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Former MADD Chapter President Caught Driving Drunk

February 25, 2011 By Jay Brooks

drunk-driving
I don’t want to make light of this, or even make too much out of it, because everyone makes mistakes. Hell, even the head of the OLCC resigned after getting a DUI in April 2006. But I still feel it has to be pointed out (and thanks to Rob for the tip).

The Gainesville Sun is reporting that Debra Oberlin was arrested last week and charged with a DUI. Oberlin is the former President of the Gainesville, Florida chapter of the neo-prohibitionist Mothers Against Drunk Driving (MADD). She was the President of the local chapter for three years in the 1990s before it was disbanded for “lack of financial support” in 1996.

But she didn’t just go a little bit over the line, she sprinted past it. Like most states, Florida’s BAC level is 0.08. Oberlin blew a .234 and a .239, while claiming to have had just four beers. The police report indicates she was observed “driving erratically on Northwest 19th Street, swerving and crossing lanes.” That’s the type of drunk driver even the most ardent supporter of alcohol doesn’t want on the road.

Filed Under: Editorial, News, Politics & Law Tagged With: Florida, Prohibitionists

As We Like It

February 21, 2011 By Jay Brooks

history
Thanks to Stan Hieronymus and Andrew Mason for tipping me to this little gem. It’s a pro-beer promotional film from 1952, created by the United States Brewers Foundation, the same trade group that created the Beer Belongs series. Using the tagline “sparkling, golden, pure, refreshing, a beverage as old as history,” it’s a great little gem of trying to promote the positive aspects of beer in the wake of Prohibition’s end. Enjoy.

Filed Under: Breweries, Just For Fun, Politics & Law Tagged With: History, Video

Marin Institute Attacks State Beer Taxes … Again

February 16, 2011 By Jay Brooks

Marin-I
Daniel Defoe observed in 1726 that nothing was more certain than death and taxes, and sadly, that still holds true nearly three centuries later. It seems more likely that we’ll lick that immortality problem before taxes ever become a thing of the past. And few taxes are more certain to be under attack than alcohol taxes, a favorite target of the anti-alcohol groups, whose incessant calls for their increase have only grown louder as the economy is in free fall. Because what you want to do in a sinking economy is make it harder for one of the few industries doing well to keep people employed, paying taxes and in business.

But that’s never stopped them before and it’s not stopping them now, as the latest shot over the bow from my friends at the Marin Institute was a press release today, Twelve States Stuck at Bottom of Beer Tax Barrel. It announces their new interactive map of Neglected and Outdated State Beer Taxes.

Here’s the entirety of the press release:

SAN FRANCISCO, Feb. 16, 2011 /PRNewswire-USNewswire/ — Marin Institute, the alcohol industry watchdog, launched its Neglected & Outdated Beer Taxes Map today. This new interactive tool helps those who want to raise beer tax rates to balance state budgets or erase deficits.

“Just point your cursor at a state and you can see the your current beer tax rate, the year of your last tax increase, and the loss of revenue from inflation,” said Bruce Lee Livingston, Marin Institute executive director and CEO. “We show the twelve states that have hit the bottom of the barrel in beer tax revenues and are the most overdue for an increase.”

The beer tax map quickly reveals states suffering the most from Big Beer’s influence. These are states that have beer taxes stuck at absurdly low rates set as long ago as the 1940s, and even the 1930s. “With almost every state struggling to find new dollars to fund critical programs, policymakers need to stop leaving beer tax revenue on the table,” said Sarah Mart, research and policy manager at Marin Institute.

The web site shows the twelve states with the “worst” beer tax rates in the nation, the “bottom of the beer barrel”: Georgia, Idaho, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Dakota, Pennsylvania, West Virginia, Wisconsin, and Wyoming. Six states (Kentucky, Louisiana, Mississippi, Pennsylvania, West Virginia, and Wyoming) have not raised their beer tax in 50 years or more.

The worst state is Wyoming, which has the distinction of the lowest tax rate – $0.02 per gallon – set in 1935, during FDR’s first term. Factoring for inflation, the value of Wyoming’s beer tax has decreased 94%. A simple 5 cents per drink increase in the state’s beer tax would yield $7.75 million in new revenue. Considering that Wyoming’s annual budget shortfalls are projected to hit $5 million by 2013, a modest beer tax increase would erase all budget shortfalls in the state, reduce drinking, and increase health and safety a little.

