article:

Getting local businesses involved in the festival has been a top priority for [Brian] Bowe [executive director of the nonprofit Gilroy Garlic Festival Association], who approached the chamber and several distributors about letting Coast Range Brewery into the event.

“I have tried working with the distributors directly to get them to carry the (Coast Range Brewery’s) Farmhouse products, and they have declined,” Bowe said, adding: “I think that the chamber has tried to give (Coast Range) a fair shake.”

Well it sounds like his heart is in the right place, but if he thinks that sounds like a “fair shake,” someone should buy that man a dictionary. Because from where I sit, nothing at all about this sounds fair at all. This is all about excuses. They “declined!” and that’s that? I’m pretty sure it’s your festival, Mr. Bowe. Either you or the greedy chamber could demand Bottomley do you what you claim to want them to do — include the local Coast Range Brewery — or risk losing their contract in the future. But you didn’t do that, did you? So much for local communities sticking together. It’s enough to make me want to stop eating garlic altogether.

Filed Under: Editorial, Events, Food & Beer, News Tagged With: Bay Area, California, Festivals

Criminal Parenting

June 14, 2007 By Jay Brooks

crime
I suspect this rant will win me few friends and probably more than a few enemies, but sometimes you have to say what’s on your mind. I’ve only seen a little about this story — Parents locked up for son’s boozy 16th — all of it curiously from the press outside of the country, so I can only comment on what facts I do know. It seems a Virginia couple had a 16th birthday party for their son back in August of 2002 and served some beer to him and a few of his friends. Yesterday, after the Supreme Court refused to hear their appeal in late May, both went off to jail to serve 4 1/2-year sentences, six-months for each kid at the party with measurable levels of alcohol.

At the party there were around 30 people between 12 and 18 years old. Of those 30, nine apparently had “measurable levels” of alcohol in their system. The fact that they used the careful phrase “measurable levels” infers that they were well below the already questionable 0.08% which arbitrarily defines what it means to be drunk. To me it sounds like they gave the kids a taste of beer in a controlled setting. As reported in the Brisbane Times, the couple was “[c]oncerned that the teenagers would drink without supervision, [so] the parents said they had bought alcohol with the understanding that the teens would spend the night at their place and collected half a dozen car keys to prevent drunk driving.” Under a less Draconian society than ours, that doesn’t strike me as particularly unreasonable. But we live in a society that generally does not allow parents to use their own judgment about how to raise their children. Now I want to be crystal clear that I don’t think for one second that they should have given beer to the other kids, not under today’s climate especially. While I can almost understand why some of those parents might be upset, had my son been there I would not have been troubled in the least. As for their own son, well that’s another matter. The fact that learning to drink responsibly in the home, the way it’s done throughout most of the rest of the world, is illegal here says quite a lot about our society and its commitment to raising mature, self-reliant adults.

The fact that Paris Hilton got a mere 45 days for repeatedly flaunting the law and this couple got 4 1/2 years for showing poor judgment once, even though they were at least trying to keep people safe and off the roads, is also illustrative of how out of whack our justice system has become. The idea that they deserved jail time seems ludicrous to me. But then I don’t see alcohol as the great social ill that so many people do. I have a hard time thinking of them as criminals, and for very personal reasons. When I was a kid not that long ago, my mother and stepfather acted in much the same way, as did other parents of my peers. My mother, for all her flaws, was a nurse and one of the most caring people I knew. While in nursing school she spent one of her rotations in the ER and saw more than her fair share of drug overdoses. When I started high school and began going to parties, she despaired that I would take up drugs. So she offered me a deal. If I agreed to never do drugs she would keep the basement refrigerator stocked with beer for me and my friends. Needless to say, I took the deal and spent many happy and safe nights with friends drinking responsibly in my basement. We had a pool table, television, sofas and privacy. That my mother would be a considered a criminal today — and indeed technically was then too, I suppose — strikes me as absurd. She was correct in assuming that I would drink and that there was nothing whatsoever she could do about it short of locking me under the stairs. It wasn’t just me, it was just the times, at least to some extent. Almost everyone I knew drank at least on the weekends. Some of my friends’ parents even knew that their kids were drinking at my house with my parent’s consent and knowledge. They felt better knowing where their kids were and that they were safe with people they knew rather than out driving around and/or out with strangers. These people were all criminals? They were bad parents?

In our post-MADD society that’s certainly how they would be viewed today. But I don’t accept that they loved their children any less than parents today simply because they chose their own way to deal with underage drinking. I recall one of our graduation parties — this was 1977 — that one of my fellow seniors threw. Her parents, along several others parents of seniors, were there and they provided several kegs, which were in the backyard. In the basement there was a true home theater (the father was a projectionist by trade) and he was showing Mel Brooks’ Young Frankenstein on film. Of the 435 people in my graduating class, it seemed like most of them were there that night. If this scene unfolded today the parents would be hauled off to the hoosegow, as the case with the Virginia couple. Yet it was safe and incident free, like virtually all the parent-chaperoned parties I attended. But one of the consequences of strictly interpreting law in such a way that the letter of it becomes more important than its spirit is that it criminalizes parents for making choices that fall outside the agenda set by neo-prohibitionists and other conservative interests that want to control every aspect of society with their own set of moral values.