The map shows that in 47 states, the decrease in real value of the beer tax due to inflation ranges from 25 percent to more than 75 percent. “This is such a lose-lose scenario for the states,” added Mart. “States are losing revenue and cutting essential programs, especially those which mitigate alcohol-related harm, while the beer companies reap higher and higher profits. It’s time for states to stop their race to the bottom and raise beer taxes.”

And here’s their colorful map of beer taxes and when they were last raised, minus the interactivity. The interactive version you can see on their website.

mi-beer-taxes-date

But there are so many things wrong with their arguments that it’s hard to know where to begin. So I’ll start by being petty. Look at the first two words of the press release: “SAN FRANCISCO.” The Marin Institute is NOT in San Francisco, but in San Rafael, which is just north of the city in Marin County, hence their name. I’m sure that they used the more familiar San Francisco because nationwide, and especially worldwide, no one’s heard of San Rafael, but I can’t help but ponder that if they can’t even be accurate about where they’re located, what does that say about their commitment to the truth in more substantive issues?

First, let’s assume everything they say is correct (it’s not, but just for the sake of argument). The amounts realized according to their table of the states with the lowest taxes if their state excise taxes were increased by “10 cents a drink” ranges from $15.3 to $333 million, or an average of about $123 million per state. But state deficits are in the billions, with a “b.” The Center on Budget and Policy Priorities estimates around $350 billion. Even if you added up all twelve states, the additional taxes would be less than $1.5 billion, less than half a percent of the total (not a perfect number, but still indicative of the problem). The point is that raising the state excise taxes on alcohol comes no where close to doing anything meaningful about the budget shortfalls facing all but four or five of the states. All it does is punish and weaken one of the few functioning industries in a distressed economy.

Next, let’s talk about the idea that taxes should parallel inflation and be raised to match those levels. If that is indeed a public policy goal, shouldn’t it be applied across the board? If we accept that taxes should be raised every time inflation inches ever higher, then shouldn’t ALL taxes do likewise? Singling out the alcohol industry for such treatment is, again, just punishing one industry because one of their “watchdogs” doesn’t like them, despite all protestations to the contrary. I don’t want my taxes to go up anymore than I suspect you do, but if we need more money as a state, country and society, than I don’t see any other fair way to raise more money. Any scheme that falls disproportionally on any industry is de facto unfair to solve a problem that effects all of society. We should have done away with tax breaks for the rich, but that couldn’t even be talked about, much less implemented. Instead, let’s suggest the heavily regressive taxes on alcohol punish the poor even more than they already do.

The other unanswered question is how high to raise excise taxes and for how long? And while there’s no amount proposed at this time, since they’re merely providing the tools to sow discontent in individual states, I believe that’s because there’s really no amount too high for the anti-alcohol groups. Though unstated, it seems implicit in their rhetoric that no amount is enough and they’ll never be satisfied. I’ve never seen a discussion of what amount they might consider fair enough, or might balance the amount with their ability to stay in business (which is the only way companies could continue to actually pay their taxes). Is there an amount that might satisfy such organizations? If so, I’ve never seen it. Then, if fixing the economy is truly the aim of their proposals, should such taxes only be imposed as a temporary measure until the crisis is over? If you didn’t laugh when you read that, you don’t realize that taxes are almost never repealed, only imposed or increased. What I think this exposes is that this is simply a way to use current circumstances to harm the alcohol companies and make it harder for them to stay in business, falling especially hard on the small brewers.

What’s also conveniently left out of their argument, as always, is the current amount of taxes paid by alcohol producers. There’s more taxes paid on every bottle of beer than any other consumer good save tobacco. Those two products are the only remaining items that pay excise taxes, at both the federal and state level. And while I think most would agree that smoking offers no health benefits, beer (and alcohol more generally) in moderation most definitely does. If you drink one or two beers a day, the odds are you’ll live longer than either a teetotaler or a binge drinker.

I’ve tackled this before, so if you want background on the issue of beer taxes, see Abe Lincoln On Beer & Politics and Here We Go Again: Beer & Taxes.