When my kids reach their teen years, I would love to be able to teach them about responsible drinking firsthand. But given that doing so might give the state the so-called authority to take them away from me, I won’t risk it. I find it deeply troubling that I can’t decide for myself how to raise them or teach them how to be an adult. The notion that our government can do a better job from afar is preposterous. The best I can hope for is that they’ll see my wife and me drinking responsibly in our home; with meals, on sunny afternoons on the back deck, and so on. Hopefully they’ll also see my many friends in the brewing industry likewise drinking responsibly at the few remaining beer festivals that still allow children. Maybe seeing that will allow them to model responsible behavior and ignore the ridiculous propaganda spewed out by the neo-prohibitionist groups. It would be far better if I could slowly taste them on alcohol so they know what it is, how to choose it and how to enjoy it responsibly. We give 16-year olds learner’s permits so they can learn how to drive with an experienced adult. People should be able to do the same thing with alcohol without fear of being arrested or worse.

Instead, my kids will undoubtedly get most of their information from the media and their peers — despite my best efforts — and most of it will be wrong. Many kids today raised under such conditions understandably become binge drinkers. Anyone with an ounce of sense sees the connection between a lack of education and irresponsible drinking by teens and young adults. Future politicians, hoping to distance themselves from the results of their own lack of education, will call this time in their lives a “youthful indiscretion.” They will likewise fail to see that such an environment was been created by the very people and laws that set out to stop underage drinking. All they’ve succeeded in doing is to make the problem far worse. The Virginia couple heading off to jail has had their lives ruined by a system that made them criminals for trying to do the right thing. Is it really so unreasonable to believe that their son would have wanted to celebrate his 16th birthday with alcohol? I did. Most of the people I know did. It’s only wrong because we — or I should say you and you and you — have decided it’s wrong. It hasn’t been wrong through much of humanity’s history. It isn’t considered wrong right now in many parts of the world. I have no trouble believing this couple reasonably thought they were keeping their son and his friends safe that night. And they very well may have. But that obviously counted for naught. The couple is divorced now. Their son will be turning 21 later this year, in August. His parents’ lives have been ruined. I’d love to know the effect all of this has had on him and his friends who had a nip of beer five years ago. Have they all become alcoholics? Hopeless hooligans and ruffians? N’er do wells destined to be a burden on society for the balance of their lives? Doubtful. It’s more likely they’re normal college-age kids no different from everyone else around them. Apart from the attention this case probably got locally, I doubt it’s had any effect on their lives whatsoever. So in the end two parents who were trying to do the right thing and likely caused no real harm whatsoever ran afoul of neo-prohibitionist agendas and the laws they’ve spawned, and in the process had their lives destroyed. If that’s justice, maybe it’s time she took off the blindfold.

Filed Under: Editorial, News Tagged With: History, Law, Prohibitionists

On the Road Again

June 13, 2007 By Jay Brooks

Sorry once again for the dearth of news over the last several days, I was in San Diego from Sunday through Tuesday and at a beer festival in the Bay Area Saturday. But what took even more time out of my last few days was preparing a power point presentation for a talk I gave Monday at a California Small Brewers Association meeting in San Diego. I’m on the marketing committee and was going to the session anyway, but was asked at the last minute to give a presentation, which meant I had to scramble to get ready for it. I literally was working on it until an hour before showtime but I think it went off fairly well, if a little less polished and organized than I might have liked. Anyway, I’ve got a bunch of photos to post and much news to digest and chew over that passed me by while I was away. As a result, look for even more than the usual number of posts over the next few days. Cheers.

Filed Under: News Tagged With: Websites

Sheboygan Brewing History

June 5, 2007 By Jay Brooks

maps-wi
Just hearing the word “Sheboygan” brings a smile to my face. I don’t know why exactly — and I certainly mean no disrespect to the town’s residents — but it’s just one of the words. The name is believed to be a Chippewa word, probably meaning “a noise underground,” or “river disappearing underground,” though some scholars think it may have meant “perforated object, as a pipe stem.” It just makes me laugh every time I hear it.

Sheboygan-postcard

In the wonderful Billy Wilder movie “Some Like It Hot,” Josephine and Daphne (played by Tony Curtis and Jack Lemmon) went to the Sheboygan Conservatory of Music. It’s located in eastern Wisconsin along the shores of Lake Michigan. The town itself has a population of just under 50,000, or almost exactly the same as the town I live in, Novato, California. But we have only had one brewery throughout the entire history of the town. Sheboygan, by contrast, has had as many as eleven at one time throughout its own history. That’s according to Bill Wangemann’s latest column in the Sheboygan Press where he details some of the breweries that have operated in Sheboygan over the years.

The earliest Sheboygan brewery was the Gutsch Brewing Co (later Kingsbury Brewing Co), which first opened in 1847. In the photo below, from the Sheboygan County Historical Research Center in Sheboygan Falls, a “truck from the Gutsch Brewing Co. is loaded with beer for delivery by driver Edwin Kreuter, right. The other man is unidentified.”

gutsch-brewing

Filed Under: News Tagged With: History, Midwest, Wisconsin

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