How much does the brewing industry pay? As of 2008, business and personal taxes accounted for $35,283,148,850, consumption taxes account for another $11,172,946,867; or a total of $46,256,095,717 annually. The total economic impact of the beer industry alone pumps $198,152,918,964 into the national economy each year. And all those figures are not including wine and spirits which would push it significantly higher.

I think Defoe’s quote needs modifying to reflect modern society, adding that few things are more certain than anti-alcohol groups using a recession to further their own narrow agenda of making the alcohol industry pay for their perceived sins. I think I need one of Moonlight Brewing‘s tastiest beers, their black lager, Death & Taxes.

Filed Under: Editorial, News, Politics & Law Tagged With: Press Release, Prohibitionists, Taxes

When Did Valentine’s Day Become A Drinking Holiday?

February 11, 2011 By Jay Brooks

valentines
This just struck me as odd. The now neo-prohibitionist MADD is urging people to give the gift of being a designated driver for Valentine’s Day. I certainly think it’s always a good idea to have a DD, but associating this idea with Valentine’s Day, one of the few remaining non-drinking holidays, seems opportunistic in the way that they incessantly accuse the alcohol companies of exploiting holidays. See, it’s all about the love. Uh, huh.

In fact, it’s so much about the love that they’ve even trademarked the phrases “Give the Gift of a Designated Driver™” and “Tonight, I’m DD”™ lest they fall into the wrong hands. So be careful, if you actually use the phrase “Tonight, I’m DD”™ you may have to send them a quarter.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Holidays, Prohibitionists

Thoughts On The New Dietary Guidelines From Beer Business Daily

February 3, 2011 By Jay Brooks

spirits-wine-beer
You most likely hard that the USDA released the quinquennial Dietary Guidelines for Americans at the end of last month. The 2010 version made a number of small, but significant changes with regard to food, such as “make half your plate fruits and vegetables” and “drink water instead of sugary drinks.”

In Chapter 3, they also made one small change to how they define an “alcoholic drink.”

alcohol-defined

Harry Schuhmacher commented on the guidelines in today’s Beer Business Daily newsletter. With Harry’s permission, below I’ve reprinted his thoughts on the Dietary Guidelines and specifically the changes to the alcohol portion of them:

Earlier this week the USDA issued its 2010 Dietary Guidelines as it does every 5 years. It states: “One drink is defined as 12 fluid ounces of regular beer (5% alcohol), 5 fluid ounces of wine (12% alcohol), or 1.5 fluid ounces of 80 proof (40% alcohol) distilled spirits. One drink contains 0.6 fluid ounces of alcohol.”

Now, you’d think this maybe isn’t a big deal. Well, you’d be wrong on that. It is.

Here’s why: The previous USDA Dietary Guidelines five years ago had very similar language, although it was fought tooth and nail by the beer and wine lobbies. However, this time the feds added the crucial last sentence: “One drink contains 0.6 fluid ounces of alcohol.” [Emphasis added.]

This further puts the Feds on record as saying, basically, a drink is a drink is a drink, even though we all know in reality that’s not the case. You can be sure that Diageo and DISCUS — the spirits lobby — worked with a laser focus to get this sentence added. It’s the next step toward alcohol equivalency (for excise tax, labeling, and consumer access issues), even though Diageo and DISCUS have previously said this is not what they’re after.

LABELING: First let’s consider labeling. As we know, the federal TTB is considering (since 2003) allowing alcohol producers to include voluntarily display serving facts (which includes standard alcohol content for servings) on labels. This is an issue that large distillers support, but brewers and wineries typically oppose because some believe the push for serving facts is a stalking horse for equivalency.

INDUSTRY SPLIT ON STANDARD DRINK: The Wine Institute and DISCUS are on the same side of most issues, such as opposing the CARE Act, but standard drink isn’t one of them.

DISCUS followed the release of the Guidelines with a statement. “The Government today emphasized the scientific fact that a standard drink of beer, wine and distilled spirits each contains the same amount of alcohol,” said Dr. Monica Gourovitch, Distilled Spirits Council’s svp of scientific affairs. “Alcohol is alcohol and it all should be treated equally, as a matter of public health and public policy.”

Monica told our sister publication, WSD, that the updated definition is “very clear” and shows that “each standard drink contains the same amount of alcohol.” When looking at the science involved, each serving has the “same effect on the body — potential benefits and potential risks.” She also noted that the National Institute on Alcohol Abuse and Alcoholism (NIAAA) already defines a standard alcoholic drink as anything containing 0.6 fluid ounces.

Wait ….. 0.6 fluid ounces of alcohol? Not 0.5 fluid ounces? There are plenty of public health folks who defined drinks as having 0.5 fluid ounces of alcohol as a standard drink. Who, I wonder, lobbied the USDA to add that extra 0.1 fluid ounce to the definition?

The Wine Institute, for one, is livid. For once they are on the other side of DISCUS on an issue. The WI issued a statement on Tuesday, saying there is no such thing as a standard drink: “We agree with the time-tested definition of a serving as being 12 fl. oz. of regular beer, 5 fl. oz. of wine, or 1.5 fl. oz. of 80-proof distilled spirits but are concerned about the additional statement that each of the drinks contains the same amount of alcohol. A precise fluid-ounces-of-alcohol statement implies that the alcohol content is the same for every drink of wine, beer or distilled spirits when, in reality, alcohol content varies widely from drink to drink. Consumers should not be misled into believing there is such a thing as a ‘standard drink.’ In fact, the term ‘standard drink’ does not appear in the Dietary Guidelines.” This is true. But it doesn’t dull the fact that a federal agency has swallowed the equivalency argument hook, line and sinker while the rest of the industry sleeps.

The Beer Institute and the NBWA have remained mute on this issue, so far. But clearly it is important: As one alcohol politico told me: “Once the language is in a federal government guideline, it’s in the bloodstream.” What he meant by that is that, since the USDA has defined a drink as 0.6 ounces of alcohol, it gives the TTB cover to move forward with their “serving facts” labeling, and maybe it gives the states the argument to increase taxes on beer and wine and offer it at more times and in more channels, and maybe it gives the feds something to point to when considering an excise tax increase. It’s a slippery slope, my friends, toward equalization of taxes and access among the beverages, which works against beer and wine and is probably just bad public policy. In fact, if alcohol excise taxes were suddenly equivalent, it would virtually kill the wine and beer industries, and we’d be a nation of vodka swillers like Russia, wiping away 200+ years of cultural and policy differences between the beverages. It was Thomas Jefferson who logically first put forward the notion that moderation should be nurtured by the government by encouraging the consumption of beer and wine over spirits.

As usual, a distributor put it most succinctly: “So a Four Loko is the same as Jack Daniels is same as Coors Light is same as Mad Dog 20/20 is same as a hot 17% abv California cab is the same as an 11% abv Italian white? Really?”

It brings to mind the old story where August Busch III went to Capitol Hill and demonstrated to a Congressman considering equivalency that a drink is not a drink. He reportedly said, “I’ll drink these three Budweisers, and you drink these three dry martinis, and at the end we’ll see who is more intoxicated.” It’s a shame our beer industry leaders don’t pull more stunts like that.

Ethanol is ethanol, to be sure. But different types of bev-alc are consumed by the majority of Americans in different ways. Ethanol is ethanol, but a drink is not a drink.

Thanks Harry. If you don’t know about his Beer Business Daily, especially if you’re in the beer business, I highly recommend it. You really should subscribe to Harry’s newsletter.

Filed Under: Beers, Editorial, Food & Beer, Politics & Law, Related Pleasures Tagged With: Government, Guest Posts, Science

When Zero Tolerance Makes Zero Sense

February 1, 2011 By Jay Brooks

cheerleader
There was a little item in the Brickbats section of Reason magazine for February about a high school cheerleader in Ohio who was suspended for two games. Why, you may ask? Because school officials found a photo of her on Facebook holding a beer at a family wedding. According to her own Mother, she wasn’t drinking it, just holding it. No matter, her school insists that even holding a bottle of beer violates their no-alcohol policy.

Where to begin? All by itself, it’s a rather absurd and silly incident, but what it represents is, I believe, much larger. It’s a little sad that school officials, with all the budget cuts schools are facing, even have time and the inclination to troll Facebook looking for school policy violations. But if it was at a family wedding, not a kegger, and her Mom was okay with whatever was going on (holding it for another adult?) and assures us nothing sinister was occurring, frankly that should have been the end of it. It should matter that it wasn’t even on school property, at a private, family event but believe it or not courts have actually ruled that schools can regulate a student’s behavior outside of school, which as a parent I find both frightening and infuriating. That’s not their job, it’s my job. Period. Education is their job.

But that’s the sort of nonsense zero tolerance causes. It ignores circumstances and common sense, creating results that have little to do with the spirit of the policy. It punishes the innocent indiscriminately, which could even lead to issues with authority for the students on the receiving end of such unjust treatment. Is that really the lesson we want to teach our children? Follow the letter of the law no matter how ridiculous or suffer the consequences. Don’t think for yourself or interpret, just obediently do what you’re told. No exceptions.

In theory, such a policy would mean I can’t ask my son to help carry groceries if one of the bags contain alcohol. (Or for my brethren in less fortunate states, where even beer in grocery stores is too dangerous and not permitted, how about carrying the beer from the state store or beer distributor.) Is that rational? Does it serve some higher purpose of education? Or does it further the demonization of alcohol and our already irrational fear of it? And what does it say about who controls our own children, when a school can override a parent’s choice of discipline. Parents have the ultimate responsibility for their child’s upbringing and welfare, but the school has the final say?

But there’s obviously nothing rational about alcohol in our society, as this incident so clearly reveals. Whenever it’s about beer, you can be sure decades of one-sided propaganda will create absurdist zero tolerance laws and policies that makes sense only to Franz Kafka.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Law, Prohibitionists

John Stuart Mill On “Sin Taxes” & Prohibition

January 18, 2011 By Jay Brooks

philosophy
The British philosopher John Stuart Mill was, besides being “particularly ill” on “half a pint of shandy,” a big proponent of the concept of free will, as the song says. In his book On Liberty, he also argues in favor free speech and, 150 years ago, was against minimum alcohol pricing as if it were today, which is why I bring it up.

In today’s UK newspaper, The Telegraph, British writer Brendan O’Neill argues convincingly against minimum pricing on alcohol in a piece entitled ‘Minimum alcohol pricing’ is a Sin Tax designed to punish poor people for the crime of getting hammered.

The British government has been discussing minimum alcohol pricing for a number of years as a way of stopping binge drinking, defined as uselessly there as here. O’Neill sees it rather differently, as “an assault on a certain kind of boozing, the kind indulged by the less well-off who prefer to drink lager or cider and let their hair down rather than quaff chardonnay and discuss Tunisia. The very term “binge drinking” — and bear in mind that, for a man, binge drinking means downing a paltry four pints in a night — is designed to conjure up images of the non-wine-drinking classes, who swig on bottles of beer with no sense of control or decorum; who scoff and down and binge rather than sip. Them, not Us.”

And that brings us back around to John Stuart Mill. I hadn’t seen these quotes before, but they’re brilliant. In On Liberty, he addressed this very issue by calling such price hikes a de facto “sin tax” because, then as now, it’s a regressive tax that punishes the poor for not behaving as some people might want them to.

Here’s what he wrote:

“Every increase of cost is a prohibition, to those whose means do not come up to the augmented price.”

And:

“To tax stimulants for the sole purpose of making them more difficult to be obtained is a measure differing only in degree from their entire prohibition, and would be justifiable only if that were justifiable.”

As O’Neill concludes, that’s simply “prohibition through the backdoor, targeted at those whom the political classes consider to be reckless and self-destructive.” On this side of the pond, it’s all that moralizing plus anti-alcohol groups trying to convince us it’s about safety and “the children” and saying that raising the price will fix all our problems, and the economy to boot. Problem is, it never works. It’s just another attempt at Prohibition. Prohibition Lite, perhaps, but the aims are the same.

Filed Under: Editorial, Just For Fun, News, Politics & Law Tagged With: Philosophy, Prohibitionists, UK

The Results Of Targeting Alcohol?

January 16, 2011 By Jay Brooks

target-alcohol
There’s a debate going right now about whether images and rhetoric that are extreme and potentially violent in nature can be responsible for actions taken by the people who view them. Obviously, the recent tragedy in Tuscon, Arizona is what sparked this debate, but it’s nothing new. Some people who are against people having legal access to abortions have painted the physicians who perform them as evil murderers and other people who have heard that message and internalized it have murdered abortion doctors. It’s happened more than once. If you’ve studied semiotics, you understand that at a minimum symbols and signs have power. Almost everything is a sign, both words and symbols, that is they mean something, often different things to different groups of people depending on how they’re framed or used. Dean Rader, in the San Francisco Chronicle, had an interesting piece applying semiotics to the events prior to, and leading up to, the Tuscon incident and assassination attempt in Palin, Crosshairs, and Semiotics: The Signs of the Times.

I bring this up because anti-alcohol and neo-prohibitionist groups have been painting alcohol as a great sin and inherently evil literally for decades. That includes both harmful propaganda and rhetoric along with graphic symbols, such as the banner used by one group showing a bottle of beer as a syringe, attempting to equate beer with heroin. The result of that, I believe, is that the average person does believe that drinking is a “sin” and that people cannot be trusted not to abuse it so therefore it must be highly regulated, taxed, demonized and marginalized. The other thing that such an incessant parade of propaganda might cause is the incident that occurred near Milwaukee, Wisconsin on Friday afternoon.

According to the Milwaukee Journal Sentinnel, an unidentified 32-year old man with a metal pipe several feet long and two inches in diameter walked up to a beer delivery truck making its rounds at Mid-Town Groceries and ordered him to stop delivering the beer. When the deliveryman continued doing his job, our wingnut began smashing the beer, and spent about thirty minutes destroying roughly $2,000 worth of beer — possibly Milwaukee’s Best. While he took pipe to beer can — and the intrepid deliveryman tried to get him to stop without getting beaned with a big metal pipe — he ranted about the evils of alcohol, and “scolded the deliverymen for bringing what he called ‘poison’ into his neighborhood.”

beer-terrorism

That’s the same tactic Carry Nation employed, smashing up bars — private property — with a hatchet just because she didn’t like what they were doing. It’s something she was celebrated for, but it’s still vandalism and without trying to sound overly dramatic, terrorism. My OED defines terrorism as “the use of violence and intimidation in the pursuit of political aims” and Merriam-Webster calls it “the systematic use of terror especially as a means of coercion.” Whether wielding a hatchet or a lead pipe, it’s using violence to promote your ideas and get your way.

Where did the Milwaukee man get the idea that beer is “poison” and it was acceptable behavior to smash someone else’s property? To me, that’s a great question we’ll probably never know the answer to, because this story’s not quite big enough news that we’ll likely see a follow-up report. Did these ideas infect him through years of neo-prohibitionist propaganda? Through the subtler, but no less effective, way in which so many take it for granted, thanks to our policies and laws, that drinking is “sinful” and that demonizing it only appropriate? With anti-alcohol propaganda so pervasive it seems quite unlikely to me that he came to this notion on his own. I take it for granted that he is indeed a lone wingnut and no neo-prohibitionist group will claim him as one of their own. But it makes you wonder. Rhetoric and symbols are powerful weapons that can influence just about anything, so why not a violent hatred for alcohol and the people who deliver it?

Filed Under: Editorial, Events, News, Politics & Law Tagged With: Prohibitionists

Our Kids Ain’t Learning Too Good

January 12, 2011 By Jay Brooks

Marin-I
Did you know that words can have more than one meaning? Pretty elementary stuff, you’d think. Unless, of course, you can use ignorance to create propaganda for your cause. This one might be funny, if it wasn’t presented so seriously. I can almost understand that the kids of Roseburg, Oregon might be confused, but their parents and the Marin Institute should feel at least a little embarrassed.

Here’s what happened. The Marin Institute today accused Anheuser-Busch InBev of targeting families by advertising “Family Packs” of beer for sale around the town of Roseburg. A youth group there, apparently confused, sent photos of the ads to the Marin Institute who promptly went on the attack.

Bud-Family

Here’s some of the rhetoric inspired by these ads:

“We knew that the Anheuser-Busch InBev marketing team was willing to stoop low, but this time they’ve really outdone themselves.”

“Cheaper than Capri Sun, it makes a perfect addition to a brownbag lunch for preschoolers and teenagers alike!”

Busch-Family

And here’s the final volley:

How does Anheuser-Busch InBev think they can get away with this? Maybe they figure if they keep it in local communities, next to your kids’ school (as opposed to say, on national TV during the Super Bowl), they won’t get caught. All the while, of course, proclaiming all the wonderful work they do to counter underage drinking with useless educational brochures. Sorry, Bud – you’re not fooling anyone.

Except that ABI isn’t advertising “Family Packs,” they’re advertising “24 Pack Cubes” and “30 Packs” of the “Bud Family” and “Busch Family.” Notice in the Bud ad, the two statements are on separate lines, “Bud Family” on one line, then “24 Pack Cubes” on the second. By “Bud Family,” ABI means the family of products under the “Budweiser label, which are:

The Bud Family

  • Budweiser
  • Bud Light
  • Budweiser Select
  • Bud Light Lime
  • Bud Light Golden Wheat

In the Busch ad, it’s on three lines. In this case, it includes the following beers:

The Busch Family

  • Busch
  • Busch Light
  • Busch Ice

Nobody’s trying to fool anybody. The ads are pretty clear if you know how to read and understand what words mean in context. Somebody really needs to buy the Marin Institute a copy of Eat, Shoots & Leaves. I don’t know the ages of the kids in the local “youth group,” so I can forgive them, but at some point an adult they encountered should have had enough book learning to point this out to them.

As to the fact that they accuse ABI of being “willing to stoop low” and declare “this time they’ve really outdone themselves,” all I can do is shake my head and think — yet again — this is such a perfect example of “the pot calling the [brew] kettle black.”

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Oregon, Prohibitionists

BA Revises Craft Brewery Definition

January 3, 2011 By Jay Brooks

ba
Surprising no one who’s been paying attention, the Brewers Association today announced the revision of the definition of what it means to be a craft brewery, at least as far as the trade organization is concerned. In order to advocate for any specific group, it’s useful to know who is eligible to be a member. In 1976, Congress arbitrarily chose 2 million barrels for a tax differential and ever since the part of the definition that denoted a “small” brewery has been one making less than 2 million barrels annually.

From the BA press release:

In the BA’s craft brewer definition, the term “small” now refers to any independent brewery that produces up to 6 million barrels of traditional beer. The previous definition capped production at 2 million barrels.

The association cited several reasons for the change, including the recognition that “small” is a descriptive term relative to the overall size of the industry.

“Thirty-four years have passed since the original small brewers tax differential defined small brewers as producing less than 2 million barrels,” said Nick Matt, chair of the Brewers Association board of directors and chairman and CEO of F.X. Matt Brewing Company. “A lot has changed since 1976. The largest brewer in the U.S. has grown from 45 million barrels to 300 million barrels of global beer production.”

Matt added, “The craft brewer definition and bylaws now more accurately reflect and align with our government affairs efforts.” On the legislative front in 2010, the Brewers Association supported H.R. 4278/S. 3339, which sought to update the cap on an excise tax differential for small brewers to 6 million barrels per year in production for their first 2 million barrels.

Retaining Market Share for Craft Brewers

The industry’s largest craft brewer, The Boston Beer Company, is poised to become the first craft brewer to surpass 2 million barrels of traditional beer within the next few years. Loss of The Boston Beer Company’s production in craft brewing industry statistics would inaccurately reflect on the craft brewing industry’s market share.

In addition to Boston Beer, the current growth trajectory of other sizable BA member breweries places them on a course approaching the 2 million barrel threshold in the coming years.

“With this change to the craft brewer definition and BA bylaws, statistics will continue to accurately reflect the 30-year growth of market share for craft brewed beer,” said Matt. “Brewers Association statistics on craft brewers will continue to keep pace with the growth of the industry.”

Craft brewed beer market share is now approximately five percent of the U.S. beer industry, and growing. The BA has a stated mission of helping America’s craft brewers achieve more than five percent market share by 2013.

Matt added, “Rather than removing members due to their success, the craft brewing industry should be celebrating our growth.”

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Business, Law, Taxes

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